Tag: Sundance Institute

  • Training programme for screenplay writers, finalists to pitch for film projects in Mumbai

    Training programme for screenplay writers, finalists to pitch for film projects in Mumbai

    NEW DELHI: After its three-year association with the Sundance Institute for the Mumbai Mantra – Sundance Screenwriters’ Lab has come to an end; Mumbai Mantra has now launched ‘The Mumbai Mantra CineRise Screenwriting Programme’, an 8-step lab for screenwriters.

     

    In the first stage of submission, screenwriters need to submit a story on which the script will be based, in six to eight pages. This will be followed by the writer’s statement in just two pages outlining details of the project is about. Thirdly, the writer’s biodata will also have to be submitted with contact details.

     

    Among the submitted applications, 100 stories will be selected for a two day screenwriting workshop which will be held in different cities across India. The finalists will have intensive interactions with experienced writers and directors at the workshop. The selected participants can choose the center closest to their homes.

     

    After the workshop, the screenwriters will have two months to submit the first draft of their screenplays.

     

    After intensive evaluation, twelve to fifteen or more deserving screenplays will be shortlisted for the final selection. These screenplays will be sent to the mentors and other experts, for detailed evaluation and notes.

     

    The finalists will have intensive interactions with experienced writers and directors at the workshop. The selected participants can choose the center closest to their homes. The convenor for this programme will be Anjum Rajabali.

     

    After receiving notes from the mentors, the writers will have one more month to send in the second drafts of their screenplays. The finalists will be invited to a five-day workshop at a resort destination with renowned writers and directors to help them revise their screenplays and then get them ready for a pitch event in Mumbai with studio heads, independent producers, directors, financiers, distributors, film festival directors and curators.

     

    Aspiring script-writers for films can apply till 20 August for the ‘The Mumbai Mantra CineRise Screenwriting Programme’.

  • Sundance Institute and Mahindra choose 4 filmmakers for global recognition

    Sundance Institute and Mahindra choose 4 filmmakers for global recognition

    MUMBAI: With every passing day, the independent filmmakers are becoming a force to reckon with. The young, emerging filmmakers just don’t satisfy their passion for filmmaking but also put across the message they believe in through their films. And if the works of these young filmmakers are recognised, the work just gets better.

    The Sundance Institute and Mahindra did that only by announcing the winners of the 2014 Sundance Institute, Mahindra Global Filmmaking Award, in recognition and support of emerging independent filmmakers from around the world. The four winning directors and projects are: Hong Khaou for the film Monsoon from Vietnam/UK; Tobias Lindholm for A War from Denmark; Ashlee Page for Archive from Australia; and Neeraj Ghaywan for Fly Away Solo from India.

    The awards were presented at a private ceremony at the 2014 Sundance Film Festival in Park City, Utah, U.S.A. by Mumbai Mantra chairman Rohit Khattar, Feature Film Program, Sundance Institute founding director Michelle Satter, and International Sundance Institute Feature Film Program director Paul Federbush.

    Ecstatic about the honour Neeraj Ghaywan posted on Facebook, “I kept this a secret for a long time but now it’s out. I am at Sundance film festival in Utah. I just got awarded the Global Filmmaker award by Mahindra Sundance. This is for my first feature film Fly Away Solo (Ud Jaayega). This is for us Varun Grover!! Thank you Anurag Kashyap, Dipa De Motwane, Vikramaditya Motwane, Vikas Bahl, Madhu Mantena,Guneet Monga, Aparna Purohit, Avinash Arun, Utpal Pathak, Abhay Tripathi in helping me get to this point. Special thanks to a lot of the cast and crew, who I can’t mention here as of now.”

    Now in its fourth year, the Sundance Institute, Mahindra Global Filmmaking Award is part of a multifaceted collaboration that exemplifies a commitment to and support of world cinema by the Mahindra Group, one of the largest industrial conglomerates in India known throughout the world for its dedication to excellence and to social responsibility, and the nonprofit Sundance Institute, one of the world’s leading cultural organizations.

    The partnership, which also includes the establishment of the Mumbai Mantra, Sundance Institute Screenwriters Lab in India, began in 2011. The Screenwriters Lab will announce the selection for its third edition in March. The lab brings together eight Indian screenwriters from across the world to develop their works under the guidance of accomplished international screenwriters in an environment that encourages storytelling at the highest level.
    Each of the four winning filmmakers will receive a cash award of $10,000, attendance at the Sundance Film Festival for targeted industry and creative meetings, year-round mentoring from Institute staff and creative advisors, eligibility to participate in a Sundance Institute Lab, and ongoing creative and strategic support from Sundance Institute’s renowned Feature Film Program.

    “Sundance Institute shares with Mahindra Group a joint global commitment to nurturing new artists,” said Sundance Institute President and Founder Robert Redford.  “India is one of the most extraordinary cultures in the world, with the support of Anand Mahindra and his group, Sundance Institute screenwriters’ lab can support the next generation of their storytellers.”

    “At a time when there is no dearth of issues around the world that are crying out to be heard, the Global Filmmaking award recognizes independent film-makers who give expression to those voices. The Mahindra Group is proud to assist the Sundance Institute in this endeavour, which, in line with the Group’s ‘Rise’ philosophy, aims to drive a positive change in communities across the world,” said Mahindra Group chairman & managing director Anand Mahindra.

     

  • Sundance Institute receives $5 million grant from Open Society Foundations

    Sundance Institute receives $5 million grant from Open Society Foundations

    Park City, Utah: Innovative documentary films addressing some of the most important issues facing the world today received a boost with a $5 million grant to the Sundance Institute. Christopher Stone, president of the Open Society Foundations, announced the dollar-for-dollar matching grant at the Sundance Film Festival.

     

    “My foundations have long supported arts and culture-especially film-as a means to build and strengthen open societies around the world,” said George Soros, Founder and Chairman of the Open Society Foundations. “This support will help bring open society issues to a wider audience.”

     

    The Sundance Institute’s Documentary Film Program advances nonfiction storytelling on a broad range of contemporary social issues and provides leading support for independent documentary filmmakers worldwide. 

     

    The Open Society Foundations in 1996 launched the Documentary Film Program, which was made part of Sundance Institute in 2002.

     

    “Documentary films profoundly impact our culture; they challenge the traditional role of journalism by illuminating stories that inform, inspire and connect us as members of a global community, said Robert Redford, Founder and President of Sundance Institute. “The continued support from George Soros and the Open Society Foundations speaks to our shared belief in the value and power of documentary film.” 

     

    Through a suite of year-round programs including direct grants to filmmakers, Labs, creative and tactical resources, and a variety of partnerships and international initiatives, the program provides a unique, global resource for contemporary independent documentary film. 

     

     “The Open Society Foundations have long been one of the world’s leading supporters of those defending and promoting human rights,” said Chris Stone, President of the Open Society Foundations. “We believe that film can intensify conversations on rights, justice, and social ills.”

     

    For nearly three decades, Sundance Institute has promoted independent storytelling to inform and inspire audiences across political, social, religious and cultural differences. Through labs, funding, special projects with key partners and the Sundance Film Festival, the Institute serves as the leading advocate for independent artists worldwide. 

     

     “As the landscape of non-fiction storytelling continues to evolve, independent documentary filmmakers are increasingly exploring new forms and formats.” said Keri Putnam, Executive Director of Sundance Institute. “With the support of Open Society Foundations, Sundance Institute will continue to seek out and support inventive artists whose work pushes the boundaries of non-fiction story telling and whose stories redefine existing notions of human rights.” 

      

    Putnam added “Sundance is also committed to providing access to platforms for artists to creatively distribute their films and inspire and engage audiences around the world.” 

     

    The Open Society Foundations, founded by George Soros, works in more than 100 countries to promote vibrant and tolerant democracies. The original Documentary Film Program paved the way for numerous contributions to storytelling and impact around human rights issues, seeding films that appeared globally in festivals, conferences, on public broadcasting and on cable and other outlets internationally, reaching millions of viewers and mainstreaming the importance of human rights considerations into prevailing social discourse. Its very existence helped establish the emerging primacy of documentary film in galvanizing and consolidating interest and action around key human rights issues, proving to be a model for other funds and initiatives. 

  • , Skywalker Sound announce collaboration to support independent filmmakers, composers

    , Skywalker Sound announce collaboration to support independent filmmakers, composers

    MUMBAI: Sundance Institute in the US and Skywalker Sound have announced that the Sundance Institute Music and Sound Design Labs at Skywalker Sound will take place at Skywalker Ranch in 2013 and 2014 and also announced the artists that will participate in the 2013 Labs. This is the first time the two organisations will collaborate to support independent filmmakers and film composers and marks a significant expansion of the Institute‘s existing Composers Labs to include sound design.

    The Institute has hosted its Composers Labs at Sundance Resort for fiction feature films since 1999 and documentaries since 2005, allowing composers and independent filmmakers to collaboratively explore the process of writing music for film. Fellows also participate in workshops and creative exercises under the guidance of leading film composers and film music professionals acting as Creative Advisors.

    Sundance Institute executive director Keri Putnam said, "Hosting the Composers Labs at Skywalker Ranch allows an expansion of the program to include sound design, giving further insight into the powerful ways that sound and music can impact independent films. We are deeply grateful to the Skywalker team for working with us to provide our Fellows with the tremendous benefit of accessing this legendary facility"

    Skywalker Sound GM Josh Lowden said, "We‘re very excited to formalise this relationship. Sundance Institute is virtually synonymous with independent film, and Keri and her team have done an amazing job to honor the Institute‘s legacy. 25 years ago Skywalker was founded by a filmmaker for filmmakers, and we have never forgotten our roots. We continue to believe in independent filmmaking, and are thrilled to deepen our relationship with the Institute by hosting these Labs at Skywalker."

    The Composers Lab for fiction feature films is a joint initiative of the Institute‘s Film Music Program and Feature Film Program, and the Composers Lab for documentaries is hosted by the Film Music Program and Documentary Film Program and Fund.

    Sundance Institute Film Music Programme director Peter Golub said, "Skywalker Sound is a leader in the field of post-production and sound design, and their world-class facilities offer the ideal environment for our Composers Labs. Lab fellows will have access to Skywalker‘s sound designers and mixers for ongoing collaboration, as well as the state-of-the-art facility during their stay."

  • Sundance Institute to host a four day Summer Film Festival in Los Angeles in August

    Sundance Institute to host a four day Summer Film Festival in Los Angeles in August

    MUMBAI: ‘Next Weekend‘ presented by Sundance Institute will take place from 8-11 August, 2013 at Sundance Cinema and additional venues throughout Los Angeles. The event is an extension of the Next – section at the Sundance Film Festival in Park City, Utah, which showcases adventurous films that take a bold approach to storytelling.

    There will be four days of screenings, parties and artist programmes that celebrate the renegade spirit of independent filmmaking. Over one summer weekend film fans will have the chance to choose from eight yet-to-be-released feature films. There will also be a panel discussion deconstructing how these films get made, a shorts programme and the annual ShortsLab: Los Angles, a half-day short filmmaking workshop.

    Next Weekend will include films that have been featured in the Festival‘s Next – section, as well as new films and films that have premiered elsewhere. Filmmakers cast and crew will be invited to discuss their work and the creative inspiration driving it.

    Sundance Institute founder and president Robert Redford said, “The best part of independent filmmaking is the freedom to tell your stories your own way, to take risks and not be beholden to convention of any kind. At the core of Next Weekend are artists that are taking risks and pushing boundaries. As such, it‘s fitting that Sundance Cinemas will be the home for this festival and these films.”

    Sundance Institute executive director Keri Putnam said, “The Next – section at our festival in Utah, built under the leadership of festival director John Cooper and director of programming Trevor Groth, showcases films that marry form and content in a way that pushes boundaries and offers fresh perspectives on storytelling. We look forward to celebrating the energy of this work and these artists and to sharing it with a larger community in collaboration with like-minded cultural institutions.”

  • Sundance Institute selects 12 projects for feature film programme

    Sundance Institute selects 12 projects for feature film programme

    MUMBAI: Sundance Institute has selected 12 projects for its 2013 January Screenwriters Lab, an immersive, five-day (11-16 January 2013) writers’ workshop at the Sundance Resort in Utah.

    Participating independent screenwriters – drawn from around the world, including the US, Iran, Europe, Mexico, and Somalia – will have the opportunity to work intensely on their feature film scripts with the support of established writers.

    The 2013 Lab is dedicated to the memory of Frank Pierson (1925-2012), a founding creative advisor of the Feature Film Programme whose body of work and generosity as a mentor served as an inspiration to countless writers.

    Sundance Institute executive director Keri Putnam said, “Across all Sundance Institute Labs, which include offerings for various forms of artistic expression, the constant is creating an environment that encourages innovation and creative risk-taking. We look forward to building a unique community of artists at our Lab, in support of these emerging screenwriters and their stories.”

    Sundance Institute Feature Film Programme founding director Michelle Satter said, “We are thrilled to welcome the new group of writers to the Lab whose stories are timely, ambitious and singular in their vision and independent voice. Exploring themes that resonate across cultures, the writers have found diverse and dynamic approaches to storytelling that will inspire and move audiences in the years to come.

    The January Screenwriters Labs marks the beginning of a rigorous year-round process of creative and tactical support which is tailored to the needs of each individual project and extends from script development to connecting with audiences.”

    The Fellows will work with a distinguished group of creative advisors at the Lab, including Marcos Bernstein, D.V. DeVincentis, Michael Goldenberg, Susannah Grant, Walter Mosley, Marti Noxon, Anjum Rajabali, Howard Rodman, David Seidler, Susan Shilliday, Zach Sklar, Dana Stevens, Robin Swicord, Mike White, Tyger Williams and Erin Cressida Wilson.

    The projects and Fellows selected for the 2013 January Screenwriters Lab are:

    700th and International (U.S.A.)
    Chinaka Hodge (writer)
    A trash-talking hood track phenomenon named Tuka dies by an unexpected bullet; she awakes to find herself in a corrupt version of heaven where everyone has a job—namely, to decide the exact moment of death for someone still living on earth.

    Chinaka Hodge is a poet, educator and playwright from Oakland, California. She received her BA from NYU’s Gallatin School and her MFA from USC’s School of Cinematic Arts. After nearly a decade of performing her own words around the globe and on two seasons of Def Poetry, she made the transition to the screen and received her first credit for Brave New Voices on HBO.

    The Adderall Diaries (U.S.A.)
    Pamela Romanowsky (writer/director)
    While covering a real-life murder mystery, writer Stephen Elliott realizes he’d rather investigate his own dysfunctional relationships with women, his father and himself. Based on the memoir by Stephen Elliott.

    Born and raised in Minnesota, Pamela Romanowsky moved to New York to attend NYU’s Graduate Film Program. Her short film Gravity premiered at the Slamdance Film Festival and won the National Board of Review and the Wasserman/King Foundation’s student filmmaking awards. Her most recent directorial effort is TAR (James Franco, Mila Kunis, Jessica Chastain, Zach Braff), a multi-director omnibus based on the
    life and poetry of CK Williams.

    Avalanche (Iran)
    Morteza Farshbaf (co-writer/director) and Anahita Ghazvinizadeh (co-writer)
    When a nurse takes the graveyard shift, a period of sleeplessness and solitude leaves her with a new perspective on her life.

    Morteza Farshbaf is an Iranian writer and filmmaker. He studied cinema at the Tehran University of Art, during which time he was a student of and assistant for Abbas Kiarostami. After making several short films, Farshbaf’s first feature Mourning won the New Currents Award and FIPRESCI Prize at the 2011 Busan International Film Festival.

    Anahita Ghazvinizadeh is an Iranian writer and filmmaker. She studied cinema in Tehran and is continuing her education in film in the United States. She was also a student of Kiarostami, and has made short films in Iran and the US. She has collaborated with Farshbaf on several projects, including as a co-writer of Mourning.

    Franny (U.S.A.)
    Andrew Renzi (writer/director)
    When the daughter and new husband of late family friends move back to Philadelphia, a larger-than-life but damaged man cannot control his desire to recreate the past. Andrew F.

    Renzi wrote and directed the short film The Fort, which premiered at the 2012 Sundance Film Festival. His newest short film, Karaoke!, will premiere at the 2013 Sundance Film Festival. Previously, Renzi worked with the New York production company Borderline Films on Antonio Campos’ Afterschool (Cannes 2008) and Alistair Banks Griffin’s Two Gates of Sleep (Cannes 2010).

    The Incident (U.S.A)
    Jan Kwiecinski (writer/director)
    When a young man decides to cover up an accidental murder, his whole life comes into focus in ways he never expected. Jan Kwiecinski graduated from the filmmaking departments of the London Film School and the Wajda’s Master School of Directing. His award-winning short film, The Incident, screened internationally at many festivals including the Shanghai International Film Festival and the T-Mobile New Horizons Film Festival. Recently, Kwiecinski directed the segment entitled Fawns of the omnibus feature The Fourth Dimension, co-directed by Alexey Fedorchenko and Harmony Korine. The film premiered in the Narrative Competition at the 2012 San Francisco Film Festival.

    Let the Northern Lights Erase Your Name (U.K. / Germany / U.S.A.)
    Eva Weber (co-writer/director) and Vendela Vida (co-writer)
    Twenty-eight-year-old Clarissa discovers on the day of her father’s funeral that everything she believed about her life was a lie. She flees New York and travels to the Arctic Circle to uncover the secrets of her mother who mysteriously vanished when Clarissa was fourteen.

    Originally from Germany, Eva Weber is a London-based filmmaker working in both documentary and fiction. Her award-winning films have screened at numerous international film festivals, including Sundance, Edinburgh, SXSW, BFI London, and Telluride; and have also been broadcast on UK and international television. Her documentary short film The Solitary Life of Cranes was selected as one of the top five films of the year by critic Nick Bradshaw in Sight & Sound’s annual film review in 2008.

    Vendela Vida is the author of four books, including the novels Let the Northern Lights Erase Your Name and The Lovers. She is a founding co-editor of the Believer magazine and co-writer of the film Away We Go, which was directed by Sam Mendes.

    Love After Love (U.S.A.)

    Russell Harbaugh (writer/director)
    Taking place over the course of several years, Love After Love is a messy, autobiographical love story about grief, sex and the separation of a family.

    Russell Harbaugh’s short film Rolling on the Floor Laughing played the 2012 Sundance Film Festival and many other festivals around the world including the FSLC/MoMA co-curated New Directors/New Films, Maryland Film Festival, Sarasota International Film Festival, Milano, Warsaw, and others. Previously, Harbaugh was the assistant to Eric Mendelsohn on the film 3 Backyards, which earned the Best Director award at the 2010 Sundance Film Festival. Harbaugh received his MFA from Columbia University in 2011 and is originally from Evansville, Indiana. He lives in New York.

    Maanokoobiyo (Somalia/U.S.A.)
    K’naan (writer/director)
    In war-torn Somalia, an artistic orphan named Maano joins the mercenary killing squad of a notorious warlord, only to discover his adoptive father and gang leader is responsible for wiping out his family.

    K’naan is a Somali poet, rapper and singer, songwriter. He spent his childhood in Mogadishu, Somalia and was on one of the last commercial flights out of the country before its collapse. He rose to prominence with the success of his song “Wavin’ Flag” after it was chosen as the anthem of the 2010 FIFA World Cup. He lives in New York.

    Mercy Road (U.S.A.)
    Ian Hendrie (co-writer/co-director) and Jyson McLean (co-writer/co-director)
    Based on true events, Mercy Road traces the political and spiritual odyssey of a small town housewife as she turns from peaceful pro-life activist to underground militant willing to commit violence and murder in the name of God.

    Ian Hendrie is a San Francisco-based director, screenwriter, producer. He is also the co-founder of Fantoma Films, a production company and independent DVD label which has been releasing premium edition DVDs of films by such famed auteurs as Francis Ford Coppola, Rainer Werner Fassbinder, Samuel Fuller, Fritz Lang, Kenneth Anger and Alex Cox, among others, since 1999. Along with Jyson McLean, Hendrie was the recipient of the Fall 2011 San Francisco Film Society/Kenneth Rainin Foundation Grant for Screenwriting for Mercy Road.

    Jyson McLean began making short films in high school. He attended Art Center College of Design in Pasadena and shortly thereafter began directing commercials and music videos, which have aired nationally and overseas. His commercial credits include spots for Bud Light, Career Builder and Quaker Oats. He has won the Gold ITVA PEER award three years in a row, and has worked with numerous award-winning advertising agencies including DDB Los Angeles, BBDO London and Fred & Farid, Paris.

    State Like Sleep (U.S.A.)
    Meredith Danluck (writer/director)
    Under the surreal cloud cover of northern Europe, a young American widow reluctantly revisits her past when her mother is hospitalized in Brussels. While coping with the bleak reality of parental loss, Katherine explores her deceased husband’s secret life of underground sex clubs and finds comfort in a relationship with a stranger as equally broken as she is.

    Meredith Danluck is an artist and filmmaker. Her work has screened at major art institutions internationally including MoMA, PS1, Venice Biennale, Liverpool Biennial, and Reina Sofia, as well as various film festivals including SXSW, TIFF, Doc NYC, Margaret Mead and Hamburg International. This year, as part of the New Frontier exhibition at the Sundance Film Festival, she will be showing her four-screen film installation North of South, West of East.

    Zeus (Mexico)
    Miguel Calderón (writer/director)
    Sporadically employed and still living with his mother, Joel finds his only joy in falconry in the flatlands outside Mexico City, until an encounter with a down-to-earth secretary forces him to face reality. Miguel Calderón is a visual artist working in various mediums, notably photography, video and writing. His exhibitions have been included at the Sao Paolo Biennial, Museo Tamayo, Yokohama Triennial, Centro de Arte Reina Sofia and Jumex Collection. He lives in Mexico City.

    Alfred P. Sloan Fellowship Given to a project that explores science and technology themes and characters.

    Prodigal Summer (U.S.A.)

    Nicole Kassell (co-writer/director) and Barbara Kingsolver (co-writer)
    Prodigal Summer, based on the best selling novel by Barbara Kingsolver, weaves together three utterly unexpected love stories through the course of one summer in southern Appalachia. In this extravagant ode to the natural orders of biology and the human spirit, the forces of life, death and procreation connect every life that inhabits the lush landscape.

    Nicole Kassell is an MFA graduate of NYU’s Film Program. Her first feature, The Woodsman, premiered in competition at the 2004 Sundance Film Festival and went on to receive numerous accolades including nominations for the Gotham Award for Breakthrough Director and Best First Feature at the Independent Spirit Awards. Kassell has continued to write and direct film and episodic television. She lives in New York City with her husband and two children.

    Barbara Kingsolver is the author of 14 books of fiction and nonfiction including the current bestseller Flight Behavior. Translated into more than 20 languages, her books have earned a devoted readership and numerous awards including the National Humanities Medal. She lives with her family on a farm in southern Appalachia.

    The Sundance Institute Feature Film Program 2013 January Screenwriters Lab is made possible by generous support from The Annenberg Foundation, Cinereach, Mumbai Mantra Media, LTD., National Endowment for the Arts, the Doris Duke Foundation for Islamic Art, the Alfred P. Sloan Foundation, B.Co, RT Features, Sheila Johnson, Indian Paintbrush Productions, Time Warner Foundation, NHK Enterprises 21, Inc., SAGIndie, The James Irvine Foundation, Hollywood Foreign Press Association, The Creators Project, a partnership between Intel and VICE, the Ray and Dagmar Dolby Family Fund, Sundial Pictures, LLC, and the Zygmunt & Audrey Wilf Foundation.

    Ten films supported by the Feature Film Programme will have their world premieres at the 2013 Sundance Film Festival. The US Dramatic Competition will feature: ‘Ain’t Them Bodies Saints‘, written and directed by David Lowery; Fruitvale, written and directed by Ryan Coogler; ‘May in the Summer‘, written and directed by Cherien Dabis; ‘Mother of George‘, written by Darci Picoult and directed by Andrew Dosunmu; and ‘Concussion‘, written and directed by Stacie Passon.

    The Next section will include: ‘Blue Caprice‘, written and directed by Alexandre Moors; ‘It Felt Like Love‘, written and directed by Eliza Hittman; ‘A Teacher‘, written and directed by Hannah Fidell; and ‘This is Martin Bonner‘, written and directed by Chad Hartigan. In addition, Rama Burshtein’s ‘Fill the Void‘ will screen in the Festival’s Spotlight section, and the New Frontier exhibition will include the E.m-bed.de/d, Datamosh, Augmented Real installation, which artist Yung Jake developed in part at the New Frontier Story Lab.

  • Hungama Mobile, GSM Association, Roamware unveil a mobile Bollywood film initiative

    Hungama Mobile, GSM Association, Roamware unveil a mobile Bollywood film initiative

    MUMBAI: Bollywood is all set to go mobile! Global roaming solutions provider Roamware, Hungama Mobile and the GSM Association have joined hands to launch a Mobile Bollywood initiative. The aim is tio create short films for the mobile. This is one way in which film lovers from across the world can sample what the Indian film industry has to offer.

    The three parties have partnered with director Sanjay Gupta to premiere Bollywood short films for the mobile. The films titled Dus Kahaniyah will premiere at GSMA’s 3GSM World Congress in Barcelona from 12-15 February 2007. Th event is expected to attract 60,000 executives from the mobile world. This initiative follows an initiative by Roamware in the US where it sponsors the Sundance Film Festival Short film Project. This is a JV between Roamware and the Sundance Institute.

    GSM Association chairman Craig Ehrlich says,”The Sundance and Bollywood communities represent some of the most creative, vibrant and diverse talent in the movie world. In showcasing the films at Barcelona we hope to create a compelling mobile experience for mobile users across the globe. The aim of the GSM Association is to make the mobile experience go beyond text and picture messaging. India is the fourth largest mobile subscriber nase. The GSM Association represents every GSM operator in the world. “

    Hungama Mobile MD and CEO Neeraj roy says, “Hungama mobile has exclusive rights to over 70 per cent of Bollywood content on the mobile and digital platforms and trhis content from India. We believe that Bollywood offers tremendous potential as a content category for carriers in over 125 countries. The revenue sharing arrangement will see around 50 per cent go to the content creator.

    At the first stage we wanted established filmmakers to come on board. Later on when the mobile becomes viral we will look at offering our platform as a springboard for emerging filmmakers. Firstly we want to test the model to see if it works and makes money for everybody in the value chain.”

    Each story in the film runs for 10 minutes and stars established stars like Madhuri Dixit, Jimmy Shergill and Dia Mirza. Mirza notes that this represents a huge opportunity for the Indian film industry to move into the international market. This she notes comes at a time when the international market is becoming more interested in what Bollywood has to offer. Gupta thanked the three parties for providing established filmmakers with the chance to make short films.

    That is something that they do not often get a chance to do. The fact that the short films have known faces will make them reach the masses that much quicker he notes. “It is exciting to be part of a move that has the potential to create a new distribution model for Bollywood. The market for short films has been given an impetus by the fact that the quality of the video experience on the mobile has improved a lot.”