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Tag: Sunil Kumaran

  • Big FM’s purpose-driven initiative Big Green Ganesha marks 17 years of sustainable festivities!

    Big FM’s purpose-driven initiative Big Green Ganesha marks 17 years of sustainable festivities!

    Mumbai: As the entire nation celebrates the auspicious occasion of Ganesh Chaturthi, BIG FM, one of India’s leading radio networks, marks the 17th edition of its highly acclaimed initiative – BIG Green Ganesha. Launched in 2008, this purpose-driven campaign has been continuously evolving, promoting environmental awareness and encouraging communities to celebrate Ganesh Chaturthi responsibly. This year, BIG FM, in association with the Maharashtra Pollution Control Board (MPCB) and powered by Re Sustainability and Recycling Private Limited, is making eco-friendly and plastic-free celebrations even more accessible, further solidifying its role in driving sustainable festivities for a cleaner, greener tomorrow.

    The radio network will be unveiling a special BIG Green Ganesha song performed by the renowned singer Akriti Kakar, adding a festive and musical touch that inspires listeners to embrace sustainable practices. Celebrities like Rajkummar Rao, Patralekha, Sunny Leone, Esha Deol and Palak Muchhal amongst others are supporting the cause, promoting sustainable and eco-friendly celebrations nationwide.

    A key highlight of this year’s campaign has been the recognition of ‘Green Heroes,’ individuals who are taking significant steps to adopt and promote eco-friendly practices during Ganesh Chaturthi. Over 10 days, BIG FM’s RJ Rani has been spotlighting these champions by visiting them at their homes, presenting each with an eco-friendly Ganesha idol and a green certificate to honour their commitment to sustainability. These Green Heroes have also been sharing their inspiring stories on air, motivating others to follow in their footsteps.

    BIG FM COO Sunil Kumaran shared, “Even though awareness about environmental conservation has been growing, many people still overlook eco-friendly practices when selecting idols and decorations for Ganesh Chaturthi. With BIG Green Ganesha, we have consistently aimed to create sustainable changes in how this beloved festival is celebrated. Each year, we introduce new ways for listeners to engage in eco-friendly practice and we believe that by making sustainability more accessible and encouraging community participation, we can create a lasting, positive impact. This campaign is about fostering a culture of responsibility and care, ensuring that our celebrations respect both tradition and the environment.”

    In addition to Mumbai, the BIG Green Ganesha initiative is being celebrated across Hyderabad, Gujarat, Bangalore, Pune, the Rest of Maharashtra and Goa. In these markets, the campaign is highlighting and promoting sustainable Ganesha celebrations through various on-ground activities. BIG FM’s on-air promotions, RJ advocacy and digital contests are instrumental in spreading the message. Listeners are tuning in to exclusive RJ interviews with celebrities and Eco Bhakts, who are sharing their personal stories and inspiring others to join the eco-friendly movement.

  • BIG FM launches ‘Bano India Ke Ang Daata’ campaign

    BIG FM launches ‘Bano India Ke Ang Daata’ campaign

    Mumbai: Post-pandemic, India has witnessed a significant decline in organ donations nationwide. To address this cause, BIG FM, one of India’s leading radio networks, is launching its purpose-led campaign, ‘Bano India Ke Ang Daata’, aimed at inspiring and encouraging organ donations across India. Building on the success of the ‘Bano Mumbai Ke Ang Daata’ and ‘Ghar Ghar Ang Daata’ campaigns that were launched in Mumbai over the past two years, the initiative is now expanding nationwide intending to achieve maximum registrations.

    The campaign will be hosted on all 58 BIG FM stations by its prominent RJs, including RJ Vrajesh Hirjee from Mumbai, RJ Akriti from Delhi, RJ Sangram from Pune, RJ Nayana from Mangalore, RJ Uday from Goa and RJ Juhie from Jammu. Notably, these RJs have already pledged to be organ donors, demonstrating their commitment to this cause. The six-week campaign will feature a mix of on-air and on-ground activities designed to ensure the message of organ donation reaches every individual in a meaningful way. On-air initiatives will include RJ advocacy, patient and donor stories, interactive polls and insightful interactions with celebrities, influencers, doctors and health experts. Additionally, a special song to raise awareness among citizens has also been created by renowned Bollywood playback singer-songwriter Aaman Trikha.

    The radio network has also partnered with the National Organ and Tissue Transplant Organization (NOTTO), a leading authority under the Directorate General of Health Services, Ministry of Health and Family Welfare, Government of India. The campaign will mobilise RJs to advocate for organ donation registration and create awareness for obtaining donor cards with the help of NOTTO, regional and state authorities, as well as influential individuals and community leaders. Furthermore, BIG FM teams will engage audiences directly through on-ground activities, visiting Resident Welfare Associations (RWAs) and corporate offices to encourage future organ donation via impactful street plays (Nukkad Natak).

    Talking about the campaign, BIG FM COO Sunil Kumaran expressed, “After the overwhelming success of our last two campaigns in Mumbai, we are now scaling up by taking this initiative ‘Bano India Ke Ang Daata’ nationwide. Our endeavour has always been to create a positive impact that leads to tangible outcomes and this expansion is a testament to that commitment. Our team hopes to save many lives by increasing organ donation registrations and promoting a culture of empathy and support.”

    Additionally, BIG FM will implement an awareness drive at the Mumbai metro using hoardings. The past two editions of the campaign have successfully facilitated remarkable organ donations. Renowned celebrities like Shankar Mahadevan, Riteish Deshmukh, Genelia D’Souza, Nandita Das and Farah Khan, along with the Zonal Transplant Coordination Centre (ZTCC) have supported the initiative.

    Become a lifesaver today by registering as an organ donor.

    Visit https://angdaata.bigfmindia.com to sign up and make a difference!

  • Big FM celebrates 25th Kargil Vijay Diwas with ‘Mera Dil Kargil’

    Big FM celebrates 25th Kargil Vijay Diwas with ‘Mera Dil Kargil’

    Mumbai: In a heartfelt tribute to the valiant soldiers of India, BIG FM, one of the leading radio networks in the country, marked the 25th Kargil Vijay Diwas with its initiative ‘Mera Dil Kargil’. Engaging listeners across the country, BIG FM has been undertaking significant efforts each year by paying homage to the courage, valour and sacrifices made during Operation Vijay in 1999. This year’s campaign honors the milestone anniversary of the extraordinary bravery and determination of the Indian soldiers who fought in the Kargil War. BIG FM RJs – RJ Pihu and RJ Anshuman visited the Kargil War Memorial in Drass where they provided live updates, honouring war heroes, veer naaris (brave widows) and war veterans. Their stories were narrated and broadcasted through live connections with RJs across the radio network’s key stations.

    The Kargil War, characterised by its challenging terrain and extreme altitudes, witnessed unparalleled heroism of Indian soldiers. As part of the celebrations of the momentous occasion, BIG FM gave listeners an opportunity to participate in this tribute with shows like ‘Shaurya Gaathayein’ (stories of bravery) of Kargil Vijay and interviews of war veterans across stations. Listeners conveyed their wishes for soldiers and their families through messages, songs, poetry and more. In a special tribute, BIG FM dedicated a ‘Gift of Music’ to the courage and valour of the soldiers on Kargil Vijay Diwas broadcasting patriotic songs across all stations.

    Sharing his thoughts, BIG FM COO Sunil Kumaran said, “India stands strong because of the brave soldiers protecting our borders. Honouring their enduring spirit through our ‘Mera Dil Kargil’ campaign is extremely special for everyone at BIG FM. The 25th anniversary of Kargil Vijay Diwas is celebrated with great enthusiasm across the nation. Through such meaningful initiatives, we bow to our heroes and highlight their lasting inspiration for the youth of India. By creating deeper emotional connections and reinforcing our brand’s commitment to patriotism, we aim to inspire our listeners and instil strong community values.”

    Every year, BIG FM honours the army personnel through this campaign with on-air, digital and on-ground activations. Furthermore, BIG FM aired interactions with war veterans to commemorate the 50th anniversary of the 1971 war, organised the first military heritage festival in 2023 and served as the official radio partner for the honour run army veterans half marathon.

    With ‘Mera Dil Kargil’, BIG FM strives to keep the spirit of patriotism alive and ensure that tales of bravery are cherished by generations to come.

  • BIG FM announces AI-enabled BIG DHUN platform

    BIG FM announces AI-enabled BIG DHUN platform

    Mumbai: AI is not just a mere buzzword; its assuming a central role and reshaping the future across various sectors. Known for being in line with the rapidly evolving technological advancements, BIG FM, one of India’s leading radio networks, is leveraging its offerings under its integrated marketing brand architecture – BIG World, enabling them with the power of AI. Taking a leap, the radio network aims to create a cohesive and dynamic ecosystem that enhances user experience and fosters a deeper connection with its audience. Kickstarting the first leg of its offering, the radio network announces its distinctive AI-driven initiative – BIG Dhun: a custom song generation platform.

    Taking personalisation a step further, BIG Dhun is an exclusive AI-powered song-creation platform which will revolutionise the way audiences experience music. The interactive platform will enable users to input different prompts to generate a unique song in seconds. It invites listeners to share specific details reflecting their mood, preferred genre, language, gender, personal story or any chosen theme. The AI platform will generate custom songs that encapsulate the essence of these elements. BIG Dhun is all set to be launched on Friendship’s Day, making the celebrations special for everyone. The songs, crafted with precision reflecting different kinds of relationships that friends share, will be accompanied by touching testimonials. This innovative use of AI not only highlights the technological prowess of BIG FM but also underscores its commitment to foster genuine connections through the power of music and storytelling.

    Commenting on the same, BIG FM CEO Abraham Thomas said, “At BIG FM, we’re leveraging AI to transform our content strategy, enhance engagement and set new benchmarks in consumer experience. It allows us to deliver real-time, data-driven content and interactions, ensuring that our offerings are always relevant, engaging and tailored to individual preferences. We have an impressive lineup of offerings in this space which we are sure to get all our stakeholders excited.”

    BIG FM COO Sunil Kumaran shared, “Through BIG World, our endeavour has always been to provide end-to-end solutions to all our stakeholders. With the introduction of AI, we were leveraging it as a tool to create personalised content and gain deeper consumer insights, but now we are applying it in a more analytical direction. In the age of digital media and entertainment, interactive campaigns that engage users creatively are at the forefront of innovations. Our new platform BIG Dhun aims to harness the power of artificial intelligence to create a unique experience where users can generate personalized songs. It embodies the philosophy of innovation, connectivity and personalized engagement, underscoring our dedication to delivering a holistic experience.”

    BIG Dhun anticipates high user interactions, fostering a vibrant and active community.  As pioneers in embracing radio + digital advancements, BIG FM continues to innovate and adapt, leading the way whilst merging the best of both worlds- radio’s classic charm with modern digital experiences.

  • BIG FM returns with Season 2 of BIG Antakshari hosted by Annu Kapoor

    BIG FM returns with Season 2 of BIG Antakshari hosted by Annu Kapoor

    Mumbai: For Indians, Antakshari is not just a game but an emotion which transcends borders, cultures and languages bringing us all together. Fostering this belief, BIG FM, one of India’s leading radio networks, announced the return of its highly successful show, BIG Antakshari with Annu Kapoor presented by Bank of Baroda, one of the leading Public Sector Bank. Revamping the iconic musical game, this season features selected teams that have passed rigorous audition rounds held across major cities in India. This highly anticipated show will air across 52 stations of the BIG FM network on Thursdays and Fridays from 8 pm to 9 pm.

    BIG Antakshari Season 2 features three teams – Bank of Baroda Deewane, Bank of Baroda Parwaane and Bank of Baroda Mastaane – competing in an epic musical showdown each week, showcasing their passion for Bollywood music. The electrifying game comprises three rounds: the Akshar Round, the Dhun Round and the Visual Round. With BIG Antakshari Season 2, BIG FM aims to redefine the classic Antakshari experience by not only entertaining listeners but also engaging them in fun Bollywood trivia and encouraging participation with Mega Prizes.

    Host Annu Kapoor commented, “My long-standing association with BIG FM has allowed me to witness the evolution of audio content over the years. With growing anticipation and enthusiasm among listeners of all age groups, the second season of BIG Antakshari promises to be an unforgettable journey filled with fun and entertainment.”

    Adding to it, BIG FM COO Sunil Kumaran said, “BIG Antakshari continues to take BIG FM’s rich legacy of iconic shows forward. The show’s transition from television to radio marks a significant milestone in the audio industry, especially for us. With Annu Kapoor’s signature hosting style, coupled with his valuable insights, witty remarks and engaging banter, this season is poised to cement a special place in listeners’ hearts. Additionally, integrating anecdotes, games and trivia with the traditional game format makes this season relatable for audiences across ages. We’re beyond excited for BIG Antakshari season 2 and cannot wait to revel in the love from our listeners, once again.”

    Season 1 of BIG Antakshari, also presented by Bank of Baroda, was a resounding success. Continuing the association in Season 2, Bank of Baroda once again intends to connect with its loyal patrons through this innovative and interactive game show. With Madhur Sugar as a sweetness partner, BIG Antakshari Season 2 is powered by Torex Cough Syrup (A product by Torque Pharma).

    Revisit your favourite songs and check your Bollywood knowledge with BIG Antakshari Season 2 only on BIG FM!

  • BIG FM sparks conversation and raises awareness about LGBTQIA+ rights with ‘PRIDEntity Season 2’

    BIG FM sparks conversation and raises awareness about LGBTQIA+ rights with ‘PRIDEntity Season 2’

    Mumbai: Every individual, irrespective of gender, deserves effortless respect and support to lead a fulfilling life. With this belief at its core, BIG FM, one of India’s leading radio networks, proudly announces the second season of its distinctive property – ‘PRIDEntity’. An initiative promoting inclusivity towards LGBTQIA+ community, it aims to deepen the conversation around queer issues, through a series of thought-provoking and engaging programs. Helmed by RJ Rani, the show will engage with members from the community through an array of curated activities highlighting the importance of diversity and inclusivity in our society.

    In 2018, the Supreme Court’s landmark decision to decriminalise same-sex relationships in India opened new pathways for the queer community to live freely. Despite this progress, the community continues to face non-inclusive behaviour and biases not only in their personal life but also professionally. PRIDEntity Season 2 will delve into various topics such as workplace inclusion, family relations, romantic intricacies, legal rights and much more. The show will also explore the personal journeys of community members under the theme ‘Unique Aspects of Life’. In the final week, the focus will shift to addressing misconceptions, with guests sharing insights to help improve understanding and support for LGBTQIA+ individuals.

    The first season of PRIDEntity sparked meaningful conversations on queer openness and resonated with over 200 million listeners. This year, it aims to elevate engagement with an Anonymous AMA (Ask Me Anything) segment, encouraging informative dialogue throughout the show, where listeners can pose questions and concerns without revealing their identities.  Esteemed guests, including experts and celebrities, will address these inquiries from a diverse audience.

    Speaking on the campaign, COO Sunil Kumaran commented, “Keeping in line with our brand philosophy of ‘Dhun Badal Ke Toh Dekho’, PRIDEntity aims to encourage listeners to see LGBTQIA+ community with a fresh, more inclusive perspective. While Season 1 garnered an amazing response, with Season 2 we are going back to the basics, educating the masses on all aspects of the queer life. By sparking intriguing conversations around the rainbow community, we look forward to promoting the cultural change and progress.”

    Furthermore, PRIDEntity Season 2 will air across 45 markets and will feature 20 plus guests from the community, offering real-life stories that showcase their challenges and triumphs.

    Submit your questions for Anonymous AMA activity via the QR code on BIG FM’s social media. Tune in to RJ Rani’s afternoon show, Monday to Friday, to hear the answers and engage in more insightful conversations!
     

  • BIG FM concludes its campaign ‘Jal Andolan – Desh Ne Thaani Not to Waste Paani’

    BIG FM concludes its campaign ‘Jal Andolan – Desh Ne Thaani Not to Waste Paani’

    Mumbai: In response to the escalating global water crisis, BIG FM, one of India’s leading radio networks, successfully concluded its purpose-led initiative ‘Jal Andolan – Desh Ne Thaani Not to Waste Paani’, aimed to raise awareness about responsible water usage. Responding to soaring temperatures aggravating water shortages across major Indian cities this summer, the campaign garnered significant support from celebrities, government authorities, activists, communities and NGOs.

    Through this campaign, BIG FM also rolled out the ‘Jal Daan’ initiative, encouraging individuals to curb their water usage. The collected water was then distributed across various locations in Delhi and NCR regions with the help of water tankers. In addition to on-air initiatives, the campaign featured on-ground activities such as cleaning nearby water bodies, conducting awareness programs at malls, holding discussions with experts in schools and colleges and organizing painting, slogan writing competitions across all BIG FM stations.

    The highly impactful campaign drew the attention of the Jal Shakti Department, with secretary Debashree Mukherjee IAS expressing her appreciation for the cause. Celebrities including Manoj Bajpayee, Divya Dutta, Raghuvir Yadav, Faisal Malik, Mini Mathur, Alka Yagnik and Anuradha Podwal supported the initiative by sharing how they are individually contributing to water conservation. Activists like Dr Rajendra Singh (The River Man of India), Sunanda Tai, Peepal Baba from the Give Me Trees Trust and Padma Shri Ganesh K. Mani showed their solidarity with the cause through audio and video messages. Additionally, listeners also shared their Jal Warrior stories on air by reaching out directly to BIG FM RJs or through their social media handles, detailing how they are saving water in their daily lives.

    BIG FM COO Sunil Kumaran shared his views on the campaign, stating, “The need for water is perpetual for all. As demand rises and the population grows, conserving not only water but all natural resources has become crucial. Through ‘Jal Andolan,’ we aimed to further emphasize the importance of mindful water consumption and thereby the needs for its conservation. I would like to extend my gratitude towards all the dignitaries who supported this initiative; their influence is vital in fostering a healthier environment for those without access to fresh water.”

    ‘Jal Andolan’ concluded in Delhi with ‘Jal Daan,’ encouraging people to save water by using a bucket instead of taking a shower, not washing their car and reusing RO wastewater for household chores. Approximately 50,000 litres of water was distributed to water-scarce areas in Delhi by BIG FM RJs – RJ Khurafati Nitin, RJ Akriti and RJ Yogi — with the support of Delhi Police, various listeners and communities.

  • BIG FM launches Season 2 of ‘Sutta Chhod De Na Yaar’ on World No Tobacco Day

    BIG FM launches Season 2 of ‘Sutta Chhod De Na Yaar’ on World No Tobacco Day

    Mumbai: In response to the rising stress and fast-paced lifestyle that has made smoking a common habit for many, BIG FM, one of India’s leading radio networks, brought back the second season of ‘Sutta Chhod De Na Yaar’ on World No Tobacco Day, 31 May. This initiative aimed to raise awareness about the risks and hazards of smoking and tobacco use. Over four weeks, the campaign featured a multifaceted approach encompassing radio broadcasts, celebrity endorsements, expert insights and digital engagement to effectively encourage positive behaviour change. It also featured the quirky reality show called ‘QUITSVILLA’, inspiring participants to quit smoking.

    Tobacco kills over 8 million people annually, with 7 million from direct use and 1.2 million from second-hand smoke. Building on last season’s success, BIG FM launched the second season of ‘Sutta Chhod De Na Yaar’ with new engaging elements. The activities kicked off with a strong drive across radio and digital platforms, effectively reaching a targeted audience and securing 11 committed participants. Led by Mumbai RJs- RJ Vrajesh, RJ Rani, RJ Abhilash and RJ Dilip, the campaign’s first week focused on awareness and registrations. The second week highlighted inspiring stories from listeners and celebrities like Yuvraj Singh, Vikrant Massey and Manoj Bajpayee, adding authenticity and motivation to the initiative. Health experts and quit-smoking specialists provided valuable insights during the third week.

    The last week of the campaign featured live updates from “QUITSVILLA,” a 48-hour immersive monitoring session at Della Resorts in Lonavala. Participants shared their stories while enjoying performances by rapper Akhil Dighe aka Hellac, comedians Vanshika and Jay Verma, yoga sessions by Shruti Kukreti, sound healing by Mariko, habit coaching by Ashdin Doctor, reverse singing by Madhu Lakhotia and Zumba dancing by Micky. Celebrities like Sanvikaa and Saad Bilgrami from Panchayat season 3 added excitement, making the campaign a supportive journey for those determined to quit smoking.

    Sharing his thoughts, BIG FM, COO Sunil Kumaran said, “Despite health hazards, smoking is prevalent amidst people due to cultural acceptance. With its normalization, the increased health risks highlight the need for change. The first season of ‘Sutta Chhod De Na Yaar’ successfully educated the masses and ensured the message resonated with them. Building on BIG FM’s commitment to promoting impactful initiatives, this year we aimed to elevate the awareness wave. Through our engaging activities and focused communication, we have effectively inspired our listeners to embrace a healthier, smoke-free future. “

    Sutta Chhod De Na Yaar Season 2 was sponsored by the Life Insurance Corporation of India and Zuno General Insurance Limited. The campaign successfully achieved its goals by not only raising awareness but also starting discussion about tobacco-related illnesses and fatalities, encouraging a shift towards healthier lifestyle choices and highlighting the urgent need for change.

  • BIG FM presents the second edition of BIG IMPACT AWARDS DELHI

    BIG FM presents the second edition of BIG IMPACT AWARDS DELHI

    Mumbai: BIG FM presented the second edition of BIG IMPACT AWARDS DELHI, celebrating the visionary entrepreneurs and the exceptional efforts of impact makers in the city. The event aimed to recognise and commend businesses known for their pioneering approach and incredible contributions to the society across various sectors. Sponsored by India Daily Live news channel, the event unfolded on 18 April, 2024, at Eros Hotel, Nehru Place Delhi. The awards drew a distinguished gathering of luminaries from diverse sectors who felicitated the deserving winners with the prestigious BIG Impact trophy.

    The capital city of Delhi, renowned as the land of historical leaders, resonates with inspiring tales at every turn. Embracing this legacy, the city fosters a fertile ground for creative thinkers and thriving businesses, who have diligently carved a remarkable path and motivated many through their tireless efforts and steadfast commitment. These awards underscored the transformative influence of innovation and perseverance, spanning diverse sectors including auto, real estate & allied, hospitality, health & wellness, education, fashion, lifestyle and beyond. The event was elevated by the presence of distinguished personalities, such as renowned educator, business consultant and author, Shiv Khera, popular actress Adah Sharma and the creator of India’s first poetry band, TheInkBandOnline, Irshad Kamil.

    Speaking on the occasion, BIG FM COO Sunil Kumaran said, “With each edition of BIG IMPACT AWARDS we aim to acknowledge the incredible efforts of businesses and individuals who have made noteworthy contributions to the society. This edition held in Delhi, is a testimony of evolving businesses, not only excelling but also setting benchmarks for the future. At BIG FM, we value the emergence of new ideas and efforts, recognizing the significance of appreciation in driving positive change. I extend my heartfelt congratulations to all the winners for their exceptional dedication.”

    The BIG IMPACT AWARDS’ tradition of excellence is set to rise with its upcoming editions as the award will soon be held in Udaipur, Nagpur and many more cities.

    Check out the complete list of winners below: 

  • BIG FM culminates Main Bhi Finance Minister Season 3 on a high note

    BIG FM culminates Main Bhi Finance Minister Season 3 on a high note

    Mumbai: BIG FM successfully concludes the third season of ‘Main Bhi Finance Minister’, a campaign focused on inspiring women to be their own Finance Minister. Hosted by renowned RJ – RJ Rani, famous for her afternoon show ‘Aap Jaisi Rani’, the month-long program was sponsored by the leading stock market learning institute – Avadhut Sathe Trading Academy. The campaign served as a dynamic platform dedicated to bridging financial disparities and promoting gender equality. Adding an entertaining twist, BIG FM roped in the famous rapper AGSY for an enthralling anthem for this initiative.

    Throughout the campaign, a wide range of engaging activities and thought-provoking discussions took place, fostering a dynamic and interactive environment. The campaign featured a stellar lineup of celebrities such as Alia Bhatt, Yami Gautam, Adah Sharma, Saiyami Kher, Sharvari Wagh, Mahi Gil, Palak Mucchal, Mannara Chopra and Krishna Shroff. Finance specialists like Pooja Bhinde, a Certified Financial Planner and Dr. Priyanka Singh from the Ministry of Finance, also offered invaluable investment advice and tips. Furthermore, the campaign featured a series of impactful sessions that offered a mix of different perspectives and advice on how to manage their finances. Sessions like ‘Men Supporting Women’ provided valuable insights from finance experts.

    A ‘BIG Female Jock Round Table Conference’ was also conducted which brought together leading voices like RJ Rani, RJ Nisha, RJ Rashi & RJ Pamela, sharing their views on life and finance for women. Participants had the opportunity to share their personal stories and be a part of spontaneous discussions. The campaign reached its culmination with the compelling stories of five real women making significant strides in the investment space. These narratives were expertly presented by Avadhut Sathe as part of the ‘5 Stories of Laxmi’ series. As a part of the initiative, the radio network also released a special anthem for ‘Main Bhi Finance Minister’ with Rapper Agsy & RJ Rani in both video and audio format.

    Sharing his thoughts, Sunil Kumaran, COO, BIG FM, remarked, “We are immensely proud to witness the overwhelming response and support from women across the nation. This engagement reflects the proactive steps women are taking to strengthen the economy collectively. Through ‘Main Bhi Finance Minister,’ our primary objective was to educate and address gender disparities. As we conclude the campaign, the collective participation of both genders in educating women has propelled us towards the crucial goal of bridging the gender gap. I extend my heartfelt thanks to our sponsor and everyone else who shared their expertise and contributed towards our goal of empowering women.”

    As part of the campaign, financial training workshop for women was also hosted by Avadhut Sathe alongside the engaging BIG RJs – RJ Neetu, RJ Bhawna and RJ Pamela who provided attendees with a platform to ask questions and gain valuable insights on financial literacy. The workshop marked a transformative experience, attracting over hundreds of participants from across India. With a significant turnout both online and offline at the Avadhut Sathe Trading Academy located in Mulund, the event demonstrated widespread engagement and enthusiasm. Audio bytes capturing the essence of this event were broadcast across all shows, ensuring that the impact of the workshop resonated far beyond its immediate audience.