Tag: Sunil Sharma

ZEEL reconstitutes its board even as chairman Subhash Chandra resigns

MUMBAI : The board of ZEE Entertainment Enterprises Ltd (Zeel) , during the meeting held today, completed the process of reconstitution of the board and appointed three new independent directors in lieu of two independent and one nominee Director of Essel Group, namely Niharika Vora, Sunil Sharma and Subodh Kumar, respectively. The newly appointed independent director include: former bureaucrat (once finance secretary) and public sector professional R Gopalan, retired IPS professional Surendra Singh, and art entrepreneur Aparajita Jain.

The founder of ZEE and the pioneer of India's private satellite television industry, Subhash Chandra, during the meeting, expressed his intent to step aside as chairman, which he founded way back in 1992. The board accepted his resignation with regret and applauded his vision for the Company and the industry at large.

While Chandra stepped aside from the chair, he also expressed the desire to step aside as a board member. However, the entire board requested him to not only continue as a board member but also to be the 'mentor' to the executive management and its MD & CEO.

The reconstitution of the board was to strengthen and induct independent members with varied experiences to build value and provide a strong signal to the existing and new institutional investors who have recently reposed their faith in the intrinsic value of the company, by investing Rs. 4770 crore. The reconstituted board consists of six independent directors and two members from the Essel Group.

Besides, M Lakshminarayanan has resigned as Chief Compliance Officer and Company Secretary. In his place, Ashish Agarwal has been appointed as the Company Secretary of Zee with effect from 26 November.

Ashish , a Commerce Graduate and LLB from MDS University, Ajmer, is a Compliance professional with rich experience of over 20 years, including five years with Essel Group.

November 25, 2019
Anita Arjundas, MD, Mahindra Lifespaces, with Nidhi Chandna, winner of the #JoyfulHomecomings contest, and her family

Mumbai, April 25, 2018: Mahindra Lifespace Developers Limited (‘MLDL’), the real estate and infrastructure development arm of the Mahindra Group, has announced the winner of its #Joyful Homecomings ‘Home at Re. 1’ contest. The contest was part of a campaign to bring to life Mahindra Lifespaces’ brand value proposition of ‘Joyful Homecomings’. The winner, Gurgaon resident Ms. Nidhi Chandna, is now the proud owner of an apartment at Happinest – Palghar: Mahindra Lifespaces’ latest affordable housing project, which has emerged as one of the fastest-selling projects in the Mumbai Metropolitan Region.

Sharing her excitement on her big win, Ms. Chandna said, “An apartment in MMR for Re. 1 is like a dream come true! I would like to thank Mahindra Lifespaces for creating a one-of-a-kind opportunity for a truly joyful homecoming.”

Added Sunil Sharma, VP – Marketing & CRM, Mahindra Lifespaces, “Purchasing a home is a major life decision, and most intending buyers today start their real estate journey online. At Mahindra Lifespaces, we are focused on ensuring that every aspect of this process is enjoyable. Digital has been working as one of the core media for the brand to build engagement & salience. The #JoyfulHomecomings campaign is a manifestation of our customer-centric approach on the digital platform, and we heartily welcome Ms. Chandna to the Mahindra Lifespaces family.”

Ahmed Aftab Naqvi, CEO and Co-founder, Gozoop, said, “Buying a home is one of the most cherished moments in a person’s life and our campaign #JoyfulHomecomings is an innovative take on spreading this happiness with just a single rupee. With over 142K potential home buyers engaged, this digital first campaign left an indelible impression on not just their minds, but their hearts as well.”

Mahindra Lifespaces’ brand proposition of Joyful Homecomings encompasses the delivery of thoughtfully designed homes and community spaces; hassle-free experiences; a portfolio of post-handover services; and the creation of vibrant communities that augment the living experience for residents. The month-long #JoyfulHomecomings campaign invited participants to answer a simple question – ‘What does #JoyfulHomecomings mean to you?’ The campaign also leveraged GIF and vox-pop videos wherein participants were asked for ideas on how they would spread joy with only Re. 1, thereby rousing wide curiosity and anticipation. The campaign generated 6.8K+ conversations over a month across digital platforms.

About Mahindra Lifespace Developers Ltd.

Established in 1994, Mahindra Lifespace Developers Ltd. is the real estate and infrastructure development business of the USD 19 billion Mahindra Group, and a pioneer of sustainable urbanisation in India. The Company is committed to transforming India’s urban landscape through its residential developments under the ‘Mahindra Lifespaces’ and ‘Happinest’ brands; and through its integrated cities and industrial clusters under the ‘Mahindra World City’ brand.

Mahindra Lifespaces delivers innovative customer-focused solutions that are rooted in a legacy of trust and transparency. The Company’s development footprint spans 23 million sq. ft. (2.137 million sq. m.) of completed, ongoing and forthcoming residential projects across seven Indian cities; and over 4960 acres of ongoing and forthcoming projects under development/management at its integrated developments in four cities.

A pioneer of the green homes movement in India, Mahindra Lifespaces has been ranked 4th in Asia in its category, in the ‘2017 GRESB Real Estate ESG (Environmental, Social and Governance) Assessment’. The Company has also been ranked among the top 50 great mid-size workplaces in India – 2017, by the Great Places To Work Institute.

April 26, 2018
Network bags Mahindra Lifespace creative mandate

MUMBAI: Network Advertising, an independent advertising, has announced that it has bagged the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch. To be serviced out of Network’s Mumbai office, the mandate includes all B2C and B2B projects across India by Mahindra Lifespace.

Mahindra Lifespace is focused on sustainable urbanisation through distinct business lines across geographies, including mid-premium segment residential projects, affordable housing, and integrated cities and industrial clusters.

Recently, Network Advertising also won the full-service mandates from Metropolitan Stock Exchange of India (MSE), Firestone Tyres and Vinod Cookware.

Network Advertising MD Vinod Nair said, “Given its vision and scale, we feel we can partner the brand to its rightful space in the mind of the consumers and the competition.”

Mahindra Lifespaces vice-president – marketing & CRM Sunil Sharma said, “We were seeking a partner who would match our values, while executing a strategic framework to differentiate and build on our strengths. Network, with its long standing partnerships with clients, demonstrated what can be delivered when there is stability and involvement from the leadership and an experienced team to power the set agenda.”

August 21, 2017
#IAmGreenArmy, campaigns Mahindra Lifespaces

MUMBAI: Mahindra Lifespace Developers, the real estate and infrastructure development arm of the Mahindra Group, has launched #IAmGreenArmy, a social media campaign.

Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Twitter and Facebook to enhance awareness of sustainable living habits and choices. In its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents, and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

MLDL VP – Marketing & CRM Sunil Sharma said that, with social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas, they hoped the campaign will bring together all the stakeholders to ensure a sustainable and healthy future for the planet.”

Gozoop co-founder & CEO Ahmed Naqvi said that Mahindra Lifespaces’ #IAmGreenArmy encouraged citizens to make better choices that have a lasting impact on the society.

January 4, 2017
#IAmGreenArmy, campaigns Mahindra Lifespaces

MUMBAI: Mahindra Lifespace Developers, the real estate and infrastructure development arm of the Mahindra Group, has launched #IAmGreenArmy, a social media campaign.

Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Twitter and Facebook to enhance awareness of sustainable living habits and choices. In its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents, and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

MLDL VP – Marketing & CRM Sunil Sharma said that, with social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas, they hoped the campaign will bring together all the stakeholders to ensure a sustainable and healthy future for the planet.”

Gozoop co-founder & CEO Ahmed Naqvi said that Mahindra Lifespaces’ #IAmGreenArmy encouraged citizens to make better choices that have a lasting impact on the society.

January 4, 2017