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Tag: Sunanda Khaitan

  • Delhi set to take the catwalk as Lakmē Fashion Week turns 25 in style

    Delhi set to take the catwalk as Lakmē Fashion Week turns 25 in style

    MUMBAI: Delhi, dust off your heels the runway is calling. Lakmē Fashion Week x FDCI is strutting back to the capital for its 25th anniversary showcase, scheduled from 8 to 12 October 2025 at The Grand, Vasant Kunj. Fresh off a glittering Mumbai edition earlier this year, which kicked off the silver jubilee celebrations, the spotlight now shifts to Delhi long regarded as India’s fashion nerve centre. Over the past quarter century, Lakmē Fashion Week has been more than just sequins and spotlight; it has launched careers, celebrated craft, and built India’s identity in the global style playbook.

    With its bi-annual format across Mumbai and Delhi, the platform powered by Lakmē, Reliance Brands Ltd., and the Fashion Design Council of India (FDCI) has been a springboard for iconic names while staying committed to sustainability, diversity, and innovation.

    “Each edition serves as a catalyst for the industry setting benchmarks, launching talent, and reimagining what fashion can be,” said Lakmē India VP Sunanda Khaitan hinting at a season where heritage will meet futuristic ideas.

    For Reliance Brands’ Group VP Jaspreet Chandok, Delhi offers the perfect stage: “With every edition, we aim to elevate the experience not just as a runway, but as a cultural moment.”

    Echoing the sentiment FDCI chairman Sunil Sethi framed the October showcase as both a celebration and a business opportunity: “Our endeavour is to empower designers, open new markets, and drive engagement between creativity and commerce. This edition will spotlight India’s craft, innovation, and diversity.”

    The fashion week’s legacy is undeniable. Since its inception, it has championed India’s handloom weavers and artisans, while opening global markets for contemporary designers. With over two decades of influence and a growing list of international collaborations, its catwalks have been as much about commerce as couture.

    Final details spanning designer line-ups, collabs, and headline shows remain under wraps, but one thing is certain: come October, Delhi will be where heritage and haute couture collide, and the runway will be louder than Diwali fireworks.

  • Lakmē introduces an AR & AI-powered virtual tool – DefineU

    Lakmē introduces an AR & AI-powered virtual tool – DefineU

    Mumbai: The House of Lakmē, India’s first and largest makeup and skincare brand, has partnered with Perfect Corp, leading AI and AR beauty and fashion technology provider, to introduce DefineU – an innovative and personalised virtual makeover experience for its customers using the MultiSlayer Sticks. Through this groundbreaking collaboration, the brand offers an immersive and customized journey for its consumers by harnessing technology to revolutionize beauty.

    MultiSlayer Sticks help in eliminating a time-intensive, multi-step make-up routine with a singular, gender neutral product in stick form. These sticks are in two variants – MultiSlayer Cover Sticks, ft. six shades of foundation in a stick and MultiSlayer Face Sticks ft. 11 shades of blush, highlighter, and contour. For anyone looking for a lifted, snatched or a sculpted look, the MultiSlayer Sticks makes definition easy with DefineU, available on www. Lakmēindia.com.

    The tool provides beauty enthusiasts with an unparalleled level of engagement, redefining the way they explore and experience products. With Face Analyzer technology, DefineU scans a user’s face and identifies their unique face shape with precision and accuracy. Leveraging this insight, the tool recommends the perfect makeup look tailored to the user’s unique features. This expertise is further enhanced by Virtual Makeup Try-On technology, allowing consumers to virtually sample the Lakmē MultiSlayer Sticks and their shades in real-time.

    Since its launch at Lakmē Fashion Week X FDCI in March 2024, DefineU has offered an immersive and engaging experience. In a short span of time, the AR-powered interface has witnessed an adoption rate of 11 per cent, with the average time spent on the platform being 2 minutes and 22 seconds. Over 100,000 visitors have since then used the AR-powered interface to recreate beauty looks using the Lakmē MultiSlayer Sticks, customized to their face shape.

    Commenting on the partnership Lakmē VP Sunanda Khaitan said, “The House of Lakmē has always been a trendsetter. This time around as we debut an innovation in beauty tech with DefineU, we are aiming to change the way consumers approach beauty, by creating high performance and effective solutions. Complemented by our game changing Lakmē MultiSlayer Sticks, one can now participate in a comprehensive beauty experience at the intersection of product and technology to express themselves. We have engaged Perfect Corp.’s state-of-the-art AR and AI technologies to bring this to life.”

    “We’re thrilled to partner with Lakmē, one of the most iconic and loved brands to help enable a personalized, seamless, customer-centric shopping experience for users.” said Perfect Corp country head, India Tanuj Mishra. “Leveraging the power of AR, we’ve created DefineU, a groundbreaking virtual try-on tool. This collaboration brings cutting-edge technology to the forefront, empowering consumers with a beauty experience that surpasses expectations and sets new standards in the industry.”