Tag: Sun TV Network

  • Pavan Kumar Allada to lead corporate strategy at Sun TV Network

    Pavan Kumar Allada to lead corporate strategy at Sun TV Network

    CHENNAI: Sun TV network has appointed Pavan Kumar Allada as head of corporate strategy, strengthening its leadership bench at a time when the southern broadcaster is sharpening its digital and growth ambitions.

    Allada joins from Disney Star, where he spent over ten years in key strategy roles at Star Sports. His remit spanned business planning, consumer insights, acquisitions, scheduling and partnerships. Most recently, he served as senior manager for content and acquisition strategy, consumer insights and scheduling, shaping programming and growth decisions for the network’s sports business.

    Earlier roles at Star Sports included business strategy and sales revenue planning, giving him a front-row seat to India’s booming sports broadcasting market.

    An MBA in marketing and strategy from IIM Lucknow and a BTech from IIT Madras, Allada also co-founded an entrepreneurial food venture, Gossip N Bite, early in his career.

    At Sun TV network, he will be responsible for driving corporate strategy, business growth initiatives and acquisition plays, while embedding consumer-first thinking into the company’s long-term plans. The move underscores Sun’s intent to fortify its position not just as a dominant regional broadcaster, but also as a player navigating the shifting media and digital consumption landscape.

  • Maran brothers’ feud ends with a Rs 800 crore handshake: media reports

    Maran brothers’ feud ends with a Rs 800 crore handshake: media reports

    MUMBAI: According to news daily Indian Express, a bitter family dispute between the Maran brothers, Kalanithi and Dayanidhi, has been resolved following the direct intervention of Tamil Nadu chief minister M K Stalin. The settlement, which saw DMK MP Dayanidhi Maran reportedly receive around Rs 800 crore in cash and nearly an acre of prime land in Chennai’s exclusive Boat Club area valued at an estimated Rs 100 crore, brings an end to a row that had rattled investor confidence and threatened the DMK’s image.

    The feud boiled over in early June when Dayanidhi issued a legal notice to his elder brother Kalanithi, alleging fraudulent share allotments and corporate misgovernance at Sun TV Network in the early 2000s. Dayanidhi had initially sought Rs 1,500 crore, while Kalanithi was only willing to offer Rs 500 crore.

    Stalin, who has previously mediated within the Maran family, initially attempted to resolve the matter himself. When this failed, he enlisted the help of Dravidar Kazhagam president K Veeramani and senior journalist N Ram, both of whom have close ties to the family. Sources indicate that three rounds of talks, including two in person and one via video conference, ultimately led to the agreement.

    Dayanidhi’s legal notice specifically claimed that in 2003, while their father Murasoli Maran was in a coma, Kalanithi allegedly allotted himself 1.2 million equity shares at a nominal Rs 10 per share, consolidating over 60 per cent of Sun TV. This, the notice alleged, diluted the stakes of the Maran and M Karunanidhi families from 50 per cent each to 20 per cent.

    Sun TV, in a stock exchange filing on June 20, vehemently denied the allegations, calling them “incorrect, misleading, speculative, defamatory and not supported by facts or law,” and stated that all transactions were legally vetted prior to the company’s public listing.

    Despite Sun TV’s rebuttal, the controversy sent tremors through the markets, causing its share price to drop over 5 per cent in intra-day trading, and an overall decline of about 8 per cent from recent highs, unsettling investors.

    A top source within the DMK first family confirmed that Stalin was visibly displeased by the public nature of the dispute, especially with assembly elections looming next year. His decision to bring in the 91-year-old Veeramani, an elder statesman of Tamil Nadu politics, was due to his respected stature and lack of financial interest in Sun TV.

    N Ram, a relative of the Maran family and former editor of The Hindu, also played a crucial role, lending credibility and balance to the mediation given his standing in the media world and ideological alignment with the DMK.

    “First, Veeramani phoned the Maran family. After that the others also joined, and three rounds of talks were held between the last week of June and the first week of July,” a source revealed, adding, “Both parties were asked to refrain from speaking to the media and were urged to settle and move on.”

    The talks underscored the potential damage to the DMK’s and Maran family’s reputation, as well as the high costs and protracted nature of continued litigation.

    The late Murasoli Maran, a nephew of Karunanidhi and cousin to Stalin, was instrumental in establishing the DMK’s presence in Delhi and served as a cabinet minister in multiple central governments. His presence as family patriarch had previously maintained peace between Kalanithi, who built the Sun TV empire, and Dayanidhi, who leveraged his father’s legacy to become the union minister for telecom.

    The first major rift, the Indian Express reported,  occurred in 2007 when the Maran family’s newspaper, Dinakaran, published a poll favouring Stalin as Karunanidhi’s political heir over M Alagiri, leading to violent reactions from Alagiri’s supporters. While tensions have simmered since, the financial dimension of this latest dispute made it one of the most severe.

    “This whole thing could have gone the other way,” a senior source commented. “But Stalin, Veeramani, and Ram made it clear: let this end now, before it weakens everyone.”

     Indian Express failed to get any comments from N. Ram, the Marans or the chief minister. 

  • Shaurya Sharma tunes Into Zee TV as new marketing head

    Shaurya Sharma tunes Into Zee TV as new marketing head

    MUMBAI: From hyperlocal deliveries to high-decibel dramas, Shaurya Sharma is making a channel change that’s set to shake things up. The marketing maven has officially joined Zee Entertainment Enterprises Ltd as head of marketing for Zee TV (vice president for marketing), bringing with him a powerhouse portfolio that spans Disney-Star, Sun TV Network, Pernod Ricard, and more. With this move, Sharma takes charge of one of India’s most iconic general entertainment channels at a time when content consumption and audience loyalty is shifting faster than TRP charts.

    Armed with more than a decade of cross-category experience from liquor to logistics to linear TV Sharma’s trajectory is defined by versatility and results. Most recently, he served as Cluster marketing head for Sun Neo, Sun Marathi, and Sun Bangla at Sun TV Network, leading communication planning, social media strategy, and content marketing across diverse audience bases.

    Prior to that, he helmed marketing at Shadowfax, where he not only curated the brand’s voice but also launched India’s first ad-film on delivery jobs featuring Aparshakti Khurana and Supriya Shukla, reducing CPO by 15 per cent with his loyalty-building initiatives.

    His Disney-Star stint was equally action-packed, leading digital marketing for brands like Star Bharat and managing subscription strategy for the network’s vast distribution footprint.

    From boosting NPS scores in hyperlocal delivery to driving channel loyalty in competitive regional markets, Sharma’s work reflects a razor-sharp focus on brand resonance and consumer behaviour, both essentials in the ever-evolving GEC space.

    With Zee Tv now under his marketing stewardship, the small screen is likely to see big moves. And if history is any clue, Sharma’s campaigns won’t just sell shows, they’ll start conversations.

  • Zee5 elevates Shresth Gupta to VP – marketing (SVOD)

    Zee5 elevates Shresth Gupta to VP – marketing (SVOD)

    MUMBAI: In the fast-paced world of digital streaming, standing still is not an option. Just as an outdated gadget or a long-overdue promotion begs for an upgrade, so too does the leadership that steers innovation.

    Zee5, India’s leading homegrown video streaming platform, has announced a major upgrade of its own, elevating Shresth Gupta as VP – marketing (SVOD) for India and global markets. This dynamic move underscores Zee5’s relentless drive to dominate the subscription video-on-demand (SVOD) space, sparking excitement and anticipation as the platform sets its sights on conquering new horizons and captivating audiences worldwide.

    In his new role, Gupta will spearhead the launch and promotion of original series and movies in Hindi, Bengali, and Marathi, aiming to drive subscription growth through impactful campaigns tailored for diverse audiences. Gupta joined Zee5 in August 2020 and has been instrumental in the platform’s success, orchestrating standout campaigns for popular titles such as “Taj: Divided by Blood”, “Sirf Ek Bandaa Kaafi Hai”, and “Gyaarah Gyaarah”.

    With over 15 years of experience in strategic planning and brand building, Gupta has held leadership positions at Sun TV Network, Zee Entertainment Enterprises, and Reliance Broadcast Network. He successfully launched impactful initiatives, including introducing Sun Bangla to eastern markets and overseeing the launch of premium channels like Zindagi and &Prive HD.

    Recognised for his expertise in digital marketing, storytelling, and consumer insights, Gupta has consistently delivered campaigns that resonate deeply with audiences.

    His educational credentials include a post graduate diploma in communications from MICA and a bachelor’s degree in engineering from Rajasthan University.

    This move underscores Zee5’s commitment to innovation in marketing and delivering exceptional value to its growing SVOD subscriber base.

  • Sun TV appoints three new independent directors

    Sun TV appoints three new independent directors

    MUMBAI: Leading south Indian TV network Sun TV  has made changes to its board of directors following the completion of terms by three previous members. As per an official release posted on the Bombay stock exchange, the company has announced the appointment of Mandalapu Harinarayanan Harshavardhan, Ravivenkatesh Pragadish Karthik, and Jagadeesan Gayathri as additional non-executive independent directors, effective 7 October 2024.

    Their engagements  are set for five-year terms, pending shareholder approval. Harshavardhan, a media entrepreneur, will contribute with his diverse background in the construction and hospitality sectors. Meanwhile, Karthik, with experience in mechanical engineering and stints at leading US companies like Tesla,  brings a technical edge to the board. Finally, Gayathri, an advocate by profession, completes the trio with her legal expertise.

    This restructuring also includes a reconstitution of several key committees, with these new directors playing pivotal roles across audit, remuneration, and stakeholder relations. 

    The new appointments are expected to enhance the company’s strategic vision as it builds on its continued financial success.
     

  • Nitish Sharma appointed business head for Hindi Entertainment Channel at Sun TV Network

    Nitish Sharma appointed business head for Hindi Entertainment Channel at Sun TV Network

    Mumbai: Nitish Sharma has recently been appointed as the business head for the Hindi Entertainment Channel (GEC) at Sun TV Network. Before joining Sun TV, Sharma spent over three years at ZEE Entertainment Enterprises Ltd, where he held the positions of chief channel officer and business head for Zee Anmol and Big Magic. His tenure at ZEE began in 2021 when he took on the role of business head for Big Magic.

    Sharma’s career also includes notable positions at Star Sports, Aditya Birla Group, and Sony Pictures Networks India. In his new role at Sun TV Network, Sharma will report directly to Aparna Bhonsle, who joined the company in June.

  • MEASAT & Sun TV partner for global multi-language channels distribution

    MEASAT & Sun TV partner for global multi-language channels distribution

    Mumbai: MEASAT Global Berhad (“MEASAT”) – Malaysia’s premier satellite solutions provider, has signed an agreement with Sun TV Network Ltd (“Sun TV”), one of India’s largest media conglomerates, to support the distribution of 37 TV channels via the MEASAT-3d satellite. These channels broadcast in seven languages, will reach over 140 million households in India and extend to audiences in the Asia Pacific, Europe, and Africa.

    “MEASAT is honoured to be selected by Sun TV to distribute their channels across multiple regions reinforcing our position as Asia’s preferred broadcast partner. With the state-of-the-art MEASAT-3d satellite at the 91.5°E hotslot, we are ready to deliver high- quality, reliable transmission services for one of India’s top broadcasters. This collaboration strengthens MEASAT’s industry presence and recognition in India, enabling us to expand our services to meet customer demands,” commented MEASAT chief commercial officer Ganendra Selvaraj.

    Sun TV chief technology officer S Kannan added: “We are pleased to partner with MEASAT for satellite distribution to reach our audiences globally, including the most remote locations. MEASAT’s flexibility, broad portfolio of solutions, and extensive reach make them an ideal partner for ensuring our content delivery. We look forward to exploring further opportunities with MEASAT to enhance our offerings.”

  • Sun Neo launches four shows – ‘Chhathi Maiyya Ki Bitiya,’ ‘Ishq Jabariya,’ ‘Nandini’ and ‘Saajha Sindoor’

    Sun Neo launches four shows – ‘Chhathi Maiyya Ki Bitiya,’ ‘Ishq Jabariya,’ ‘Nandini’ and ‘Saajha Sindoor’

    Mumbai: Sun TV Network, India’s leading media network, has ventured into the Hindi-speaking market by introducing its first Hindi General Entertainment Channel (GEC), Sun Neo. With a rich history of successful ventures across diverse regions in India, Sun TV Network is set to redefine the landscape of Hindi GEC with the launch of Sun Neo. This latest addition enhances Sun TV Network’s stronghold in the broadcast business, complementing its existing portfolio of TV channels.

    The new Hindi GEC channel’s tagline, “Dil Se Jiyo” (Live from the Heart), reflects its ethos of embracing individuality and encouraging viewers to live life to the fullest. This inclusive approach underscores Sun TV Network’s commitment to fostering happiness and acceptance among its audience.

    Sun Neo has introduced a lineup of captivating new shows such as “Chhathi Maiyya Ki Bitiya,” “Ishq Jabariya,” “Nandini” and “Saajha Sindoor ”. These dramas capture a wide spectrum of emotions and evoke deep connections. Through this diverse range of content offerings and innovative programming, the network endeavors to establish new benchmarks within the industry, capturing the essence and cultural richness of Hindi-speaking audiences. With the launch of these Four new shows, Sun Neo will now offer 3.5 hours of fresh prime-time programming for its viewers, starting from 16th June at 7 pm onwards.

    Spokesperson, of Sun TV Network, stated, “Entering the Hindi-speaking market has been a long-anticipated move for Sun TV Network, and we’re thrilled to see it come to life with the launch of Sun Neo. Hindi is the widely spoken language of India, and we understand the immense potential of this market. Despite the competition, we’re confident in our readiness. With success in various regions and languages, we’re ready to conquer the Hindi Heartland. Sun Neo is our ode to living life whole heartedly. We call it ‘Dil Se Jiyo’.  We believe compelling content will reign supreme. We’re confident that our meticulously curated lineup of shows will deeply resonate with viewers, making Sun Neo their preferred channel in the coming days and thus strengthening our foothold in the broadcast industry. Sun Neo is another step forward in our mission to deliver unparalleled entertainment experiences to audiences nationwide.”

    With 37 TV channels in 7 different languages and a viewership spanning 27 countries worldwide, Sun TV Network aims to capture the hearts of audiences across the Hindi heartland, establishing Sun Neo as a household name synonymous with quality entertainment in both standard and high definition. The channel is now available on all Leading DTH and Cable Operators along with DD Free Dish.

  • Sun Neo Hindi GEC announces the appointment of Madison Media Alpha as its media agency on record

    Sun Neo Hindi GEC announces the appointment of Madison Media Alpha as its media agency on record

    Mumbai: Madison Media Alpha, a unit of Madison World, has recently won the Media AOR of Sun Neo Hindi GEC. The agency has been working for Sun Bangla and Sun Marathi channels under Sun Network.

    As the latest launch under the leading broadcaster Sun TV Network, Sun Neo Hindi GEC is the first Hindi channel under the network, aiming to solidify its position as a powerhouse in the national television landscape.

    Speaking on Madison’s appointment, Sun TV Network’s Official Spokesperson, commented, “We are delighted to launch Sun Neo, our flagship Hindi General Entertainment Channel across Hindi speaking markets. We have been currently partnering with Madison on other channels and look forward to leveraging their expertise to make Sun Neo, a household name across the Hindi heartlands of India”.

    “Madison’s long-standing association with Sun TV Network is a testament to the strong bond we have developed over time. With Sun Neo Hindi GEC now appointing us as their Agency on Record, we are committed to delivering impactful media solutions that will elevate the brand’s awareness in Hindi markets”, said Madison Digital & Madison Media Alpha CEO Vishal Chinchankar about the newest association.

  • Sun TV’s Kavitha Jaubin joins Arha media-owned Aha as VP content & strategy- Tamil

    Sun TV’s Kavitha Jaubin joins Arha media-owned Aha as VP content & strategy- Tamil

    Mumbai: Sun TV veteran Kavitha Jaubin has joined Arha media-owned Aha as VP of content & strategy-Tamil. Jaubin confirmed the development to Indiantelevision.com over a call. Jaubin led the content and brand integration at Sun TV, where she served a stint of over 15 years.

    Indiantelevision.com broke the news of the media veteran putting in her papers at the Kalanithi Maran-owned network last month.

    ALSO READ |Sun TV veteran Kavitha Jaubin quits

    Aha is an OTT player owned by Arha Media & Broadcasting, a joint venture between Geetha Arts and real estate business group My Home Group, which offers original content in Telugu and Tamil languages. After establishing itself as the one-stop destination for Telugu-speaking viewers globally, the OTT player forayed into the Tamil market late last year, following its debut in March 2020.

    At Sun TV, the Chennai-based Jaubin handled several challenging assignments, having joined the network in August 2007 as head of Kids Channels (Tamil, Telugu, Kannada and Malayalam). She took on the additional responsibility of cluster head-content acquisition at the broadcaster.

    Jaubin took over the mantle of head of Sun Life, the network’s second general entertainment channel, in 2011 for nine years before taking up her final stint at the broadcaster as head of content and brand integration in February 2020.

    Prior to Sun TV, she served a brief stint as executive producer at 92.7 BIGFM.

    Early on in her career, she even donned a creative hat as writer-director at Star India’s Star Vijay Television for four years.