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Tag: Sun Pharma

  • Sun Pharma’s #SecondBirthDate returns with a shot of inspiration from Sumit Antil

    Sun Pharma’s #SecondBirthDate returns with a shot of inspiration from Sumit Antil

     MUMBAI: Sun Pharma is back with its acclaimed #SecondBirthDate campaign this National Doctors’ Day, and this time, it packs a javelin throw of inspiration. Fronting the initiative is para-athlete Sumit Antil— a five-time gold medallist, Padma Shri and Khel Ratna awardee — who credits his second shot at life to the doctors who pierced him back together after a devastating accident.

    Antil’s moving story begins in 2015 when a road accident at age 17 shattered his dream of joining the Indian Army or becoming a wrestler. “26 May 2015 is my #SecondBirthDate — the day I began chasing a new dream,” said Antil. “It was the doctors who helped me rise again.”

    The campaign, now in its third year, continues to honour doctors as life-givers, with Antil joining previous campaign faces like actor Sushmita Sen and cricketer Rishabh Pant, both of whom shared their stories of recovery and gratitude.

    Sun Pharma CEO – India business, Kirti Ganorkar said, “#SecondBirthDate is our tribute to doctors who give people a second chance at life. What began three years ago as a humble initiative to celebrate the life of healthcare professionals has grown into a national movement, powered by countless personal stories of hope, courage, and gratitude. We are truly honoured to have Sumit Antil join the initiative this year. His resilience and determination to make a meaningful impact reflects the same spirit that drives our doctors, a shared commitment to making a difference in society.”

    Also lending their voices this year are Indian Idol winner Pawandeep Rajan and digital creator Himani Guher, both sharing deeply personal accounts of resilience and recovery.

    Crafted by Ogilvy India, the campaign has gone live across print and digital, with past champions like Harmanpreet Kaur and Sushmita Sen once again backing the cause.

    Because some heroes wear white coats — and every saved life deserves a birthday party.

  • Sujata stirs up growth with Akshaya Vasishth as new marketing head

    Sujata stirs up growth with Akshaya Vasishth as new marketing head

    MUMBAI: Sujata Appliances has turned up the marketing heat with the appointment of Akshaya Vasishth as chief marketing officer (CMO) for its appliances division. Known for its robust mixer-grinders, the brand is now expanding into a premium range of small domestic appliances and Vasishth is expected to be the force that propels this next phase.

    With over 18 years of experience leading brand growth across global FMCG giants like Sun Pharma, Abbvie APAC, Himalaya Wellness, and Hamdard Foods, Vasishth brings serious marketing muscle to the table. He has also worn the entrepreneurial hat as the founder of the digital health platform GCC+ and is an alumnus of IIM Lucknow.

    “Akshaya’s dynamic leadership and deep marketing expertise come at a pivotal time for us as we expand into new categories and premium segments. His strategic vision will be instrumental in strengthening Sujata’s brand presence and driving the next phase of growth.” says Management, Sujata.

    “Akshaya’s dynamic leadership and deep marketing expertise come at a pivotal time for us as we expand into new categories and premium segments. His strategic vision will be instrumental in strengthening Sujata’s brand presence and driving the next phase of growth,” said Sujata Appliances chief marketing officer Akshaya Vasishth.

    Established in 1979, Sujata Appliances has long been a household staple in Indian kitchens. With its recent foray into hand blenders, breakfast appliances, and irons, the brand is evolving from a functional favourite to a premium lifestyle choice. Under Vasishth’s leadership, the company aims to blend innovation, digital transformation, and expansion into a recipe for long-term success.

  • Frederick Castro Joins Acme group as sr VP, head of corporate communications

    Frederick Castro Joins Acme group as sr VP, head of corporate communications

    MUMBAI: Senior corporate communications professional Frederick Castro has joined Acme group as senior vice president and head of corporate communications, leading the organisation’s brand marketing, investor relations, digital strategy, and corporate communications as part of its ambitious diversification agenda.
    With over 20 years of experience in corporate communications, public relations, and reputation management, Castro has worked across multiple sectors, driving impactful business narratives for leading Indian and global organisations.

    Prior to his latest appointment, he served as vice president and group head of corporate communications at JSW Group for seven years, where he was instrumental in repositioning the conglomerate from a legacy steel company to a diversified business entity with interests across B2B, B2C, and technology ventures. His tenure saw the group’s expansion into consumer businesses, electric vehicles, sports, education, realty, e-commerce, and technology investments, while also leading JSW Infrastructure’s Rs 2,800 crore IPO campaign.

    Before JSW Group, Castro was global head of corporate communications at Sun Pharmaceuticals, where he spearheaded communications and crisis management during the company’s $4 billion acquisition of Ranbaxy. He also played a pivotal role in Sun Pharma’s rebranding and reputation-building initiatives across 60 countries,

    His professional journey spans roles in Reliance ADA Group, Go Airlines (Wadia Group), and Prism Johnson (Rajan Raheja Group), along with experience in public relations agencies such as Integral PR, Ketchum Sampark, and Hill+Knowlton Strategies. Over the years, he has successfully managed PR campaigns for globally renowned brands including ITC, Coca-Cola, Lafarge, Diageo, and Hitachi.

    A specialist in reputation management, stakeholder perception, and digital advocacy, Castro has extensive expertise in financial communications, IPO campaigns, ESG initiatives, and workplace transformation strategies.
    With his appointment at Acme group, Castro will play a key role in enhancing brand reputation and driving communication strategies as the company embarks on a new phase of business expansion.

  • Banking to pharma: A marketing maverick takes helm at Sun Pharma

    Banking to pharma: A marketing maverick takes helm at Sun Pharma

    MUMBAI: After an 18-year whirlwind of success in banking marketing, Pulak Sarmah has made a bold leap into the pharmaceutical arena, becoming the head of corporate marketing & brand at Sun Pharma.

    Known for his strategic brilliance and brand-building acumen, Sarmah’s transition signals a pivotal moment in the marketing industry, blending two diverse worlds under the leadership of a proven marketing veteran. With Sun Pharma’s global ambitions in focus, his appointment is set to redefine the company’s brand narrative and solidify its position on the world stage.

    Sarmah began his professional journey in 2006 at Ogilvy & Mather in client servicing, setting the foundation for an illustrious career. Over the next 18 years, he rose through pivotal roles within the Kotak Group, showcasing his expertise in branding and communication. Briefly stepping away to fulfil a long-standing entrepreneurial dream, he ran a food joint named “Not Just Momos!” for a year. Returning to the corporate world, Sarmah served as Vice President of Brand and Corporate Communication at Kotak Mahindra Bank, where he was instrumental in defining the bank’s identity and spearheaded successful campaigns such as #IndiaInvited.

    His most recent position was executive vice president – brand, corporate communication, and consumer insights at Zurich Kotak General Insurance, where he spearheaded impactful marketing strategies, consumer insight initiatives, and brand-building efforts that set benchmarks in the industry.

    Sarmah expressed his enthusiasm for the new opportunity via a LinkedIn post, “Today, I embark on a new professional journey as head of corporate marketing & brand at Sun Pharma. Having spent the last 18 years building various brands within the Kotak Group, I am looking forward to this exciting opportunity at Sun Pharma. Thank you, everyone, for your love and best wishes.”

    At Sun Pharma, Sarmah will oversee corporate marketing and branding initiatives, leveraging his extensive experience to elevate the company’s global standing. His track record of delivering innovative campaigns and creating impactful brand narratives aligns seamlessly with Sun Pharma’s vision for the future.

  • Sun Pharma launches #SecondBirthDate 2.0 initiative with Sushmita Sen

    Sun Pharma launches #SecondBirthDate 2.0 initiative with Sushmita Sen

    Mumbai: Continuing its inspiring, award-winning initiative to celebrate and honour the invaluable contributions of doctors in our lives, Sun Pharma, India’s largest pharmaceutical company unveiled its #SecondBirthDate 2.0 campaign on National Doctors’ Day. This year’s initiative features acclaimed actress, Sushmita Sen, who has joined the movement to express her heartfelt gratitude to the real-life heroes who give us a second chance at life.

    Building on the success of last year’s campaign featuring Rishabh Pant and Mahima Chaudhry, #SecondBirthDate returns with an even greater impact this year. This year, Sushmita Sen led the charge by updating her social media handle with her Second Birth Date on June 28, 2024 and today she shared her second birth certificate with her doctors.

    Commenting on the initiative, Sushmita Sen, said, “I am glad to be a part of this Doctors’ Day initiative by Sun Pharma. Today is a day of gratitude. My doctors have given me a second chance at life, and I want to thank them from the top, middle and bottom of my heart?.”

    Sun Pharma CEO – India business Kirti Ganorkar said, “Doctors are our real-life heroes who work tirelessly to save lives, providing hope to millions. With this campaign, we want to celebrate these incredible individuals and shine a light on their selfless service. This initiative is a heartfelt thank you to doctors for their relentless dedication and devotion to improving lives.”

    The campaign is garnering interest from people across India, from all walks of life, including several celebrities and influencers, who have joined the movement by updating their Second Birth Date and sharing their personal stories. Film actor, Manisha Koirala, travel content creator, Ankita Kumar and gaming influencer, Sujan Mistri have all come forward to express gratitude to the doctors who have profoundly impacted their lives.

    Regarding the campaign concept, & Ogilvy India executive creative director Rohit Devgun and group creative director Arun Ganesh said, “We can never thank doctors enough for all that they do. Last year’s success encouraged us to build #SecondBirthDate into a bigger, more enduring platform – one where more people come forward and express their heartfelt gratitude to doctors. This year we flagged off this initiative by Sun Pharma with Sushmita Sen’s story”

    Wavemaker India chief client officer & office head – West, North & East Shekhar Banerjee said, “The #SecondBirthDate 2.0 initiative carries on the tradition of celebrating the selfless contributions of doctors in our lives. This year’s involvement of Sushmita Sen amplifies some real-life stories of gratitude and hope that doctors bring to countless individuals. It’s an extraordinaire initiative that casts a light on the invaluable role of doctors in our society. We are incredibly proud to be a part of such a campaign and contribute to the same.”

    Visit www.secondbirthdate.com to download and send a personalised certificate of gratitude to your doctor.

  • Revital H launches Ramadan campaign #NekiEbadat

    Revital H launches Ramadan campaign #NekiEbadat

    Mumbai: Over-the-counter brand Revital H has launched a campaign called #NekiEbadat to celebrate the month of Ramadan.

    Muslims fast the entire duration of Ramadan which can be tough on people whose occupation involves intense physical activity. The Sun Pharm brand launched a campaign called #NekiEbadat that inspires people to take a step forward and help others in need which is a core principle of Islam. The principle is heightened during Ramadan as charity lies at the heart of the holy month.

    Revital H has created an online platform where people can contribute towards this cause by creating their own Iftar Thali and donate it at a click of a button. On every plate donated, Revital H will contribute one plate from its side as well. Sun Pharma consumer healthcare has partnered with the Love Care Foundation, a prominent non-government organisation (NGO) working with kids from underprivileged sections of the society.

    The campaign is ongoing and has covered places like Delhi NCR and Faridabad. Till date 16000+ plates have been donated via the online platform. The campaign is live on Revital H’s Facebook, Instagram and YouTube channels with a planned outreach to more than ten million people. The total donation amount collected till date through this initiative is around 14 lakh. 

  • Sun Pharma’s Revital H salutes the ‘Farzdaar Rozedaar’ this Ramadan

    Sun Pharma’s Revital H salutes the ‘Farzdaar Rozedaar’ this Ramadan

    MUMBAI: Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries, has launched a new campaign for Ramadan, that salutes the Farzdaar Rozedaar.

    In this new campaign conceptualised by Lowe Lintas Mumbai, Revital H shares an ode to those who find the physical strength to fulfil their duties in the holy month of Ramadan.

    Muslims fast the entire duration of Ramadan and fasting is tough, especially for people whose occupation involves intense physical activity. This campaign salutes the determination and faith of the rozedaars across the country.

    Sun Pharma consumer healthcare business head Vidhi Shanghvi said, “Revital H is proud to be the trusted energy partner for the devout rozedaar. The campaign salutes the faith of all rozedaar across the country that allows them to carry on their daily lives while fasting. We are also proud to facilitate a social distanced Zakat for all Muslims, by creating an online platform for donations.”

    Lowe Lintas president Madhu Noorani, said, "When we fast, our energy dips and physical work becomes difficult. In this film, Revital H reinforces the brand’s association with physical energy by celebrating and supporting everyday physical feats of people who keep going tirelessly without letting their work and everyday activities getting affected.”

    Another core principle of Islam is helping others in need and this is heightened during Ramadan as charity lies at the heart of the holy month. In view of the resurgence of the pandemic and lockdowns announced across the country, Revital H wanted to make it easier for Muslims to perform Zakat (charitable giving). Revital H has created an online platform where people can contribute by creating their own Iftar Thali and donate it at a click of a button on www.revitaldonateaplate.com

  • Sun Pharma ropes in Pankaj Tripathi as brand ambassador

    Sun Pharma ropes in Pankaj Tripathi as brand ambassador

    MUMBAI: With summer season descending on the Indian subcontinent, Sun Pharma Consumer Healthcare has roped in Bollywood actor Pankaj Tripathi as the new brand ambassador of Abzorb anti-fungal powder dusting powder. 

    In a new campaign conceptualised by Lowe Lintas Mumbai on the theme ‘Apnao Abzorb ka haath’, Tripathi is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay.

    While summer is a season of fun and activity for most people, it can also become a period of infection and suffering. The campaign shows that daily use of Abzorb dusting powder prevents excessive sweating and helps treat problems caused by sweat — fungal infection, rashes and itching.

    The ad also aims to cultivate the habit of using the product daily to keep one free from infection and itching. The Kaagaz star plays the role of a proponent for the product and communicates prophylactic usage in his typical style.

    Sun Pharma Consumer Healthcare business head Vidhi Shanghvi said, “The new campaign aims to sensitise consumers about the advantages of keeping sweat and its associated problems at bay by using Abzorb dusting powder daily. Unlike regular talcum powders which provide only a cooling sensation, Abzorb’s unique combination of talc and starch ensures superior sweat absorption and strong protection against fungal infections due to clotrimazole.”

    Lowe Lintas  president Madhu Noorani said, "Fungal infection is a covert but common problem that worries many. In this campaign, Pankaj Tripathi in his usual demeanor and light hearted way advocates people to curb the problem of sweat and fungal infection related problems in advance, so that one can focus on doing better, greater work.”

  • Sun Pharma launches ‘Thank you Doctor’ campaign

    Sun Pharma launches ‘Thank you Doctor’ campaign

    NEW DELHI: Sun Pharma has launched a ‘Thank you Doctor’ campaign to express gratitude towards doctors for their sacrifices and selfless service. The campaign features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid2019 disease, among others. The patients are seen thanking doctors for their bigger role of being their family, friend and nurturer. Originally shot in Hindi, the video has been dubbed in six regional languages. The three week campaign is now live on TV and social media platforms.

    ‘Paheli meeting mein dard nikal diya’ (Removed pain in first meeting itself), ‘Haath thama, dil jeet liya’ (Extended help and won my heart), ‘Maut ke munh se khinch laaye’ (Saved me from death), ‘Maa jaisa khyal rakha’ (Cared like a mother) – the patients are seen thanking doctors in the TVC.

    Sun Pharma CEO of India business Kirti Ganorkar said, “This film is a tribute to all doctors who play such a vital role in our lives. In the times of Covid2019 pandemic, every day, we hear new stories of their compassion & patriotism and are indebted to them for their sacrifice and commitment. The idea behind this campaign is to show the feelings of real-life patients who want to thank doctors for treating them.”

    Created by Lowe Lintas, the video is about thankfulness, gratitude and hope. The fear, anxiety and loneliness that accompany the disease are much bigger than the pain from the illness and the video captures emotions of survivors towards the doctors and health workers who treated and cared for them.

    Lowe Lintas president – creative Madhu Noorani  said, “The idea comes very simply from genuine real-life narratives of patients who have been taken care of by doctors in their most difficult times. The film is a touching display of gratitude from these real-life survivors to their doctors who have gone beyond their duty as doctors, playing multiple roles to emotionally support these patients in their most difficult times in the hospital, simply captured in two heartfelt words – Thank you.”

    Link to Video: https://www.youtube.com/watch?v=LgqvL87mgvw

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  • Wavemaker India bags media mandate for Sun Pharma

    Wavemaker India bags media mandate for Sun Pharma

    MUMBAI: Sun Pharma today announced Wavemaker India as its media partner. Wavemaker India will manage integrated media mandate for Sun Pharma in India. 

    Wavemaker south Asia CEO Ajay Gupte said, “This is a proud moment for us. We are super excited to partner with Sun Pharma and confident that with our understanding of winning new consumer growth segments, backed by insights and precision capabilities, we can help Sun Pharma further strengthen its growth journey in India”.

    Wavemaker India CCO and head-west Shekhar Banerjee said, “We are delighted to start our partnership with Sun Pharma. Powered with our consumer journey data, our expertise in analytics and some great talent at Wavemaker India,  we believe we will be able to identify more growth levers for Sun Pharma brands. Extremely thrilled for an exciting journey ahead with Sun Pharma”.

    Sun Pharma is the world's fourth-largest speciality generic pharmaceutical company and one of India's top pharmaceutical companies.