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Tag: Sunfeast Marie Light

  • Sunfeast’s ‘Missing Wife’ campaign puts equality back on the nameplate

    Sunfeast’s ‘Missing Wife’ campaign puts equality back on the nameplate

    MUMBAI: When Bengaluru saw posters declaring “Nikhil’s wife is missing…”, passers-by were left puzzled, worried, and curious in equal measure. But the mystery wasn’t a crime scene, it was ITC’s Sunfeast Marie Light turning everyday nameplates into a powerful statement on equality.

    The campaign, fittingly titled ‘Missing Wife’, is the latest chapter in the brand’s ongoing push for shared identity in households. Last year, Sunfeast Marie Light launched the Strong Team Nameplate Campaign, spotlighting how many Indian homes still display just one partner’s name at the door. This year, the OOH teasers across Bengaluru bus shelters and hoardings dialled up the intrigue with one-liners like “Nikhil’s wife is missing…” before revealing the emotional message: the absence of a woman’s name on a nameplate may not make headlines, but it quietly reinforces imbalance at home.

    Taking the message beyond hoardings, Sunfeast Marie Light partnered with Mygate to extend the initiative into 40 plus residential societies. The campaign struck a chord by contrasting the immediate concern when a loved one goes missing with the near invisibility of a missing name. By putting equality, respect, and shared identity back on the doorstep, the brand once again underlined its belief that a home isn’t complete without both partners standing side by side.

  • Sunfeast Marie Light with Jyotika, challenges couples to display both their names on house nameplates

    Sunfeast Marie Light with Jyotika, challenges couples to display both their names on house nameplates

    Bengaluru, July 30, 2025: Sunfeast Marie Light and celebrated actress Jyotika come together in a new initiative to inspire couples to celebrate their partnerships as equals. It brings to light the importance of shared recognition in every aspect of life, starting from something as simple as a nameplate outside their house. After a grand success in Tamil Nadu where 3lakh+ people pledged to have both names on the nameplate, campaign is now extended to Karnataka.

    A survey conducted by Sunfeast Marie Light reveals that two-thirds of households in Karnataka do not have both partners’ names on the nameplate. Through this initiative the brand aims to encourage couples to recognize and celebrate their shared contributions and highlight the importance of strong partnerships, by having both partners’ names on the nameplate.

    The brand is urging consumers to give a missed call on 1800-315-7837 and pledge to the cause of having both partners’ names on the nameplate. The brand is also facilitating the consumers who don’t have both partners’ names on their nameplate, to make a customized nameplate design.

    Speaking about the latest campaign, ITC Foods chief operating officer for the Biscuits & Cakes Business, Ali Harris Shere said, “Sunfeast Marie Light champions the idea of a strong team in every household. In a relationship, both partners play an equal role in strengthening the bond. More often than not, it is the light moments spent with each other, that strengthen the bond between husband and wife. With this initiative, we are pushing this idea further and attempting to bring about a change in the society. Having both husband and wife’s name on the nameplate is perhaps a small gesture, but speaks volumes of the shared partnership.”

    In the ad featuring Jyotika, Jyotika’s husband surprises Jyotika by showing their nameplate to her, with both their names on it, symbolizing their equal partnership. A light-hearted moment ensues as they discuss the nameplate. It ends with Jyotika mentioning that such small steps help build a strong team. Jyotika appeals to the viewers to bring a change by having both partners’ names on their nameplates.

  • Sunfeast Marie Light brings cool comfort to Rath Yatra with ‘Surya Vardaan’ caps

    Sunfeast Marie Light brings cool comfort to Rath Yatra with ‘Surya Vardaan’ caps

    MUMBAI: In a heartfelt tribute to faith and fortitude, Sunfeast Marie Light stepped into the spiritual fervour of Rath Yatra 2025 with a campaign that was equal parts thoughtful and innovative. Dubbed Surya Vardaan, the biscuit brand offered cooling caps to thousands of devotees walking miles under the scorching sun.

    Crafted with sandalwood and a unique menthol layer that activates on exposure to sunlight, the Surya Vardaan caps turned harsh rays into waves of soothing relief. As pilgrims followed the chariots of Lord Jagannath, Balabhadra, and Subhadra through Puri’s sweltering streets, the caps delivered more than just physical comfort, they became wearable symbols of care and community.

    ITC Ltd. chief operating officer, biscuits & cakes cluster, foods division, Ali Harris Shere commented “The sun, which symbolizes energy, vitality, and life, is central to our brand. At Sunfeast Marie Light, our biscuits are made from sun-kissed wheat, and we carry that spirit of warmth and care into everything we do. The Surya Vardaan cap is our way of honouring tradition while offering thoughtful comfort to the Puri Rath Yatra devotees”

    The experience zones set up along the route saw thousands gratefully donning the caps, embracing the blend of spiritual symbolism and smart design. Lending star power to the initiative was popular Odia actress Archita Sahu, who participated in the festivities and distributed caps to devotees with folded hands and a beaming smile.

    This quiet act of brand devotion, as much rooted in empathy as engagement, offered a timely reminder: sometimes, the smallest gestures like staying cool on a sun-drenched pilgrimage can carry the most divine intent.

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  • Sunfeast Marie Light pays a musical tribute to Chhath Puja

    Sunfeast Marie Light pays a musical tribute to Chhath Puja

    Mumbai: Sunfeast Marie Light released a new song celebrating the grand festival of Chhath Puja. The song through its verses captures the deep-rooted cultural narratives and religious stories associated with Chhath puja. It connects the reverence of the Sun in the festival with Sunfeast Marie Light.

    Visually, the song is enhanced by Madhubani art, which pays homage to the region’s heritage. The artwork enriches the storytelling and adds a unique charm to the overall presentation.

    ITC Ltd Foods Division COO of the Biscuits & Cakes Business, Ali Harris Shere said ” Chhath puja is a celebration of devotion, community, and reverence for the Sun. Through this song, Sunfeast Marie Light aims to connect with the spirit of the festival and the stories that resonate across generations. Our song is a humble tribute to the festival’s essence and the selfless dedication of devotees.

    The music video has been released across Sunfeast Marie Light’s social media platforms, including YouTube, Facebook, and Instagram, inviting viewers to embrace Chhath Puja’s festive spirit with family.