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Tag: Sun Direct

  • DTH ops plea: Exclude content cost from AGR

    DTH ops plea: Exclude content cost from AGR

    MUMBAI: The Telecom Regulatory Authority of India (TRAI), last week, came out with the much needed recommendation paper on new DTH licences. The issue had come into light when India’s oldest DTH operator Dish TV was nearing the end of its 10 year licence that was given to it when it started operating.

     

    While the need for fresh and transparent rules came up, TRAI issued a consultation paper in October 2013 and it was just last week that it came up with its recommendation paper on the same. What most DTH operators were glad about was the reduction in the annual licence fee from 10 per cent of gross revenue (GR) to 8 per cent of adjusted gross revenue (AGR). This would mean that the DTH industry in all will save around Rs 200 crore to Rs 300 crore.

     

    The AGR is calculated after deducting service tax, sales tax and entertainment tax from the GR. TRAI states that since there has been growing convergence of telecom and broadcast, the 8 per cent is aligned to the unified licence (UL) in the telecom field. The recommendation paper states that in the UL, AGR is arrived at by excluding taxes and charges of ‘pass through’ nature. Even though TRAI states that there is no such charge of ‘pass through’ nature for DTH players, the latter disagrees.

     

    “We were hoping for either a 6 per cent of AGR or 8 per cent of AGR with ‘pass through’ of content cost,” says Videocon d2h CEO Anil Khera. When a few months ago, the Ministry had sent notices to all the DTH operators to pay the licence fee dues, they had taken the issue to court. Tata Sky CEO Harit Nagpal had then said that the Ministry of Information and Broadcasting had itself asked the Finance Ministry to reduce the fee from 10 per cent to 6 per cent.

     

    The paper says that two DTH operators had recommended that for calculating AGR, deduction should be made for not just service tax, sales tax and entertainment tax, but also for content costs, transponder costs, hardware sales revenue etc.

     

    Dish TV CEO and soon to be DTH Operators Association president RC Venkateish says that the fight for exclusion of content cost isn’t over yet. He says, “We will approach the Ministry of Information and Broadcasting to press for content cost to be excluded from the AGR. Like we had said, either it should be removed or else the licence fee should be brought down to 6 per cent of AGR instead of the recommended 8 per cent of AGR.”

     

    The parliament was told in April 2013 that six private DTH operators paid Rs 307.8 crore as licence fee to the government for the year 2011-12. According to figures furnished in the reply to the Parliament, Tata Sky paid licence fee of Rs 79.3 crore in 2011-12 as against Airtel Digital’s Rs 61.87 crore and Dish TV’s Rs 30 crore. Sun Direct paid Rs 36 crore, Reliance Big TV paid Rs 9.5 crore, and Videocon d2h paid Rs 5 crore.

     

    For now, the recommendations are pending with the Ministry for approval.

  • DTH licensing recommendations: TRAI restricts vertically integrated broadcasters from owning more than one DPO

    DTH licensing recommendations: TRAI restricts vertically integrated broadcasters from owning more than one DPO

    MUMBAI: The Telecom Regulatory Authority of India (TRAI) has come out with some rules and regulations regarding a host of issues including crucial ones such as DTH licences and cross holding. In a recommendation paper that it gave out, it has said that certain restrictions be placed on vertically and horizontally integrated broadcasters and distribution platform operators (DPOs).

     

    A vertically integrated broadcaster will be permitted to control only one DPO while a vertically integrated DPO will be restricted from controlling any other DPO of other category in the relevant market. For this it has defined the meaning of cross holding and control to be as: ‘a broadcaster includes the broadcaster itself, its subsidiary companies /associate companies/ companies of its relatives, its holding company and subsidiary companies /associate companies/ companies of its relatives of its holding company and any other broadcaster in its control. Similarly, a DPO includes the DPO itself, its subsidiary companies /associate companies/ companies of its relatives, its holding company and subsidiary companies /associate companies/ companies of its relatives of its holding company and any other DPO in its control.’

     

    In its paper, TRAI states that ‘In order to ensure orderly growth of the broadcasting and distribution sectors and to avoid compromises or limitations on competition, certain cross-holding restrictions may be required to be put in place. Accordingly, the Authority recommends uniformity in the policy of cross holding /control between broadcasters and DPOs and amongst DPOs in the broadcasting and distribution sector.’

     

    Depending on the shareholding patterns as prescribed by TRAI, companies will have to restructure their operations within one year. Industry sources say that the only two probable companies that are likely to be affected are the Zee group with Siti Cable and Dish TV and the Sun group with Sumangli Cable and Sun Direct.

     

    However TRAI also states that there can’t be cross holding amongst DPOs of different categories. The paper states, ‘there cannot be any cross holding/control between an MSO (A), MSO cum HITS operator (B) or a HITS operator (C) and a DTH operator (D), while there could be controlling stakes amongst A, B and C subject to market share restrictions, as specified from time to time.’

     

    DPOs have been given set parameters for market share/dominance. For DTH operators, the relevant market would be the entire country while for an MSO it is the state. The market share of a DPO would be the number of active subscribers of that DPO as a percentage of the total number of active subscribers of that category of DPOs.

     

    On the DTH side, most operators are glad with the outcome of the paper that will now go through the Ministry of Information and Broadcasting (MIB). Says DTH Operators Association of India president and Tata Sky CEO Harit Nagpal, “We are glad with the outcome. There were two main issues that needed to be addressed: continuity of DTH licences and licence fee. The paper has made both amply clear, the migration process included. When the licence fee of 10 per cent was introduced there wasn’t any additional service and entertainment tax on it. We had been asking for relief on the licence fee to be calculated on adjusted gross revenue rather than gross revenue.”

     

    The period of DTH licence has been extended from the current 10 years to 20 years while the one time entry fee has been retained at Rs 10 crore. The big relief is the reduction of licence fee from 10 per cent of gross revenue (GR) to 8 per cent of adjusted gross revenue (AGR). An industry source said that the DTH industry earns anywhere between Rs 8000 crore to Rs 9000 crore annually, pegging the savings that will come due to the 2 per cent relief at nearly Rs 200 crore. “The reprieve on overall taxation is the highlight point. Although industry would have liked it to be 6 per cent of AGR, this isn’t bad at all,” said the source.

     

    Speaking on the new guidelines, Videocon director Saurabh Dhoot says, “This is a step in the direction towards encouraging industry riddled with high taxation and double taxation. However, content cost not included in deduction remains a concern area.”

     

    Supporting the extension of DTH licence, TRAI states that though the guidelines are silent on the provision of extension, it could not be its intent to disallow them from continuing their business post 10 years of existence. ‘Starting a DTH business entails a huge investment of resources. It would, therefore, be a reasonable expectation on the part of DTH licensees that, on the expiry of the initial 10 year licence, they would be eligible to apply for issue of a new licence, so that they could continue their business,’ it states.

     

    The new DTH licensing regime has been brought to bring fair degree of stability in the sector, to proper overall growth of the sector as it will create a conducive environment for investment from strategic investors. This will in turn spur innovation in terms of adoption of better technology and services.

     

    The DTH Operators Association had requested TRAI to consider initial licence of 20 years which it has agreed to give on the lines of Telecom licence while its second request of a 20 year extension has been kept to 10 years. ‘The Authority also recommends that the renewal shall be on the terms and conditions, including renewal fee, specified by the Licensor (MIB), in consultation with the TRAI.’

     

     AGR is calculated by excluding service tax, entertainment tax and sales tax/VAT paid to the government from the GR. The annual licence fee shall be subject to a minimum of 10 per cent of the entry fee while the licence should have a provision that prescribes that the licensor has the right to modify the licence fee as a percentage of AGR any time during the currency of the agreement.

     

    The earlier rule of providing a bank guarantee (BG) of Rs 40 crore has been changed. Licencees will have to furnish a BG for an amount that is equal to payable licence fee for two quarters and other dues not otherwise securitised.  The BG has to be valid for a year and renewed on a year on year basis in a way that it will be valid for the entire licence period. New entrants will have to give a fixed BG of Rs 5 crore for first two quarters and then continue in the manner prescribed above.

     

    Those DTH operators that are serving their time in the existing regime can migrate to the new regime any time during its current licence period. Before migrating, it has to however clear dues and fulfill obligations under the old regime as well as clear legal cases. The ones who want to migrate will have to pay the entry fee again for a new licence but a rebate, commensurate to the remaining licence period may be granted to them.

     

    The quantum of migration fee will be as follows:

     

    Migration fee = [Entry fee in the new DTH licensing regime – (Entry fee under existing License/existing license period i.e. 10 years) x (No. Of years remaining in the existing regime at the time of migration)]. In this formulation part of a year is not to be counted.

     

    Currently, STB interoperability isn’t possible because of the different technologies being adopted by the operators due to their entering the market at different times. Therefore, the bureau of Indian standards (BIS) has been asked to regularly keep updating the standing of STB technology, in consultation with TRAI. A tariff order for DTH was recommended by TRAI last year that allowed an easy exit option to subscribers, ensuring availability of consumer–premises-equipment (CPE – that primarily consists of STB and Dish antenna) at reasonable prices, easy to understand terms and conditions and at the same time, protecting the interests of the service providers. This order is sub-judice in TDSAT.

  • DTH licence fee case adjourned yet again

    DTH licence fee case adjourned yet again

    NEW DELHI: The petition by the private direct-to-home (DTH) operators challenging the notice of the government for clearing arrears of licence fees has been adjourned once again. Reason: the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) wants to first decide on a similar case relating to actual gross revenue with regard to telecom.

     

    Earlier, chairman Aftab Alam and Kuldeep Singh had adjourned the matter from 23 May to 8 July as the operators had not filed their rejoinders to the reply by the government.

     

    The adjournment was allowed on a mention by the counsel for the various DTH operators.

     
    TDSAT also noted that the earlier assurance by the government that it will not pressurise the operators in this regard till the case is taken up for hearing will continue.

     

    The petitioners have alleged that the demand by the Information and Broadcasting Ministry is contempt of court as the matter in this regard is pending in the Supreme Court.

     

    However, Information and Broadcasting Ministry secretary Bimal Julka had earlier told indiantelevision.com that the apex court had not issued any stay order. However, the government had filed a caveat in this regard, conscious that the TDSAT or the Supreme Court may be moved in the matter.

     
    The Ministry had earlier this year sent a notice to the six private DTH operators with regard to licence fee dues amounting to Rs 2,066 crore. The private operators are Tata Sky, Dish TV, Airtel Digital TV, Reliance Big TV, Sun Direct and Videocon d2h.

     

    According to the notice, the six private operators had been asked to pay the amount within 15 days.

     
    However, most of the operators contacted said they had cleared the dues of licence fee.

     
    The operators say the licence fee as demanded under the rules is on gross revenue (GR) whereas they have been asked to pay the fee on the basis of Actual Gross Revenue (AGR). The operators have said the fee should be only on subscription revenue and not on allied earnings such as dividend and interest income. 
     
    Even as the matter was pending, Tata Sky had in April made a payment of Rs 383 crore to the Ministry to cover its license fee and other dues. A demand draft of the amount was submitted to the Ministry, even as other operators had said that they would prefer to wait till the next hearing.
     
    Tata Sky said the amount covered the license fee for the year 2013-14 according to the rate specified for license as well as past dues.

     

  • DTH ops latch onto the FIFA juggernaut

    DTH ops latch onto the FIFA juggernaut

    MUMBAI: The world is in the grip of football fever and India isn’t far behind, though it is traditionally a cricket-crazy country where an Indian Premiere League would score any day higher than a FIFA in terms of fan frenzy.

     

    As aficionados prepare to settle down in front of the idiot box, popcorn and coke in tow, DTH operators are doing all they can to woo customers with special services and what not during the World Cup.

     

    A strategy adopted by almost all DTH operators is to offer Sony Six free for the entire duration of FIFA to all new subscribers taking a connection between June and the FIFA finale. While Tata Sky, Sun Direct and Airtel DTH are offering the channel free-of-charge to all their new subscribers, Dish TV is offering it only to its new subscribers and also to Zing subscribers. “FIFA viewing pockets are West Bengal, Odisha, Kerala and urban cities. So when compared to cricket, it isn’t as big an event in India,” says Dish TV CEO RC Venkateish.

     

    Additionally, Tata Sky and Videocon d2h have timed the launch of two of their services to coincide with the beginning of FIFA. Tata Sky has launched its TV Everywhere application for desktops and laptops, which was hitherto only available on Android and iOS smartphones. Furthermore, Sony Six is the new addition to the list of channels available on the app that would be available to subscribers at the same cost of Rs 60 per month. Tata Sky COO Vikram Mehra says, “The service launch has been timed just before the football World Cup to ensure that the home laptop doubles as the second TV at home, thus allowing youngsters to watch late night football matches on their laptops and headphones without disturbing their entire family.”

     

    Whereas, Videocon d2h has recently launched its earphone service through which, viewers can connect to radio frequency remotes and watch TV. “We have been working on this proposition for our consumers for quite some time. As per extensive research done by us, the typical Indian male consumer likes to watch content late night. Mostly consumption is of sports and movies. Given that in a typical Indian household, television is in the bedroom, volume becomes an issue. With a huge following for the World Cup in India and its late night timing, it coincided well with our plans,” says Videocon d2h CEO Anil Khera. Special product offerings will be provided for headphone remote-enabled set top boxes.

     

    Even Sun Direct’s existing customers, who take a recharge of six months or more, can watch Sony Six free during the FIFA period. Those who don’t have Sony Six in their packs can avail the FIFA add-on for a special price of Rs 39 for the duration of the World Cup or buy Sony Six at Rs 30 per month. A mix of above the line (ATL), below the line (BTL), digital and PR activities have been planned close to the beginning of the World Cup. ATL is through radio, TV and focus on Kerala; BTL is through posters, leaflets and wobblers; while other activities are through SMS, OBD and blogs. The operator has already received nearly 40,000 requests for Sony Six.

     

    Dish TV and its second brand Zing are banking not just on Sony Six but also on Sony Aath which will be providing commentary in Bangla. Says Dish TV VP marketing Anjali Malhotra, ”Zing caters to a larger language customer base. Sony Aath is already available in all base packs of Zing as well on Dish TV in the north. With Sony Six available to consumers free of any extra fee during FIFA, it will help people buy Zing and watch it.”

     

    The operator has also rolled out an intense marketing campaign across West Bengal involving print, outdoor and radio mediums.

  • MEASAT-3b launch delayed

    MEASAT-3b launch delayed

    MUMBAI: The much awaited MEASAT-3b launch has been delayed. While the satellite was set for launch on 6 June (7 June Kuala Lumpur time), it has now been postponed after the manufacturer of the MEASAT-3b co-passenger requested time for repairs to their satellite.

     

    “We are clearly disappointed with the delay and are currently in co-ordination with Arianespace (the launch service provider) on the rescheduling of the launch,” said MEASAT Satellite Systems CEO Paul Brown-Kenyon through a press statement. “We will provide an update when we receive further information on the revised launch date,” he continued.

     

    MEASAT-3b is designed to provide an additional 48 high powered Ku-band transponders to the 91.5°E orbital slot to expand Direct-To-Home and VSAT services across Malaysia, India, Indonesia and Australia. Co-located with MEASAT-3 and MEASAT-3a, the satellite will more than double MEASAT’s Ku-band capacity at 91.5°E creating one of the region’s most powerful and robust orbital locations.

     

    The delay in the launch of the satellite will further delay DTH operator Sun Direct’s plans of adding more high definition and standard definition channels. With the launch of MEASAT-3b, Sun Direct is set to add nine more transponders to its existing four transponders.  

  • TDSAT again adjourns DTH licence fee case to 8 July on plea by operators

    TDSAT again adjourns DTH licence fee case to 8 July on plea by operators

    NEW DELHI: The petition by private direct-to-home (DTH) operators challenging the notice of the government for clearing arrears of licence fees has once again been adjourned – this time to 8 July – as the operators have still not filed their rejoinders to the reply by the government.

     

    The adjournment was allowed by Telecom Disputes Settlement and Appellate Tribunal (TDSAT) chairman Aftab Alam and Kuldeep Singh on a mention by counsel for the various DTH operators.

     
    TDSAT also noted that the earlier assurance by the government that it will not pressurise the operators in this regard till the case is taken up for hearing will continue.

     

    The petitioners have alleged that the demand by the Information and Broadcasting Ministry is contempt of court as the matter in this regard is pending in the Supreme Court.

     

    However, Information and Broadcasting Ministry secretary Bimal Julka had earlier told indiantelevision.com that the apex court had not issued any stay order. However, the government had filed a caveat in this regard, conscious that the TDSAT or the Supreme Court may be moved in the matter.

     
    The Ministry had recently sent a notice to the six private DTH operators with regard to licence fee dues amounting to Rs 2,066 crore. The private operators are Tata Sky, Dish TV, Airtel Digital TV, Reliance Big TV, Sun Direct and Videocon d2h.

     

    According to the notice, the six private operators had been asked to pay the amount within 15 days.

     
    However, most of the operators contacted said they had cleared the dues of licence fee.

     
    The operators say the licence fee as demanded under the rules is on gross revenue (GR) whereas they have been asked to pay the fee on the basis of Actual Gross Revenue (AGR). The operators have said the fee should be only on subscription revenue and not on allied earnings such as dividend and interest income. 
     

    Even as the matter was pending, Tata Sky had late last month made a payment of Rs 383 crore to the Ministry to cover its license fee and other dues. A demand draft of the amount was submitted to the Ministry. Even as other operators had said that they would prefer to wait till the next hearing.
     

    Tata Sky had then said that the amount covered license fee for the year 2013-14 according to the rate specified for license as well as past dues.

  • Sun Direct to add 9 transponders by June

    Sun Direct to add 9 transponders by June

    MUMBAI: Direct to home (DTH) operator Sun Direct is looking at increasing its high definition (HD) and standard definition (SD) channel offering. The DTH operator that currently has four transponders will soon add nine more transponders to its kitty, thanks to the deal signed between Sun Direct and MEASAT Satellite Systems.

    The announcement comes after Sun Direct got a nod from Antrix Corporation for additional capacity. The platform currently has 11 HD and 210 SD channels. “We had applied to Antrix and have got its approval. With this, we will be shifting to MEASAT 3b and hence, will get nine transponders by first week of June. Our HD offering is currently low, but with the extra capacity we aim to take it to 30, while we expect the number of SD channels to go up to 350,” informs Sun Direct MD Mahesh Kumar.

    With this, the total number of transponders will go up to 13. “While we are currently focused on the south market, we can think of targeting other regions after this boost. We will first fill the gaps in our south offering and the HD channel offering,” he adds.

    The increase in the capacity is not the only change the DTH platform is looking at. It was in October 2013 that Sun Direct had announced that it would be launching 500 ‘Sunshine’ centers across south India to improve its customer’s service needs. “Of the 500 ‘Sunshine’ centers, we have already launched 200 centers in eight months,” says Kumar.

    The core aim of these ‘Sunshine’ stores will be to provide customer service, while new connections, demo and recharges will also be available. The stores that have been set up in every district are based on franchisee model. “While the cost for setting up of these stores is being borne by the franchisee, we will be investing for the backend support,” informs Kumar.

    The DTH operator has also introduced a tri-partite conference call service. This 24X7 service hotline number: 076010-12345 which will be manned round the clock will ensure that customer grievances are addressed within 48 hours. “We have started a conference call facility between the company, engineer and the customer. Post the grievance is registered and dealt with, a customer satisfaction survey will also be conducted,” he says.

    Sun Direct is spending approximately Rs 25 crore ($4 million) on the backend support.  According to Kumar, currently the ‘Sunshine’ centre witnesses 50 customers per day per store. The revenue model for the business will depend on the business each store generates.

    The ‘Sunshine’ centers that have been designed by JWT, have a standard format, with store dimensions ranging between 150 and 300 sq ft, depending upon the requirements of the specific town. “The stores have standard colour code which is in line with Sun Direct,” informs Kumar.

    Will we see such centers in other parts of the country as well? Says Kumar, “Currently we are looking at strengthening our service in south, once we get the extra transponders and hence more channels, we can think of other region as well.”

  • TDSAT adjourns DTH licence fee case to 22 May

    TDSAT adjourns DTH licence fee case to 22 May

    NEW DELHI: The petition by private direct-to-home (DTH) operators challenging the notice of the government for clearing arrears of licence fees was adjourned by the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) to 22 May.
     

    The DTH operators were given time by chairman Aftab Alam and Kuldeep Singh to file their rejoinders following the reply by the government.

     

    TDSAT also noted that the earlier assurance by the government that it will not pressurise the operators in this regard till the case is taken up for hearing will continue.

      
    Even as the petitioners have alleged that the demand by the Information and Broadcasting Ministry is contempt of court as the matter in this regard is pending in the Supreme Court, I&B secretary Bimal Julka had earlier told indiantelevision.com that the apex court had not issued any stay order.

     
    However, conscious that the TDSAT or the Supreme Court may be moved in the matter, a caveat had been filed by the Ministry in this regard.

     
    The Ministry had recently sent a notice to the six private DTH operators with regard to licence fee dues amounting to Rs 2,066 crore. The private operators are Tata Sky, Dish TV, Airtel Digital TV, Reliance Big TV, Sun Direct and Videocon d2h.

    According to the notice, the six private operators had been asked to pay the amount within 15 days.

     
    However, most of the operators contacted said they had cleared the dues of licence fee.

     
    The operators say the licence fee as demanded under the rules is on gross revenue (GR) whereas they have been asked to pay the fee on the basis of Actual Gross Revenue (AGR). The operators have said the fee should be only on subscription revenue and not on allied earnings such as dividend and interest income. 

     

    Meanwhile, Tata Sky late last month made a payment of Rs 383 crore to the Ministry to cover its license fee and other dues. A demand draft of the amount was submitted to the Ministry. Even as other operators had said that they would prefer to wait till the next hearing.

     
    This amount covers license fee for the year 2013-14 according to the rate specified for license as well as past dues, for which the Ministry had raised a demand note recently.

     

    TataSky MD and CEO Harit Nagpal had earlier said in a statement: “We hope that this will end the long standing dispute on the subject and pave the way forward for a constructive rationalisation of taxes with the support of our parent Ministry.” 

  • Only 56.8 % of registered subscribers on private DTH active by Dec 2013: TRAI

    Only 56.8 % of registered subscribers on private DTH active by Dec 2013: TRAI

    NEW DELHI: Only 35.81 million subscribers of the six private direct-to-home (DTH) service providers are active out of a total 62.97 million registered subscribers, working out to around 56.87 per cent. The private DTH players include: Tata Sky, Dish TV, Airtel Digital TV, Reliance Big TV, Sun Direct and Videocon d2h.

     

    According to the Indian Telecom Services Performance Indicator Report of the Telecom Regulatory Authority of India (TRAI) for the quarter ending December 2013, a total of 782 private television channels and a total of 242 private FM radio channels were registered with the Information and Broadcasting Ministry (I&B).

     

    This is apart from the FM radio and TV channels operated by Prasar Bharati. Doordarshan has 37 channels including DD Bharati and DD National besides four allied channels like Lok Sabha and Rajya Sabha TV, Prasar Bharati sources told indiantelevision.com. 

     

    AIR network has grown up to 299 stations and 461 transmitters (146 MW, 48 SW & 267 FM) which provide coverage to about 99.19 per cent of the country’s population spread over 91.87 per cent area of the country, these sources said.

     

    There are a total of 187 pay channels, as reported by the broadcasters/ distributors for which the rates have been taken on records at the QE December 2013.

     

    The report says the maximum number of TV channels (Pay, Free to Air and Local) being carried by any of the reported MSOs in digital form is 231, while that carried by any of the reported MSOs in the conventional analogue form is 100 channels.

     

    The report showed that of the total 238.71 million internet subscribers, broadband subscribers totaled 55.2 million and narrow band subscribers totaled 183.51 million.

     

    Of these, only 18.33 million were wired internet subscribers while 220.38 were wireless internet subscribers.  

     

    The study also shows that 92.13 per cent of the wireless internet subscribers were on mobile, while just 0.19 per cent were on fixed wireless mode. A total of 7.68 per cent of the internet subscribers were on wired mode.

     

    Meanwhile, the number of news and non-news channels has almost become equal with the government recently revealing it has so far given permission to a total of 786 television channels in the country.

     

    According to the statistics revealed by the I&B Ministry earlier this year, the number of news and current affairs channels is 389 while the number of non-news (general entertainment channels) is 397.

     

    Of the total, 664 TV channels including 369 news channels have been given permission to uplink and downlink from within the country.

     

    A total of 31 channels including 27 GECs are allowed to uplink from India but not downlink – thus they are aimed at other countries.

     

    A total of 91 channels uplinked from overseas are allowed to downlink into the country. These include 75 GECs.

  • Times Now ties up with News Live for poll coverage

    Times Now ties up with News Live for poll coverage

    KOLKATA: National news channel, Times Now, has tied up with Guwahati-based News Live, a 24×7 satellite news channel from the house of Pride East Entertainments, for election poll coverage.

     

     
    As per the agreement between the two channels, with polling starting from the North East, Times Now will telecast the news and feeds covered by News Live, starting Monday. Feeds on election coverage at different constituencies at the later stage will also be shared on 12 and 14 April.

     

     
    Apart from this, both the channels will share expert views and participate in discussions aired on each channel, informs a senior editor from News Live.
     

     

    “To cover the polling, News Live has deployed 17 OB (outside broadcasting) vans and 17 journalists”, says Pride East Entertainments CEO Caushiq Bezboruah

     

     
    “Mainstream media, especially TV, has always ignored the North East. In fact, clubbing all stories under the ‘North East’ is an easy way out for them which is unfair to the people of the region. It is good to know that a leading TV channel has tied up with an Assam-based network. We can hope to see substantial increase in coverage from the different states during this election season,” says television expert Pranab Ganguly.

     

    Similarly, a business consultant and White Canvas Services founder Samaresh Shah adds: “This was extremely needed. North East is an integral part of India’s economy and deserves as much attention as the rest of the country.  This is a welcome step. I hope that the same will lead to some interesting feeds for the audience.”
     

     

    Talking about the channel, News Live, which was launched in January 2008, Bezboruah says, “The channel has become one of the favourite among the viewers in North East market. The TRP of the channel last week was 190.8.”

     

     
    He adds that the channel is available in all cable homes of the North Eastern states including Assam, Meghalaya, Manipur, Mizoram, Nagaland, Arunachal Pradesh, Sikkim and in parts of New Delhi, Kolkata, Chennai, North Bengal belt and Bhutan. “It is the only channel of the region which finds space on Freedish as well. It is also available on Dish TV, Sun Direct, Tata Sky, Airtel Digital TV, Reliance Big TV and Videocon d2h.”
     

     

    While the channel had tied-up with Times Now earlier as well, it will get its due ‘credit’ this time.
     

     

    Pride East Entertainments employs around 350 people including journalists and technicians.