ITV

Tag: Sunil Agarwal

  • Joy spreads fresh glow with Sanya’s cream comeback

    Joy spreads fresh glow with Sanya’s cream comeback

    MUMBAI: Now that’s what you call a glow-up! Joy Personal Care has rolled out a refreshing new campaign for its much-loved skin fruits moisturising cream, bringing actor Sanya Malhotra back to the spotlight as the face of its legacy moisturiser. The breezy film breathes new life into a household classic while keeping its trademark warmth intact.

    The TVC flips the traditional ‘bride-seeing’ moment into a modern-day social media scene. When Sanya is quizzed by a prospective groom’s mother, she turns the living room into a mini influencer studio, ring light and all, to shoot her quirky “OG product” review of Joy Skin Fruits Moisturising Cream. What follows is a mix of humour, confidence and family charm that ends in a cheerful dance, all wrapped in Joy’s signature message, ‘beautiful by nature.’

    Blending nostalgia with gen z flair, the ad celebrates a product that’s been hydrating Indian skin for generations. Enriched with apple and jojoba oil, the cream promises 48-hour moisturisation, radiant softness and zero stickiness, making it as relevant for today’s users as it was for their mums.

    “Joy Skin Fruits has always been part of households that trust what works,” said RSH Global co-founder and chairman Sunil Agarwal. “With this TVC, we wanted to highlight timeless relevance in a fun, contemporary way.”

    Chief marketing officer Poulomi Roy added that the film reflects changing skincare preferences, “Younger audiences value authenticity and effectiveness, and Sanya’s relatability bridges our heritage with their aspirations.”

    For Sanya, the collaboration felt like home. “Joy Skin Fruits has always been my go-to for deep moisturisation,” she said. “This campaign’s playful twist made it such a joy to shoot.”

    The film is being amplified across TV, Youtube, and social media, ensuring that Joy’s creamy charm continues to shine through generations, one glowing face at a time.

  • Vinod Cookware cooks up festive magic on Rasoi

    Vinod Cookware cooks up festive magic on Rasoi

    MUMBAI: Stirring up the pot this festive season! Vinod Intelligent Cookware is turning up the heat on regional engagement by partnering as co-powered sponsor of Rasoi, Colors Gujarati’s long-running cooking show. The collaboration kicked off on 1 October 2025 and will span 158 episodes, running through the festive season.

    The integration brings Vinod’s flagship range: pressure cookers, kadhais, frypans, tawas, and steamers, front and centre. From logo placements and anchor mentions to in-content integration and strategic product placements, the brand ensures viewers get a full helping of visibility throughout the campaign.

    Rasoi, a cultural mainstay for over 20 years with more than 6,600 episodes and 20,000 recipes aired, is hosted by Dhvani Trivedi, Harsh Bhatariya, Riya Makwana, and Rudra Tumdi. The show blends authentic vegetarian recipes with modern, healthier twists, making it an ideal platform for Vinod Cookware to connect with Gujarati households during the festive season.

    Vinod Cookware India managing director Sunil Agarwal said, “Partnering with a culturally trusted show like Rasoi allows us to showcase our product innovations while engaging deeply with regional households. It reflects our strategy of blending tradition with modern cooking solutions, ensuring healthier and more enjoyable meals.”

    Network Advertising president-media Priya Jacob added, “This partnership is about more than presence; it is about connecting with families through a show they trust, creating meaningful brand engagement and reinforcing Vinod Cookware’s authentic identity.”

    The move adds to Vinod Cookware’s impressive portfolio of partnerships, which includes Masterchef India, Kaun Banega Crorepati, and regional collaborations with Zee Marathi and Amrita Television. Its ongoing digital campaigns have also garnered over 170 million views, demonstrating the brand’s strength across platforms.

    Founded in 1962 by Rajeram Agarwal, Vinod Intelligent Cookware is a leading manufacturer of premium stainless-steel cookware, with 400 plus products and a global presence since 1990. Known for hygienic pressure cookers and innovative solutions, the brand continues to blend tradition with modern technology to cater to evolving Indian kitchens.

     

  • Vinod Cookware is the presenting sponsor of Annie’s Kitchen on Amrita TV

    Vinod Cookware is the presenting sponsor of Annie’s Kitchen on Amrita TV

    Mumbai: Vinod Cookware has partnered with Annie’s Kitchen, the popular cookery show on Amrita Television, as its presenting sponsor. This collaboration enhances the culinary experience for viewers of the Malayalam channel. Vinod Cookware will be featured in three episodes airing on 20 September, 4 October, and 11 October, showcasing its products in various recipes.

    The sponsorship includes 96 TV spots, 16 L-bands, 16 Aston bands, and opening and closing tags, ensuring strong brand visibility throughout the show. Additionally, viewers will see 100 spots for Vinod Cookware on Amrita TV from Monday to Sunday, between 8:00 am and 11:00 pm, until 8 November, reinforcing the brand’s commitment to quality and innovation in kitchenware.

    Annie’s Kitchen, hosted by anchor and actress Annie Shaji Kailas, has been a popular cooking show for over a decade, captivating millions on Amrita Television every Friday at 8 pm. The show features a variety of traditional South Indian recipes and invites notable personalities from the film industry, such as Tovino Thomas, along with industry veterans and political leaders like A.M. Ariff, to share their stories and favorite dishes. Its blend of local delicacies and engaging content has established it as a significant presence in television. With Vinod Cookware as the presenting sponsor, the show aims to enhance the culinary experience on television.

    “We are thrilled to partner with Annie’s Kitchen and Amrita Television for this exciting journey! This integration with a prominent Malayalam TV channel significantly enhances our brand reach and awareness among the southern Indian audience. We are eager to showcase our exceptional products to millions of viewers and to become an integral part of their cooking journeys. Together, we look forward to inspiring home cooks and enhancing culinary experience across the region.” said Vinod Cookware MD Sunil Agarwal.

  • Vinod Cookware’s new ad tackles kitchen challenges with humor

    Vinod Cookware’s new ad tackles kitchen challenges with humor

    Mumbai: Vinod Cookware has launched a new television commercial showcasing the SAS (steel-aluminium-steel) metal technology in their premium range. The campaign will air on popular channels such as Star Plus, Colors, Zee TV, and Sony Max. Created by Network Advertising and produced by 10 Films, the TVC humorously portrays a robbery gone wrong while highlighting the features of the SAS metal range, including consistent heat distribution and reduced food burning. Running from 31 August to 17 September, the campaign aims to boost brand recall and strengthen its connection with consumers nationwide.

    Set in a hill station, Vinod Cookware’s new ad film uses humor to portray a comical kitchen encounter where chefs outwit a thief, all while showcasing the brand’s SAS metal technology. The lighthearted narrative highlights the cookware’s even heat distribution in a playful yet engaging manner. The 45-second TVC is set to air on popular Indian TV channels and CTVs, amplifying the brand’s presence by targeting high-TRP programs along with repeat telecasts such as Anupamaa, Yeh Rishta Kya Kehlata Hai, Jhanak on Star Plus; Laughter Chef, Mishri, Mangal Lakshmi on Colors; Taarak Mehta Ka Ooltah Chashmah, Pushpa Impossible on Sony SAB; and Bhagya Lakshmi, Radha Mohan, Rab Se Hai Dua on Zee TV. The campaign also aims to connect with regional audiences by featuring a lineup of popular Marathi shows on Star Pravah and Zee Marathi, ensuring broad engagement across diverse viewer segments. Additionally, the TVC will be aired on Hindi and Marathi movie channels, including Star Gold, Sony MAX, Zee Cinema, and Pravah Pictures. To further strengthen brand sustenance, Vinod Cookware will leverage digital and OTT platforms like Zee5 and Disney+ Hotstar to showcase the ad film.

    Network Advertising CCO Shayondeep Pal shared, “The idea was to move away from the typical ‘happy-family-mother-in-the-kitchen’ films and explore new ways to communicate the SAS metal technology. By showcasing the ‘Steel-Aluminium-Steel’ layering that evenly spreads heat, we aimed to demonstrate how this product reduces the risk of food burning. The unique narrative of a protagonist caught in a kitchen heist brings a humorous touch to the product demonstration. We were fortunate to have a talented cast that nailed the timing—crucial for humor to succeed.”

    10 Films founder & executive producer Shouvik Basu added, “The concept of merging a robbery scene with cookware in a hill station setting was a fresh and exciting challenge. It required careful casting and seamless storytelling to shift the audience’s focus from the heist to the utility of Vinod Cookware. The shoot was a perfect balance of humor and product integration, and we are proud to have worked alongside Network Advertising in delivering this memorable film.”

    Vinod Cookware director Sunil Agarwal said, “At Vinod Cookware, we have always upheld the highest standards of quality and functionality, and our SAS Metal range is a testament to that commitment. Through this new campaign, we aim to communicate the core values that define our brand—quality, reliability, safety, and sustainability. By integrating wholesome humor into our messaging, we’re reinforcing to consumers that Vinod Cookware remains a trusted partner in Indian kitchens, dedicated to enhancing their cooking experience with products they can rely on.”

  • Joy Personal Care unveils its latest TVC starring Shah Rukh Khan and Sanya Malhotra

    Joy Personal Care unveils its latest TVC starring Shah Rukh Khan and Sanya Malhotra

    Mumbai: Joy Personal Care, the Indian home-grown personal care brand, under the aegis of RSH Global, has unveiled a new campaign highlighting its iconic product Joy Lemon Facewash featuring Shah Rukh Khan and leading actress Sanya Malhotra. Joy Lemon Facewash is one of the leading products that rejuvenates the skin with Active Fruit Boosters. Infused with crushed fruity lemon milli globules, this facewash clears impurities, making it ideal for skincare routine.

    The quirky romantic film featuring Shah Rukh Khan and Sanya Malhotra communicates about ‘Day and Night’ usage of the product capturing Joy’s promise to care for skin round the clock. The film further highlights Joy Lemon Face Wash, packed with its fresh lemon scent and skin-friendly ingredients, as the perfect skincare buddy.

    Joy Personal Care (RSH Global) founder & chairman Sunil Agarwal expressed, “Joy Lemon Face Wash is one of our flagship products from our portfolio. The products is tailored specifically to suit the tropical climate of India. Designed to combat the challenges posed by sultry summers, where excess sweat often leads to clogged pores and breakouts, this nature-based formulation offers a balanced solution and addresses common skincare concerns without causing dryness. With Shah Rukh Khan lending his influential voice to our campaign alongside Sanya Malhotra, we aim to effectively convey this message to a wide audience, emphasizing the product’s efficacy and relevance in everyday skincare.”

    Joy Personal Care (RSH Global) CMO Poulomi Roy further commented, “There is a science-backed research indicating, that like most organs, skin undergoes optimal rejuvenation when asleep, thus making pre-bed time face cleansing crucial for a glowing skin the next day. In India, we have observed that usually washing face is done either upon returning home or during bath. Leveraging this analysis and scientific evidences on skin rejuvenation, we introduced the ‘last wash’ concept in 2021 and have consistently promoted since. Our aim is to inculcate a habit among people of washing face before going to bed. This approach encourages face wash usage more than once a day. Our latest campaign builds upon the foundation of our ‘last wash’ concept, further enhancing consumers’ skincare routines.”

    Commenting on the association, Khan said, “I am delighted to partner with Joy Personal Care as the brand ambassador of the facewash category. It’s a progressive brand, with a refreshing approach that shuns unrealistic beauty ideals and prioritizes inclusivity in its thoughtfully crafted campaigns. I’m eager to embark on this exciting journey with them.”

    Malhotra said, “Collaborating with Mr Shah Rukh Khan and representing Joy Personal Care as a brand ambassador with him is such a great experience for me. It’s been an absolute honour and, as always, it’s been so exciting to shoot with Mr Khan!

    Joy Personal Care focuses on maintaining natural beauty and not promoting unrealistic beauty standards. Our skin deserves additional attention and nourishment at the beginning and end of even the most demanding days. Packed with natural elements, Joy Lemon Face Wash effectively eliminates impurities, unlocking your skin’s journey to health and happiness.”
     

  • Joy Personal Care onboards Shah Rukh Khan as brand ambassador for face wash category

    Joy Personal Care onboards Shah Rukh Khan as brand ambassador for face wash category

    Mumbai: Joy Personal Care, the Indian home-grown personal care brand, under the aegis of RSH Global,proudly announces its collaboration with Shah Rukh Khan as the brand ambassador for the face wash category of Joy Personal Care.

    JOY Lemon Face Wash, amongst the flagship products of the company, will be endorsed by Khan, alongside Sanya Malhotra, who has been the brand’s ambassador since the past year. The star duo, Shah Rukh Khan and Sanya Malhotra, will be featured in the upcoming commercial of the brand that is set to be launched during the IPL 2024. Leveraging its two-year partnership as an associate sponsor of the Kolkata Knight Riders, Joy Personal Care aims to maximise visibility and impact during this high-profile event.

    Joy Personal Care’s dedication to gender equality and inclusivity perfectly mirrors the values upheld by its brand ambassador, Khan. Renowned for his vocal support of women’s empowerment, Shah Rukh Khan has captured the hearts of women across generations. This shared ethos makes this collaboration a powerful conduit for spreading the brand’s message far and wide.

    Commenting about the association, Joy Personal Care (RSH Global) founder & chairman Sunil Agarwal expressed, “With the face wash category accounting for approximately 2500 crore, this collaboration signifies our commitment to making a measurable impact by expanding our market share within the category. Moreover, Shah Rukh Khan’s influential presence in our nation will enable us to connect with audiences across the length and breadth of the country.”

    Joy Personal Care (RSH Global) CMO Poulomi Roy further commented, “Mr.Khan is an iconic figure renowned for his vocal advocacy for gender equality and inclusivity. He shares a synergy in his values with our brand. Furthermore, we have been associated with KKR for the past two years and this year, with Mr.Khan coming on board for our face wash category, we will be launching a high-voltage campaign featuring him.The campaign will be leveraged through both TV and digital media, ensuring maximum reach and engagement.”

    Commenting on the association, Khan said, “I am delighted to partner with Joy Personal Care as the brand ambassador of the facewash category. It’s a progressive brand, with a refreshing approach that shuns unrealistic beauty ideals and prioritizes inclusivity in its thoughtfully crafted campaigns. I’m eager to embark on this exciting journey with them.”

    Joy has persistently been an advocate for social causes and inclusiveness, evident in their impactful campaign, “#JustEmpowerOne,” which aims to raise awareness and empower survivors of acid attacks. The brand has also partnered with Gujarat Giants this year, as an associate sponsor for the Women Premier League series. Through the collaboration with the Gujarat Giants, Joy is not just endorsing a sports team but actively engaging in a cultural dialogue, challenging outdated perceptions where individuals are free to pursue their interests, whether in beauty or sports, without conforming to limiting stereotypes.

    Additionally an exciting rap music video featuring the celebrity women cricketersMithali Raj, Harleen Deol, Sneh Rana, and Shabnam Shakil and penned by Shikha Makan.

     

     

  • 2023 unveiled: A tapestry of triumphs, challenges, and innovation in the world of technology

    2023 unveiled: A tapestry of triumphs, challenges, and innovation in the world of technology

    Mumbai: As we bid farewell to 2023, it’s time to reflect on the dynamic landscape of the brands digital marketing and technology industry, which has faced significant challenges, and unfolded new dimensions of innovation. The past year has been a roller coaster for marketing enthusiasts, with groundbreaking achievements, persistent hurdles, and the relentless pursuit of progress shaping the narrative. Let’s delve onto our industry experts who have placed their thoughts for the industry this year and are looking forward to the future.

    Yango Tech CEO & co-founder Max Avtukhov

    “The e-grocery and retail market in India is undergoing unprecedented growth, fueled by increased internet penetration and evolving consumer behavior that favors online shopping. This shift, coupled with the convenience factor, has spurred the convergence of technology and consumer demands. Personalized recommendations and enhanced last-mile delivery are key outcomes, fostering a dynamic and flourishing environment. Projections indicate that the India Online Grocery Market is poised to reach USD 130 billion by 2032, exhibiting a remarkable CAGR of 37%. Despite facing challenges in logistics, quality assurance, and competitiveness, the e-grocery and retail sector in India continues to thrive, fundamentally reshaping how Indians procure their daily essentials. The trends observed in 2023 affirm this trajectory. At Yango Tech, our commitment is unwavering. We are dedicated to empowering retailers and e-commerce platforms with cutting-edge technologies, enabling them to navigate the evolving landscape of customer behavior and seize a significant share of this burgeoning market.”

    Vinod Cookware director Sunil Agarwal

    “Cooking is an ever-evolving art, constantly improving with new ingredients, recipes, and cookware. In 2023, we’ve embraced transformation in how we approach the culinary world. As we stride into the future, we’re also witnessing a surge in demand for eco-friendly and sustainable kitchen solutions. Recognizing this shift, our commitment to offering products that balance innovation with environmental responsibility remains unwavering. Smart kitchen technology is another arena that’s shaping the landscape. We have incorporated smart features into our designs to make cooking not just convenient but also an immersive and enjoyable experience. This year marked the introduction of our  Zest Ceramica Collection, Vinod Connect, and Aluminum Die Cast Range, revolutionizing the modern Indian kitchenware industry. Apart from catering to the needs of our consumers we also ventured into the B2B sector with the launch of our Vinod Horeca Range to cater to the needs of hotels and cloud kitchens. Strategic partnerships with Sony’s Masterchef India and KBC showcase our dedication to impactful collaborations. In line with the booming global kitchenware industry, projected to reach USD 37.23 billion by 2027, we also expanded our reach with the launch of Vinod Cookware’s UK website, bringing our quality products to the UK and EU markets. As we navigate this era of change, 2023 underscores the importance of adaptability in today’s world be it at your workplaces, homes, and kitchens.”

    Abzo Motors co-founder Kanchi Patel

    “The EV industry has experienced substantial growth in the last few years, and 2023 has been no exception. In the first half of this year, EV sales reached 5.1 million units, on track to surpass 10 million units for the full year. Witnessing the surge in electric vehicle adoption has been an enriching experience, reaffirming the industry’s shift towards a cleaner and greener future. Several major automakers are investing in the Indian EV market, including Tata Motors, Hyundai, and Mahindra & Mahindra. In turn, the enthusiasm and acceptance from consumers have been overwhelming, highlighting the growing awareness and appetite for eco-friendly mobility options.  This year has proven to be a significant milestone for us as we proudly launched our first e-bike, a testament to our commitment to sustainable and innovative transportation solutions As co-founder of Abzo Motors, navigating through the dynamic landscape of 2023 has been both challenging and rewarding, and we look forward to continuing our contribution to the evolution of the EV industry, paving the way for a more sustainable and electrifying future.”

    Chimp&zInc co-founder & CEO  Angad Singh Manchanda

    “Marking a dynamic shift in marketing trends, 2023 has witnessed a complete transformation in the digital marketing front. With much anticipated augmented reality and social commerce to purpose-driven content, the industry has undergone a holistic revamp. Authentic storytelling has rightfully claimed the spotlight, placing a strong emphasis on forging genuine emotional connections with consumers. The fusion of personalization and technology emerged as a game-changer, reshaping our online experiences. Adding to our learning journey were new trends like Generative AI, Machine Learning, Customer Data Platforms, and Voice Search. Artificial Intelligence (AI) strategies gained substantial momentum, enhancing the intelligence behind digital experiences. Privacy rules became a prominent point of discussion showing the industry’s dedication to responsible practices. CGI trends, including Augmented and Virtual Reality, alongside the widely embraced generative AI, prominently graced the stage. Each of these trends ignited curiosity among marketing professionals, providing us with powerful tools to weave compelling stories. We’ve discovered that fostering a curious mindset, coupled with courage and a commitment to authenticity allows us to actively participate in shaping the future of digital marketing. Here’s to a year that not only pushed boundaries but also ignited creativity.”

  • Joy Personal Care onboards Sushant Divgikar for their flagship product

    Joy Personal Care onboards Sushant Divgikar for their flagship product

    Mumbai:  Joy Personal Care, a first-generation home-grown personal care brand from the aegis of RSH Global announced Sushant Divgikar as a brand ambassador for its flagship winter product Honey & Almond Body Lotion. As a part of this announcement, the brand also unveiled a digital video commercial that wholeheartedly embraces equality, transcending gender boundaries and challenging conventional beauty norms, while emphasizes the brand’s core of ‘Beautiful by Nature’. Sushant Divgikar, a renowned actor/ singer/ performer/model who identifies as a Trans person will be featured in the DVC, supporting the LGBTQ community.

    With this campaign, Joy Personal Care highlights a message of openness and variety within the realm of beauty. It emphasises that authentic beauty extends beyond societal expectations and gender norms. The DVC presents the Joy Honey and Almond Nourishing Body Lotion, emphasising on its role in nurturing the skin. Honey and almonds have held a prominent place in Indian culture due to their nourishing properties. Even with the emergence of trendy Western ingredients, they continue to maintain their significance for the people of India. This DVC will be amplified on leading digital platforms and social media channels along with influencer marketing activity ensuring that its message reaches a wide and diverse audience.

    Speaking about this association RSH Global chairman Sunil Agarwal said, “The winter season is of utmost importance to every personal care company, and for our flagship product, Honey & Almond body lotion, this season becomes even more prominent.Honey and almonds body lotion have proven their enduring relevance, standing the test of time and maintaining their popularity alongside modern specialized skincare routines. And for this flagship product, we really wanted to showcase unique perspective with having partnership with Sushant, which not only signifies our dedication to support transgender community, but also breaks the preconceived notion towards beauty. At Joy Personal Care, with this campaign, we aim to make quality skincare accessible to everyone, regardless of their background or identity.”

    RSH Global chief marketing officer Poulomi Roy added “Bringing Sushant Divgikar on board aligns perfectly with our core thought of inclusivity, where the key focus is to emphasize that skincare is accessible to all individuals, regardless of their identity. The DVC encompasses inclusivity and breaks the preconceived notion, further reshaping our perspective on beauty by welcoming everyone and transforming the way we think about it. And we hope this campaign resonates with the idea that skincare don’t differentiate between genders, colour, body size or shape and that it is deeply ingrained with the idea of embracing each individual. Now is the opportune moment for a mass brand to embrace the responsibility of representing the transgender community in the personal care space. We recognize that the moment has arrived for each of us to collectively champion the integration of the trans-community into the fabric of the mainstream narrative. In our country, advertisements and brands have perpetuated stereotypical beauty standards for years. Therefore, there is an imperative for advertisers to make a conscious choice and embrace inclusivity.”

    Sushant Divgikar, said, “I am absolutely delighted to partner with JOY Personal Care in encouraging the message that beauty knows no boundaries through this DVC. This collaboration represents a significant stride in ensuring visibility and recognition for people irrespective of their gender, while the DVC actively works on reducing the stigmatization and stereotypes associated with our community. It instils hope in our hearts and is an honour to represent a brand that cherishes diversity and self-expression.”

  • Vinod Cookware expands to UK & EU markets with new UK website

    Vinod Cookware expands to UK & EU markets with new UK website

    Mumbai: Vinod Cookware, a renowned Indian brand in the world of kitchenware, is thrilled to announce its official entry into the United Kingdom with the launch of its official website. This momentous expansion reflects Vinod Cookware’s commitment to delivering top-notch kitchen essentials to a global audience while retaining its deep-rooted Indian heritage. The brand’s experience is bolstered by over 60 years of research-based expertise, experience, and innovation in kitchenware manufacturing. The UK website, which goes live in the first week of November 2023, has been developed with a strong focus on consumer convenience and user experience. Drawing inspiration from the successful Indian website, it incorporates tailored enhancements and functionalities to cater to UK and EU customers. Subtle design aesthetics add to its appeal, all while maintaining the unmistakable identity of Vinod Cookware, ensuring customers’ continued trust.

    New website link: https://vinodcookware.uk/

    Customers can expect a seamless shipping and returns experience with Vinod Cookware. The company has partnered with efficient couriers in the UK to ensure reliable delivery services. Additionally, updated policies have been implemented to simplify the returns process, reflecting Vinod Cookware’s commitment to enhancing customer convenience and satisfaction. Furthermore, the website will feature the full range of Vinod Cookware products available in India, ensuring that customers in the UK have access to the same high-quality kitchen essentials that have made the brand a trusted name.

    On the launch of the new website, Vinod Cookware director Sunil Agarwal commented, “Vinod Cookware’s journey has always been defined by a deep commitment to quality, innovation, and the joy of cooking. With over six decades of research-based expertise and a commitment to innovation, we aim to become synonymous with quality, innovation, and the art of cooking, transcending borders and enriching kitchens globally. Our entry into the UK market is not just about expanding our reach, but also about sharing the culinary heritage of India with the world. Our new website is a testament to our dedication to customer convenience and satisfaction, and we are excited to introduce our products to the discerning UK and EU audience. At Vinod Cookware, we believe that cooking is an art, and our products are the canvas for your culinary creations.”

  • Vinod Cookware partners with Sony’s ‘Kaun Banega Crorepati Season 15

    Vinod Cookware partners with Sony’s ‘Kaun Banega Crorepati Season 15

    Mumbai: Vinod Cookware, a household name in Indian kitchens, is all set to collaborate with the iconic knowledge-based reality game show, ‘Kaun Banega Crorepati Season 15,’ hosted by the legendary Amitabh Bachchan. This exciting partnership will begin on 16 October and run for 40 episodes, until 1 December, airing every Monday to Friday at 9 pm on Sony Entertainment Television.

    Over the years, ‘Kaun Banega Crorepati’ has become synonymous with the hopes and dreams of millions of Indians. The show and its host, Amitabh Bachchan, are both cherished by audiences of all ages and continue to make a significant impact on people’s lives. With this association, Vinod Cookware will use this opportunity to reach and engage with a broad and diverse audience of the show. For years, Vinod Cookware has been providing intelligent and cutting-edge cookware solutions that cater to the diverse needs of Indian households. As a trusted name in kitchens across the nation, it is dedicated to enhancing the cooking experience through the product range including pressure cookers, non-stick cookware, SAS metal/technology, and Hanos cookware solutions.

    Vinod Cookware director Sunil Agarwal commented on the new collaboration, saying, “We are thrilled to announce our partnership as an associate sponsor of KBC. This association exemplifies our dedication to empowering households with innovative kitchen solutions. I’m delighted to share a more exciting announcement, the successful release of our Zest Ceramica range, which showcases our commitment to intelligence and excellence in the culinary world. We are eager to connect with a broader audience through KBC and reinforce our brand’s core values while setting new standards for cooking experiences.”

    Network Advertising president of media Priya Jacob emphasised that partnering with Kaun Banega Crorepati, which is one of the biggest shows on Indian television, is a strategic move for Vinod Cookware to reach a broader and diverse audience. This, coupled with Mr. Amitabh Bachchan’s iconic presence enhances this association. We strategically aimed to coincide with the festive season in India, as it aligns with Vinod Cookware’s core values, and the show’s integration during this period is set to be a strong catalyst for the brand.

    Sony Pictures Networks India (SPNI) head—ad sales, network channels Sandeep Mehrotra further commented saying, “We always strive to offer customized brand solutions that meet the business objectives of our partners, and which can seamlessly translate into engaging content. We are delighted to have Vinod Cookware come onboard as an associate sponsor on our flagship show, Kaun Banega Crorepati Season 15, offering them a multifaceted integration plan that delivers both impact and reach.”

    So, this festive season, enjoy delicious food and top-notch entertainment as Vinod Cookware’s integration with Kaun Banega Crorepati will capture the celebratory moments with megastar Amitabh Bachchan.