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Tag: Sundar Raman

  • Sundar Raman elevated to global CEO of P&G’s fabric and home care division

    Sundar Raman elevated to global CEO of P&G’s fabric and home care division

    Mumbai: Procter & Gamble (P&G) has announced the appointment of Sundar Raman as global CEO of the company’s fabric and home care division which includes P&G brands like Ariel, Tide, Ambipur and Downy. He steps into the role subsequent to Shailesh Jejurikar’s elevation to chief operating officer.

     

    Raman began his career as a market analyst in India in 1998 straight from campus and soon moved to the US where he worked in a variety of roles from business intelligence to marketing in P&G Beauty. A visionary leader with broad expertise and a passion for innovation, he was involved in the launch of new products such as Tide Pods and Downy Unstoppables, said the company in a statement. He also leads equality inclusion for Fabric Home Care reflecting his passion for diversity, inclusion, and the company’s citizenship agenda.

     

    He has earned his degree in electrical and electronics engineering from the Indian Institute of Technology, Madras (1996), and a post-graduate diploma from the Indian Institute of Management, Calcutta (1998).

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    India has been a talent factory for P&G worldwide and one of the largest exporters of top talent to P&G globally, shared the company. The company has approximately 350 Indian expats in roles across the company with the recent being Shailesh Jejurikar becoming the first Indian to be elevated to COO of the company.

  • Reliance Industries appoints IPL ex-COO Sundar Raman As CEO – Sports

    Reliance Industries appoints IPL ex-COO Sundar Raman As CEO – Sports

    MUMBAI: Former sports administrator and sports marketing and management professional Sundar Raman is joining Reliance Industries Limited (RIL) as its CEO – Sports. He will be responsible for consolidation and integration of RIL’s sports portfolio including its Foundation activities in sports. In addition to the existing sports properties of RIL, Raman will be driving newer avenues of growth in this area and also at integration with Reliance’s digital services of Jio. 

     

    Over the course of last few years, RIL has invested in a variety of sports properties and is now positioned as one of India’s leading sports businesses.  RIL is involved in multiple sports (cricket, football, basketball, tennis, golf) either on its own or through its Joint Ventures. In addition, the Reliance Foundation has several initiatives such as Basketball and Young Champs.

     

    Raman said “I am delighted at the opportunity to join Reliance. The group’s existing sports properties coupled with its Jio digital services provides newer areas of growth. RIL has a huge aspiration in the sports area. The opportunity to be engaged in integrating the entire sports portfolio and make Sports also an integral and important element in RIL’s growth will be an exciting journey”

     

    Raman brings with him to Reliance a rich and unique experience of over two decades in understanding consumer insights and as a pioneer in the growth of sporting properties in India. Until November 3, 2015, Raman was COO of the Indian Premier League (IPL), a post from which he resigned. Raman was officially appointed as IPL COO after a decade in strategic media thinking business working for brands such as Unilever, PepsiCo, Motorola, Samsung and Amex through J. Walter Thomson and later as Managing Director of Mindshare.

  • IPL COO Sundar Raman steps down

    IPL COO Sundar Raman steps down

    MUMBAI: Often touted as India’s biggest entertainment for more reason than one, the Indian Premiere League (IPL) had just emerged from its sponsorship crisis for their next leg of the tournament when yet another drama unfolded at its threshold. 

     

    The league’s COO Sundar Raman, whose role was questioned by the Lodha Committee on charges of spot fixing in IPL 2013, has stepped down from his post on Tuesday morning (3 November).

     

    Accepting his resignation, the Board of Cricket Control for India (BCCI) will end their association with Raman by 5 November. It is no secret that the board’s current president Shashank Manohar wasn’t happy with Raman retaining his position, after the spot fixing charges were levied upon him.

     

    “Raman should have gone immediately after the Mudgal Committee report found him prima facie guilty of wrongdoings. He ought to have stepped down immediately at that time. Now, to restore the faith of people in IPL and the game, Raman needs to go,” Manohar had told a leading Indian daily earlier this year.

  • IPL’s ratings make it tough for Max to post ad rev growth

    MUMBAI: The fifth season of the Indian Premier League is settling down to lower ratings than its previous edition, making it tough for Multi Screen Media to protect its ad revenue of Rs 9 billion from the telecast of the event on Max.

    The first 27 matches of the IPL have garnered a viewership of 3.53 TVR compared to 3.88 TVR a year ago, according to Tam data (for CS4+ TG, All India market). The cumulative reach has also gone down from 140 million last year to 137 million.

    Despite improvement in competitiveness with several close finishes, the ratings for the IPL have gone down. For the first seven matches, the viewership was 3.76. This further fell to average TVR of 3.65 for 16 matches.

    The IPL, however, continues to be a profitable property for MSM and cricket‘s highest revenue earner. “Media may file whatever they want to, but if you look at the top 10 programmes you will get your answer,” said IPL CEO Sundar Raman.

    According to GMR Sports marketing head Hemant Dua, the drop in viewership is a natural progression in the life of a sporting league. He also believes that people have unfair expectations from the IPL.

    “I think the IPL is maturing as a league and there will be times when the ratings will plateau a bit or will increase but overall the IPL has done well this season and attendance for matches has been good. The expectation from the IPL is high but one should understand that the ratings are strong enough,” said Dua.

    The fragmentaion of the Indian media landscape has not helped the IPL to better its ratings this year. According to MEC South Asia COO Shubha George, the IPL ratings have been in line with expectations.“We had predicted a drop in viewership, but if you look at the ratings they are still better. After all, which property will give you a viewership of 3.5 TVR and a pan-India reach,” he said.

    MSM has, however, stayed firm in not dropping the rates as it fears that it will make it difficult to up the rates next year if the benchmark is set low this time. Max has six sponsors on board who are forking out between Rs 450,000-500,000 per 10 second spot. The broadcaster has managed to sell only 70 per cent of inventory with a large part of the FCT being used for self-promotion.

    Attempts to reach MSM president network sales, licensing & telephony Rohit Gupta proved futile till the time of filing this report.

    For MSM to substantially boost its ad revenues from the IPL, ratings will have to improve. “They won‘t command a premium on average rating of 3.5. But the IPL as a property still remains a valuable proposition,” said a media analyst who did not want his name to be revealed.

  • MindShare promotes Pratibha Vinayak to managing director – Sri Lanka

    MindShare promotes Pratibha Vinayak to managing director – Sri Lanka

    MUMBAI: MindShare has announced that Pratibha ‘Pat’ Vinayak, currently national director – investments for Unilever at Mindshare, will move to Colombo as MindShare Sri Lanka managing director.

    MindShare North, East, Sri Lanka and Bangladesh MD Sundar Raman said, “Pat is one of the most respected media professionals in the industry and we are fortunate to have such a high calibre professional in Pat to lead the MindShare business in Sri Lanka. We are looking forward to the same high level of enthusiasm, drive and innovation that she brought to the business in India.”

    Vinayak is a media professional with experience across agency, publishing and broadcasting businesses. She spent over a decade with Reader’s Digest managing research and marketing before joining JWT to handle media responsibilities on Unilever under the newly formed JWT Fulcrum where she spent over five years.

    She also spent time with Sony entertainment television and Carat before returning back MindShare Fulcrum to manage Unilever investments in 2004. A strong industry advocate, Pat has served on the technical committee of leading industry studies, states an official release.

    It has been said that over the years Pat and her team have been instrumental in bringing discontinuous trading practices in managing investments for demanding clients.

    Commenting on her new role, Pat says “I am looking forward to working with a fantastic management team which has built MindShare into the best agency in the region, and helping consolidate our leading position in Asia.”

  • Ten Sports partners with MindShare for Pepsi movie festival

    Ten Sports partners with MindShare for Pepsi movie festival

    MUMBAI: Ten Sports is now going the movies way. The channel will air five greatest sports movies of recent times during April and May.

    As part of its philosophy to bring wholesome sports entertainment to its viewers, Ten Sports will become the first sports channel in the country to telecast sports-based feature films.

    The new programme Pepsi Playtime TV – The Sports Movie Festival, has been developed along with Pepsi and MindShare, to provide complete sports entertainment to viewers.

    The festival begins on 28 April with the telecast of Remember the Titans, starring Oscar winner Denzil Washington, Will Patton and Wood Harris. Each week the movies will premiere on Friday at 8 pm, followed by a repeat on Sunday at 10:30 am.

    The other movies lined up apart from Remember the Titans are He Got Game (5 May), Color of Money (12 May), The Air up There (19 May) and The Rookie (27 May).

    Taj Television Limited CEO Chris McDonald said, “At Ten Sports, we have always tried to be innovators in our programming mix. Sports and movies are two passions of the Indian sub-continent and we are very pleased to be able to offer this powerful combination to millions of homes across India.”

    On behalf of Pepsi, MindShare Delhi general manager Sundar Raman said, “Our understanding shows affinity in viewership between the two genres of sports and movies. Pepsi is known to connect with youth in a unique and differential manner using movies and sports as platform. In Ten Sports we found an ideal partner to bring these two together. The Pepsi Playtime movies on Ten Sports is a unique way of leveraging Pepsi TV campaign by bringing these two large platform together with like minded partners.”