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Tag: Sunil Kataria

  • ISA appoints Sushil Matey as CEO

    ISA appoints Sushil Matey as CEO

    Mumbai: The Indian Society of Advertisers (ISA), which is the only national body as the strong voice of advertisers over the last 68 years, has announced the appointed Sushil Matey as its CEO. This is in alignment with the ISA’s vision to become future ready to serve needs of advertisers in a fast-changing, post Covid2019 world where digital is emerging as a catalyst in the industry.

    ISA, which is a founder member of the World Federation of Advertisers (WFA) and one of the founders of ASCI, continues to partner with other industry bodies that connect to the advertisers.  The ISA played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.

    Godrej Consumer Products CEO India and SAARC Sunil Kataria who was recently elected chairman of the ISA, said, “As we transition rapidly into the new normal it is imperative for us to create a stronger value proposition for the industry as a whole. Our primary goal is to make the ISA future-ready so we can prove adequate support to our members and the fraternity . I am pleased to welcome on board Mr. Sushil Matey who will play an instrumental role in realising our vision and accelerating the pace of change. We also look forward to working closely with the WFA and creating a global benchmark in the industry.”

    Matey added, “I’m honoured to have been entrusted with this position and look forward to working closely with all stakeholders and partners. The world around us is evolving rapidly on mutiple fronts and it is vital for us to stay ahead of the change so we can provide support and create value in the industry.”

    Matey brings to the table over three decades of rich experience across B2C and B2B sectors spanning white goods, auto, building materials and lifestyle products. At a CXO level, he has built successful brands, turned around companies, and raised capital. He brings in rich experience of strategy and building scale. His previous stints include working at corporates like GE, Godrej, Schneider, Johnson, Masco Corp. (USA) and Livpure.

  • Indian Society of Advertisers elects Sunil Kataria as chairman for fifth term

    Indian Society of Advertisers elects Sunil Kataria as chairman for fifth term

    The newly elected executive council of the Indian Society of Advertisers (ISA) met on September 21, 2020. Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products, was elected chairman of the ISA.

    Sunil has led the society over the past four years to newer heights drawing support from his colleagues in the executive council, the ISA members and all fraternity entities.

    On his election for the fifth consecutive term as the chairman of the ISA, Sunil said, “In our journey towards creating a greater value proposition for the ISA in the industry, the focus will be to make this unique body future-ready for the new normal that is emerging around us and to provide value-added support to our members. With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be taken forward our efforts in the area of digital measurement. The ISA has plans ahead to work withBARC to create a Multimedia Measurement that can be implemented very soon. We heartily thank all fraternity organizations for their strong partnering and this will surely help us accomplish new milestones. I also acknowledge the continuing support by our members in all our endeavours.”

    He further added, “In particular reference to the Covid2019 pandemic, I am glad to acknowledge the cooperation of all our members, industry associates, vendors and ISA Secretariat team in staying safe adhering to directives by health authorities and governments.”

    ISA is the only national body as a strong voice to advertisers over the last 68 years. It has advertiser members from across industries who approximately contribute to over two-thirds of the annual national non-governmental ad spends.  ISA, which is a founder member of the World Federation of Advertisers (WFA) and one of the founders of ASCI, continues to partner with other industry bodies that connect to the advertisers. The ISA played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.

    The executive council members of the ISA thanked Sunil for his substantial contribution to the ISA as Chairman over the past four years and expressed pleasure to elect him again for 2020-21.

    Other members of the executive council:

    Atul Agrawal, Senior Vice President – Corporate Brand and Marketing, Tata Services Limited

    Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality Financial Services & Innovation, Thomas Cook (India) Limited

    Narendra Ambwani, Director, Agro Tech Foods Limited

    Ravi A. Desai, Director, Mass & Brand Mktg International, Amazon Seller Services Pvt.Ltd.

    Paulomi Dhawan, Independent Director, Whistling Woods International Ltd.

    Girish Kalyanaraman, Senior Director Brand Operations, Procter & Gamble Hygiene and Health Care Limited

    Chandru Kalro, Managing Director, TTK Prestige Limited

    Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited

    Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.

    Ramakrishnan Ramamurthi, Adviser J. K. Enterprises

    Amit Tiwari, Vice President – Marketing, Havells India Ltd.

    Subhadip Dutta Choudhury, Chairman of the Board of Directors and Chief Executive Officer Hawkins Cookers Limited

    AnujPoddar, Executive Director, Bajaj Electricals Limited

    Ram Raghavan, Managing Director, Colgate-Palmolive (India) Limited 

    Gauravjeet Singh, General Manager – Media Services (South Asia) Media, Hindustan Unilever Limited

    Sanjeev Handa, Sr. V.P.  Corporate Communications, Maruti Suzuki India Limited

  • Godrej Ezee pledges partners with CRY for 10th edition of Ezee Hugs Initiative

    Godrej Ezee pledges partners with CRY for 10th edition of Ezee Hugs Initiative

    MUMBAI: Godrej Ezee liquid detergent is back with the tenth edition of Ezee Hugs, an initiative aiming to provide warmth to underprivileged children during harsh winters. This year, Godrej Ezee is contributing Re 1 on purchase of every 1kg bottle and will donate the proceeds towards buying new sweaters for children.

    The detergent brand has partnered with CRY – Child Rights and You, a prominent non-profit organisation working for children’s rights, to ensure strategic identification of beneficiaries and distribution of sweaters across India’s severe-winter prone regions like North and East. On the occasion of Christmas, Godrej Ezee and CRY jointly kick-started this year’s Ezee Hugs campaign with celebrations and distributed new sweaters amongst underprivileged children in Delhi, Chandigarh and Lucknow.

    Every year thousands of underprivileged, school-going children across the Northern belt, bear the harsh winters without the warmth of woolens. Godrej Ezee wanted to build awareness about this winter related hardships and alleviating them. Thus, it started Ezee Hugs campaign for this important social cause. Over the years, Ezee Hugs has spread warmth by urging people to donate their woolens for children through this social good campaign. In the tenth edition, Godrej Ezee has raised the scale of Ezee Hugs by donating INR 1 from its own sales towards new sweaters. The campaign gives people a chance to contribute towards the noble cause by simply making a purchase. The partnership with CRY will be leveraged to distribute the new sweaters amongst underprivileged children based in Delhi, Punjab and Uttar Pradesh and is expected to have a substantial impact.     

    Sharing his thoughts on Ezee Hugs campaign, Godrej Consumer Products Limited (GCPL) chief executive officer – India & SAARC Sunil Kataria said, “Godrej Ezee has always stood for warmth, comfort and care. Ezee Hugs, a noble initiative by Ezee that began in 2011, has grown over the last 9 years with the support of multiple stakeholders and offered warmth to thousands of children during the winters. This year, we are linking our contribution directly to that of the consumers. We are making Ezee Hugs a people’s movement and encouraging them to contribute to the cause by simply buying Ezee. We are happy to have CRY as a strategic partner this year to ensure accurate last-mile delivery of new sweaters to children across Northern region.”

    Commenting on Ezee Hugs campaign and its partnership, CRY Regional Director(North) Soha Moitra said, “In our journey over the past 40 years, we have always believed in the power of likeminded individuals and corporates to raise awareness for a cause, and it’s a pleasure for all of us at the CRY family as Godrej Ezee comes on-board with a cause related partnership. We are sure that this initiative will go a long way in keeping our children warm and protected during the winter days. I do hope that this initiative would send a message to all consumers, and give them a brilliant opportunity to come forward in championing a cause.”

    In its tenth edition, Ezee Hugs will be promoted over a two-month period through a multi-media campaign including TVC and digital films. This will be to raise awareness amongst people about the cause and encourage them to make their valuable contribution. 

  • Bollywood Superstar Anushka Sharma roped in as brand ambassador for Godrej Expert Rich Crème Hair Colour

    Bollywood Superstar Anushka Sharma roped in as brand ambassador for Godrej Expert Rich Crème Hair Colour

    Mumbai: One of India’s largest selling hair colour, Godrej Expert Rich Crème, from the house of Godrej Consumer Products Ltd (GCPL), has roped in Bollywood diva Anushka Sharma as the new face for the brand. This move is in line with making the brand more contemporary and relevant in consonance with today’s lifestyle while infusing a youthful appeal.

    With $23.4 million brand value as per Celebrity Brand Valuation 2018 Rankings by Duff & Phelps (D&P), Anushka is one of the most celebrated actresses in the country. She is known not only known for her work but also as a trendsetter in the beauty and lifestyle space. Thus, coming together of Godrej Expert Rich Crème and Anushka is an ideal move as both complement each other. A multi-media campaign with Anushka is going live leveraging television, digital and social media to engage audiences on easy hair colour.

    Commenting on this announcement, Mr. Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, said, “Godrej Expert Rich Crème has been an expert of accessible hair transformation. It is a revolutionary offering that has established a strong foothold across Indian households over the years. We are thrilled to partner with the country’s leading superstar Anushka Sharma to chart our future growth roadmap. She is a global icon, revered for her style and is regarded as one of the best actors of this generation. This strategic association will enable us to penetrate the younger target groups for crème hair colour while enhancing the loyalty of existing users. Thereby, reiterating dominance of Godrej Expert Rich Crème in the category.”

    Speaking on the collaboration, Anushka Sharma, said, “Godrej has been a legacy brand that has pioneered hair colours in India. I am pleased to associate with Godrej Expert Rich Crème. I’m looking forward to building a strategic journey forward and furthering the company’s vision for India.”

    As part of this association, the brand has released a new TVC with Anushka featuring the new Godrej Expert Rich Crème hair colour with 10X more aloe vera. This new offering comes in 5 beautiful colours Natural Black, Natural Brown, Dark Brown, Black Brown and Burgundy loaded with the goodness of 10X more aloe vera that makes the hair softer, shinier and gorgeous. The TVC highlights how one can shed their inhibitions to colour their hair and step out with confidence as Godrej Expert Rich Crème ensures rich colour backed by a formula enriched with the goodness of aloe vera making hair soft and shiny.

    Conceptualized by Creativeland Asia, the TVC opens with Anushka entering her friend’s house as they are prepping to step out. On seeing her friend, Anushka instinctively compliments her pretty dress and asks her to wear her hair down instead of tying it up. Reluctant to do so, the friend points out to her white hair. Anushka hands her a packet of Godrej Expert Rich Crème hair colour, confident that the benefits of 10X more aloe vera will not just cover the greys but also takes care of the hair. She goes on to add how Godrej Expert Rich Crème contains no ammonia formulation that makes hair softer and shinier.

    Commenting on the TVC, Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “Godrej Expert is an iconic brand that has pretty much taught Indians to colour their hair with the care it deserves. With the new breakthrough of 10x aloe vera, the dekhbhaal goes up several notches higher. Putting all hair colour worries to rest, while also delivering gorgeous colour. In the TVC, we have Anushka Sharma asking her friend to colour her hair with the reassurance of a colour that cares like a friend would.”

    Godrej Expert Rich Crème is India’s most trusted brand for hair colour with innovative product formulation that is specially curated for Indian hair. The special formulation is enriched with aloe vera conditioning formula that nourishes hair while ensuring the coverage of grey hair, thereby making the hair incredibly soft. Getting rid of the hassle, users simply have to mix, apply and rinse for complete coverage and nourished hair. Godrej Expert Rich Crème is affordable priced at INR 30 for a single sachet and INR 99 for multi-application pack.

  • Godrej Expert unveils TVC for new easy 5-minute hair colour

    Godrej Expert unveils TVC for new easy 5-minute hair colour

    MUMBAI: Godrej Expert, India's foremost and largest selling hair colour brand from the house of Godrej Consumer Products Ltd (GCPL), launched a TVC of its latest innovation in the hair colour category; Godrej Expert easy 5-minute hair colour.  The new TVC featuring Sneha and Prasanna, is released in Tamil, Telugu, Malayalam, and Kannada languages for the South region.

    Through this campaign, Godrej Expert Easy 5-minute hair colour aims to create awareness about this new innovative hair colouring solution for consumers, which can eliminate all effort from conventional hair colouring process. It is the perfect solution for the busy time pressed consumer who is seeking a convenient hair colouring ritual.

    Conceptualised by Creativeland Asia, the film opens in a living room of a South Indian family where a father and daughter are having a sweet moment; the daughter is sitting on the father’s shoulders counting his grey hair. The daughter is surprised that the count of the grey hair has increased to 30 and expresses the same in a shocking way. The father refrains from colouring his greys as he feels hair colouring process is a very messy and cumbersome exercise. Just then the mother who is watching the conversation from far steps in and hands over Godrej Expert Easy 5-minute hair colour to her husband. He applies Godrej Expert Easy and the TVC signs off with a happy father who is pleased with the results and the convenience of usage.

    Speaking on Godrej Expert Easy and its TVC campaign, Godrej Consumer Products Ltd CEO – India and SAARC Sunil Kataria said, “Hair colouring is a tiresome process given the conventional hair colouring process and hence they often avoid it. Given the different formats, shampoo based hair colour format in India has had a dramatic growth in the last 4 years and one of the main reasons for this shift is the ease of product usage for the busy time pressed consumer. Through this TVC, we wanted to highlight the convenience of using a shampoo based hair colouring format which is not only quick but is also enriched with the benefits of amla and shikakai.”

    Commenting on the TVC,  Creativeland Asia Group chief creative officer Anu Joseph said, “Godrej Expert understands the conventional man and hence always find an engaging way to connect with their audience. It always has a certain appeal in its communication, and is constantly looking for topics that are relevant to its users, to be associated with.’’

    Actors Sneha and Prasanna, who are prominent names in the South Indian film industry, are now the brand ambassadors for Godrej Expert Easy. Southern region is a key market for Godrej Expert Easy 5-minute hair colour and thus the campaign is released in languages like Tamil, Telugu, Malayalam, and Kannada.

  • Pitch Madison report shows adex grew 14.6% in 2018

    Pitch Madison report shows adex grew 14.6% in 2018

    MUMBAI: The much awaited Pitch – Madison Advertising Report 2019 was released this afternoon at an event in Mumbai amongst a high profile audience consisting of Madhusudan Gopalan, CEO, P&G, Manu Jain, Vice President, Xiaomi and Managing Director of Xiaomi India, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited and other eminent people from the marketing and media world. 

    Figures at a glance:

    Indian Advertising Market

     

    2016

    2017

    2018

    2019 Forecast

    Medium

    In Rs Crore

    % Share

    In Rs Crore

    % Share

    In Rs Crore

    % Share

    Growth % 2018/17

    In Rs Crore

    % Share

    Growth % 2019/18

    TV

    18831

    38%

    19650

    37%

    23432

    38%

    19.20%

    27649

    39%

    18.0%

    Print

    18151

    37%

    18640

    35%

    19457

    32%

    4.40%

    20429

    29%

    5.0%

    Radio

    1749

    4%

    1875

    4%

    2144

    4%

    14.30%

    2401

    3%

    12.0%

    Cinema

    523

    1%

    586

    1%

    805

    1%

    37.40%

    1047

    1%

    30.1%

    Outdoor

    2910

    6%

    3085

    6%

    3365

    6%

    9.10%

    3750

    5%

    11.4%

    Digital

    7315

    15%

    9303

    18%

    11705

    19%

    25.80%

    15612

    22%

    33.4%

    Total

    49480

    100%

    53138

    100%

    60908

    100%

    14.60%

    70889

    100%

    16.4%

     

    Key findings of the report:

    A.    Overall:

    1.      In absolute terms, Adex has grown from Rs. 53,138 crore to Rs. 60,908 crore, an addition of                        7,769 crores, the highest addition in one year in the last decade.

    2.      The growth rate of 14.6% achieved in 2018 is almost double the growth rate achieved in 2017.

    3.      TV still continues to be the largest contributor to Adex with 38% share, followed by Print at 32%, Digital at 19%. Outdoor, Radio and Cinema share has remained steady at 6%, 4% and 1% over the last 3 years.

     

    B.   TV:

    1)      TV grew by an unbelievable 19% to reach close to the   Rs. 23,500 crore mark, reinforcing regular Advertisers’ unshakable faith in this medium, no doubt aided by the robust measurement mechanism set up by our Industry. 

    2)      This is the highest growth TV has witnessed in last 3 years. In terms of absolute numbers, TV advertising has grown by Rs. 3,782 crore in 2018.

    3)      And its share in the Adex pie stands at 38%. Whilst its share has declined over the decade from 43% in 2009, it is significant that since 2015 it has increased its lead over Print and now the gap in share is as much as 6 percentage points.

    4)      The main categories that have fueled the overall growth of Rs. 3,782 crores in 2018 are the evergreen FMCG (Rs. 1,660 crores) and Auto (Rs. 360 crores). E-commerce category too grew dramatically by 29% to reach Rs. 1,100 crores from Rs. 850 crores in 2017.

    5)      FMCG continues to rule the roost contributing as much as 50% to the total Television Adex, followed by Telecom at 12% and Auto at 8%.

    6)      Increase in FCT has also been a big contributing factor to the overall increase of 19% in the TV Advertising Market. The overall FCT demand in 2018 has increased by 12% led by growth in frequency channels and new channel launches.

     

    C.   Print

    1)      India probably is the only major market where Print Adex is actually growing year on year.

    2)      Print grew by 4.4% during the year, marginally lower than our projection of 5%.

    3)      However, Print continues to be 2nd highest contributor after Television with a share of 32%. And this share of Adex is also the highest in the world.

    4)      The resilience of Print is brought out in the fact that it has 200,000 Advertisers and the number is growing, compared to TV which has only 12,000 Advertisers.

    5)      Nearly 75%, of Print’s growth of Rs 820 crores is accounted by just 5 categories – FMCG, Education, Auto, Retail & E-commerce.

    6)      In terms of Volume, Hindi publications continue to be ahead of English publications contributing 35% of the total volume, while share of English publications dropped by 2% and now contributes 25%.

     

    D)  Digital

    1)      The digital advertising market had an impressive growth of 26% in 2018. It has been growing at a compounded annual growth of 30%+ for last 10 years and 24% for last 5 years.

    2)      The continued growth of digital is fueled by mobile, online video and social media, which are increasingly attracting more advertising investment.

    3)      One of the key reasons for this growth has been the proliferation of OTT platforms. The OTT playing field has seen a 3.5x increase in number of players from just 9 players in 2016 to 30 players now.

    4)      Digital Adex at Rs. 11,705 crores is now 19% of Adex in 2018. It was only 9% in 2013.

    5)      Google and Facebook continue to dominate digital spends cornering 80% of the total digital pie.

     

    E)   Forecast

    1)      We are bullish about 2019 and expect a growth of 16.4% taking the total Adex to Rs. 70,888 crores.  The reasons for our high forecast are upcoming Parliamentary elections, increase in government spending to showcase its achievements, the upcoming ICC Cricket World Cup 2019, growth of OTT, increased spending in rural and India moving to a Consumption Society.

    2)      In 2019, we believe highest growth will come from Digital at 33%, followed by Cinema at 30% (although on a very small base), followed by TV (18%), Radio (12%), Outdoor (11%) and                   Print (5%).

    Says Madison World chairman Sam Balsara, “After two dull years, 2018 has seen significant growth in Television and Digital and we expect the momentum to continue in 2019. With this growth, India has regained its pole position of being the fastest growing advertising market in the world and is expected to retain this position even in 2019.

    There is no doubt that for Advertisers, Media has become a complex subject and they need competent and experienced, creative media planners, working in enabling environments, provided by good media agencies to build their Brands.”

  • Goodknight Cool Gel targets semi-urban, rural consumers

    Goodknight Cool Gel targets semi-urban, rural consumers

    MUMBAI: Goodknight has come up with a new commercial for its recently launched product, Goodknight Cool Gel.

    The TVC conceptualised by J Walter Thompson (JWT) India showcases a typical summer night in a small town in Northern India, where people prefer sleeping on roof tops to keep the heat at bay and how the mosquito menace does not let them sleep until Cool Gel comes to their rescue. The ad is a parody on a popular old Hindi song – ‘Hai re Hai’.

    The ad film opens with a senior member – grandfather – in a joint family trying to sleep on the rooftop of his house one summer night; however, mosquitoes do not let him sleep. To address the issue in a comic manner, the grandfather claps his hands and starts singing an old Hindi song – ‘Hai re Hai’. Another man gets up with a blanket on his head and continues the song – ‘Neend nahi aye’. One more grown up man slaps himself on the face and continues singing – ‘Machhar bada sataye’. Then a young girl joins in and sings – ‘Cream chip chipaye’, the girl touches sticky arms and frowns. Her brothers pop up in the same frame and make a hand gesture depicting the irritability caused by the sticky and oily mosquito repellent cream they have applied.

    Just then the mother in the family enters the rooftop area with a solution to all their problems where she is shown applying Goodknight Cool Gel to her youngest son. After applying Goodknight Cool Gel, the family is shown sleeping peacefully. The TVC further informs that unlike other mosquito repellents, Goodknight Cool Gel is a non-sticky and gel-based repellent with the goodness of aloe vera. Goodknight Cool Gel not only keeps mosquitoes at bay for eight hours but also gives a cooling sensation and helps one sleep peacefully. The ad film also introduces the new Goodknight Cool Gel sachet available at Rs 10.

    Godrej Consumer Products CEO of India and SAARC Sunil Kataria says, “Goodknight is a brand that has its focus on consumer bases not only in metro cities, but also smaller towns in India. We have cost effective and efficient solutions for the mosquito menace for all our consumers. Brand Goodknight has always understood mothers and their struggle to protect their families from the mosquito menace. The new ad film aptly captures this emotion.”

    “Goodknight Cool Gel is an innovative product in the personal repellent category. It comes in a tube and a sachet format for the convenience of consumers,” Kataria added.

    J Walter Thompson managing partner Rajesh Gangwani mentions, “The campaign is targeted towards semi-urban and rural consumers who normally sleep outdoors/open air during warm summer nights. The key benefit that we wanted to propagate is that unlike other mosquito repellent creams, our product contains Aloe Vera gel, which is non-sticky and has a cooling sensation. The communication is crafted keeping in mind the rural sensibilities and is delivered through an engaging and catchy sing-song between the family members.”

  • Goodknight puts an end to coils with new power chip

    Goodknight puts an end to coils with new power chip

    MUMBAI: Household insecticide brand, Goodknight, has launched its latest innovation ‘Goodknight Power Chip’. Its new television commercial understands the emotions of a mother and her plight to protect her family from the mosquito menace.

    The new TVC opens with a kid inviting his friends over to his house to watch a match. However, his friends have decided to go to the kid’s house whose mother has successfully managed to keep her home mosquito free. The first kid wonders what must be the trick to keep mosquitoes at bay, to which his friend responds that his mother has the power of 100 coils. The mother protects her home with the newly launched Goodknight Power Chip. She is delighted to see her son enjoy with his friends. The mother and the kid twirl their fingers in a playful manner depicting the power of 100 coils.

    Godrej Consumer Products CEO of India and SAARC Sunil Kataria says, “We are very excited about the new launch. Goodknight Power Chip is the new entrant to the Goodknight family. Brand Goodknight has always understood mothers and their struggle to protect their families from the mosquito menace and has always offered an effective solution to address their concerns. The new ad film has captured this emotion aptly.”

    J Walter Thompson South Asia JWT CEO Tarun Rai adds, “Power Chip is a breakthrough innovation created for the semi-urban and rural consumers. Our biggest challenge was to build format relevance for these consumers by upgrading them from the burning formats (coil) to an electric format. Coil is a benchmark of efficacy for these consumers. We strategically referenced coils to establish our new product superiority with the claim of ‘Power of 100 coils’. The communication is created to match the sensibilities of our target group and is delivered through an endearing banter between the kids and acknowledging the Goodknight mom.”

  • Godrej protekt’s new campaign showcases kids’ curiosity

    Godrej protekt’s new campaign showcases kids’ curiosity

    MUMBAI: Kids are constantly relying on their senses to explore the world. When they come across something that fascinates them, their first instinct is to touch and feel the object. The fear of germs, dirt or even parental intervention does not stop them from doing so.

    Godrej protekt, a range of hand hygiene products from Godrej Consumer Products, has launched a digital film showcasing and encouraging kids’ natural tendency to learn about the world around them through touch.

    To showcase this, Godrej protekt conducted a short experiment by putting objects in front of kids and telling them to not touch it, instilling a sense of curiosity in them. 

    With the help of hidden cameras and conceptualised by Creativeland Asia, the ad showcases kids staring at the ‘Do not touch’ sign boards wondering what to do, and then going ahead and doing just what was expected of them—touching! The kids filmed touching everything–from wet paint to dirty cars to learn more about them.

    Godrej Consumer Products business head of India and SAARC Sunil Kataria said, “Godrej protekt as a brand believes that parents must let their children be children and encourage them to step out of their homes to explore the world. This has been the central idea of the social experiment protekt has carried out. The essence of a child’s curious mind is very well captured in the video. With protekt, we want to bring about a behavioural change and promote a healthy habit of keeping hands clean and germ free.”

    Creativeland Asia chief creative officer Anu Joseph added, “Godrej protekt has always encouraged kids to go out there and explore the world without any worry, while it promises to protect them from germs. This campaign is an extension of the same idea. A fun social experiment where we realised that there’s no stopping kids. They’ll do what they instinctively feel like doing, and that’s how they learn. And we mustn’t really get in the way, but just be there to make sure they are safe.”

  • Ad Asia: India team leader Kataria has in-depth understanding of market dynamics, says Nayak

    Ad Asia: India team leader Kataria has in-depth understanding of market dynamics, says Nayak

    MUMBAI: The Advertising Council of India (ACI) & The Advertising Club have announced the appointment of Sunil Kataria, Business head, Godrej Consumer Products as leader of the Indian delegation for the AdAsia Congress to be held in Bali. The 30th edition of the esteemed media and advertising awards organized bi-annually by the Asian Federation of Advertising Associations (AFAA) will see global marketing and creative industry practitioners be a part of the ideas exchange platform.

    Asian Federation of Advertising Associations vice chairman and Advertising Council of India representative K Srinivasan said “Ad Asia is a great forum for the Indian creative and media maestros to interact with other global practitioners on evolving industry trends. Having someone which such rich and versatile multi-functional and sectoral experience as Sunil Kataria lead the Indian delegation is sure to ensure that the India delegation plays an inspiring and impactful role at the congress.”

    The Advertising Club president Raj Nayak said: “India has been at the forefront of some ground-breaking and high impact media campaigns. A coveted knowledge platform like Ad Asia 2017 is a great place to showcase the immersive and transformational work being done by the India media and advertising diaspora. With Sunil helming the Indian delegation, we are sure to receive the best representation at the form. Sunil with his in-depth understanding of the Indian market dynamics and global trends in sure to add significant value to the Indian delegation.”

    Kataria said “I am honored to be nominated to lead the Indian contingent to the prestigious congress. The forum is a great platform for the fraternity to network with global creative leads and jam on media and marketing trends in the new social paradigm that we are currently in. We hope to have significant Indian representation at the event and would hence urge maximum participation by corporates at the event.”