ITV

Tag: Sunil Pal

  • Big Magic ups festive quotient offering a blend of authentic celebrations and humour

    Big Magic ups festive quotient offering a blend of authentic celebrations and humour

    MUMBAI: Big Magic, the flagship national Hindi general entertainment channel from the Reliance Broadcast Network bouquet positioned as the one stop destination for humor is ensuring it delivers to audiences authentic festive offerings, layered in humor. Promising an engaging watch for the entire family, the Navratri celebrations on both shows Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan is built on the insights of the markets that they are based in. The already glittering artist line up on the show, sees special appearances with Sailesh Lodha on Ajab Gajab Ghar Jamai and Sunil Pal on Uff! Yeh Nadaniyaan. With the best entertainment package this festive season, audiences stand to soak in an excellent show, while marketers get an excellent opportunity to engage with audiences.

     

    Ajab Gajab Ghar Jamai ki Ajab Gajab Ram Leela:

    The Ram Leela depiction is an authentic celebration of Navratri in Uttar Pradesh, and the Braj region in particular. It is a form of folk theatre, based on the life of the Pandavas of Mahabharata and Yakshagana of Karnataka revolving around various epics and puranas. With Uttar Pradesh being a focus market and the show based in Braj, this creative programming highpoint ensures resonance with audiences. The show will feature an illustration of the Ram Leela by the Shaktishaali family, with chaos and hilarity coming in with each character wanting to play the lead roles. It is amidst this madness that Shailesh Lodha steps in as the savior and sutradhaar. An exciting show highpoint, with ensures resonance with audiences.

     

     Uff! Yeh Nadaniyaan features Navrata ke Rang, Sunil Pal ke Sang

    Navrata is celebrated with great zeal across India.  Delhi is one of the key regions that follows this festival with a lot of enthusiasm, with the Jagrata’s being a key part of the offerings. Since Big Magic’s show, Uff! Yeh Nadaniyaan is based in Delhi, the Jagrata special will appeal to the local audiences. It’s an apt opportunity to tap this festival and create amplification around the show integrated with the festival.

     

    Well known comedian, Sunil Pal will be playing a cameo in the festive special on Uff! Yeh Nadaniyaan wherein he will masquerade as a Jagrata singer. He is sure to take the audiences on a joyous ride with his comic timing and the situations he will get into in this episode.

     

    Commenting on the specials, Reliance Broadcast Network COO Lavneesh Gupta said, “The festival specials on Big Magic, built on local insights and backed by research are already connecting excellently with audiences. With Shailesh Lodha and Sunil Pal on the show, it gives the spikes an added spurt and ensures higher levels of engagement. With a Channel reach to 85mn Indian households and a special connect with audiences focused on the HSM’s, this special festive spike makes for an excellent opportunity for marketers to connect with a plum audience base.”

     

    The spikes will be marketed heavily across television, radio and digital, ensuring excellent promotions and reach.

  • Zee TV Titan Antakshri to appear in a new avatar from 5 January

    Zee TV Titan Antakshri to appear in a new avatar from 5 January

    MUMBAI: After Star One’s announcement of stepping into the musical wagon with Antakshri, Zee TV is launching Titan Antakshari in a brand new avatar from 5 January.

    Sunil Pal of Laughter Challenge fame and Sa Re Ga Ma Pa Champion 2005 finalist Himani Kapoor, will anchor Titan Antakshari.

    The show has been designed by blending both the elements of cricket and music leading to the coming World Cup. This musical war will go on for 13 weeks titled Elaan -e- Jung between the three lead protagonists of Zee TV – Saloni, Bani and Vidya.

    The usual teams of Deewane, Parwane and Mastane have been rechristened as Saloni ke Deewane, Bani ke Parwane and Vidya ke Mastane. Every episode in the coming 13 weeks will be a continuing battle between these teams for being crowned as Titan Antakshari – the World Champions.

    Announcing the launch of Titan Antakshri, Zee TV business head Punit Goenka said, “Zee TV’s Antakshri and Sa Re Ga Ma Pa has always been front runner shows. Zee TV is known for its excellency in musical shows. We gave best of the playback singers to Indian cinema like Sunidhi Chauhan, Shreya Ghosal, Debojit, Sanchita among many others. We look forward to providing our viewers a refreshingly new series of Titan Antakshri with some talented singing and loads of fun with Bani, Saloni and Vidya leading the teams.”

    Titan Antakshri’s title track is sung by Sanchita (Winner of Lil Champs) and Sriram Iyer (singer of the title track of Shabaash India).

  • Capital rollout for BIG FM; Bachchan Jr. brand ambassador

    Capital rollout for BIG FM; Bachchan Jr. brand ambassador

    NEW DELHI: BIG 92.7 FM, an Adlabs Films venture, began its nation-wide station roll out from Delhi today with future plans of getting into Internet radio also.

    The station has signed up Bollywood actor Abhishek Bachchan, son of Hindi film legend Amitabh Bachchan, as its brand ambassador.

    Over the next fortnight, BIG 92.7 FM will be heard across the six metros of Delhi, Mumbai, Bangalore, Kolkata, Chennai and Hyderabad, apart from FM radio virgin territories of Jammu, Srinagar and Aligarh.

    The tagline of the station being: BIG 92.7 FM. Suno. Sunao. Life Banao (listen to BIG FM, make others also listen to it and make your life).

    Unveiling the brand, BIG 92.7 FM COO Tarun Katial today said here, “At BIG 92.7 FM, we will be driven by the desire to give new and innovative radio programming to millions of Indians. We will not only present unique, city-specific content but also rope in personalities who will connect with the listeners and provide the glamour quotient”.

    Aimed at touching the lives of 200 million listeners – that is, every fifth Indian in the country; every third Indian in the cities and every eighth Indian in the villages — BIG 92.7 FM claimed it would redraw the broadcast map of the country.

    “Our detailed research on the city’s psychographics will ensure that the station sounds refreshing and different, with a major focus on utilities and entertainment”, Katial, a former programming head of Sony Entertainment TV, added.

    Based on extensive research and in-depth analysis, BIG 92.7 FM has made special effort to customize its programming to the preferences of each of the cities that it plans to enter.

    According to brand ambassador Abhishek Bachchan, “Radio has risen phoenix-like after being overshadowed by the visual medium. With the launch of BIG 92.7 FM, this romance with the radio is set to continue and intensify. My association with BIG 92.7 FM gives me a chance to connect directly with the Indian audiences.”

    To ensure high aspiration and connect with the listeners, BIG 92.7 FM has signed on celebrity radio jockeys such as Mona Singh aka Jassi and Gaurav Gera aka Nandu of the Jassi Jaisi Koi Nahi serial fame.

    Apart from these, ace comedian Sunil Pal of The Great Indian Laughter Challenge and Shweta Tiwari from Kasauti Zindagi Kay will host shows on BIG FM.

    On the day of the official launch of the station, BIG 92.7 FM hosted a city-wide awareness telethon to sensitize Delhi to the issue of safety as part of its initiative of “providing entertainment with a cause”.

    For this initiative, the station roped in several celebrities to come on air and discuss with Delhi-ites various safety concerns facing the Capital, including crimes against senior citizens, women and foreign tourists.

    Among the celebrities who joined this forum were singers Shuba Mudgal and Kailash Kher and actors Sushma Reddy, Smriti Irani, Isha Koppikar, Arjun Rampal, Neha Dhupia, Mandira Bedi and Varun Badola.

    ADLABS MAKES BIG INVESTMENT

    Adlabs Films, which is majority controlled by Reliance-Anil Dhirubhai Ambani Group (ADAG), is making big time investment in its FM radio venture.

    According to company sources, a total of Rs. 4 billion will be invested in the radio venture out of which approximately Rs. 2.4 billion will be spent on the rollout of 45 stations across the country, which includes programming costs too.

    The remaining investment is in the form of licence fee.

    Asked whether programming would consist of only music — mostly from films and Indipop like other FM radio stations— a senior executive of Reliance said that sports programming is also being explored, subject to clearance from the government.

    At present, the government hasn’t come out with a clear policy whether sports programming like running commentary of cricket matches on private radio stations would be categorized as news and current affairs or entertainment genre programming.

    Present FM radio policy guidelines don’t allow news and current affairs programming, except weather and stock market quotations, on private radio stations. Only All India Radio’s FM channels are allowed to broadcast news.