MUMBAI: Italian fashion powerhouse OVS is stepping into India with its first store at Pacific Mall, Tagore Garden, New Delhi, this October. The launch marks a milestone in the brand’s global journey, introducing its signature philosophy, “Love people, not labels”, to one of the world’s most dynamic fashion markets.
Spread across 9,000 square feet, the New Delhi outlet will showcase OVS’ latest store concept, designed for a modern and seamless shopping experience. Customers can explore a versatile portfolio ranging from everyday essentials to premium lines, including PIOMBO, B angel, Les Copains, and Utopja. Each collection blends Italian craftsmanship with contemporary design and affordability.
With more than 2,200 stores worldwide,1.63 billion euros in sales in 2024, and over 6 million loyal customers, OVS has long established itself as a global fashion leader. Its entry into India signals the brand’s commitment to making trend-driven Italian fashion accessible to all.
OVS India, managing director, Sundeep Chugh said, “India is one of the most dynamic fashion markets in the world, driven by its young demographic and a growing appetite for global style. With our launch in New Delhi, we are introducing OVS’ unique proposition: Italian design, quality, and affordability, to Indian consumers. This is just the beginning of our journey, and we are confident OVS will soon become a go-to fashion destination in India.”
Adding a creative note, OVS creative director Massimo Piombo said, “I design my collections for everyone, with the goal of inspiring customers to let their imagination run free. Italian style, with its infinite variety, infuses all OVS collections. India presents a tremendous opportunity, and I am thrilled to bring the OVS experience to such a vibrant, style-conscious market.”
True to its values, OVS also brings a strong sustainability focus, emphasising conscious sourcing and production practices that make fashion both stylish and responsible.
To celebrate its India debut, the first 100 customers on launch day will receive a surprise gift.
