ITV

Tag: Sunfeast

  • ITC marketing spend trends – FY-2014

    ITC marketing spend trends – FY-2014

    BENGALURU: Indian fast moving consumer goods (FMCG), hotels, paperboards and specialty papers, packaging, agri-business, and information technology company ITC Limited (ITC) advertisement and sales promotion spend (ASP) in FY-2014 was 1 per cent lower at Rs 825.81 crore (2.28 per cent of Total Revenue or TR) as compared to the Rs 834.23 crore(2.57 per cent of TR) in FY-2013.

    Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

    The company has a huge brand and sub-brand portfolio and is one of the biggest player in the highly competative FMCG market, that is constantly adding newer and newer product categories and products. Some of the brands and sub-brands under the ITC umbrella across vertials include Sunfeast, Fiama Di Wills, Kitchens of India, ITC Hotels,  John Players, Bingo, Vivels, candyman, Mangaldeep, Aashirvaad, Classmate, Paperkraft, Wills, Aim, Engage and Mint-o.

    ITC’s ASP in terms of percentage of TR in FY-2014 was the lowest at 2.28 per cent over the 11 year period beginning FY-2004 till FY-2014. However, in absolute value terms, FY-2014 ASP at Rs 825.81 crore was the second largest during this period, the largest being in FY-2013 at Rs 834.23 crore. The company’s highest ASP spend in terms of percentage of TR was in 2004 at 3.97 per cent (Rs. 265.72 crore).

    The linear trend in Fig A below indicates that while in absolute rupee terms, the company’s  ASP will be higher in FY-2015 and beyond, ASP in terms of percentage of TR, ASP is likely to be lower or flat.

    ITC’s annual reports indicate some interesting facts. Please refer to Fig B below. The company’s TR has increased by 5.42 times from the Rs 6695.32 crores in FY-2004 to Rs 36288.03 crore in FY-2014, correspondingly, its total expenditure has gone up 5.31 times from Rs 4376.26 crore (65.4 per cent of TR)  to Rs 23236.48 crore (64 per cent of TR); it corresponding PAT too has jumped 5.58 times from Rs 1592.85 crore (23.8 per cent of TR) to Rs 8891.38 crore (24.5 per cent of TR), while its ASP has gone up by only 3.11 times from Rs 265.72 crore (3.97 per cent of TR) to Rs 825.81 crore (2.28 per cent of TR). Even in FY-2013, ASP was just fractionally more at 3.14 times the ASP in 2004. This indicates that the improvement in expenditure has been at the cost of lowering of ASP in terms of percentage of TR.

    Big players like HUL, Britannia and Parle in the foods and FMCG space are vying for the viewers attention and stomach space in the case of food, as ITC Foods division past CEO Ravi Navare once said. Over time, its ASP and specifically its ad spends should grow in absolute rupee terms, and maybe remain flat in terms of ASP as percentage of TR?

  • Sunfeast uses child advocates to ‘Save the Environment’; SRK hops onto campaign

    Sunfeast uses child advocates to ‘Save the Environment’; SRK hops onto campaign

    MUMBAI: ITC Foods has announced a nationwide campaign titled ‘Sunfeast Hara Banao’. In its third year, this campaign aims at educating children about the growing environmental adversities and their contribution in “Saving the Environment”. This year Shah Rukh Khan has also been roped in.

    The environmental campaign, which will run across schools in the cities will organize a signature drive – “Sow a Seed Today Campaign”, where in students collect signatures from people who pledge to do their bit for saving the environment by recycling and sowing a seed as part of the first phase.

    The second phase of the month long campaign will host the ‘Sunfeast Hara Banao Week’ which consists of a series of Environment Fairs across five cities. The Environment Fair will kick off with a sapling plantation and a march in each city. The march is aimed at reaching out to the people in the city to play their part in “Saving the Environment”. The Environment Fair will showcase projects by the students of various schools, and also organize various inter school environment based competitions, informs an official release.

    The scope of this initiative has increased over the last three years while this year the campaign has registered over 3,00,000 students from more than 400 schools spread across five cities in the country.

    ITC Limited – Foods Business divisional Chief Executive Ravi Naware said, “Sunfeast believes that children are the best harbingers of change and improvement. We believe that our initiative with school children is a necessary process of reflection for them as well as us. Initiatives such as the ‘Sunfeast Hara Banao Campaign’is oriented towards our governing philosophy of responsibility towards the environment. Several schools will also be awarded for their commitment toward showcasing critical environmental issues and spreading awareness on the subject.”

    Sunfeast claims to be an environment friendly brand that has identified children as the prime drivers to advocate the cause of environmental issues and become the drivers for environmental advocacy.

     

  • Sunfeast and Hungama TV join hands for ‘The Sunfeast Open Ball boy/Ball Girl Contest 2006’

    Sunfeast and Hungama TV join hands for ‘The Sunfeast Open Ball boy/Ball Girl Contest 2006’

    MUMBAI: Sunfeast and Hungama TV have announced ‘The Sunfeast Open Ball boy/Ball Girl Contest 2006’. This contest will give children across the country a chance to be the ball boy/girl in a match played on center court during the Sunfeast Open tournament to kick off in Kolkata from 18 – 24 September 2006.

    To participate in the contest kids will have to answer a question that will be aired on Hungama TV till 15 September. It appears that the question will be related to India’s top woman’s tennis player. Correct responses will give five lucky winners a chance to participate as ball boys/ ball girls at the tournament.

    What’s more, these five kids will also be featured on Ten Sports and Hungama TV, in addition to receiving special training for this role at the Jaidip Mukerjea Tennis Academy promoted by former India tennis ace and Tournament director for Sunfeast Open, Jaidip Mukerjea.

    Contestants can enter the contest by sending their answers either by SMS to 6767888 or email to sunfeastopen@itc.in.

    Besides providing the kids with an opportunity to rub shoulders with International Tennis Stars, it is also an attempt to promote the game in India.

    ITC Foods Ltd. divisional chief executive Ravi Naware said, “Sunfeast’s association with sports was to foster love for the game and groom generation next for keener participation in sporting activities. It is our constant endeavor to connect with our audiences by providing constant interface between the tournament and the audiences in order to form a strong connect and create a sense of ownership for the tournament among viewers.”

    Further commenting on the association Hungama TV COO Zarina Mehta said, “Hungama TV always believes in empowering, engaging and entertaining kids through various touch points, both on-air and off-air. This unique initiative with Sunfeast is an opportunity to provide a wholesome experience of both our brands by giving our consumers an access to their role models and enabling them to get a step closer to their aspirations.

    Touted as South Asia’s biggest sporting spectacle, the Sunfeast Open 2006 is Tier III WTA (Women Tennis Association) event with prize money of US$ 170,000. It will be played at Netaji Indoor Stadium in Kolkata from 18 to 24 September 2006. The tournament is being brought to Kolkata by Globosport, the sports management company owned by Mahesh Bhupathi, under the auspices of the Government of West Bengal.

  • Sunfeast and Hungama TV join hands for ‘The Sunfeast Open Ball boy/Ball Girl Contest 2006’

    MUMBAI: Sunfeast and Hungama TV have announced ‘The Sunfeast Open Ball boy/Ball Girl Contest 2006’. This contest will give children across the country a chance to be the ball boy/girl in a match played on center court during the Sunfeast Open tournament to kick off in Kolkata from 18 – 24 September 2006.

    To participate in the contest kids will have to answer a
    question that will be aired on Hungama TV till 15 September. It appears that the question will be related to India’s top woman’s tennis player. Correct responses will give five lucky winners a chance to participate as ball boys/ ball girls at the tournament.

    What’s more, these five kids will also be featured on Ten Sports and Hungama TV, in addition to receiving special training for this role at the Jaidip Mukerjea Tennis Academy promoted by former India tennis ace and Tournament director for Sunfeast Open, Jaidip Mukerjea.

    Contestants can enter the contest by sending their answers either by SMS to 6767888 or email to sunfeastopen@itc.in.

    Besides providing the kids with an opportunity to rub shoulders with International Tennis Stars, it is also an attempt to promote the game in India.

    ITC Foods Ltd. divisional chief executive Ravi Naware said, “Sunfeast’s association with sports was to foster love for the game and groom generation next for keener participation in sporting activities. It is our constant endeavor to connect with our audiences by providing constant interface between the tournament and the audiences in order to form a strong connect and create a sense of ownership for the tournament among viewers.”

    Further commenting on the association Hungama TV COO Zarina Mehta said, “Hungama TV always believes in empowering, engaging and entertaining kids through various touch points, both on-air and off-air. This unique initiative with Sunfeast is an opportunity to provide a wholesome experience of both our brands by giving our consumers an access to their role models and enabling them to get a step closer to their aspirations.

    Touted as South Asia’s biggest sporting spectacle, the Sunfeast Open 2006 is Tier III WTA (Women Tennis Association) event with prize money of US$ 170,000. It will be played at Netaji Indoor Stadium in Kolkata from 18 to 24 September 2006. The tournament is being brought to Kolkata by Globosport, the sports management company owned by Mahesh Bhupathi, under the auspices of the Government of West Bengal.