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MUMBAI: The Market Research Society of India (MRSI) turned the spotlight on AI’s game-changing role in insights at a buzzing webinar on 25 June, titled The...
MUMBAI: Marketing is in transition and the consumer journey is getting increasingly complex due to the increase in the number of channels. Consumers are now constantly...
MUMBAI: WPP has launched Gain Theory, a marketing foresight consultancy that will bring together data, analytics, technology solutions and consumer-insight capabilities. It combines WPP’s intellectual...
Mumbai: MEC, a leading media buying and planning agency and a founding partner of GroupM, has estimated 30 per cent increase in the debut ratings of...
