Tag: Sun Direct

  • MEASAT 3b active; Sun Direct awaits regulatory clearances

    MEASAT 3b active; Sun Direct awaits regulatory clearances

    MUMBAI: The MEASAT-3b satellite, which is co-located at 91.5 degree, has now finally gained the status of being active. However, Sun Group’s direct to home (DTH) arm Sun Direct is still in the process of getting regulatory clearances. The DTH operator will soon be able to avail the benefits that the satellite will offer. 

     

    Speaking to Indiantelevision.com Sun Direct CEO Mahesh Kumar says, “We are still in the process of getting all the regulatory clearances.”

     

    In may be recalled that in May last year, Sun Direct was looking at adding nine more transponders from its current four, to increase its High Definition (HD) and Standard Definition (SD) channel capacity. However, the delay in the launch of MEASAT-3b satellite that was to enable Sun Direct help add the additional transponders played spoilt sport. The satellite which was set for launch on 6 June 2014 (7 June Kuala Lumpur time), was postponed after the manufacturer of the MEASAT-3b co-passenger requested time for repairs to their satellite.

     

    In September 2014, Ariane 5 ECA successfully launched two communications satellites Optus 10 and MEASAT 3b. MEASAT 3b, which is equipped with 48 high-power Ku-band transponders would enable DTH services not just in India but also Malaysia, Indonesia and Australia. It would be serving more than 18 million households, according to Measat.

     

    Kumar had previously stated that with the extra capacity, the operator’s current HD offering would go up to 30 and expected the number of SD channels to go up to 350.

  • Sun TV shares dip after ED attaches Marans’ assets

    Sun TV shares dip after ED attaches Marans’ assets

    MUMBAI: South Indian media baron Kalanithi Maran and his brother, the former Union telecom minister Dayanidhi Maran owned Sun TV network is facing some tough times, with the Enforcement Directorate (ED) deciding to close down on the Marans for their alleged involvement in the Aircel-Maxis case.

     

    This in turn has impacted the share price of Sun TV on the bourses. The company’s share prices slumped over 9.44 per cent and closed at Rs 411 on 6 April at the Bombay Stock Exchange (BSE), this against the previous close at Rs 453.85. On the National Stock Exchange (NSE), the scrip fell 10 per cent closing at Rs 410.40 as against its previous close of Rs 456.

     

    The market has reacted to the steps taken by the ED, which had issued an order to attach properties and assets worth Rs 742.58 crore belonging to Kalanithi Maran, his wife Kaveri Kalanithi and his brother Dayanidhi Maran.

     

    The ED’s investigation has revealed that Sun Direct TV Pvt Ltd (SDTPL) is promoted by Kalanithi Maran and Kaveri Kalanithi and they own 80 per cent of its shares. The shareholders of South Asia FM Ltd (SAFL) are Sun TV Network (60 per cent) and 20 per cent each are A.H. Multisoft Pvt Ltd and South Asia Multimedia Technologies Ltd., Mauritius. Kalanithi also holds 75 per cent of Sun TV Network Limited, while he and his wife own 90 per cent and 10 per cent respectively of Kal Comm Pvt. Ltd.

     

    According to the Central Bureau of Investigation (CBI), Dayanidhi Maran used his influence, while he was the Union telecom minister to help a Malaysian businessman, T. Ananda Krishnan, buy Aircel by pressurizing its owner C. Sivasankaran to part with his stake.
     

    Sivasankaran has also alleged that Dayanidhi favoured the Maxis Group in the takeover of his firm. He also said that the company made investments through Astro Network in a firm, purportedly owned by the Marans.

    As per reports, four companies, including the Chennai based Sun Direct, Britain based Astro All Asia Networks, Malaysia based Maxis Communications Berhad and the South Asia Entertainment Holdings of Mauritius, have also been named in charges filed on 29 August, 2014 by the CBI.

     

    The CBI said there was sufficient evidence to prosecute the accused and booked all the accused on the charges of criminal conspiracy under the Indian Penal Code (IPC) as well as the provisions of the Prevention of Corruption Act.

     

  • Dayanidhi smells ‘political vendetta’ behind ED’s actions

    Dayanidhi smells ‘political vendetta’ behind ED’s actions

    MUMBAI: A day after India’s Enforcement Directorate (ED) issued an order to attach properties and assets worth Rs 742.58 crore belonging to South Indian media baron Kalanidhi Maran and his brother, the former Union Telecom Minister Dayanidhi, the latter has alleged “political vendetta” and accused the ED of acting like a “puppet” in the hands of “someone.”

     

    “ED ‘flouted’ rules. It shows that somebody is behind it,” he told PTI on 2 April. He also said that he will take a legal recourse and come out clean in the case.

     

    Dayanidhi in a statement alleged that “someone was directing the ED from behind.”

     

    He said that while it was “evident” that he had no ownership in or connections to direct to home (DTH) platform Sun Direct or South Asian FM, the professional investments in these were “distracted.”

     

    Dayanidhi went on to add that foreign investments in a domestic company couldn’t be done without the approval of the Centre. “It cannot be but politics painting colours to such a business transaction. ED had ignored certain legal provisions in this matter,” he told PTI in Chennai on Thursday night.

     

    Meanwhile, DMK has denied any link to the Aircel-Maxis deal case, saying it has nothing to do with Sun TV or the deal. The party however, according to the report, will be fine tuning its strategy to ensure that its campaign for the upcoming elections is not marred.

     

    Contrary to the expectations, even after all the controversies Sun TV shares saw a hike of 3.20 per cent, closing at 453.85 up from 440.65 on 2 April.

     

    Sun TV also has a stake in the Indian Premier League (IPL) franchise Sunrisers Hyderabad and it remains to be seen if ED intervention will have an impact on the fast approaching multimillionaire league. 

     

  • HD, premium channels, VAS help increase ARPUs for DTH: FICCI-KPMG

    HD, premium channels, VAS help increase ARPUs for DTH: FICCI-KPMG

    The growth of average revenue per user (ARPU) in the Direct To Home (DTH) sector continues, even as digital cable is still struggling to roll out channel packages. As per the FICCI- KPMG 2015 report, due to sustained increase in ARPU, the sector had a healthy revenue growth despite a muted subscriber addition in 2014.

     

    In 2014, DTH operators saw an increase of around 12 to 15 per cent in ARPUs. While some of the ARPU increase was driven by DTH operators’ ability to continue to push price hikes (there was a price increase in April 2014 of an approximate eight to nine per cent), the more promising trend is that DTH operators were able to increase collections from customers by providing additional services such as High Definition (HD) channels, premium channels and other value added services (VAS).

     

    As phase III and IV of digitisation draws near, the battle will be closely contested by MSOs and DTH operators. In phase I and II, DTH operators managed to gain 20 to 30 per cent of the subscriber base converting to digital. Two factors, namely an inherent technology advantage and stronger balance sheets, will give DTH players the bonus advantage to take on MSOs, especially the smaller players, in the year ahead. However, in order to gain a bigger piece of the pie, they will have to re-jig their channel packages, in sparsely populated areas so that it becomes affordable for subscribers in Phase III and IV.

     

    Dish TV’s sub-brand Zing is all set to tackle digital cable players at the regional level. The brand addresses various linguistic needs of subscribers and offers regional specific channels as part of all available packs, while the other channels can be added based on the customer’s choice. It has been launched West Bengal, Tripura, Odisha, Maharashtra, Telangana and Andhra Pradesh.

     

    When one compares Zing’s package prices, they are cheaper than those of digital cable. For example, the base package of Zing costs Rs 99 per month versus Rs 220 per month for digital cable. Its mid level package carries a price tag of Rs 249 versus Rs 270 per month for digital cable. Besides the content, even the advertising and other marketing activities are done in the regional languages, while customer support services will be at the local level through trade partners, similar to the cable TV model.

     

    While digital cable operators are still grappling with securing their business model right, DTH operators have focused on increasing monetisation by providing additional value to their subscribers either through innovative services or STBs, such as those with unlimited recording and technology revolution like 4K.

     

    According to the report, there are four million HD subscribers, accounting for 10 per cent of all DTH subscribers, while 15 to 20 per cent of incremental subscribers in 2014 were HD subscribers. HD adoption continues to drive ARPU growth for DTH players with the average ARPU of a HD subscriber at an approximate 1.5 to 2x the ARPU of a non-HD subscriber.

     

    Compared to 6.5 million units of panel television sets (LCD, LED and plasma TVs) sold in 2013 in India, eight million units were expected to be sold in 2014, of which 55 per cent was expected to have been HD panel TV sales. The share of HD and 4K TV sales is expected to further increase over the next five years, reaching 80 per cent by 2019. While HD adoption will continue to be a key growth driver for DTH ARPUs over the next few years, adoption of 4K STBs is expected to pick up in India, though lack of 4K content can be a major problem.

     

    Currently only Videocon d2h and Tata Sky offer 4K services. Live sports action is expected to be one of the enablers of HD adoption, with the recently concluded ICC Cricket World Cup 2015, likely to be a key trigger in 2015.

     

    All major DTH operators namely Tata Sky, Dish TV, Videocon D2H and Airtel Digital have launched ‘TV Everywhere’ apps on mobiles and tablets through, which subscribers can watch live TV, catch up TV and video on demand (VoD) for an additional monthly fee. While there are several players along the media value chain who have launched online platforms for on-demand content to capture the surging viewer base, DTH operators have a key advantage in monetising these viewers through their ‘TV Everywhere’ apps, given their already existing payment relationships with subscribers.

  • Dish TV fortifies sports packaging for ICC Cricket World Cup

    Dish TV fortifies sports packaging for ICC Cricket World Cup

    MUMBAI: Cricket fans are currently glued to their television sets as the ICC Cricket World Cup kicked off this past weekend. Service providers such as Airtel Digital TV, Videocon d2h, Tata Sky, Sun Direct and Dish TV too are celebrating the onset of the event.

     

    While Tata Sky and Videocon d2h are pushing their 4K set top boxes, DTH operator Dish TV has decided to fortify its sports packaging to offer a maximum of 12 sports channels during the gala event.

     

    When asked how the DTH platform planned ahead of the World Cup, Dish TV chief operating officer Salil Kapoor says, “We conducted a pan India consumer survey, which revealed that the millennial generation has tremendous interest in sports and that HD is the preferred choice for watching sports. The research also showed an interesting angle that usually in a family its only one person who is interested in sports, the rest are still focused on GEC, movies, music etc.”

     

    Kapoor further says that keeping these insights in mind, the platform re-looked at its packaging. “First we decided to up the HD quotient and added maximum number of HD channels. We now have 39 HD channels. We even fortified our sports packaging, offering maximum sports channels (12) in India,” he informs.

     

    When quizzed about his views on a few DTH platforms focussing on the launch of 4K, which has limited content, Kapoor opines that while 4K is definitively a superior technology, the content for this technology is minimal in India. According to him the sale of DTH HD boxes is directly proportional with the sale of LCD TVs, which constitutes around 65-70 per cent in India, whereas 4K TVs are far too expensive and marginal compared to LCDs.

     

    “It will take some time for this technology to pick up in India and broadcasters to start producing content in 4K. Till then HD will dominate the content market. Understanding this, we introduced 39 HD channels, which are the highest in the country,” he says.

     

    Talking about how the repackaging will help the platform, Kapoor says that they call it a “cricket plus approach,” which highlights something for everyone to enjoy in High Definition.

     

    “The consumer has already taken notice of our enhanced services and the numbers have started ringing in. We will expand our new consumer base significantly. The marketing activities are planned to promote the HD edge that we have as a brand,” he concludes.

  • Sun TV posts sunnier y-o-y results for Q3-2014; board announces 135 per cent interim dividend

    Sun TV posts sunnier y-o-y results for Q3-2014; board announces 135 per cent interim dividend

    BENGALURU: Sun TV Network Limited (Sun TV) reported 9.9 per cent growth in revenue in Q3-2015 at Rs 575.03 crore as compared to the Rs 523.19 quarter in the corresponding quarter of last year and 13 per cent more than the Rs 509.02 crore in Q2-201 on the back of growth of advertising and DTH revenues. For 9M-2014, the company reported 7.5 per cent higher revenue at Rs 1695.05 crore as compared to the Rs 1576.6 crore in 9M-2014.

     

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

     

    The company’s PAT in the current quarter increase 15.25 per cent to Rs 214.13 crore from the Rs 185.79 crore in Q3-2014 and was a whopping 38.6 per cent more than the Rs 154.47 crore in Q2-2015. PAT in 9M-2015 at Rs 534.24 crore was 2.9 per cent more than the Rs 519.39 crore in Q3-2014.

     

    Sun TV reported 7 per cent y-o-y growth in advertising revenue in Q3-2015 to RS 291.57 crore and was 12 per cent more than the Rs 260.26 crore in the immediate trailing quarter.

     

     Sun TV reported 18 per cent higher DTH revenue at Rs 132.88 crore in the current quarter as compared to the year ago quarter and 2.2 per cent more than the Rs 130.07 crore in the immediate trailing quarter.

     

    The board of directors of the company have declared the third interim dividend this year of 135 per cent (Rs 6.75) per share of face value of Rs 5.

     

    Let us look at the other results reported by Sun TV for Q3-2015

     

    The company’s total expense (TE) in Q3-2015 at Rs 249.78 crore was 3.1 per cent more than the Rs 242.38 crore in Q3-2014 and 16.2 per cent less than the Rs 298.22 crore in Q2-2015. TE in 9M-2015 at Rs 952.85 crore was 11.5 per cent more than the Rs 854.26 crore in 9M-2014. The 9M expense figure for both years includes the one time annual SunRisers Hyderabad IPL franchise fee of Rs 85.05 crore paid by the company in Q1-2015 and Q1-2014 respectively.

     

    Sun TV’s depreciation and amortization charges (depreciation) in Q3-2015 was 18.2 per cent more at Rs 125.41 crore as compared to the Rs106.06 crore in Q3-2014 and was 32.2 per cent less than the Rs 185.01 crore in Q2-2015. Depreciation increased 31.8 per cent YTD in 9M-2015 to Rs 449.41 crore from Rs 341.01 crore.

     

    Employee benefit expense (EBE) in Q3-2015 was up 12.7 per cent more at Rs 55.69 crore than the Rs 49.42 crore in Q3-2014 and was 11.1 per cent more than the Rs 50.13 crore in Q2-2015. EBE increased 6.8 per cent to Rs 151.59 crore in 9M-2015 from Rs 141.9 crore in the corresponding nine month period of last year.

     

    The company has reported a 22.1 per cent drop in other expenditure to Rs 26.66 crore in Q3-2015 from Rs 34.22 crore in the year ago quarter and was 17.7 per cent higher than the Rs 22.65 crore in Q2-2015. Other expenditure in 9M-2015 fell 1.5 per cent to Rs 142.49 crore from Rs 144.67 crore in 9M-2014.

     

    Click here to read the press release

    Click here to read the unaudited financial result

  • The DTH industry’s big developments in 2014

    The DTH industry’s big developments in 2014

    MUMBAI: 2014 was the year of mixed fortunes for the direct to home television industry in India. The seven players in the industry continued to burn cash as customer acquisition costs continued to stay at high levels, at least one of the players spent a large part of the year looking for a white knight, all the players pushed ahead with their HD offerings in phase I, and II digitisation areas, leading to attractive rises in average revenues per user. The total number of registered subscribers and active subscribers, for all the six DTH players, as per the Telecom Regulatory Authority of India (TRAI) report, as on 30 June 2014 was 67.57 million and 38.24 million respectively. Close to 43.41 per cent of DTH subscribers were inactive till June 2014.

    At least two of the players have started generating positive cash flows during the year, even as new spectacular announcements of preparing launches of Ultra HD or 4K services were made during the year. Fresh debt and equity infusions, efforts to introduce new subscriber packages, and an announcement of new policy directions for licensing DTH by TRAI were the hallmark of the year.

    The DTH industry in the country saw some big innovative changes being made over the year 2014. These helped the industry in adding more subscribers while marginally increasing the average revenue per user (ARPU).

    The year began with three DTH operators, Tata Sky, Sun Direct and Reliance Digital TV being issued notices by the Information and Broadcasting Ministry (I&B) for not showing the mandatory 24 Doordarshan channels. Later on the Ministry also pulled the entire DTH industry for not paying licence fee worth Rs 2066 crore.

    The DTH ops resisted the amount stating that they had been paying the fees on the gross revenue (GR) basis while the government was extracting it on the adjusted gross revenue (AGR). A court case on the same had been pending from nearly four years and is still ongoing. However, Tata Sky and Reliance decided to challenge the same in the Telecom Disputes Settlement Appellate Tribunal (TDSAT) while Sun Direct made an application on its 2009 petition regarding AGR.

    The licence fee case was put in the backburner by the TDSAT stating that since it is relative to the telecom case on licence fee issue, it would hear that case first and then come to the DTH case. By the end of the year, however, the TDSAT agreed to hear the DTH ops separately rather than wait in line, the case is still on. Tata Sky in the meanwhile has already paid a sum of Rs 383 crore to the I&B Ministry, while Dish TV awaits court orders.

    The budget 2014 got some relief to the set top box (STB) manufacturers by reducing the excise duty from 12 per cent to 10 per cent from February to June 2014. However, they continued to fight the entertainment and service tax that was being levied on them since several years while cable operators go without paying it. Dish TV raised the issue with the finance minister Arun Jaitley and then I&B Minister Prakash Javadekar to discuss the multi layered taxes, which however didn’t lead to any conclusive solution on the same. DTH ops are subjected to licence fee, 12. 3 per cent service tax and also entertainment tax at the state level.

    The DTH Operators Association also saw a change of head with Dish TV CEO RC Venkateish replacing Tata Sky MD and CEO Harit Nagpal. Doordarshan ADG Ranjan Thakur who also headed Freedish moved out due to the expiry of his term.

    Freedish has been working on adding several Indian as well as international channels through its auctions while also setting up MPEG-4 boxes alongside MPEG-2 for the interior parts of the country.

    Several new innovations came across last year. Tata Sky introduced a new feature of Karaoke on TV while Videocon d2h came out with a headphone attached to the remote for watching TV without disturbing others. Both of them also were the first ones to introduce 4K HD TV set top boxes in the country. However, the official commercial rollout for both has yet to happen. Tata Sky even did a live telecast of one of the FIFA world cup matches on its 4K TV as a demo.

    Dish TV on the other hand, chose to go local, by introducing customised packs for regional India. A sub-brand ‘Zing’ was launched that would give localised packages in the states of West Bengal, Odisha, Tripura, Seemandhra, Telangana and Maharashtra. The oldest DTH operator also heaved a sigh of relief when after months, it received the nod from the Sri Lanka government to commence operations for its DTH project in the neighbouring country.

    With markets being more receptive, Videocon d2h, which has been planning on launching its IPO since long, went ahead with its filing to SEBI for Rs 700 crore with seven banks managing the share sale. Much of what it can raise will go towards acquiring STBs and outdoor units. Dish TV is also contemplating on starting its own manufacturing unit, though it hasn’t laid any concrete plans on it yet.

    TRAI played a big role when it came out with its DTH licencing recommendation paper which is now pending before the I&B Ministry. The paper restricted broadcasters from owning more than one DPO which is likely to affect Dish TV/Siti Cable under Zee and Sumangli Cable/Sun Direct under Sun Network.

    The paper however extended the 10 year licence period to 20 years while the one time entry has been retained at Rs 10 crore. DTH operators whose licence term expires after 10 years will be allowed to apply for a 10 year extension. The licence fee has been reduced from 10 per cent of GR to 8 per cent of AGR.

    The earlier norm of providing a bank guarantee (BG) of Rs 40 crore was change to the amount payable as a licence fee for two quarters and will have to be renewed year on year till the end of the licence period. New entrants will however have to provide a BG of Rs 5 crore for two quarters and then progress as above.

    The year ended with the Comptroller and Auditor General (CAG) of India coming out with a scathing report on the management of satellite capacity for DTH service by the Department of Space (DoS). In it, it stated that over the years the DoS has been lagging in its satellite launches that were required by DTH operators, leading to them migrating to foreign operators and loss of revenue to the government. The DoS had also goofed up on charging Sun Direct and Prasar Bharati leading to a loss. On the other hand, its commitment to Tata Sky for first right of refusal for using its Ku band transponders, led to its transponder space remaining idle for years.

  • CAG hauls up DoS on DTH satellite capacity management

    CAG hauls up DoS on DTH satellite capacity management

    MUMBAI: The Comptroller and Auditor General (CAG) of India has laid its report ‘management of satellite capacity for DTH service by Department of Space’ on the table of  Parliament. And the report has severely criticised the entire process of satellite capacity management right from planning of satellite capacity, to allocation and leasing of transponders.

     

    The CAG audit was to evaluate whether planning and realisation of satellite capacity for DTH service was done with a view to give economic, efficient and effective service, whether allocation of satellite space was transparent, fair and equitable and whether transponder lease agreements safeguarded the financial interest of the government.

     

    Failures of DoS

     

    The DoS has been lagging in its launch of satellites leading to losses of revenue as well as trust. Out of the nine satellites with 218 Ku band transponders, planned during the 11th five year plan, only three were realised with 48 transponders. This was only 22 per cent of the target.

    The audit report states that despite having sufficient funds, DoS did not consider procured launches for its ready satellites or acquire satellites in orbit and position it under the orbital slot coordinated by India. Technical problems with transponders and satellites committed for DTH also hampered the DoS and hence it was forced to use these capacities as a replacement for satellites being decommissioned.  Because it could not  fulfill the needs of the DTH operators, they migrated to foreign satellite systems. Of the 76 transponders which DTH operators were using only 19 of these were on Indian satellites in July 2013. That number fell to seven when, in July 2013, Tata Sky surrendered its 12 transponders and migrated to a foreign satellite. The DTH service providers later did not prefer to return to INSAT due to trust deficit. Crowding of foreign satellites would affect the INSAT system and result in non availability of the strategically important slots for India. This clearly has lead to  loss of opportunities for revenue generation and strategic interests.

     

    GSAT8 which was initially intended for DTH use ended up being allocated for non DTH use after a three year delay.  GSAT9 and GSAT15 were not launched citing non availability of launch vehicle GSLV. The audit saw that two other satellites were launched through procured launches. Rs 250 crore and Rs 345.36 crore were spent for launching GSAT 8 and GSAT 10.

     

    CAG also stated that the prices of transponders from foreign satellites were increased by 5 to 33 per cent over one to six year period, while INSAT users paid the same charge for over six to 10 years. When the DoS did decide to raise prices by 15 per cent, it was never carried out.

     

    The report gives the following recommendations:

    1.    DoS and ICC may frame a transparent policy for allocation of satellite capacity for DTH services and all future satellite capacity allocations may be made based on the same.

    2.    DOS may consider creating Ku band satellite capacity for DTH services commensurate with the demand in the sector and requirement for national and strategic applications.

    3.    DoS may clearly define short term and long term strategy for allocation of Ku band satellite capacity to DTH service providers on domestic and foreign satellites to ensure continuity to the existing users as well as to bring those DTH service providers using foreign satellites back to INSAT/GSAT system.

    4.    DOS may incorporate price revision clause in long term transponder lease agreements and revise the transponder prices in time to avoid extending undue benefit to the service providers.

    The CAAG report has also stated that the DoS also botched up on the INSAT coordination committee (ICC), which was set up to allocate satellite capacity. The ICC went into cold storage after June 2004, and was revived only in May 2011. In the seven years in between, the DoS directly allocated satellite capacity to DTH providers, which was not as per Satcom policy. The procedure for allocation of satellite transponders was not framed by the ICC; DoS thus committed capacity to operators without an ICC approved procedure. Even the Ministry of information and broadcasting which is responsible for broadcasting in India and is a member of the ICC was kept out of the decision making process as the ICC never met for seven years.

     

    Then DoS gave precedence to Tata Sky – though it was fifth in queue – and allotted capacity to it on INSAT 4A over Doordarshan, CAG has stated in its report. DoS said that DD had been given space on NSS-6 prior to allocation of INSAT 4A to Tata Sky and the state broadcaster could migrate only  after the end of its contract period. But it did not state if it first made the offer for INSAT 4A capacity to DD, which the latter turned down. This is significant in the context that DoS granted exclusive rights to Tata Sky.

    Tata Sky’s transponders on INSAT 4A were functioning with reduced power and it voiced concerns about the health of the satellite and urged the government to launch GSAT 10 to avoid adverse impact on its business.

    GSAT10 was launched only in 2012 and in 2013, Tata Sky declined to shift satellites citing that this won’t give it the additional space it now needed and moved on to its MPEG-4 conversion technique.

    Tata Sky had been committed exclusive first right of refusal by DoS for using Ku band transponders, which was not done with other DTH providers, the CAG has stated. “This created a difficult situation for DoS in allocating its Ku band transponders in the slot to any other DTH service provider or usage. Consequently, DoS did not allocate Ku band transponders of GSAT 10 to any other user fearing litigation from Tata Sky,” reads the report. It also adds that this location was “advantageous to Tata Sky, since the communication satellites occupying this slot could uniformly access the length and breadth of the country”.

    Thereby, the 12 Ku band transponders remained idle, which could have ideally generated more than Rs 82.80 crore a year. While DoS stated that GSAT 10 was just spare capacity the CAG says it does not accept this answer. “Spare capacity of Ku band on GSAT 10 was not a planned option, but a fall back option since Tata Sky was given exclusive first right of refusal on INSAT 4A. Pending Tata Sky’s decision, the 12 transponders could not be utilised otherwise, with the implied pecuniary loss to the public exchequer. Audit further observed that allocation of satellite capacity being the responsibility of ICC, the decision to keep satellite capacity as spare was taken without the specific approval of ICC,” it states.

    When the audit pointed the preferential allocation to DoS, the latter held a meeting with the DTH operator which agreed to relinquish its right. However, no formal amendment was effected as of March 2014. “The fact, however, remained that DoS did not give exclusive right of first refusal to any other DTH service provider, indicating that DOS gave a preferential treatment to Tata Sky over other DTH service providers,
    ” states the report.

    The following are mentioned as the special terms and conditions of the agreement with Tata Sky:

    – Commitment for satellite capacity was open ended, with provision for additional transponder capacity whereas in other agreements the satellite capacity was committed for the period of lease only.

    -Credits were provided in the case of interruption in service for more than 30 minutes to 24 hours at slab rates, whereas in the other agreements the credits were provided for interruption of more than one hour on proportionate basis.

    -There was a provision for inspection of customer’s earth station by DoS at the request of Tata Sky, where as this facility was not extended to the other DTH service providers.

    -Tata Sky was allowed to assign any of its rights or delegate any of its obligations to its affiliates upon reasonable prior written notice to DoS, whereas this was not extended to the other DTH service providers.

    -Chairman of Tata group was one of the non-functional directors in the board of directors of Antrix. Although there might be no direct impact on the decision making process within Antrix, allocation of Ku band transponders of INSAT 4A on exclusive basis to Tata Sky does raise the question of conflict of interest.

     

    Tata Sky MD & CEO Harit Nagpal sent out a response to indiantelevision.com on the CAG report.  Said he: “While the SATCOM policy allowed DTH platforms, both Indian and foreign satellites, it stated that proposals envisaging use of Indian satellites would receive preferential treatment. Tata Sky is  the only Platform that stayed with DOS, while others migrated to foreign satellites.  While we continue to wait for allocation of incremental capacity, we have invested over Rs 500 Cr to migrate to new compression standards to ensure carriage of channels for our customers, despite a shortage of transponders.”

    DoS agreed to lease 6.25 transponder units in INSAT 4B satellite at Rs 4.75 crore per transponder. However, the report found that DoS actually charged Sun Direct only for six transponders leading to a loss of Rs 46.92 lakh. It also allowed a bonus free access for 1.5 months after the permitted three months, leading to a loss of Rs 3.56 crore.

    In the case of Prasar Bharati, the DoS allocated an additional transponder to PB but did not enter into a firm agreement or MoU. PB then informed that due to this, it did not use the added space, thus leading to a loss of Rs 5.9 crore for lease, that wasn’t collected by DoS.

     

    Click here for the full report

  • How DTH got digitisation right

    How DTH got digitisation right

    MUMBAI: Two years gone, two more in hand. But the cable TV industry is still grappling with getting its act right for digitisation. It was 10 years ago when the direct to home (DTH) players entered the Indian market with huge tasks in hand: introduce and convert people from the analogue regime into the digital ecosystem.

    Currently, the DTH sector commands about 36 million active subscribers (as per the recent TRAI report). While Dish TV was first to enter, it was soon followed by Tata Sky, Sun Direct, Airtel Digital TV, Videocon d2h and Reliance Digital. Not to forget, Prasar Bharati’s DD Freedish.

    How did the DTH industry manage to cultivate the business model which the MSOs are still finding cumbersome? Ask the DTH players and they say, it is because of their direct contact with the customer. “We were able to deal directly with the customer and provide a business model the way we wanted to. There isn’t any intermediary,” says Dish TV CEO RC Venkateish.

    Agrees Sun Direct CEO Mahesh Kumar, “DTH adopted the retail distribution model akin to aggressive FMCG/ telecom companies which is purely B2C. Majority of the employees at the senior and middle level are from the retail background.”

    The MSOs on the other hand had been running the analogue business, handled mostly by the local cable operators (LCOs). It was only after being pressurized by the government and regulator that they finally took up digitisation and started work on creating a proper business model. Tata Sky CEO Harit Nagpal feels that MSOs are working like puppets. “Cable operators are looking at digitisation as forced upon them. Digitisation is not about putting a box; this is inconvenient for the customer. It has to be sold to the customer as empowerment and not as a curse. DTH has done that.”

    While initially convincing the customer to switch from analogue to digital DTH wasn’t easy, what went in their favour was superior product offering with better quality sound and picture and selection of channels and packaging. “When DTH first came, it was the only digital offering. The country was largely analogue. That was the big advantage we had. We started from zero and had the opportunity to build the billing system and packaging,” says Venkateish.

    The claims made by DTH ops were supported by setting up call centres, backend and investment in brand building. However, what all executives agree as the best tool is the prepaid mode of payment. “The biggest success factor of the DTH model is the prepaid model which is a very transparent business model,” says Kumar.

    Nagpal feels that the crux of their model is the consumer centric approach, which MSOs don’t have. “You can activate and deactivate channels and packages whenever you want. Go on a holiday and don’t recharge. This is not yet possible in cable. The benefits of flexibility and empowerment in the case of DTH are in the customers’ hands,” he says.

    The only difference in the two is the pricing models for packages. While DTH starts its base pack at around Rs 200 to Rs 220, cable gives the entire channel list for approximately Rs 250. But Nagpal disagrees, stating that MSOs are not subject to taxes and also gets carriage fees from broadcasters. Whereas DTH, despite paying taxes and also paying for content, gives channels at a decently low cost with options of adding more.

    Kumar points out that DTH community has been able to segment the market and the customer which has helped the industry to do up-selling and consistently improve average revenue per user. Though the initial uptake of dishes was slow, over the years it has picked up speed. The choice of packages, HD channels, addition of newer channels and easy payment methods have put them on the better side of digitisation.  

    While DTH did have the upper hand in entering the market with a fixed plan of action, it is about time the MSOs come to terms with getting addressable digitisation done rather than just fixing boxes in homes. “DTH got digitisation right because we looked at it from what benefits it has to customer and not what the regulator is asking me to do,” points out Nagpal.

     

  • Sun Direct brings joy this Onam

    Sun Direct brings joy this Onam

    MUMBAI: Sun Direct, the No.1 DTH player in Kerala brings more joy this Onam with the most delightful offers for new and existing customers. Apart from offering the most economic digital connection, Sun Direct has the best of features for customers in Kerala.

     

    Sun Direct offers this Onam:

    • Most economical connection at Rs.1690 with one month subscription free

    • Monthly recharge starting at Rs.143 for Long Duration Recharge

    • 25 Malayalam channels along with popular sports and movie channels

    • Save up to Rs.100 per month compared to the competitions

    • Customers can also avail video recording facility at no additional cost.

    Commenting on this festive offer, Mr. Mahesh Kumar, MD, Sun Direct, said, “Sun Direct has always been in the forefront when it comes to customer satisfaction. Adding value to our subscriber’s entertainment, Sun Direct has put together the best of services for existing and new customers this Onam. By doing away with hidden charges on delayed recharge and recording facility, we hope to keep our customer’s spirit high this festive season.”

    Sun Direct is the only DTH player that has 65 Sunshine service centres in Kerala. Recently, Sun Direct has also introduced the one number solution – 076010 12345 which is a 24 x 7 helpline to have queries addressed in less than 48 hours.