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Tag: SUN-SCREEN

  • Lotus Herbals unveils marketing blitz for souped-up sunscreen serum

    Lotus Herbals unveils marketing blitz for souped-up sunscreen serum

    MUMBAI: India’s natural beauty heavyweight Lotus Herbals is ramping up promotion for its latest sun-shielding innovation with a multimedia marketing assault. The company’s Safe Sun Ultra Rx Sunscreen Serum SPF60+ PA++++ is being thrust into the spotlight via a campaign blanketing OTT platforms, television channels and social media.

    The new offering aims to solve the sun-protection conundrum that has long plagued consumers: effective coverage without the dreaded white-cast ghosting or breakout-inducing heaviness. This water-based formulation, infused with skin-strengthening Cica and hydrating hyaluronic acid, promises to disappear into  the skin within seconds while delivering industrial-strength sun protection.

    The promotional film employs a see-saw metaphor to highlight how most sunscreens force users into an unwelcome compromise between protection and appearance. Enter the protagonist who demonstrates how this serum tips the scales in favour of both benefits.

    Says Lotus Herbals  chairman and managing director Nitin Passi. ” Our new campaign for the Safe Sun UltraRx Sunscreen Serum highlights the unmatched protection this sunscreen offers and also celebrates the aspirations and needs of the modern woman. This revolutionary water-based serum, with SPF60+ PA ++++ emboldens women to combat the sun, with unwavering confidence, while nurturing healthy blemish free skin.”

    The marketing push includes presence across JioHotstar, regional TV channels, and social platforms, complemented by in-store promotional materials designed to lure shoppers at the point of purchase.

    Lotus Herbals’ Safe Sun range now boasts over 22 variants, having pioneered several sunscreen innovations in the Indian market, including the country’s first matte gel sunscreen and sports-focused sun blocks. This latest serum appears to be their answer to young consumers tired of being forced to choose between sun safety and social-media-ready skin.

    https://www.youtube.com/watch?v=88v9QzIMkoA
     

  • Beauty brand La Pink tackles skin pH with microplastic-free breakthrough

    Beauty brand La Pink tackles skin pH with microplastic-free breakthrough

    MUMBAI: India’s beauty landscape is getting a pH-tastic makeover. La Pink, the country’s first beauty brand boasting 100 per cent microplastic-free formulations, has launched its #InsideYourSkin campaign, promising to decode the mysteries of Indian skin.

    Founder Nitin Jain isn’t mincing words: “We’re not just selling products; we’re starting a skin health movement.”

    Inspired by his wife, Jain’s brand is taking on the beauty industry’s dirty little secret – microplastics.
    The brand’s hero lineup includes face wash, toner, serum, sunscreen, and lip balm, packed with globally sourced ingredients that sound more like a gourmet menu than skincare: white haldi from India, cactus flower from Australia, and Kakadu plum from the US.

    ” Maintaining healthy skin is imperative,” Jain quips. ” I feel that if we are able to raise awareness about how important it is to understand how pH levels function Inside our skin, it’ll be easier to understand how our skin responds better. “

    The products promise to balance pH levels, tackle pigmentation, control oil, and hydrate – all while being kinder to the planet.

    The #InsideYourSkin campaign is more than marketing – it’s a rallying cry for skincare that understands the unique needs of Indian skin, says the beauty brand.