ITV

Tag: Sunita Prakash

  • Dentsu One’s latest campaign for Canon Cameras inspires young people ‘To Do Great’

    Dentsu One’s latest campaign for Canon Cameras inspires young people ‘To Do Great’

    MUMBAI: There are a greater number of ardent photography aspirants than ever before thanks to the ecosystem (social media and smartphones) that’s fueling the love for photography. Appealing to such audiences who have the photography bug, so to speak, to take their first step towards the journey of photographic excellence, Canon has created a campaign with the tagline, ‘Do Great with Canon’, to promote its range of EOS DSLRs.

    Equipped with its large sensor, advanced DIGIC imaging processor and optics, Canon DSLR cameras empower consumers to capture beautiful and stunning images. 

    The campaign story revolves around a young protagonist on his quest to make great shots from the ordinary everyday moments. The campaign shows how being at the right place at the right time means nothing without the right camera.

    The campaign, consisting of film, print, and OOH, is conceived by Dentsu One.

    On the occasion of launch, director, image communication products & consumer systems products, division C Sukumaran said, “At Canon, it has always been our endeavour to empower consumers to excel in the art of photography.  Through our ‘Do Great with Canon campaign’, we want consumers to explore the possibility of taking great images out of ordinary everyday moments with Canon DSLRs. The team at Dentsu One has conceptualised a great campaign to drive this message to our consumers.”

    Speaking about the campaign, Dentsu One group creative director Auryndom Bose said, “We live in an age of cool gadgets. And a DSLR that feels like anything less than that – won’t reach out to this new crop of photographers, who are beginning to find their feet and fame on Instagram. The idea that life around you could be pushed to greatness by simply looking at it through a DSLR became both the story and the strategy of the creative.”

    Dentsu One senior VP Sunita Prakash added, “The platform idea of ‘Do Great’ is large enough to encompass the entire range of DSLRs – from entry to high end professional series. In this instance, the campaign premise is based on Gen Z’s desire to excel at whatever they choose as their passion point. Their journeys are not about doing just good…or good enough…which is reflected in whatever they do. And DSLR is their ally in going from 'Good enough' to 'Great' in photography.”

    The campaign went live on 26 September.

  • Pass Pass mini gum Chingles launches five comic TVCs

    NEW DELHI: Pass Pass Chingles mini chewing gums have come up with ‘Aaj Lee Kya’ which is a series of five television commercials created by Dentsu Marcom for the Dharampal Satyapal (DS) Group.

    The campaign is a call to the audience to break the monotony of their daily rut and infuse a little laughter and light heartedness in their lives with some harmless pranks on friends, family and colleagues. The tagline also works as a reminder to use the brand almost on a daily basis. In the communication, the product can be seen as a prank enabler. The TVCs show three brothers who run riot in the mini soap operas.

    DS Group marks its foray into the Rs. 16 billion gum category with its new brand of mini gums called ‘Chingles’. Launched under its flagship brand ‘Pass Pass’, Chingles is positioned as an antidote to the seriousness that creeps into our lives as we grow up to become responsible adults.

    The campaign ‘Aaj Lee Kya’ is a call to the audience to break the monotony of their daily rut and infuse a little laughter and light heartedness in their lives with some harmless pranks on friends, family and colleagues. The tagline also works as a reminder to use the brand almost on a daily basis. In the communication the product can be seen as a prank enabler. The communication is presented in a series of TV commercials.

    The first one introduces the ‘Lee’ family. It is about a crazy household with triplet brothers, who are always busy taking each other’s case through harmless tricks and gags. Their names – UngLee, KhujLee and GoogLee, each represent an expression commonly used to refer to taking someone’s trip.

    The five TVCs are anecdotes of the three brothers playing pranks on each other. Another character that’s a part of this crazy set-up is JuLee, the neighbourhood damsel and the object of desire for all the three brothers. Apart from pulling pranks on each other, the three brothers are constantly trying to oust one another to get JuLee’s attention and to destroy the chances of the other if any.

    The commercials are fast paced to almost give a Charlie Chaplinish feel; the retro execution, unique outfits and voices and innocently hilarious plots add to the frenzy of the films and make the campaign more memorable.

    The Lee brothers return with yet another hilarious prank of theirs. This time the brothers KhujLee and GoogLee depict the proverb ‘Idle mind is a devil’s workshop’ in their classic style. The film opens on an ordinary day in the Lee household with UngLee lazing around with a book in his hands. But how could such peace last for long when there is a set of naughty siblings. There is sibling rivalry as KhujLee and GoogLee exploit to trick UngLee into leaving his quantum of solace only to fall prey to another clever prank of his brothers.

    The films are 40 seconds, 30 seconds, 20 seconds and 15 seconds long, and are being launched next week to run for six weeks.

    The account management is handled by Sunita Prakash and Dhruv Lavania with planning by Narayan Devanathan and Rabia Sooch. The National Creative Director is Titus Upputuru, Creative Director is Abhinav Karwal, Art Director is Sumit Vashisht and

    copywriters are Titus Upputuru, Anish Nath, and Kapil Rana. The TVC has been directed by Amit Sharma for Chrome Films.