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Tag: Suneil Chawla

  • Social Beat appoints Ashish Tambe as national creative director

    Social Beat appoints Ashish Tambe as national creative director

    Mumbai: Social Beat, a digital growth partner for leading brands across verticals, announced today the appointment of Ashish Tambe as national creative director. Ashish was previously with FCB Kinnect and comes with a proven track record of delivering several award-winning campaigns, including at Cannes, Clios and the One Show.

    A microbiologist by qualification, he was en route to making a German laboratory his home when the world of stories, ideas, and brand strategies beckoned. Joining as the first creative resource, he went on to help build one of the well-known digital agencies in the country. He has experience in crafting pathbreaking creative strategies, campaigns and uplifting brand stories for many brands over the last ten years.

    Speaking on his appointment, Social Beat co-founder Suneil Chawla said, “I am delighted to welcome Ashish Tambe to Social Beat, and look forward to creating effective as well as award-winning digital campaigns with him and the team. Ashish’s extensive experience and proven track record of success will add to our proven capability to drive business outcomes and win awards in the process.”

    Commenting on his appointment, Ashish Tambe said, “I am eager to contribute to the growth of Social Beat with cutting-edge creativity that will enable clients to grow their business. Social Beat has been a pioneer in digital marketing and has had several remarkable achievements to their name, and I am thrilled to be joining the team and growing along with them.”

    Ashish believes that the best creatives hinge on the smallest nuances, and believes thinking inside the box is the key to successful campaigns that benefit brands. When not thinking about work, he spends time working out to compensate for his love for fried food and sweet desserts.

  • Social Beat appoints Pavan Ramchand as chief human resource officer

    Social Beat appoints Pavan Ramchand as chief human resource officer

    Mumbai: On Monday, Pavan Ramchand was announced as next chief human resource officer for digital marketing company Social Beat. 

    With an experience of over two decades in talent acquisition, talent management, HR shared services and compensation, Ramchand will strengthen Social Beat’s HR practices and talent acquisition initiatives. His experience and global exposure leading large multi-functional teams across APAC and EMEA will greatly strengthen Social Beat’s executive team.

    Ramchand has led a multitude of successful HR initiatives by working closely with executive teams, and moves from Syngene, a Biocon Group company. He will lead Social Beat’s initiatives to build and grow a futuristic, intellectual team of highly motivated, talented professional’s to realise its vision of ‘enabling brands rise to the impossible.’

    Known for his deep insights, flexible approach and positive attitude, Ramchand brings diverse experience of having worked in oil & gas, mining, pharma, manufacturing and IT with multinational corporations like Royal Dutch Shell, Gartner.

    Speaking on Ramchand’s appointment, Social Beat co-founder Suneil Chawla said, “We have set our sights on a progressive, people led future with significant growth driven by a highly capable, motivated team as the primary goal for our company. The immense exposure and experiential knowledge that Pavan brings to the table, will definitely play a key role in realising this goal.”

    Commenting on his new role, Ramchand said, “I am excited to join Social Beat to lead the human resources functions. Our strong, people-centric culture and value system remains at the heart of everything we do. Strengthening this culture further through progressive and forward-looking people initiatives will be the priority to drive the growth of the company to achieve our goals.”

  • Measuring ROI is the biggest challenge: Digital Marketing Industry Report 2016

    Measuring ROI is the biggest challenge: Digital Marketing Industry Report 2016

    MUMBAI: According to the Digital Marketing Industry Report 2016 released by Social Beat, 87 per cent brands leverage digital and 38 per cent of them allocate a third of its budget to digital marketing. The reason why the later figure is low is probably due to inability of the medium to take accountability for the brands.

    Tracking Return on Investment (ROI) is the biggest challenge being faced by brands, closely followed by content creation, quality lead generation and attracting talent. Currently, CMOs are using Sales / Leads, Engagement, Brand Reach and Mentions as the metrics to track the effectiveness of their campaigns.

    The report is the result of a survey sampled across 376 CMOs and Marketing Heads in India. The companies that participated in the study were from various sectors and verticals including e-Commerce, FMCG, Media/Entertainment, healthcare, education, real estate, and travel.

    Most of the respondents said they focus on Social Media Marketing, Search Engine Optimization, Content Marketing and Emailers for marketing their brand online. Not surprisingly, Facebook (89%) and Google (78%) have emerged as the most popular platforms followed by Twitter (56%) and LinkedIn (51%).

    Penetration of smartphones, faster internet connectivity and interesting video content have resulted in 51% brands targeting YouTube for marketing their brand. It would be interesting to track the growth of newer channels like Instagram and Snapchat in India for brand marketing in the near future.

    Speaking on the report, Social Beat Co-Founder Vikas Chawla said “The report highlights the rise of digital marketing, though brands continue to use television and print mediums to have a 360-degree approach. It was encouraging to see that 87% of the brands surveyed leverage digital marketing. While brand awareness and lead generation/sales seem to be the primary goals set by the CMOs, digital marketing is increasingly being leveraged for Customer Engagement (46%) and customer service (35) too.”

    The responses from the survey indicate that digital marketing spends are about one-third of the total marketing spends. The results here are considerably different from the IAMAI – IMRB International Report which pegs the digital spends at 12% of the total marketing spends.

    Speaking about the survey, Social Beat cofounder Suneil Chawla said, “Around 10% brands surveyed spend more than Rs. 1 crore annually on digital marketing while around 50% brands spend more than Rs. 6 Lakhs annually. Overall, 20% brands plan to increase their digital marketing spends by 25% in the next financial year. This is important in the context of growing internet and digital penetration in India – brands understand that digital is the way forward. With an expected 500 million internet users in India by 2017, brands understand the massive opportunity to reach out to their consumers.”

  • Measuring ROI is the biggest challenge: Digital Marketing Industry Report 2016

    Measuring ROI is the biggest challenge: Digital Marketing Industry Report 2016

    MUMBAI: According to the Digital Marketing Industry Report 2016 released by Social Beat, 87 per cent brands leverage digital and 38 per cent of them allocate a third of its budget to digital marketing. The reason why the later figure is low is probably due to inability of the medium to take accountability for the brands.

    Tracking Return on Investment (ROI) is the biggest challenge being faced by brands, closely followed by content creation, quality lead generation and attracting talent. Currently, CMOs are using Sales / Leads, Engagement, Brand Reach and Mentions as the metrics to track the effectiveness of their campaigns.

    The report is the result of a survey sampled across 376 CMOs and Marketing Heads in India. The companies that participated in the study were from various sectors and verticals including e-Commerce, FMCG, Media/Entertainment, healthcare, education, real estate, and travel.

    Most of the respondents said they focus on Social Media Marketing, Search Engine Optimization, Content Marketing and Emailers for marketing their brand online. Not surprisingly, Facebook (89%) and Google (78%) have emerged as the most popular platforms followed by Twitter (56%) and LinkedIn (51%).

    Penetration of smartphones, faster internet connectivity and interesting video content have resulted in 51% brands targeting YouTube for marketing their brand. It would be interesting to track the growth of newer channels like Instagram and Snapchat in India for brand marketing in the near future.

    Speaking on the report, Social Beat Co-Founder Vikas Chawla said “The report highlights the rise of digital marketing, though brands continue to use television and print mediums to have a 360-degree approach. It was encouraging to see that 87% of the brands surveyed leverage digital marketing. While brand awareness and lead generation/sales seem to be the primary goals set by the CMOs, digital marketing is increasingly being leveraged for Customer Engagement (46%) and customer service (35) too.”

    The responses from the survey indicate that digital marketing spends are about one-third of the total marketing spends. The results here are considerably different from the IAMAI – IMRB International Report which pegs the digital spends at 12% of the total marketing spends.

    Speaking about the survey, Social Beat cofounder Suneil Chawla said, “Around 10% brands surveyed spend more than Rs. 1 crore annually on digital marketing while around 50% brands spend more than Rs. 6 Lakhs annually. Overall, 20% brands plan to increase their digital marketing spends by 25% in the next financial year. This is important in the context of growing internet and digital penetration in India – brands understand that digital is the way forward. With an expected 500 million internet users in India by 2017, brands understand the massive opportunity to reach out to their consumers.”