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Tag: Sunfeast Dark Fantasy

  • Dark Fantasy’s AI campaign lets you be the co-star of SRK

    Dark Fantasy’s AI campaign lets you be the co-star of SRK

    Mumbai: When you see an ad with the undisputed Badshah of Tinsel Town pampering a woman at the salon or taking care of a fanboy during a private movie screening, you are bound to feel the pinch like millions of fans because not every day does the demigod of Indian cinema do all of this (as much as we would love if he did).

    In a move that’s set to capture the hearts of millions across the globe, Sunfeast Dark Fantasy, a cookie synonymous with indulgence, is taking the ‘Har Dil Ki Fantasy’ campaign to a new level. The brand is set to offer people a chance to share a screen with the new brand ambassador of Sunfeast Dark Fantasy and King of Bollywood – Shah Rukh Khan – through its ‘#MyFantasyAdWithSRK’ campaign using Generative Artificial Intelligence Technology (“GenAI”). ITC Sunfeast Dark Fantasy along with their media partner IPG, teamed up with Akool, to bring the technology alive and give every SRK fan a first-of-its-kind experience.

    Capturing the pulse of the Indian masses, the brand is raising the bar for the campaign through its GenAI-powered campaign granting every individual the once-in-a-lifetime opportunity to “co-star” with their beloved Shah Rukh Khan. The campaign truly brings alive every individual’s fantasy by featuring them in the new Dark Fantasy ad.

    For the first time in India, using GenAI, fans can now recreate Sunfeast Dark Fantasy’s advertisements featuring Shah Rukh Khan with the help of just a selfie. Sunfeast Dark Fantasy also encourages  participants to share their personalised ads on their social media handles with the hashtag #MyFantasyAdWithSRK.

    Speaking on the campaign, ITC Foods Division chief operating officer – biscuits & cakes cluster Ali Harris Shere said, “We’ve all witnessed the love and admiration that Shah Rukh Khan commands across the world. Our campaign is a direct response to the fantasies nurtured by our consumers over the years. We’ve heard countless wishes of fans wanting to star beside Shah Rukh Khan. This Sunfeast Dark Fantasy campaign brings together two iconic ‘brands’ and brings to life what once seemed like a distant fantasy.”

    Khan, whose movies have brought joy to millions of hearts, expressed his excitement about this new campaign, “Partnering with Sunfeast Dark Fantasy for the ‘#MyFantasyAdWithSRK’ campaign has been an incredibly exciting journey. It’s wonderful to witness how technology can bridge dreams and reality, I am thrilled to be a part of my fans lives and step into their fantasies in this unique way.  This campaign resonates with the essence of ‘Har Dil Ki Fantasy,’ capturing the spirit of aspirations and bringing them to life. It’s exciting to be a part of this innovative initiative that lets me co-star with my fans. Together, we’re turning our imagination into reality.”

    Now that’s what we call truly integrating technology with storytelling and creating an immersive experience for fans who will remember Sunfeast Dark Fantasy as a brand that not only heard them out but also left them with a lingering sweet memory.

    https://darkfantasyadwithsrk.in

  • Sunfeast Dark Fantasy announces ‘Find Your Fantasy Cookie’ campaign

    Sunfeast Dark Fantasy announces ‘Find Your Fantasy Cookie’ campaign

    Mumbai: ITC Ltd.’s Sunfeast Dark Fantasy has announced its “Sunfeast Find Your Fantasy Cookie” campaign to amp up the spirits of its customers by launching a limited-edition printed Fantasy cookie pack.

    The cookie will contain a surprise print, giving customers the opportunity to live their fantasy and the brand’s first-of-its-kind promo within the industry.

    Selected packs are giving customers a chance to win a Paris trip for two, smartphones, gold vouchers, and Amazon vouchers. Each cookie has a distinct print of the prize as well as a QR code on the pack that can be scanned with any smartphone.

    To avail the offer, one must purchase the limited-edition Fantasy cookie pack, look for the Fantasy cookie, scan the QR code on the pack, upload a picture of the cookie, and share the unique pack code. The contest is live until the 31 of December and the winners will be announced on a rolling basis.

    ITC Ltd. has launched a TVC to promote the newly launched limited-edition Fantasy cookie pack. The TVC revolves around the idea, “Find the Fantasy Cookies and live your Fantasy.” The ad film takes the experience of “Din Khatam, Fantasy Shuru” to the next level, as the two discover a playful escapade through the cookies.

    ITC Ltd. chief operating officer of biscuits & cakes cluster, foods division Ali Harris Shere said, “Dark Fantasy Choco Fills is known for delivering delightful snacking moments to customers. This is the first time that Sunfeast has introduced a unique, printed cookie. It aims to bring out the playful side of consumers by integrating technology and creativity with excitement and the possibility of winning lucrative prizes like a trip to Paris, smartphones, gold coin vouchers, and shopping gift vouchers. A specially created campaign film reflects the ‘scan, play, repeat’ mantra for Dark Fantasy cookie lovers, where they can scan the image on the cookie to unlock and access the prizes.”

    Adding further, he said, “Through this special campaign, the brand is aiming to elevate the experience of “Din Khatam, Fantasy Shuru” for its customers. The whole aspect of living a moment of fantasy will bring out the playful side of our customers and encourage them to unwind after a long day of work by biting into a decadent Dark Fantasy cookie filled with molten chocolate.”

    The 360-degree campaign will be led by television and digital platforms, including YouTube, social media, OTTs, gaming apps, and popular audio apps.

  • ITC Dark Fantasy says ‘Din Khatam, Fantasy Shuru’ in new campaign

    ITC Dark Fantasy says ‘Din Khatam, Fantasy Shuru’ in new campaign

    Mumbai: Sunfeast Dark Fantasy, the premium center-filled cookie brand from ITC Ltd, has launched its new campaign called ‘Din Khatam, Fantasy Shuru’. Featuring the brand ambassador Alia Bhatt, the ad captures ‘the end of day feeling’ that one typically goes through.

    The bilingual TVC, shot with a blend of Hindi and English, has been released on the brand’s social media handles on Instagram and Facebook, YouTube. The TVC is also on AIR in four South Indian languages.

    With its popular jingle ‘Can’t Wait Won’t Wait’, Sunfeast Dark Fantasy in line with the evolving times has now put the spotlight on encouraging consumers to wrap up their day and bring alive their innocuous fantasies. Unwinding after a hard day’s work and biting into a small piece of indulgence has taken various manifestations in the ‘Din Khatam, Fantasy Shuru’ campaign.

    The campaign commenced with a cryptic tweet “______ Khatam, Fantasy Shuru”, which explored the audience’s creative flair and identified things they would like to end for their Fantasy to start. The activity revealed some interesting responses which went on to create a buzz on the platform. More than thirty brands and many consumers participated in this twitter conversation, which was trending at the third spot on the platform. The brand had also put up digital billboards in Delhi, Mumbai and Bangalore where some of these interesting tweets featured. The same activity also happened on the radio where RJs on popular channels engaged with consumers.

    Commenting on the campaign, ITC Ltd, chief operating officer- biscuits & cakes cluster, foods division, Ali Harris Shere said, “Every day ends on a different note for everyone. Some days end on a high note with a sense of achievement while some may end with lingering thoughts about a multitude of things. It is in moments like these that one seeks comfort for oneself and Dark Fantasy can be their partner, as they unwind for that day. A brand grows when it continues to be relevant in consumers’ lives and through this campaign, Dark Fantasy wants to help them find their little sweet spot for indulging in their little fantasies.”

  • Sunfeast’s Dark Fantasy brings luck for Royal Challengers Bangalore

    Sunfeast’s Dark Fantasy brings luck for Royal Challengers Bangalore

    NEW DELHI: ITC’s Sunfeast Dark Fantasy had announced its first-time collaboration with team Royal Challengers Bangalore (RCB) at the onset of the T20 cricketing season. Through this collaboration, the brand aims to associate itself meaningfully with the hugely popular sport and star cricketers from team RCB. Built around every fan’s ‘Dark Fantasy’ for the team’s victory this season and a relatable yet entertaining spin on a superstition that biting into Sunfeast Dark Fantasy while watching a match will lead to a favorable performance, is the launch of Sunfeast’s Dark Fantasy ‘Lucky Hai’ conversation.

    As fans continue to enjoy the tournament from the comfort of their homes, RCB’s successful performance this year only enhances the watching experience for the Fans. Right in time for the fans’ celebratory mood is a new TVC, capturing a slice-of-life and relatable match moment is a part of a larger campaign “Asli Maza andar se aayega”. One among the three friends believes that his ‘Dark Fantasy’ is a lucky cookie and he bites into it at a crucial match moment. Upon hearing this, while the other two friends initially break into laughter, they soon see things work out in their favor in the match and celebrate by sharing that pack of Sunfeast Dark Fantasy.  This film is a part of a larger campaign on the thought of ‘Asli Mazaa Andar Se Aayega’ which features consumers in relatable situations watching the tournament while enjoying their favorite cookie from within their homes this year.

    ITC COO biscuits and cakes Ali Harris Shere said, “Over the years, Sunfeast Dark Fantasy has carved a unique niche for itself with its indulgent offerings that evoke a happy feeling from within, similar to the sentiments cricket fans experience while watching the popular tournament. We are very happy that our first, new-formed association with team Royal Challengers Bangalore has started on a positive note and look forward to a fantastic cricketing season of delighting fans and consumers alike.”