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Tag: Sunil Narula

  • Panasonic Life Solutions India launches ‘Load ka Sammaan’campaign

    Panasonic Life Solutions India launches ‘Load ka Sammaan’campaign

    Mumbai: Panasonic Life Solutions India – one of the largest manufacturers of electrical construction materials (ECM) in the country, has launched ‘Load ka Sammaan’ campaign to engage directlywith its channel partners. The campaign, designed and executed in partnership with Initiative India,is aimed at strengthening the existing distribution network in the lead up to the festive season.

    This unique and industry first effort will witness popular RJs of the radio channels visiting the channel partners to interact with them in an exciting format. The campaign will involve multiple formats such as RJ mentions on the live shows, Vox Pop videos, static posts on social media along with interesting on-ground activities.

    The campaign will bring together the community of channel partnersto develop a platform for brand engagement. With 59 cities and 160+ Channel Partners, along with the assistance of radio partners Big FM and Radio City, the campaign hopes to secure maximum visibility for the brand’s stakeholders.

    Speaking on the launch of this campaign, Panasonic Life Solutions India VP- sales & marketing Sunil Narula  said,”The ‘Load kaSammaan’ campaign is a first by a brand in the ECM space to engage its primary stakeholders, the channel partners. For PLSIND, they are our primary target audience, and this campaign will attempt to further develop and enhance our relationship with them.”

    Initiative Media EVP & Mumbai head Dhirendra Singh said, “We are thrilled to unveil a dynamic campaign for a legacy brand like Panasonic, as their media partner. Rooted in Initiative’s philosophy of infusing culture into brand concepts, we crafted the innovative initiative ‘Load Ka Sammaan’ to foster stronger bonds with channel partners, a pivotal audience for the brand. Opting for radio as a strategic touchpoint, we harnessed its local connectivity to convey brand messages. RJ visits to channel partners added a personal touch, fostering a deeper connection. The campaign comes to life through our seamless partnerships with Big FM and Radio City.”

  • Anchor reinforces leadership in load bearing with a new brand film

    Anchor reinforces leadership in load bearing with a new brand film

    Mumbai: Anchor by Panasonic, one of India’s leading manufacturers of electricals

    has launched a new film cementing its position as a leader when it comes to load bearing.

    The campaign was conceived for the ongoing cricket season and uses a very insightful story to land the importance of the product offerings. Indians are anyway very socially connected people.

    This sense of community gets further amplified when it comes to Cricket.

    In any locality, housing society, or circle of friends, there is always that one home that plays host to all the big matches. The viewing parties albeit always fun, come with their share of eccentric characters, over-friendly neighbours and friends who not just use, but abuse the hospitality of this host.

    In a light-hearted way, this film showcases how these gatherings often lead to an excessive spike in the electric load.

    Sunil Narula, Senior VP – sales & marketing said “The Wondrlab team has excelled in vividly showcasing our category. At Anchor by Panasonic, our steadfast belief has always been to offer our consumers top-quality, technologically advanced products. With this latest campaign, we’ve elevated our brand positioning, further emphasizing our industry leadership.”

    Wondrlab co-founder and chief creative officer Amit Akali said, “Historically, wires, MCBs and switches have been a low-involvement category for the consumer. The creative challenge here was to bring Anchor by Panasonic’s load-bearing products to the fore in an engaging manner. We operated on a quintessentially Indian insight of being magnanimous and welcoming of our near and dear ones, irrespective of the load that comes with it, electric load included. In the film, we have portrayed an endearingly relatable instance centred around communal cricket-watching and contextual occasion.”

    The Switches, MCBs, and Wires from Anchor by Panasonic are made with Japanese Technology that empowers them to bear these excessive loads and thereby make such wonderful events just that, wonderful.

  • Panasonic Life Solutions India launches a new festive campaign

    Panasonic Life Solutions India launches a new festive campaign

    Mumbai: Panasonic Life Solutions India  (PLSIND) one of the largest manufacturers of electrical construction materials (ECM) in the country, has launched the new campaign Adorn your life with Right Light with the idea of bringing to life the festive moments that play a huge role in Indian households. While showcasing the importance of lighting, the campaign subtly communicates the wide range of lighting products the brand has to offer.

    The film demonstrates how the influence and presence of “The Right Light” can light up our surroundings and bring in the festive spirit even in the most ordinary of settings. This leads us back to the message of the campaign’s slogan – ‘Kyunki Tyoharon Me Lights Sirf Jalni Nahin, Jagmagani Chahiye’.

    Adding his thoughts Panasonic Life Solutions India senior vice president- of sales & marketing  Sunil Narula said, “India is a country of festivals and lights, marking an important time for Panasonic as a lighting brand. The motive was to bring out the essence of the range that Panasonic has to offer. The lighting category plays a huge role, especially for Panasonic as a brand, this segment is a growing category and marks an innovative space for us to build our growth, especially during the festive season. Our aim is to make consumers aware of our offerings.”

    Panasonic Life Solutions India head – of business Group and Sr vice president of lighting business Raja Mukherjee said, “Lighting is an integral part of any festival in India. It adds an additional dimension and enriches the ambience of your home, temples, roads, malls, parks etc. The entire country “decks up” with lighting. With state-of-the-art energy-efficient sources, our lighting helps to save over 50 per cent of energy compared to the conventional sources and with controls, saves another 15 to 20 % of further energy. These lights are available with various CCTs from red, green, blue, pink, amber, warm, warm white, cool daylight etc. to name a few. They set the festive mood in the true sense and impact the emotional state of an individual. With RoHS-compliant Panasonic lighting, light up your festive mood.”

    The film will be aired on various Digital platforms such as YouTube, and Facebook, from 26 September 2023.