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Tag: Sunil Shetty

  • Celebrity Cricket League Match 1: Mumbai Heroes Vs. Kerala Strikers

    Celebrity Cricket League Match 1: Mumbai Heroes Vs. Kerala Strikers

    Mumbai: The much-anticipated Celebrity Cricket League season 10 kicked off in grand style with Salman Khan stealing the spotlight at the inaugural match between Mumbai Heroes and Kerala Strikers. A galaxy of A-list celebrities, featuring luminaries like Bobby Deol, Sunil Shetty, and Sohail Khan, infused an additional dose of glamour.

    In a conversation with the host of the match, Bhaijaan said “I am glad that CCL continued for so many years. We had no idea that it would turn out like that when we did the first season. Back then the Mumbai team used to take it more as a fun activity but since the beginning south industry has always been more competitive. I think that also motivated the other teams to raise their level and perform better. I see all these boys working so hard, not just Mumbai Heroes but also other teams, and that makes me so proud of the film fraternity.”

    When asked about how much he follows the game at home, Salman commented, “ For us, it is as exciting as IPL. Everyone at my home, especially my dad, watches it very seriously.

  • MangoData bags Mission Fit India’s digital mandate

    MangoData bags Mission Fit India’s digital mandate

    India’s first artificial Intelligence based adtech company MangoData bagged digital mandate for Mission Fit India, the country’s first 120-day fitness festival launched in NewDelhi recently.

    Mentor of Mission Fit India Bollywood actor Suniel Shetty said, “MangoData has impressed us with their passion for our initiative. We have launched the Mission Fit India Campaign with a commitment to creating awareness in the country about being fit and healthy. People in our country are misled with misconceptions and myths about wellness, which hampers their health in the long run. Therefore, to provide right guidance, we at Mission Fit India have come up with a 120-day fitness challenge, where we will take active steps to simplify fitness for everyone, across all age groups. MangoData has a track record of creating new frontiers in the digital world and we look forward to a great partnership.”

    MangoData CEO and co-founder Santosh Kumar, said, “We are confident of a long-lasting and impactful partnership with Mission Fit India. With our strength in Data Management and Analytics, backed by AI and ML, we would be able to create engaging, targeted and result-oriented campaigns resulting in a significant and positive impact on the health of the people in the country. “

    Director and co-founder Deepak Negi says, “MangoData is ecstatic to have Mission Fit India and Suniel Shetty with us. We believe that we have found a partner who understands and believes in the power of an all-inclusive branding and strategy backed by strong data analytics, and with whom we could go a long way forward creating more such synergies”

    The 120-day fitness festival is divided into four phases and will reach out to 43 cities in the country.

    MangoData has been handed the responsibility of managing Mission Fit India’s social media marketing, website and digital campaigns.

  • Push wins CCL creative account

    MUMBAI: Push Integrated Communications has been awarded the creative duties of the Celebrity Cricket League 2013. The mandate includes creative development and execution across multiple media platforms.

    The ad spends on the league will be in the range of Rs 100 million.

    CCL founder and managing director Vishnu Vardhan Induri said, “CCL is truly larger than life with its popularity challenging even the IPL. Push Integrated has brought alive the Block Buster appeal of the competition. Their creative visualization and ability to dovetail the communication idea into different media platforms is truly noteworthy.”

    Push Integrated managing director and CEO V A Shrikumar added, “Push Integrated is truly humbled to be bestowed with this honor. CCL is the next generation entertainment. CCL will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry.”

    CCL is a 20-20 league cricket property involving superstars from the feature film fraternity. It has teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal. This year two new teams have been added from the Marathi and Bhojpuri regions. Participants of the league include Mohan Lal, Sunil Shetty, Venkatesh, Vishal, Sudeep, Jeet, Ritesh Deshmukh and Manoj Tiwari. This year CCL will be telecast on eight channels of Star in as many languages. The league stretches from 19 February to 10 March.

    About PUSH Integrated Communications Pvt. Ltd.

    PUSH Integrated is a true blue integrated communication solution provider with competencies that extend from communication strategy, creative development and execution to media solutions, digital strategy and activation, film production, event management and public relations. Each of the services are independent profit centers with focused capabilities. For PUSH, the idea chooses the medium for resonation, and then the competent partners and associates take over the function seamlessly. PUSH Integrated is the creative partner fro MAXUS in India and has strategic partnerships with MConsult, the Business strategy consultants, a part of Group M. Today PUSH has an impressive list of clients from retail and services to FMCG, education, fashion, healthcare, banking and infrastructure. The clients include Kalyan Jewelers, A.V. Thomas & co. ltd., with AVT Premium, Kalanikethan, Wrangler Jeans, Sobha Restoplus, Manappuram Finance and Shanders Developers to name a few.