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Tag: Sunay Bhasin

  • MTR Foods launches new advertising campaign for their new launch – 3-minute Seviyan Upma

    MTR Foods launches new advertising campaign for their new launch – 3-minute Seviyan Upma

    MUMBAI: MTR Foods Pvt. Ltd, the pioneer of packaged food products in India, today unveiled an advertising campaign for the new quick-to-cook breakfast option – 3 Minute Seviyan Upma. MTR has given one of the most popular Indian breakfasts, a 3 Minute spin. The all-inclusive mix, packed with the natural goodness of wheat, flavourful mix of perfectly roasted vermicelli, right blend of masala and cashews needs to be cooked in boiling water for only 3 minutes. The new campaign conceptualised by Ogilvy & Mather shows how 3 Minute Seviyan Upma seamlessly fits into the morning madness where the homemaker has to multitask to cater to her family’s needs.

    The campaign is based on the simple insight that in the morning rush, the homemaker usually times her every task. But with 3 Minute Seviyan Upma, at least the family’s favourite breakfast is sorted. With breakfast being the most important meal of the day, she is seeking convenient solutions, without compromising on taste and quality.

    Commenting on the new campaign, Sunay Bhasin, CMO, MTR Foods Pvt Ltd said, “True to the company’s philosophy that MTR Foods is every homemaker’s secret to great taste, we are always studying consumer needs and Seviyan Upma is the perfect 3 Minute answer to the everyday breakfast dilemma. Being the leaders in the packaged food industry, MTR has always focused on evolving with the changing consumer demands. Keeping this in mind, we have launched this new campaign to showcase how MTR 3 Minute Seviyan Upma gives Indian families a tasty & wholesome start while easing out the modern’s woman’s time in the kitchen.”

    Promising to bring this popular breakfast option in a 3 Minute avatar, MTR Seviyan Upma is also a healthier alternative to many deep fried-maida-laden noodle brands currently available in the market. Loaded with goodness of wheat and no maida, it is a made of the choicest of ingredients with no added preservatives.

    Tithi Ghosh, Managing Partner, Ogilvy South said, “A homemaker’s day starts off with the hustle and bustle of getting everyone ready for the day. As she races against time to get things done in the morning, compromising on a tasty breakfast is never a choice. This TVC positions MTR’s 3-minute Seviyan Upma as the preferred breakfast choice for the multi tasker of today, allowing her to constantly delight her family.”

  • “Digital advertising is here to stay whether you like it or not”, says Alyque Padamsee at Economic Times Promising Brands Summit 2018

    “Digital advertising is here to stay whether you like it or not”, says Alyque Padamsee at Economic Times Promising Brands Summit 2018

    MUMBAI: The Economic Times Promising Brands 2018, after successfully completing its first edition and earning acclaim across the industry in 2017, launched the second edition of its coffee table book. This book will immortalise the efforts of promising brands that have shown the muscle to survive and thrive, even expand in an ever more competitive market. The event took place at Taj Vivanta on 23rd March, 2018.

    In this brand book, there is a study on the genetic fiber of these Promising Brands. What sets these brands apart? What creates niche identity in the mind of consumers and enhances recall value? What are the latest innovations that have left a lasting imprint on consumers mind? What makes these brands Promising Brands?

    The significant point is that the book does not showcase only established brands, but those that show promise of growth. Some of the brands which are featured in the Brand Book, find a mention here as they have challenged the status quo. They have shown the grit and gumption to affect change and be relevant to the current market context. These are also new brands with smart new business models that did not exist earlier.

    Sharing his thoughts on the occasion, Times Strategic Solutions – President , Deepak Lamba said, “A brand is a promise. Buying a certain brand speaks a lot about the person. We at The Economic Times thought of recognizing those brands which have not only made a mark but has survived and expanded through the years. We thus wanted to provide a platform which would help experts to recognize the potential and chronicle the success stories of these brands.”

    Sharing his thoughts, MTR Foods, CMO, Sunay Bhasin said,” The principle of brand revolution is still the same, but the medium is expanding and we need to embrace the technological medium. We need to understand the tonality of these platforms and must know how to interact with the audience.”

    Commenting on the event, Big Bazaar, CEO, Sadashiv Nayak said, ”Inclusion is the key for a brand evolution process. There should be no segments within the brand.We need to keep in mind that the country is becoming as younger as it is becoming older. While there are challenges of the impatient minute challenged millennial consumers, there are also expanding ways on how to still stay relevant with the help of embracing technology.”

    Sharing her thoughts, Cisco – India and SAARC, MD, Partner Organisation, Daisy Chittilapilly said, “The challenges to keep the stories really short or hook the attention of your user experience is very important. You must have the ability to direct what the audience wants to see.The direction should in the end garner a purchase.”

    Guest of Honour Prahlad Kakkar said, “It is only with storytelling that you will stay engaged, be it the conventional form or the today’s digital times get young, learn from them, don’t fear technology and it will help you tell your story in the most edited and sharp way. Storytelling will never become obsolete. It will always stay relevant.”

    Proceeding further in a conversation with KV Sridhar on brands then and now, Alyque Padamsee said “Digital revolution is the first medium that is interactive. The consumer can be invited in the evolution of the brand.”

    Concluding the occasion were ace celebrities like Richa Chadda, Nawazuddin Siddiqui, Amit Trivedi, and Masaba Gupta who attracted eyeballs. They were honoured with awards pertaining to their relevant industries, rounding off a gala evening that celebrated brands personal and professional.