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Tag: Sumon K Chakrabarti

  • Buffalo Soldiers unveils butterflAI

    Buffalo Soldiers unveils butterflAI

    Mumbai: Buffalo Soldiers, the award-winning creative agency with a digital heart, known for its innovative storytelling and disruptive marketing solutions, proudly announces the launch of butterflAI, a game-changing influencer management platform designed to transform the way brands connect with influencers.

    butterflAI stands out in the crowded influencer management space with its unique and powerful features that provide unparalleled value to brands and influencers alike. The platform offers:

    1. Advanced influencer discovery: Gain access to a vast and diverse database of influencers with sophisticated filtering options. Whether you’re seeking micro-influencers or macro-influencers, butterflAI helps you find the perfect match for your brand with ease.

    2. Seamless campaign management: Experience end-to-end solutions with AI-powered automation that simplifies campaign management. From planning to execution, butterflAI ensures that every campaign is efficient, effective, and engaging.

    3. Real-time analytics: Leverage in-depth, customizable dashboards to track the performance of your campaigns. Make informed, data-driven decisions with real-time insights and comprehensive analytics. With butterflAI, you can also monitor affiliate links and track with URL shortening.

    4. Robust integrations: Enhance your campaigns with seamless integration capabilities across multiple platforms and tools. butterflAI’s robust integrations extend the functionality and reach of your influencer marketing efforts.

    5. Fraud detection: Say goodbye to fake followers! butterflAI’s AI-backed system diligently scans and flags potential fake followers, ensuring that your campaigns achieve authentic reach and engagement.

    “One of the biggest problems in the influencer industry is streamlining marketing campaign execution. At butterflAI, we have managed to not only solve that problem but ensure that any client partner or brand manager can manage and automate the entire process of influencer marketing campaigns,” said Buffalo Soldiers co-founders & CEO Sumon K Chakrabarti. “butterflAI is more than just a tool; it’s a significant advancement in the influencer marketing landscape. Our mission is to empower brands and influencers to create genuine connections that drive real results. With butterflAI, we’re making influencer marketing smarter, more efficient, and more impactful than ever before.” Chakrabarti added.

    With more than 200 million discoverable influencers across India, butterflAI’s Advanced Influencer Discovery tool allows brands to access a comprehensive database of influencers, from niche micro-influencers to well-known macro-influencers, all with detailed filtering options. This feature ensures brands find the perfect influencers who align with their values and target audience.

    One of the standout features of butterflAI is its advanced Fraud Detection system. In an era where authenticity is key, butterflAI’s AI-backed system scans and flags potential fake followers, ensuring brands connect with real audiences and achieve genuine engagement.

    Co-founder & head of delivery Arnab Kundu emphasized the platform’s advanced features: “In today’s digital age, authenticity is paramount. With our sophisticated fraud detection capabilities, butterflAI ensures that brands are engaging with genuine influencers and reaching real audiences. We are excited to see the transformative impact this will have on our clients’ campaigns.”

    Kundu added: “And at Buffalo Soldiers, while we invest in people, we remain steadfast in our commitment to deliver on MarTech innovations.”

    Honored with the “The Rising Maverick Agency Award 2023”, Buffalo Soldiers have been investing in Mar-Tech since 2023. In the third quarter of 2023, they launched the programmatic ads capability with our platform leAD.

    The agency also launched their in-house production house Eating Potatoes, that won several awards in 2023 with their first short docu-drama – Never Ask Why – across global film festivals.

    To learn more about butterflAI and to sign up for a demo, visit butterflai.live.

  • Fastrack & Buffalo Soldiers team up to launch Vyb by Fastrack Watches

    Fastrack & Buffalo Soldiers team up to launch Vyb by Fastrack Watches

    Mumbai: Fastrack, India’s leading youth fashion brand, is back with something stunning for your wrists. Meet Vyb by Fastrack, a trendy collection of watches designed for women who are all about fashion, fun, and fabulous social occasions.

    In collaboration with the innovative minds at Buffalo Soldiers, a new-age advertising agency, Fastrack is set to launch this dazzling collection for those who thrive in social settings — be it a sunlit brunch, a beachside vacation, a romantic date, or amidst the pulsating energy of a music festival. Each timepiece is designed to be the ultimate accessory for every gathering, promising to keep the wearer in style and on time. These watches are not just accessories; they are your best companion for every bash, shindig, and gala!

    “We’ve always been about pushing the envelope when it comes to youth fashion, and Vyb by Fastrack is our latest glam slam. It’s bold, it’s fun, and it totally screams ‘party-ready’,” said Fastrack brand lead Abhineet Rawat. “We’re thrilled to pair up again with Buffalo Soldiers to bring this collection to life.”

    The partnership between Fastrack and Buffalo Soldiers marks a renewed collaboration following their successful ventures in 2023 – with the launch of Fastrack’s first-ever automatics collection, followed up by the #BeBoth campaign that celebrates the style of fashion paradoxes, where contradictory elements create striking looks.

    Buffalo Soldiers, lead – video & photography Prayash Padhi said: “Working on the ‘Vyb by Fastrack’ campaign was electrifying! Capturing the essence of each timepiece, reflecting the vivacious party spirit, and translating that into our visuals was a thrilling challenge. We believe these images will not just attract but resonate deeply with our young audience.”

    “During the photoshoot, we meticulously crafted each scene to highlight the unique features of the watches; special attention was paid to lighting and composition to ensure that each timepiece shone as the star of the show,” Padhi added.

    The campaign, rolling out across digital platforms and Fastrack stores, promises to be an eye-catching showcase of style and youth culture. It aims to connect with the fashion-forward, social butterflies looking for the perfect accessory that matches their energy and enthusiasm for life’s parties.

    “Our goal was to create a campaign that resonates with the youth, something that jumps out and says ‘Hey, let’s have some fun!’,” said Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti. “Vyb by Fastrack is more than just a watch; it’s an accessory for every social mixer. And we’re proud to help make that statement loud and clear.”

    Whether you’re stepping out for a casual hangout or gearing up for a night on the town, Vyb by Fastrack is designed to complement every style and setting. These watches blend contemporary fashion with timeless elegance, ensuring that you’ll always be the life of the party.

  • Niladri Datta joins Buffalo Soldiers as senior advisor – business & growth

    Niladri Datta joins Buffalo Soldiers as senior advisor – business & growth

    Mumbai: Buffalo Soldiers, the fast-growing advertising agency with a digital heart, known for its innovative and fresh approach to campaigns, is thrilled to announce the addition of Niladri Datta as senior advisor – business & growth. This strategic move is set to make some serious impact in the industry.

    Datta, a name synonymous with transformative leadership and strategic prowess, brings a wealth of experience and three decades of proven track record to Buffalo Soldiers. His journey through the ranks of major corporations has left a lasting impact on the landscape of Indian business, particularly in the consumer durable agency.

    For nearly 15 years, Datta was a pivotal figure at LG Electronics where his roles were diverse & influential – including stints as chief marketing officer (CMO) as well as heading products/modern trade/e-commerce etc. As a leader of the washing machine business for a decade, he ensured LG as the leading brand in the consumer durable industry.

    Before joining Buffalo Soldiers, Datta also made significant contributions at IFB, one of India’s leading home-grown appliances brands. He served in different positions before becoming All India Marketing Head for seven years and later joined back as vice president – head of marketing and strategy for two more years. His strategic initiatives during these tenures not only propelled IFB to new heights but also strengthened its market position across the country.

    At Buffalo Soldiers, Datta will be focusing on driving business growth and shaping strategic initiatives that align with the agency’s vision for the future. His expertise in leading cross-functional teams and his deep understanding of the Indian market dynamics are expected to bring fresh perspectives and robust growth strategies to the table.

    “Niladri is not just any addition to our team; he’s a powerhouse of strategic acumen and market savvy. With him on board, we’re all geared up to redefine the way brands engage with their audiences,” said Buffalo Soldiers co-founder & CEO of Sumon K Chakrabarti. “His vision aligns perfectly with our goals, and his joining marks a pivotal chapter in our journey towards becoming an industry leader.”

    Buffalo Soldiers’ is a sector-agnostic agency, with prominent B2C, B2B and Sports verticals. Datta’s role will involve guiding the agency through new challenges and identifying growth opportunities.

    “This is a fantastic new chapter in my career, and I am eager to contribute to Buffalo Soldiers’ journey of transformation and breakthroughs in the advertising world,” Niladri Datta expressed. “The opportunity to impact the market with a team as dynamic and passionate as this one is truly invigorating.”

    With Datta’s strategic guidance, Buffalo Soldiers is poised to enhance its services and expand its footprint in the competitive landscape of advertising. The agency looks forward to benefiting from his extensive experience and leadership as they continue to deliver cutting-edge solutions to their client partners, helping brands make a more profound impact in their marketing journey.

    “Watch this space,” added Chakrabarti, “because with Niladri, we’re about to take things to the next level.”

  • Columbia Pacific Communities awards digital mandate to Buffalo Soldiers

    Columbia Pacific Communities awards digital mandate to Buffalo Soldiers

    Mumbai: Buffalo Soldiers, celebrated as the ‘Rising Maverick Agency of 2023′, announced its latest client acquisition – Columbia Pacific Communities, a senior living community operator. This partnership symbolizes a new chapter in digital engagement for senior living, with Buffalo Soldiers managing Columbia Pacific Communities’ social media, online reputation, and crafting innovative campaigns throughout the year. This collaboration aligns with Columbia Pacific Communities’ commitment to providing exceptional care and experiences for seniors, enabling them to enjoy their golden years to the fullest.

    “This partnership with Buffalo Soldiers is a step towards enhancing our digital engagement, reaching out to more seniors and their families, and creating awareness about the enriching lifestyle we offer,” said Columbia Pacific Communities Sr VP – sales and marketing Sanjay Vishwanathan. “Partnering with Buffalo Soldiers allows us to create this engagement in new and meaningful ways. We’re excited to see how this partnership will enrich our communication and storytelling,” Sanjay Vishwanathan added.

    Columbia Pacific Communities stands at the forefront of senior living in India, offering a blend of comfort, community, and care. Their decision to partner with Buffalo Soldiers reflects a commitment to innovation and excellence in their digital presence. Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti expressed his enthusiasm, “We’re honored to partner with Columbia Pacific Communities. Our goal is to create digital narratives that resonate with the vibrant lives of seniors. This is a unique opportunity to redefine how senior living communities engage online.” “CPC offers us a chance to delve into a sector that’s close to our hearts. Seniors have rich stories and experiences, and our aim is to bring these stories to life digitally, connecting them with a broader audience,” Chakrabarti added.

    Buffalo Soldiers’ expertise in digital creativity is set to bring a fresh perspective to the senior living sector, highlighting the vibrant and fulfilling lifestyle that Columbia Pacific Communities provides.

    This partnership is not just about marketing; it’s about creating a community and a sense of belonging online. Buffalo Soldiers plans to use its expertise to develop content that celebrates the spirit of senior living, fostering a sense of connection and engagement among the residents and their families.

    Through innovative digital campaigns, Buffalo Soldiers aims to highlight the unique aspects of Columbia Pacific Communities, showcasing the vibrant lifestyle and comprehensive care they offer. This synergy is expected to not only elevate the brand’s presence but also contribute significantly to the conversation around senior living in India.

  • ‘Never Ask Why’ set for public release in 2024

    ‘Never Ask Why’ set for public release in 2024

    Mumbai: Multi-award winning docu-drama ‘Never Ask Why’ is in talks with OTT platforms in India for global release in 2024, after the documentary’s remarkable success in the international film circuit.

    Till date, the 19-minute short docu-drama has garnered over 63 awards and laurels at global film festivals, including ‘best director’ & ‘best short film’ wins at the Cannes World Film Festival, The French Duck Film Festival, Oregon Documentary Film Festival, Paladino d’Oro Sport Film Festival, New York Movie Awards, Naples Film Awards etc.

    “Never Ask Why” has also been a semi-finalist at the Academy Award & BAFTA qualifying Flickers’ Rhode Island International Film Festival, bringing it tantalizingly close to be selected for Oscars & BAFTA glory.

    The maiden project of Eating Potatoes, a film-focused production house of new-age advertising agency Buffalo Soldiers, “Never Ask Why” beautifully chronicles the journey of 20 under-privileged kids in the inaugural year of the Jishnu Mitra Foundation, where children united under the banner of the ‘Dream Team’ came to play in the U-15 Delhi Youth League. “We are in talks for a global release and hope everyone can see the beauty behind the docu-drama that has resonated deeply with audiences around the world,” explained Eating Potatoes co-founder & CEO Sumon K Chakrabarti.

    Jishnu Mitra Foundation was launched in 2018 with a mission to promote football among underprivileged children under the age of 15.

    “The unfulfilled dream of a young football fan, Jishnu Mitra, became the catalyst to help achieve the dreams of talented young under-15 football players who come from a section of our society that’s struggling to meet their daily needs,” said Tech Mahindra former MD & CEO CP Gurnani. “I think it was a difficult subject, to convert it into a story of triumph of hope over a tragedy, ‘Never Ask Why’ was a beautiful rendition of someone’s dream,” Gurnani added.

    “The passion with which the kids of Jishnu Mitra Foundation have been playing football, I think the team behind ‘Never Ask Why’ told the story with similar passion and art. And it tears me up very easily,” said AVSM and India’s first individual Olympic medalist Colonel Rajyavardhan Singh Rathore, at a private screening of the docu-drama at Alliance Française in New Delhi.

    Directed by Saurabh Dubey, a co-founder of Eating Potatoes, the film has had 17 private screenings across Mumbai, New Delhi, Pune, New Jersey, and Atlanta, touching the hearts of audiences worldwide. “While the Dream Team of JMF boys didn’t win the league, they captured the hearts and minds of everyone with their passion for football,” says Dubey. “The journey of these children, their zeal and dedication, despite the hardships, is what makes this story so powerful. It’s a narrative of hope, dreams, and the transformative power of sports.”

    The foundation has two coaching partners – TSC Asia in Delhi NCR and Veterans Club in Kolkata. Jagdish Mitra and Urmi Mitra, who started the Jishnu Mitra Foundation, said: “We are overwhelmed by the global recognition ‘Never Ask Why’ has received. It’s a testament to the work we are trying to do at Jishnu Mitra Foundation, to the power of storytelling and the universal appeal of hope and perseverance.”

    https://vimeo.com/eatingpotatoes

  • Newgen Software’s BAD & MAD campaign made waves on Women’s Day

    Newgen Software’s BAD & MAD campaign made waves on Women’s Day

    Mumbai: Newgen Software’s innovative campaign, “BAD & MAD”, launched on International Women’s Day 2024, has garnered international acclaim, recently being featured on the prestigious platform, Ads of the World. This recognition highlights the campaign’s unique approach to celebrating gender equality and empowerment in the corporate world.

    The BAD & MAD campaign successfully challenged traditional narratives by spotlighting the roles of women and men in fostering gender parity in the workplace. It creatively portrayed ‘BAD’ (be a differentiator) women and ‘MAD’ (making a difference) men, breaking stereotypes and promoting a gender-inclusive environment.

    Newgen Software CMO Runki Goswami highlighted the campaign’s core message, “At Newgen, we believe in fostering an environment where everyone, irrespective of gender, can thrive and lead. The ‘BAD & MAD’ campaign is our way of honoring the incredible women and supportive men in our industry. Being featured on Ads of the World is not just an honor, but a reinforcement of our belief in diversity and equality.”

    “This campaign has successfully echoed our ethos, and we’re thrilled to see the positive response it has received globally,” Goswami added.

    Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti shared his thoughts on the campaign’s success: “We always believed that the BAD & MAD campaign had the potential to make a significant impact, and being featured on Ads of the World is a testament to that belief. It’s not just about celebrating women’s achievements; it’s about acknowledging the collaborative effort that’s essential for true progress in gender equality. We’re proud to have been part of this groundbreaking initiative.”

    The BAD & MAD campaign was lauded for its creative approach, blending powerful messaging with innovative visuals, especially its adept use of motion graphics, which made it stand out in the digital landscape. The campaign’s focus on not just empowering women but also involving men as active supporters of gender equality has set a new benchmark in corporate gender parity initiatives.

    Newgen Software’s recognition on Ads of the World not only signifies the campaign’s creative triumph but also underscores the company’s ongoing dedication to fostering an inclusive and diverse corporate culture.

  • Buffalo Soldiers launch their film division – Eating Potatoes

    Buffalo Soldiers launch their film division – Eating Potatoes

    Mumbai: Buffalo Soldiers, celebrated as the rising maverick agency of 2023, is stirring the pot in the production world with their latest venture, Eating Potatoes – a cutting-edge production house focused on TV commercials (TVCs) and long-form productions for OTT platforms and documentaries.

    The agency has also elevated Saurabh Dubey, who heads video & production at Buffalo Soldiers, as co-founder of this exciting new venture.

    “India is at the cusp of a visual content revolution. For the next 20 years, the hunger for new content will become insatiable. With Eating Potatoes, we’re diving deep into the world of visual storytelling. Our aim is to craft narratives that resonate with today’s audience, from gripping TVCs to compelling OTT web shows and documentaries,” said Buffalo Soldiers co-founder & CEO Sumon K Chakrabarti.

    Recently, Eating Potatoes showcased its prowess by producing four TVCs for Parker in India, launching the brand’s new proposition #UNWRAP. The creative was handled by Buffalo Soldiers while Eating Potatoes led the production from start to finish.

    Eating Potatoes’ newly appointed co-founder Saurabh Dubey, said: “We are thrilled to blend our creative expertise with top-notch production quality. Eating Potatoes isn’t just a production house; it’s a hub for innovation in storytelling.” “We’re here to cook up some truly innovative content that resonates with today’s audience,” added Dubey, who also directed the 4 Parker TVCs recently.

    The production house is currently evaluating a few scripts for a potential thriller series. Eating Potatoes is poised to become a powerhouse in content production, with an eye for compelling narratives and high-quality production values.

  • Buffalo Soldiers unveils leAD to light up programmatic advertising before Diwali

    Buffalo Soldiers unveils leAD to light up programmatic advertising before Diwali

    Mumbai: Buffalo Soldiers, a trailblazing creative agency with a digital heart, has announced the launch of its cutting-edge programmatic advertising platform, leAD. Developed in partnership with YOptima, leAD offers a fully managed, enhanced multi-DSP stack tailored for “Performance Branding” backed by machine learning and artificial intelligence. Launching just before Diwali, the festival of lights, leAD aims to bring a similar radiance to the advertising landscape, creating a more radiant path for brands in their advertising journey.

    Today’s competitive digital landscape demands innovative solutions, and leAD is poised to set the bar higher. With a suite of proprietary tech enhancements including machine learning and artificial intelligence, it empowers brands to reach their full potential in the digital realm.

    “At Buffalo Soldiers, we’ve always believed that advertising is both an art and a science,” said Buffalo Soldiers co-founder and CEO Sumon K Chakrabarti. “With leAD, we are taking this philosophy to the next level. We want to offer brands a platform that not only provides powerful programmatic capabilities but also adds a layer of AI to the mix. It’s about making advertising more than just a transaction; it’s about creating meaningful connections with audiences,” Chakrabarti added.

    “YOptima has been at the forefront of the programmatic revolution, building and growing brands via full funnel marketing,” said YOptima co-founder & CEO  Satish Kadu. “Our tech stack includes ??????, an outcome acceleration engine that solves complex media optimization challenges addressing Simpson’s Paradox and distinguishing correlation versus causality. Our recent innovations include ??????, which amplifies brand consideration on YouTube via deep-tech contextual targeting, and ??????, a moment marketing engine for dynamic ads based on real-time events. We are excited to power leAD with Buffalo Soldiers and deliver media-led innovations and growth for their customers,” Kadu added.

    Key Features of leAD:

    Mumbai: Buffalo Soldiers, a trailblazing creative agency with a digital heart, has announced the launch of its cutting-edge programmatic advertising platform, leAD. Developed in partnership with YOptima, leAD offers a fully managed, enhanced multi-DSP stack tailored for “Performance Branding” backed by machine learning and artificial intelligence. Launching just before Diwali, the festival of lights, leAD aims to bring a similar radiance to the advertising landscape, creating a more radiant path for brands in their advertising journey.

    Today’s competitive digital landscape demands innovative solutions, and leAD is poised to set the bar higher. With a suite of proprietary tech enhancements including machine learning and artificial intelligence, it empowers brands to reach their full potential in the digital realm.

    “At Buffalo Soldiers, we’ve always believed that advertising is both an art and a science,” said Buffalo Soldiers co-founder and CEO Sumon K Chakrabarti. “With leAD, we are taking this philosophy to the next level. We want to offer brands a platform that not only provides powerful programmatic capabilities but also adds a layer of AI to the mix. It’s about making advertising more than just a transaction; it’s about creating meaningful connections with audiences,” Chakrabarti added.

    “YOptima has been at the forefront of the programmatic revolution, building and growing brands via full funnel marketing,” said YOptima co-founder & CEO  Satish Kadu. “Our tech stack includes ??????, an outcome acceleration engine that solves complex media optimization challenges addressing Simpson’s Paradox and distinguishing correlation versus causality. Our recent innovations include ??????, which amplifies brand consideration on YouTube via deep-tech contextual targeting, and ??????, a moment marketing engine for dynamic ads based on real-time events. We are excited to power leAD with Buffalo Soldiers and deliver media-led innovations and growth for their customers,” Kadu added.

    Key Features of leAD:

    ●   Campaign Management Automation Engine: Streamlines the campaign management process, enabling brands to save time and resources while optimising their advertising strategy.

    ●   Outcome Optimization & Custom Bidding Engine: Maximizes return on investment by tailoring bidding strategies to specific performance goals.

    ●   Audience Persona Discovery Engine: Uncovers invaluable insights about target audiences, helping brands better connect with their customers.

    ●   Deep Tech Targeting Engine on YouTube: Takes advertising on YouTube to a whole new level, ensuring ads reach the right audience at the right time.

    ●   Dynamic Ads for Moment Marketing: Harnesses real-time opportunities for effective and engaging advertising.

    “In an era where brands are continuously searching for more effective ways to connect with their audience, leAD stands out as a game-changer. It represents a significant leap forward in programmatic advertising. It’s more than a platform; it’s a dynamic partner in driving brand success,” said Chakrabarti.

    Buffalo Soldiers, which recently won The Rising Maverick Agency award in India, is offering advanced automation and targeted strategies through leAD is more than a platform; it includes a data-driven discovery, targeting, and optimisation platform that delivers insights, innovations, and impact to marketers.