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Tag: Sunburn

  • Sunburn Arena brings back Boris Brejcha to India this December!

    Sunburn Arena brings back Boris Brejcha to India this December!

    Mumbai: Sunburn Arena, an electronic dance music (EDM) IP (Intellectual Property) is to bring back Boris Brejcha to India for another electrifying two-city performance. By popular demand, the legendary German DJ and producer who drew over 15,000 fans under one roof, returns for a second consecutive year for a power-packed performance at Sunburn Arena, setting the stage for a banger weekend on 7 and 8 December 2024 in Delhi-NCR and Mumbai, respectively.

    Fans are in for a real treat as the king of ‘High-Tech Minimal’ beats lights up the stage with his signature mix of minimal techno, house and trance. The highly sought-after DJ will set the Sunburn Arena on fire creating a sonic journey that will keep fans moving his tune and their heart racing with a fusion of beats and rhythms that will leave them buzzing long after the show. Don’t miss out on the chance to be a part of this exhilarating musical adventure; it’s going to be a night to remember!

    Ticket sales for Sunburn Arena ft. Boris Brejcha is now live, exclusively on BookMyShow, Prices start at just Rs. 1200/-.

    Recognised for his enigmatic Joker mask inspired by the Carnival of Venice, Boris Brejcha has carved out a unique niche in the electronic music world, captivating audiences with his infectious energy and pulsating beats. With a career spanning over two decades, Brejcha has established himself as a leading figure in the realm of electronic music, boasting an impressive discography with tracks like ‘Purple Noise’, ‘Gravity’ and ‘Space Driver’, having founded his esteemed music label, Fckng Serious. His performances at top festivals such as Tomorrowland, Ultra Music Festival and Electric Daisy Carnival (EDC) have solidified his status as a global music sensation, drawing in a loyal fan base and amassing over 1 million followers on social media and audio streaming platforms.

    Get ready to witness Boris Brejcha’s signature high-energy performance characterised by intricate rhythms, pulsating basslines and ethereal melodies, complete with stunning visuals and state-of-the-art sound systems whisking fans into an alternate dimension.

    Sunburn CEO Karan Singh said, “We are beyond excited to announce that Boris Brejcha is returning to India for an exclusive tour, after a spectacular show last year! His innovative sound and unparalleled performance style have garnered him a massive following here, and we are eager to see him light up the stage once more. This tour is a testament to our commitment to bring the best of global music talent to our incredible audience. Prepare for an extraordinary musical journey!”

    Sunburn Arena, known for bringing top-tier international artists to India, is committed to providing an unparalleled live music experience, as it continues to set the bar high with an electrifying lineup of arena shows. Sunburn has previously hosted some of the biggest names in the global music scene, including the iconic Martin Garrix India Tour, Armin Van Buuren, Dimitri Vegas & Like Mike, Black Coffee and the unforgettable Marshmello Holi Weekend Tour.

    Head to BookMyShow to grab your tickets soon and be among the first to secure your spot to experience the magic of Boris Brejcha at Sunburn Arena this December!

    Tuborg Zero Packaged Drinking Water Sunburn Arena ft. Boris Brejcha is presented by Absolut Mixers, driven by Hyundai, powered by Reliance Digital and styled by Jack & Jones and event by Spacebound and Team Innovation.

  • Sunburn Goa 2024 sets sail for South Goa on a surreal underwater world journey

    Sunburn Goa 2024 sets sail for South Goa on a surreal underwater world journey

    Mumbai: After mesmerising millions of fans over the past 17 years, Sunburn, Asia’s premier electronic dance music (EDM) festival, is thrilled to announce the 18th edition of its globally acclaimed annual extravaganza, Sunburn Goa 2024. Set to ignite the shores of South Goa between December 28th and 30th, 2024, the three-day celebration promises an unparalleled fusion of music, fashion, food and culture. With an illustrious legacy of redefining year-end celebrations, Sunburn continues to be the epitome of the Indian EDM movement, captivating the youth and setting new benchmarks in live music experiences.

    Sunburn Goa 2024’s festival theme will explore the mystical and wondrous depths of the underwater world, merging surreal elements with the vibrant essence of Sunburn’s famed energy. Reflecting the surrealistic essence of the underwater world, the visual identity celebrates the festival’s vibrancy alongside the captivating beauty of the ocean’s depths. The underwater world, with its luminous spectrum of colours and mysterious creatures, has always fascinated and intrigued humanity. Drawing inspiration from this enigmatic realm, Sunburn Goa 2024 will take festival-goers on a fantastical journey of music, dance and wonder, crafting a utopia where the marvels of the ocean meet the exhilarating beats of EDM. Attendees will experience a stunning transformation of the venue into a vivid wonderland, inspired by the organic forms of the seabed and promising discovery at every corner. The fusion of incredible visuals and electrifying performances will create a fully immersive 360° experience, transforming the physical space into a magical realm of music and imagination.

    This year’s festival will unfold against the idyllic location of South Goa, extending an enhanced experience in-keeping with Sunburn’s future vision for the festival. Offering better infrastructure, a panorama of virgin nature and less congestion to make for the perfect getaway for global music aficionados, this move also addresses previous pain points such as traffic, ingress and egress and parking. Additionally, Sunburn is reintroducing a campsite at the festival, allowing attendees to camp on the festival grounds and continue enjoying the infectious vibe amidst like-minded people.

    Giving back to the community of its long-standing home in Goa and to instil environmental responsibility among the youth, Sunburn goes green by introducing an eco-friendly campaign ‘Leave No Trace’. By adhering to the principles of ‘Recycle, Reuse and Restore’, the campaign will encourage fans to celebrate the spirit of music in an eco-friendly manner. This initiative underscores Sunburn’s commitment to environmental sustainability and aims to ensure that the festival grounds are left as pristine as they were found. The festival encourages all Sunburn enthusiasts and attendees, along with volunteers to join its movement to protect and preserve our planet, ensuring that future generations can continue to enjoy the beauty and vibrancy of the festival’s locations. Recycling stations for plastic, glass and other materials will be strategically placed throughout the venue during and after the festival. Thorough daily clean-ups will be conducted from December 27th to 31st, 2024, to restore the space to its original state. Aiming for 100% environmental responsibility, ‘Leave No Trace’ will engage Sunburn’s free-spirited youthful fans to make it one of the most eco-friendly festivals in Asia.

    Attention EDM enthusiasts, live music aficionados, experience seekers and those eager to conclude their year on a high note! Registrations for Sunburn Goa 2024, the year’s most anticipated festival, are now live exclusively on BookMyShow. Sign up now to be the first to receive ticket notifications and gain access to early ticket sales. The pre-sale for registered users goes live on July 21st, with the public ticket sale beginning on July 24th, 2024.

    Sunburn CEO Karan Singh commented, “We are excited to embark on the next chapter of the most loved festival at a new venue that promises an unparalleled experience. Our vision is to elevate the bar each year and ensure we offer a memorable experience each year, and we cannot wait for people to experience the magic of South Goa along with us, this time! We look forward to welcoming fans from all over the world to live, love and dance again in the stunning paradise of the grand scenic landscape of Goa. We are committed to creating the largest, most immersive and mesmerising Sunburn festival experience yet. This year, our theme will bring to life unimaginable production and aesthetics that will transform the festival into a surreal sea of sounds where the boundaries of reality are blurred by the extravagance of music and the wonder of the waters.”

    Travel & Tourism Association of Goa (TTAG), president Jack Sukhija commented, “Sunburn has significantly boosted tourism in Goa, boosting local economy, tourism and driving business growth across various sectors, benefiting from the festival’s global draw. All over the world, events supplement the tourism economy. As a world-class musical event, we expect Sunburn to do the same in South Goa. This year, Sunburn Goa will undoubtedly place South Goa on the world music map, stimulating business in sectors such as hotels, F&B, transport, and more. We expect the festival to be a great event while adhering to all statutory protocols and waste management guidelines.”

    Highlights of Sunburn Goa 2024 include over 150 international and Indian artists delivering electrifying performances across seven stages. Attendees can also explore pop-up fashion stores showcasing cutting-edge designs that blend everyday wear with surreal underwater-inspired fashion. Indulge in a curated food village featuring a fusion of local and international cuisines. Sunburn’s celebration of culture continues with interactive art installations, immersive experiences and adventure zones, all centred around the captivating underwater theme. Sunburn Goa 2024 will feature the crème de la crème of EDM, top-tier artists from across the globe, jaw-dropping visuals, cutting-edge technology and a slew of exhilarating experiences.

    Since its inception in 2007, Sunburn has grown into an aspirational lifestyle brand blending music, entertainment, experiences and celebration that has seamlessly seeded music tourism in India. Sunburn Goa has transcended the conventional festival experience, transforming year-end festivities into a pulsating, immersive journey through the realms of electronic dance music. As one of the country’s most anticipated music festivals, Sunburn has consistently delivered exceptional artist line-ups and fantastical productions that transport attendees to a world beyond imagination. Last month, Sunburn Goa, Asia’s premier electronic dance music festival, achieved a significant milestone by securing the #11 spot on DJ Mag’s prestigious ‘Top 100 Festivals in 2024’ worldwide list, up from #14th spot last year. This accolade underscores Sunburn’s growing influence and reputation on the global stage and amongst GenZ, making it the highest-ranked music festival from Asia on this year’s list.

  • Galaxy Racer and Sunburn brings a blend of music and esports

    Galaxy Racer and Sunburn brings a blend of music and esports

    Mumbai: India’s leading transmedia gaming company, Galaxy Race, has partnered with Asia’s premiere EDM festival, Sunburn, to create a unique blend of music and esports for gamers from across the country as the premier Music Carnival comes on board as the official venue partner of the Valorant India Invitational, which will take place between 18 to 20 November.

    Sunburn is one of the largest music festivals in the world, and this association with Galaxy Racer is their very first venture in the esports industry.

    This first-of-its-kind partnership will help esports profoundly as it gets influenced by the evolving narrative of pop culture alongside competitive gaming.

    This is the first-ever international Valorant tournament that is taking place in the whole of South Asia and India, in which the biggest names from the Valorant world, such as Paper Rex, Team Secret, RRQ, etc., as well as some of the top Indian stars, will be competing under one roof.

    According to the 2021 Deloitte’s Digital Media Trends Fall Pulse Survey, 42 per cent of gen-z gamers listened to music other than gaming ones while playing, whereas 22 per cent of the sample size shared music recommendations while gaming with other online gamers, and 11 per cent showed the trend of attending live music concerts inside a gaming world venue.

    These statistics are a testament to the significant connection that gaming and music have, making Galaxy Racer’s vision of blending the adrenaline rush of an esports LAN event with the exhilarating and exciting experience of music and setting a strong blueprint for initiating a new chapter in the history of gaming and hosting tournaments in the country.

    Speaking of the collaboration, Galaxy Racer chief gaming officer Siddharth Ravishankar said, “Music and gaming are two core components that have an immense influence on gen-z, and since merging them has yielded huge success globally, we wanted to capitalise on the untapped opportunity in India. Having Sunburn as the official venue partner fortifies the Valorant India Invitational, and it further propagates the impact that this tournament can have on Indian gamers. This partnership fulfils our aim of blending premiere Esports events with music festivals, as the goals and vision of both companies align perfectly in dishing out an experience alongside competitive gaming. Fans will have multiple options for attending either just the finals or both the finals and the music festival. We are looking forward to this remarkable blend and hope gamers and music aficionados can equally enjoy the experiences.” 

    Expressing his thoughts on the collaboration, Spacebound CEO Karan Singh asserted, “Collaborating with Galaxy Racer gives us an opportunity to enter the gaming industry, which is on the rise in India. Music is a part of gaming & esports, and this is just the right synergy for us. We are always on the lookout for unique distribution, and this is one of them to engage our fans with this unique blend.” 

  • ZEE5 partners with sunburn

    ZEE5 partners with sunburn

    MUMBAI: ZEE5, India's fastest growing Contech brand partners with Sunburn, Asia’s biggest Electronic Dance Music Festival to share exclusive interviews, behind the scene moments and premiere performances of Sunburn Season 13 on the Zee5 platform. 

    Currently in its thirteenth edition, Sunburn kickstarted last weekend with a power packed performance by American rapper, singer and songwriter Wiz Khalifa in Mumbai and Delhi. Sunburn will continue to host Arena performances across cities viz. Mumbai, Pune, Delhi, Hyderabad, Bangalore and Pune to eventually culminate with its popular flagship annual property which will take place in Goa from 27 to 29 December 2019.

    Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. ZEE5 subscribers can now watch all this action packed entertainment from the comfort of their home.

    Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India, said, “We got a fantastic response from our audiences last year, encouraging us to take forward our collaboration with Sunburn yet again. We believe we complement each other. We have each established ourselves as the go-to destination for entertainment in our respective genres. This association, we believe, will be a wonderful value-add for our subscribers in the age-group of 18 to 34 years of age, a key demographic of our base.”

    Karan Singh, Chief Operating Officer, Percept Live commented, “We are thrilled to partner with ZEE5. Both Sunburn and ZEE5 have changed the dynamics of the Media & Entertainment domain and emerged as popular platforms for Millennials today. Sunburn has continually strived to scale up its innovation and entertainment quotient year on year inclusive of the best artist line-up, state-of-the-art technology and a wide range of experiential activities to provide fans with a larger than life wow experience, Our partnership with ZEE5 will definitively raise the bar and offer music aficionados an online entertaining musical experience like never before.”

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 80+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

  • 9XO’s D’souza says: We invest zero amount in marketing

    MUMBAI: International music brands had been ruling the English music channel space in India until 9XO emerged five years ago. Today, it authoritatively announces itself as an English music influencer and it’s leaving no stone unturned under the guidance of channel head Clyde D’souza.

    The former MTV associate director joined 9XO at inception. He does all that it takes to stay updated, to keep the channel well-run, and stay close to the audience. This is also one of the reasons for the innovative ideas that the channel has churned in these years.

    In an exclusive interview, D’souza shares 9XO’s journey, innovations, constant race to match up and times when they managed to overtake the digital world and more. Excerpts.

    In these five years, 9XO hasn’t deviated from its core purpose, being a pure play music channel.

    We started with a simple focus to help people discover music. So, we decluttered 9XO from all the other channels that play reality and lifestyle. We don’t do any of that. We stick to top 40 English songs. When a viewer comes to 9XO he gets 15 songs in an hour posed to another channel that might give 7-8 songs per hour. The other channels also have lot more breaks. We have lesser breaks.

    Does 9XO believe in 360-degree marketing campaigns?

    We invest zero amount in marketing. Our marketing guys do a great job by tying up with the biggest events in India be it Sunburn or EVC. We give more banks for their buck. There are also other channels but we give them more coverage.

    How is the channel doing on the BARC charts?

    We have been kicking a** as far as BARC is concerned. For the last eight weeks, we have been number one. Our competitors are an international brand. They have been in the space for 10 years now, we are five years younger company and we are still holding our own. We have created our channel from scratch, but we are doing well on social, GRPs and people love the channel. So, that’s a great story.

    9XO has constantly been innovative in building connect with its audience. Has it helped build the viewership?

    We have been innovating for our young viewers. So, the first year we had Tweet Down. It was our Twitter-based countdown show, where we would put 20 songs on Twitter and ask them to tweet their favourite songs. We would then play those songs along with their tweets. The third year we launched Hook –an app that matches you with someone who likes the same songs. We call it match over music. They are connected via music and 9XO shows those hooks on the channel. This year we have launched Insta Top 10. It’s our new countdown via Instagram. You comment on the song you like and we will show that song on-air along with the Instagram profile.

    A few years ago we had Snapstars.  Here we asked the viewers to take selfies using one of snapchat filters. Every week we would ask them to face swap with their favourite artist. Then we would put it on-air. Thos are the kind of innovations that we continuously keep doing at 9XO, which we think the viewers like and they keep coming back to us.

    Read the full story here:

    We have to find ways in which we can differentiate ourselves: 9XO channel head Clyde D’souza

     

  • Early bird tickets for 10th edition of Sunburn open from 26 May

    Early bird tickets for 10th edition of Sunburn open from 26 May

    MUMBAI:  Percept Live, the promoters of World’s largest dance music festival, Sunburn,have just announced the dates of their flagship property and it can’t get any bigger. Commemorating a decade of the brand pedigree, Sunburn which has grown into one of the seminal colossal global festivals, will be celebrating its 10 year long dominance over the EDM landscape with a 4 day enormous festival in December 2016.
                           
    More than just a music festival, the Sunburn brand has nurtured the electronic music culture in India and 2016 will witness a boost in the global fan footprint with devout fanatics pouring in from more than 50 countries worldwide with an estimated footfall of over 4 lakhs of visitors boosting tourism by 20%.

    Sunburn Goa 2015, outdid its own history with a record breaking attendance of over 350,000 visitors from across 50 countries, having a main stage, perhaps the largest stage in the world. The festival witnessed the biggest ever global line-up featuring massive headliners like Dimitri Vegas and Like Mike, Kygo, Martin Garrix, David Guetta. Fans at the festival experienced the first Indian performance by Seth Troxler and live debut act by KSHMR.         
                            
    The festival also witnessed a world class production having a 280 feet wide and 95 feet high Main Stage titled ‘Empire Of The Sun’ drawing its inspiration from Indian ethnicity, depicted the cranium of Ashoka taking centre stage on a chariot, diving into the 10th year anniversary of the dance music brand. The Label Stage was hosted by world famous Record Labels, Spinnin Records while Gaurav Raina of Midieval Punditz curated the Rayban Never Hide Sounds Experimental Stage,The Techno Deep House stage was in collaboration with the global hit production Star Wars while DJ Shaan curated the Gionee Stage.   An estimate of 150+ artists performed across 5 high octane stages. Sunburn Goa 2015 also featured over 40 different experience zones a fan village, as well as countless other forms of entertainment, such as bungee jumping, mechanical bull, ferris wheel, rock climbing offering the ultimate lifestyle experience.

    This year Sunburn 10  brings you a brand new customer experience with added incentives, the cashless experience where fans can preload the Sunburn Smart Band and avail entry into the festival zone, purchase F&B and merchandise at the festival without swiping credit cards or dishing out hard cash. The bands will be available for home deliveries and will do away with box office ques. Fans can now block their early bird tickets at a smashing 35% discount, a 50% advance payment option to block your ticket is also available. For the first time, Camping packages will also be available during early bird sales with GA + Classic Tent, GA + Club Tent, VIP + Classic Tent and VIP + Club Tent  

    Sunburn is now one the top 3 music festivals in the world and most anticipated and foremost music festival which attracts multiplied audiences year after year from different nations with its’ credibility built on the pillars of massive audience patronage. It has carved an overwhelming dwelling in the souls of music aficionados.  Over the past 5 years Goa has truly arrived on the world entertainment map and attained the credibility for promoting tourism primarily through the successful establishment. Connecting serious music enthusiasts directly with the artists they love Sunburn is no doubt set to become a sanctuary for forward-thinking music fans looking for life-affirming experiences. Maintaining a healthy balance between popular and underground music, this will be a festival for the true dance music fan, for whom music is a way of life.

    It’s time to take a break and leave your world behind. Welcome to Planet Sunburn. Be who you want to be. This is your festival.

    Quick Sunburn Trivia
    Sunburn has executed over 400 events across India over 10 years with an unbeatable track record of  more than 2 million fan attendance

    Sunburn has incorporated top of the line brand associations including Renault, Gionee, Micromax, Hero, RayBan, Ola, Gillete, Smirnoff, Budveiser, Airtel, SpiceJet and many more.

    Sunburn has hosted over 1000 artists including some of the most adept artists including Dimitri Vegas and Like Mike, Carl Cox, Axwell, Swedish House Mafia, Tiesto, Avicii, Hardwell, Martin Garixx, Deadmau5, Armin van Buuren, David Guetta, Afrojack and Nicky Romero , Kygo, Seth Troxler, .

    Sunburn’s first event was held at Candolim Goa and saw a crowd of 2,000 people Since the past 5 years Sunburn attracts a crowd ranging from 2-3 lacs every year in Goa
    Sunburn has created multiple IPs under the umbrella brand – Sunburn Festival, Sunburn Arena, Sunburn Reload, Sunburn Campus,Sunburn on Air

    IMS APAC Business Report 2014 classified Sunburn as big as Tomorrowland and Ultra Miami

    The Sunburn story has been scripted in the book titled Sunburn authored by Shailendra Singh 25% of the festival traffic at Sunburn is international with maximum representation from UK, Australia,UAE,Srilanka

    Sunburn has made its presence felt overseas in countries like Srilanka, Dubai,

    Sunburn has given homegrown talent like DJ Shaan, Lost Stories, Anish Sood, a huge impetus in the EDM fraternity.

    Gear up for another sun soaked year as the Early Bird Tickets for on the World’s largest and most admired festival will go live exclusively on bookmyshow.com on 26th May from 12.00 noon onwards.  

    You can block your tickets at Rs. 3750/-*. GA – 7500/- and VIP – 13,000/- (*50% pay now option. Taxes included)

    MASSIVE PRODUCTION: Each stage with it’s own creative concept and technological innovations, will reflect the mastery of some of the ace production design teams from around the world. And, sure to blow your minds. A super-mega-stage, the Sunburn main stage is set in a beautiful natural amphitheater, redefining – in size, creativity and drama – how India puts on a show. Stage, sound lights and special effects have never looked so freaking good! With more than 150 artists and over 500 hours of music, including trance, house, electro, techno, drum & bass, psychedelic, experimental – the list is endless!  

    FAN VILLAGE: Watch out for meet and greet contests to win a chance to enter the largest Artist Village in Asia and meet your favorite DJs!

    FOOD COURTS: Elaborate food plazas emanating with delectable local flavors to keep you nourished and ready to dance and reconfigured bars to activate the adrenaline rush.

    ON-SITE CAMPING: For those really adventurous souls that don’t want to miss a single beat, camping on-site takes the festival experience to the next level. Festival goers with VIP and General Admission passes can avail the classic (2 persons) or club tents (4 persons)

    LEAVE NO TRACE: This activity is undertaken in the interest to keep the city clean and to avoid the harm caused to the natural environment. Sunburn is all about eco-friendly

    40 + EXPERIENCE ZONES: Sunburn Cruises to take a break from the music and catch the beautiful sunset. For those really adventurous souls that didn’t want to miss a single beat, Helicopter Rides will help you catch a breathtaking aerial view of the festival. An 80’ Ferris Wheel for fans to witness a 360 view of the gigantic venue with the music, with a breathtaking view of the Arabian Sea on one side and the hills on the other. Dream Wall for fans to lock their dreams using sticky notes. Bungee Jumping, Hot Air Balloon Rides, Kite Flying, Open Library, Sunset Point, Tattoo Making, T-Shirt Printing, Art Village, Tarot Reading, Zumba, Yoga Stilt Walkers, Go Pros, Spider Cam, Para Copter, Performers-Fire Acts, Jugglers, the catalog goes on.  Come eary to experience the festival.

    FLEA MARKET: This year, Sunburn 10 will have more than 80 stalls catering to delectable gastronomy and indigenous lifestyle products including giving an impetus to local specialties.

    UNLIMITED PARKING: The size of Sunburn’s dwelling, allows a guaranteed spot for each and every car, motorbike, bicycle, camel, horse or whatever else you want to ride in on, right opposite the venue! It’s all pro bono!

    AFTERPARTIES: Fans will be spoilt for choice with manifold options to choose from. Catch your favorite artists play a surprise set at multiple after dark parties in and around the city.

     

  • Early bird tickets for 10th edition of Sunburn open from 26 May

    Early bird tickets for 10th edition of Sunburn open from 26 May

    MUMBAI:  Percept Live, the promoters of World’s largest dance music festival, Sunburn,have just announced the dates of their flagship property and it can’t get any bigger. Commemorating a decade of the brand pedigree, Sunburn which has grown into one of the seminal colossal global festivals, will be celebrating its 10 year long dominance over the EDM landscape with a 4 day enormous festival in December 2016.
                           
    More than just a music festival, the Sunburn brand has nurtured the electronic music culture in India and 2016 will witness a boost in the global fan footprint with devout fanatics pouring in from more than 50 countries worldwide with an estimated footfall of over 4 lakhs of visitors boosting tourism by 20%.

    Sunburn Goa 2015, outdid its own history with a record breaking attendance of over 350,000 visitors from across 50 countries, having a main stage, perhaps the largest stage in the world. The festival witnessed the biggest ever global line-up featuring massive headliners like Dimitri Vegas and Like Mike, Kygo, Martin Garrix, David Guetta. Fans at the festival experienced the first Indian performance by Seth Troxler and live debut act by KSHMR.         
                            
    The festival also witnessed a world class production having a 280 feet wide and 95 feet high Main Stage titled ‘Empire Of The Sun’ drawing its inspiration from Indian ethnicity, depicted the cranium of Ashoka taking centre stage on a chariot, diving into the 10th year anniversary of the dance music brand. The Label Stage was hosted by world famous Record Labels, Spinnin Records while Gaurav Raina of Midieval Punditz curated the Rayban Never Hide Sounds Experimental Stage,The Techno Deep House stage was in collaboration with the global hit production Star Wars while DJ Shaan curated the Gionee Stage.   An estimate of 150+ artists performed across 5 high octane stages. Sunburn Goa 2015 also featured over 40 different experience zones a fan village, as well as countless other forms of entertainment, such as bungee jumping, mechanical bull, ferris wheel, rock climbing offering the ultimate lifestyle experience.

    This year Sunburn 10  brings you a brand new customer experience with added incentives, the cashless experience where fans can preload the Sunburn Smart Band and avail entry into the festival zone, purchase F&B and merchandise at the festival without swiping credit cards or dishing out hard cash. The bands will be available for home deliveries and will do away with box office ques. Fans can now block their early bird tickets at a smashing 35% discount, a 50% advance payment option to block your ticket is also available. For the first time, Camping packages will also be available during early bird sales with GA + Classic Tent, GA + Club Tent, VIP + Classic Tent and VIP + Club Tent  

    Sunburn is now one the top 3 music festivals in the world and most anticipated and foremost music festival which attracts multiplied audiences year after year from different nations with its’ credibility built on the pillars of massive audience patronage. It has carved an overwhelming dwelling in the souls of music aficionados.  Over the past 5 years Goa has truly arrived on the world entertainment map and attained the credibility for promoting tourism primarily through the successful establishment. Connecting serious music enthusiasts directly with the artists they love Sunburn is no doubt set to become a sanctuary for forward-thinking music fans looking for life-affirming experiences. Maintaining a healthy balance between popular and underground music, this will be a festival for the true dance music fan, for whom music is a way of life.

    It’s time to take a break and leave your world behind. Welcome to Planet Sunburn. Be who you want to be. This is your festival.

    Quick Sunburn Trivia
    Sunburn has executed over 400 events across India over 10 years with an unbeatable track record of  more than 2 million fan attendance

    Sunburn has incorporated top of the line brand associations including Renault, Gionee, Micromax, Hero, RayBan, Ola, Gillete, Smirnoff, Budveiser, Airtel, SpiceJet and many more.

    Sunburn has hosted over 1000 artists including some of the most adept artists including Dimitri Vegas and Like Mike, Carl Cox, Axwell, Swedish House Mafia, Tiesto, Avicii, Hardwell, Martin Garixx, Deadmau5, Armin van Buuren, David Guetta, Afrojack and Nicky Romero , Kygo, Seth Troxler, .

    Sunburn’s first event was held at Candolim Goa and saw a crowd of 2,000 people Since the past 5 years Sunburn attracts a crowd ranging from 2-3 lacs every year in Goa
    Sunburn has created multiple IPs under the umbrella brand – Sunburn Festival, Sunburn Arena, Sunburn Reload, Sunburn Campus,Sunburn on Air

    IMS APAC Business Report 2014 classified Sunburn as big as Tomorrowland and Ultra Miami

    The Sunburn story has been scripted in the book titled Sunburn authored by Shailendra Singh 25% of the festival traffic at Sunburn is international with maximum representation from UK, Australia,UAE,Srilanka

    Sunburn has made its presence felt overseas in countries like Srilanka, Dubai,

    Sunburn has given homegrown talent like DJ Shaan, Lost Stories, Anish Sood, a huge impetus in the EDM fraternity.

    Gear up for another sun soaked year as the Early Bird Tickets for on the World’s largest and most admired festival will go live exclusively on bookmyshow.com on 26th May from 12.00 noon onwards.  

    You can block your tickets at Rs. 3750/-*. GA – 7500/- and VIP – 13,000/- (*50% pay now option. Taxes included)

    MASSIVE PRODUCTION: Each stage with it’s own creative concept and technological innovations, will reflect the mastery of some of the ace production design teams from around the world. And, sure to blow your minds. A super-mega-stage, the Sunburn main stage is set in a beautiful natural amphitheater, redefining – in size, creativity and drama – how India puts on a show. Stage, sound lights and special effects have never looked so freaking good! With more than 150 artists and over 500 hours of music, including trance, house, electro, techno, drum & bass, psychedelic, experimental – the list is endless!  

    FAN VILLAGE: Watch out for meet and greet contests to win a chance to enter the largest Artist Village in Asia and meet your favorite DJs!

    FOOD COURTS: Elaborate food plazas emanating with delectable local flavors to keep you nourished and ready to dance and reconfigured bars to activate the adrenaline rush.

    ON-SITE CAMPING: For those really adventurous souls that don’t want to miss a single beat, camping on-site takes the festival experience to the next level. Festival goers with VIP and General Admission passes can avail the classic (2 persons) or club tents (4 persons)

    LEAVE NO TRACE: This activity is undertaken in the interest to keep the city clean and to avoid the harm caused to the natural environment. Sunburn is all about eco-friendly

    40 + EXPERIENCE ZONES: Sunburn Cruises to take a break from the music and catch the beautiful sunset. For those really adventurous souls that didn’t want to miss a single beat, Helicopter Rides will help you catch a breathtaking aerial view of the festival. An 80’ Ferris Wheel for fans to witness a 360 view of the gigantic venue with the music, with a breathtaking view of the Arabian Sea on one side and the hills on the other. Dream Wall for fans to lock their dreams using sticky notes. Bungee Jumping, Hot Air Balloon Rides, Kite Flying, Open Library, Sunset Point, Tattoo Making, T-Shirt Printing, Art Village, Tarot Reading, Zumba, Yoga Stilt Walkers, Go Pros, Spider Cam, Para Copter, Performers-Fire Acts, Jugglers, the catalog goes on.  Come eary to experience the festival.

    FLEA MARKET: This year, Sunburn 10 will have more than 80 stalls catering to delectable gastronomy and indigenous lifestyle products including giving an impetus to local specialties.

    UNLIMITED PARKING: The size of Sunburn’s dwelling, allows a guaranteed spot for each and every car, motorbike, bicycle, camel, horse or whatever else you want to ride in on, right opposite the venue! It’s all pro bono!

    AFTERPARTIES: Fans will be spoilt for choice with manifold options to choose from. Catch your favorite artists play a surprise set at multiple after dark parties in and around the city.

     

  • Viacom18’s Supersonic makes debut in Candolim beach

    Viacom18’s Supersonic makes debut in Candolim beach

    MUMBAI: Viacom18 has already established a foothold in the broadcast medium with its successful channels such as Colors, CNN-IBN etc. Going a step ahead, it has decided to imprint itself in the Electro Dance Music (EDM) segment of the country. Roping in DJ and VJ Nikhil Chinapa, the media company’s first EDM festival Supersonic has unleashed itself on the crowds thronging the tourist destination Goa.

    The five-day event, VH1 Supersonic, is being held at Candolim beach that has been till now known for India’s leading EDM festival Sunburn. Leading names such as Alvaro, Nikhil Chinapa, Benny Benassi, Above and Beyond, BT etc will be performing for the crowds that can also be live streamed on its YouTube site. Helming the whole project is former MTV VJ Nikhil Chinapa.

    Leading the sponsor list is Budweiser as the official sponsor along with Smirnoff, Van Heusen, Eveready, Inox, Vivanta, Gelato, Café Coffee Day etc. Ticket prices start at just Rs 1000 and go up to Rs 9500 for one person. The first day saw more than 5000 people attending the fest, according to the organisers.

    Supersonic and Sunburn were embroiled in a court issue regarding Candolim beach. “Candolim meets all the requirements to hold a festival of this scale, superb location on a white sand beach, great mix of luxury, boutique and budget hotels in a very safe environment. To top it all we were approached by the local partners who were keen to partner with us for the festival,” says INS sr VP and business head Jaideep Singh.

    As per sources it takes about Rs 3-5 crore to throw an EDM festival.

  • Techzone partners with Sunburn, offers WAP page for international music

    Techzone partners with Sunburn, offers WAP page for international music

    MUMBAI: Techzone, the largest aggregators, developers, publishers and distributors of entertainment content, has become the official partner of Asia‘s premier Dance Music Festival "SUNBURN" for offering a single platform to users for accessing unlimited international music via PLAYGROUND, and valuable informative content on Sunburn via WAP, CRBT and SMS services.

    With this association, users will get to completely get into the groove of Sunburn as PLAYGROUND will open up the biggest library of international music in India for all the music lovers and offer them unlimited free access for 3 days. To add to it, the specially created WAP page allows an interactive platform that allows customers to browse and download more than 2,00,000 + International music tracks from the two labels Universal Music Group and Sony Music International, Videos, Artists‘ trivia, gossips, program schedule, festival guide, exclusive photo gallery, has voting options etc. All this, right through their mobile phones, while they are on the move without worrying about the long buffer time of downloads and the screen misfits for the web pages by simply sending SMS SUNBURN to 56060.

    It‘s the first time in the VAS industry that almost the entire catalogues of these two labels have been made available at a single portal for Indian mobile user to download.
    Commenting on the Official tie-up with Sunburn, Mr. Naveen Bhandari, Director of TechZone says, "We are glad to be associated with Sunburn and offer PLAYGROUND as their official technology partner. Sunburn is expanding year on year with thousands of followers and participants, and there is a need to engage all of them with superior services and an enhanced experience of the festival. Our WAP, CRBT and SMS services will make sure that all the users have a increased access to all the important information about the festival and PLAYGROUND will ensure that they have enough music to lose themselves into the Sunburn aura."

    He adds, "There is a great demand for international music in India, and with the biggest of audio labels on board, we want to make the entire library of international content more accessible to a larger base of users by offering it on mobile platform. Our expertise in monetization of content enables us to create a robust business model that enables us to participate with events such as Sunburn, creating opportunities for the consumer to experience the product offering and access the same experience at a later stage through the PLAYGROUND Store."
    Mr. Karan Singh, CEO of Sunburn, adds, "Sunburn is Asia‘s biggest music festival that garners great attention from music lovers across the world. During every sunburn festival we have been witnessing huge demand for content on sunburn and on international music. Thus, we decided to partner with Techzone to provide the music and sunburn enthusiasts what they want. Techzone‘s technological expertise and its PLAYGROUND store with its cast library of music is a great addition to the event."

    To ride on the SUNBURN wave, simply SMS SUNBURN to 56060 and get grooving with mind-blowing music

  • Film on India’s premier music event Sunburn in offing

    Film on India’s premier music event Sunburn in offing

    MUMBAI: Viacom18 Motion Pictures and Percept Pictures are jointly producing Sunburn‘ into ‘Sunburn – The Movie, the path breaking extension of India‘s premier music event Sunburn.

    To be produced and creatively mentored by Phantom Films and Anurag Kashyap, Sunburn – The Movie is a film shot entirely at the festival – realtime!

    While Sunburn‘s music has always been the festival‘s mainstay, the film‘s music is all set to raise the bar as well, with the super talented Amit Trivedi set to take the Sunburn experience several notches higher, an official statement said.

    Commenting on the new initiative, Percept Limited & Inceptor of Sunburn joint managing director Shailendra Singh said, “Sunburn is a global dance music festival – its fans go beyond the ones who have attended the festival. We were live in over 100 countries this year with 1,00,000 attendees. Fans have relished the experience and we thought of enhancing the same through cinema. With like minded partners Viacom 18 and Phantom we want take this to the next level. We have produced the first GLOCAL brand out of India – produced locally sold globally.”

    Added Viacom18 Motion Pictures‘ COO Vikram Malhotra, “Sunburn is by far the biggest cult event in the country. The way this brand has grown over the last 4 years is extraordinary. We are delighted to partner with Percept and Phantom to extend this power brand into an exhilarating cinematic experience, making it the first festival film in the world.”