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Tag: Sunir Kheterpal

  • ZEE5’s original ‘Sexpionage’ to premiere in early 2020

    ZEE5’s original ‘Sexpionage’ to premiere in early 2020

    MUMBAI: ZEE5, the largest producer of originals in India, aims to continue its leadership position in original content in 2020. The platform has announced Sexpionage, an anthology of films produced by Azure Entertainment (Sunir Kheterpal) and co-produced by Hussain Zaidi & Jaspinder Kang for Gold Mohur. The film is on a scripting stage and will go on floors in early 2020.

    Sexpionage is written by renowned writers Bilal Siddiqui, Vibha Singh, Rahul Patel & Amit Agarwal, and Vivaan Shah. The stories revolve around spy agents stuck in a high-stakes spy game between two nations. Sexpionage is embellished with shocking exposures, betrayal, international espionage, and sexual favours to save each other.

    Hussain Zaidi said, “My partner, Jaspinder Singh Kang and I, are proud to be associated with AZURE Entertainment to bring this four-film spy thriller series, on the common theme of Honey Traps. I am extremely excited about collaborating with a top OTT platform like ZEE5 for these films.”

    Azure Entertainment producer Sunir Kheterpal said, "This is our maiden venture with Gold Mohur and we are looking forward to creating these exciting movies based on years of research by Mr. Hussain Zaidi. Azure Entertainment has time & again sought creative collaborations on high-concept and content driven stories and this new venture in the digital space reinforces the same ethos."

    "Co-producing with Sunir for this beautiful and special project makes us so grateful. ZEE5 coming up with such real content makes the audience witness some of the great unheard stories which need to reach out to people. I'm very excited about this association", said Hussain Zaidi.

    ZEE5 India programming head Aparna Acharekar said, “Sexpionage is an amalgamation of interesting stories conceptualized by renowned writer Hussain Zaidi. It will consist of four spy thriller films and we have a fantastic team working on it. We are certain it will perform well on our platform. It is for our audiences, especially for those who love thrillers.”

    Sexpionage is Azure's first foray into content development & production for the OTT platforms for which it has joined hands with Gold Mohur, which is a newly formed content curation company owned by Hussain Zaidi, the celebrity crime journalist & writer and his partner, Jaspinder Singh Kang.

  • Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    MUMBAI: Digi Osmosis, the newly incepted mar-tech agency in partnership with John Abraham and Azure Entertainment, expect to take Rocky Handsome to new heights with a unique digital campaign.  The campaign unfolded in three steps —

    Campaign Phase 1:
    Earlier this year, Digi Osmosis had carried out an event with Twitter and Rocky Handsome. Every person who tweeted with a certain hashtag received a personalised Rocky Handsome poster and with a small message that went with it. A teaser link was also attached to that, which became instrumental in driving impressions to nearly 1.1 million.

    Campaign Phase 2:
    For the launch of the trailer, the concept was simple. All one had to do was log into their Facebook account, go to the Rocky Handsome page, click on the link and subscribe! The subscriber then became one of the few to watch the Rocky Handsome trailer before the world saw it. It became an exclusive preview for the die-hard fans, and turned into one of the most anticipated blockbusters this year.

    Campaign Phase 3:
    Another activity in which Digi Osmosis played a role was a Facebook Live with John Abraham. The star held a Q&A session with his fans on his Facebook page on the 8 March and garnered nearly 3 lakh views. It was an open event and everyone was invited to chat with the star.

    Commenting on the campaign Digi Osmosis founder Manish Kumar said “We are proud to be a part of Rocky Handsome. The team has placed immense trust in us as their digital partner and we are personally invested in driving innovative, quirky and fun digital content that is shareable and make Rocky Handsome the biggest blockbuster of the year.”

    Commenting on the association, producer Sunir Kheterpal added “A unique movie like this requires a special touch and that is why we turned to the team at Digi Osmosis. For Rocky Handsome, the biggest target audience is the youth. The youth are the lifeblood of social media and so, who better than Digi Osmosis to take the lead on the digital front.”

  • Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    MUMBAI: Digi Osmosis, the newly incepted mar-tech agency in partnership with John Abraham and Azure Entertainment, expect to take Rocky Handsome to new heights with a unique digital campaign.  The campaign unfolded in three steps —

    Campaign Phase 1:
    Earlier this year, Digi Osmosis had carried out an event with Twitter and Rocky Handsome. Every person who tweeted with a certain hashtag received a personalised Rocky Handsome poster and with a small message that went with it. A teaser link was also attached to that, which became instrumental in driving impressions to nearly 1.1 million.

    Campaign Phase 2:
    For the launch of the trailer, the concept was simple. All one had to do was log into their Facebook account, go to the Rocky Handsome page, click on the link and subscribe! The subscriber then became one of the few to watch the Rocky Handsome trailer before the world saw it. It became an exclusive preview for the die-hard fans, and turned into one of the most anticipated blockbusters this year.

    Campaign Phase 3:
    Another activity in which Digi Osmosis played a role was a Facebook Live with John Abraham. The star held a Q&A session with his fans on his Facebook page on the 8 March and garnered nearly 3 lakh views. It was an open event and everyone was invited to chat with the star.

    Commenting on the campaign Digi Osmosis founder Manish Kumar said “We are proud to be a part of Rocky Handsome. The team has placed immense trust in us as their digital partner and we are personally invested in driving innovative, quirky and fun digital content that is shareable and make Rocky Handsome the biggest blockbuster of the year.”

    Commenting on the association, producer Sunir Kheterpal added “A unique movie like this requires a special touch and that is why we turned to the team at Digi Osmosis. For Rocky Handsome, the biggest target audience is the youth. The youth are the lifeblood of social media and so, who better than Digi Osmosis to take the lead on the digital front.”