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Tag: Sun Pharma

  • Sun Pharma launches Volini Maxx with Virat Kohli

    Sun Pharma launches Volini Maxx with Virat Kohli

    MUMBAI: Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries has launched Volini Max.

    The company has signed Virat Kohli, captain of Indian cricket team as the new brand ambassador of Volini. A 360 degree marketing campaign featuring Virat Kohli goes live today. 

    Kohli says, “I’m happy to partner with Volini and announce the launch of Volini Maxx – India’s strongest pain relief spray. Athletes are required to push through pain on a regular basis, and Volini has been my trusted pain relief partner for decades. With its instant pain relief formulation, I am able to focus on my game and not the pain.” 

     

    Volini Maxx is a new variant of Sun Pharma’s popular brand, Volini. Its unique formulation of 2 per cent diclofenac makes it 100 per cent stronger than the existing 1 per cent diclofenac sprays available in the Indian market. Volini Maxx is targeted for severe pains including musculoskeletal, joint and low back.

    Sun Pharma CEO India for emerging markets and consumer healthcare Kal Sundaram mentions, “Volini has been a trusted pain relief partner for over two decades. We are happy to introduce Volini Maxx spray which is stronger than any other topical pain relief spray available in India*. It will provide effective relief to people suffering from back and joint pain & also in sports injuries. Known for pushing the limits of physical endurance, Virat echoes the brand vision of constantly improving performance and not letting pain come in the way of going that extra mile.”

    Lowe Lintas President Madhu Noorani adds, “Virat Kohli headlines more than every cricket match he plays. He is celebrated for his consistent performance and unmatched levels of fitness. Unstoppable, he is always seen firing on all cylinders on the field. However, this does not come easy in today’s demanding competitive cricket world. A sportspersons life, more than anyone else’s, is liberally sprinkled with injuries and when you are knocked down, what matters most is how quickly you can come back to the game.”

    The overall topical analgesic market in India is valued at Rs 3380 crore growing at 11 per cent. Out of this, the spray category is around Rs 356 crore growing at 18 per cent, according to Nielsen MAT June 2018 report.

    Sun Pharma is the world’s fifth largest specialty generic pharmaceutical company and India’s top pharmaceutical company.

    Sun Pharma’s global presence is supported by 42 manufacturing facilities spread across six continents, R&D centres across the globe and a multi-cultural workforce comprising over 50 nationalities. In India, the company enjoys leadership across 13 different classes of doctors with 32 brands featuring amongst top 300 pharmaceutical brands in India. Its footprint across emerging markets covers over 100 markets and six markets in Western Europe.

  • Lintas’ Tushar Pal joins Law & Kenneth Saatchi as ECD

    MUMBAI: Tushar Pal has joined Law & Kenneth Saatchi and Saatchi from Lowe Lintas. He has over 15 years of experience across agencies like DDB Mudra, Ogilvy, FCB Ulka & Lowe Lintas previously. He will be based out of the Gurugram office of the agency.

    He has worked on brands like Vivo Smart Phones, India Gate, Vodafone, Tata Chemicals, Zee Networks, Sun Pharma amongst others.

    Rohit Malkani – Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi says, “Tushar is the kind of advertising professional and creative bloke you would love to have on your team. His calm exterior hides an unrestrained creative soul, always willing to push the envelope and backed with solid brand work. He comes in at a perfect time, when things are hotting up at Law & Kenneth Saatchi & Saatchi Gurugram. Having Tushar at the helm in Gurugram at this crucial time is an asset and I am looking forward to working shoulder to shoulder with him.”

    Tushar Pal on joining Law & Kenneth Saatchi & Saatchi as Executive Creative Director said, “I am honored to be a part of one of the country’s most solid agencies. Law & Kenneth Saatchi & Saatchi has an inspiring vision and the firepower to deliver only the best. Our Gurugram office is a fertile ground to explore existing opportunities and create new ones. Besides, I look forward to leading the team and push the creative envelope that results in awe-inspiring work.”

  • Lowe Lintas appoints Naveen Gaur as COO

    MUMBAI: MullenLowe Lintas Group has announced the elevation of Naveen Gaur as the chief operating officer, Lowe Lintas. He was until now the president of Lowe Lintas in charge of the New Delhi (NCR) operations.

    Effective immediately, Naveen would oversee Lowe Lintas’ offices in New Delhi (NCR), Bangalore, Chennai, Hyderabad and Kolkata. He continues to be based in New Delhi and will report to Raj Gupta, whose elevation to CEO, Lowe Lintas was announced a few days back.

    Commenting on the appointment, MullenLowe Lintas Group chairman & CEO Joseph George said: “Naveen has played a significant role in strengthening Lowe Lintas’ operations of New Delhi (NCR) and has had an incredibly successful run the past 5 years. His proven track record of driving growth and creative excellence makes him a very strong support for the Lowe Lintas leadership of Arun Iyer and Raj Gupta as we put in place an ambitious and futuristic roadmap for the agency.”

    Commenting on his appointment, Naveen Gaur said: “It’s a great opportunity and a privilege to further strengthen this great agency, as we move into this ever changing dynamic business environment. I look forward to partnering with Arun and Raj to drive this agenda.”

    Naveen joined Lowe Lintas in 2010 as Branch Head, Delhi. Over the years, he has built a strong team of professionals and encouraged an entrepreneurial culture of growth and creative excellence. Under his leadership, the Delhi office added clients like OLX, Sun Pharma, Pernod Ricard, Cargill Foods, Google among others over the past few years. He even led his team to win major accolades across effectiveness award shows each year over the past seven years.

    In a career spanning over two decades, Naveen has built a startup health and wellness, been the Chief Growth Officer at McCann Worldgroup India, and Business Director (at McCann) for clients such as Coca-Cola, Mastercard, Microsoft, Reckitt & Colman, General Motors, Bacardi, Dabur amongst others.

  • Publicis Media India adds Rs 1000 cr-plus business in nine months

    Publicis Media India adds Rs 1000 cr-plus business in nine months

    MUMBAI: The last nine months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India, through its brands — Starcom, Zenith, Performics.Resultrix and Performics.Convonix, will now handle a number of new accounts which includes — Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board, Fox Media, amongst other.

    Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma. Sun Pharma has, in fact, added to the mandate, digital duties.

    Publicis Media India group CEO Anupriya Acharya said, “It‘s a great beginning for the Publicis Media proposition in India. Under the new structure, we have a great team of very energetic and highly talented leaders that run very motivated teams. We have been able to also focus our product and services to better serve our clients’ requirements and priorities. Our refreshed narrative on scale and added synergies on best in class data, tools and insights have all been well received by our clients. And I believe that these account wins are also a testimony tothe same. As we move ahead in 2017, our focus will be on scale, and future ready services like Performance marketing, Data and Analytics, Content, that provide business transforming solutions. We are already some of these services to markets like the US and the UK and this international hub helps us to scale up talent in these areas quite quickly.

    Publicis Media India has also won many awards in year 2016 such as the Festival of Media Asia Pacific (FOMA) Gold for Tata AIG, Grand Prix at Campaign India Digital Crest Awards for work on Nestle India,Gold at Asia Pacific Customer Engagement Forum Awards for McVitie’s (United Biscuits), Innovative Agency of the Year at the Media Ace Awardsfor Performics and Radio Advertiser of The Year at Golden Mikes.

  • Publicis Media India adds Rs 1000 cr-plus business in nine months

    Publicis Media India adds Rs 1000 cr-plus business in nine months

    MUMBAI: The last nine months have been action-packed for Publicis Media India which has added over Rs.1000 crore in billings. Publicis Media India, through its brands — Starcom, Zenith, Performics.Resultrix and Performics.Convonix, will now handle a number of new accounts which includes — Parle Products, Mars, Fiat Chrysler, Citibank, OnePlus, Singapore Tourism Board, Fox Media, amongst other.

    Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma. Sun Pharma has, in fact, added to the mandate, digital duties.

    Publicis Media India group CEO Anupriya Acharya said, “It‘s a great beginning for the Publicis Media proposition in India. Under the new structure, we have a great team of very energetic and highly talented leaders that run very motivated teams. We have been able to also focus our product and services to better serve our clients’ requirements and priorities. Our refreshed narrative on scale and added synergies on best in class data, tools and insights have all been well received by our clients. And I believe that these account wins are also a testimony tothe same. As we move ahead in 2017, our focus will be on scale, and future ready services like Performance marketing, Data and Analytics, Content, that provide business transforming solutions. We are already some of these services to markets like the US and the UK and this international hub helps us to scale up talent in these areas quite quickly.

    Publicis Media India has also won many awards in year 2016 such as the Festival of Media Asia Pacific (FOMA) Gold for Tata AIG, Grand Prix at Campaign India Digital Crest Awards for work on Nestle India,Gold at Asia Pacific Customer Engagement Forum Awards for McVitie’s (United Biscuits), Innovative Agency of the Year at the Media Ace Awardsfor Performics and Radio Advertiser of The Year at Golden Mikes.