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Tag: Summit

  • BrandStorytelling and Mipcom Cannes ink deal to deep dive into branded content

    BrandStorytelling and Mipcom Cannes ink deal to deep dive into branded content

    MUMBAI:  Hold onto your monocles, folks, because a rather smashing partnership has just been announced that’s set to shake up the world of television and streaming content. BrandStorytelling, the doyen of brand-funded programming, is  teaming up with the illustrious Mipcom Cannes 2025 for a first-of-its-kind summit on the French Riviera this October.

    For a decade, BrandStorytelling, under the astute direction of producer, publisher, and media entrepreneur Rick Parkhill, has been charming the Sundance Film Festival with its ground breaking summits, nurturing the art of brand-funded narratives. Its  latest January shindig in Park City, Utah, saw a grand gathering of over 450 industry glitterati, including global brands like Ancestry, L’Oréal Paris, and PepsiCo, alongside platform giants such as WBD, Meta, and YouTube, and even content creators like Sean Evans and the dynamic duo Rhett & Link. They all converged to showcase the finest case studies and strategies for crafting stories that truly boost brand affinity and growth.

    Now, the show is coming to Cannes! A jointly programmed, two-day summit will unfold at the Palais des Festivals across Monday, 13 October, and Tuesday, 14 October. This will be a veritable melting pot for brands, content creators, and television creatives, all with the noble aim of conceiving, producing, and financing fresh, brand-led stories. Expect a whirlwind of showcases, networking opportunities, and, crucially, deal-making – because in this business, it’s all about the quid pro quo. Further tantalising details are set to be unveiled in the coming weeks and months.

    Mipcom Cannes & Mip Junior director Lucy Smith waxed lyrical about the new venture: “Brands are sashaying beyond traditional advertising, stepping up as bona fide storytellers, both churning out and commissioning their very own series across every genre imaginable.” She added, with a flourish, “This partnership immediately delivers a one-stop-shop for brands, brand studios, and agencies to rub shoulders with over 10,000 entertainment executives from over 100 countries. In turn, it conjures up fresh opportunities for new funding, co-production, and distribution deals for producers and platforms. As the world’s largest content and co-production market, the time is right to create a home for brands at Mipcom Cannes.”

    Rick Parkhill, never one to be outdone, chimed in, “Brands are increasingly pulling the strings behind some of the biggest stories gracing our screens internationally. Mipcom Cannes  is the unmissable global television market, which makes it the ideal partner and business platform for brands to further integrate into the global content ecosystem, alongside the biggest studios and television companies from around the world. This two-day international summit will explore novel ways to connect, collaborate, and celebrate the ever-evolving landscape of brand-funded content.”

    And for those who can’t get enough of this brand-fuelled bonanza, BrandStorytelling also stages ‘Elevate’ at Sundance Mountain Resort. This annual summer retreat, strictly limited to a mere 125 participants, returns from 14-17 July, 2025, promising three days of workshops, screenings, keynote presentations, and an abundance of networking, collaboration, and deal-making opportunities.

    Mipcom Cannes, for its part, continues to reign as the world’s biggest and most impactful television and streaming content market, having drawn over 10,500 delegates from more than 100 countries last year. Its week-long programme is nothing short of a defining moment for the TV industry each year.

  • Stage set for the second edition of Indian Digital Brand Fest 2022

    Stage set for the second edition of Indian Digital Brand Fest 2022

    Mumbai: In today’s digital world, the way that companies connect with their customers and cater to their preferences is key. The digitally empowered consumers of today have more choices than ever before, as the online medium becomes the new battleground for brands to up their marketing game and retain their connection with consumers. At the Indian Digital Brand Fest 2022, organised by Indiantelevision.com to be held on 12 October at Mumbai’s ITC Maratha Hotel, we take a deep dive into how businesses can leverage evolving technology to be their allies. The second edition of the Digital Brandfest brings together a host of industry experts, brands, advertisers, tech-platforms, top marketing professionals from across the spectrum and solution providers accelerating digital growth in India under one roof to analyse the digital transformation happening in the industry, propelled by new-age tech. The Digital Brand Fest 2022 will host 40 plus speakers and over 200 delegates from new-age D2C brands as well as the legacy consumer companies of India, in the largest gathering of digital brands. The one-day physical event boasts over ten sessions of panel discussions, fireside chats, and keynote knowledge sessions by the digital doyens on a host of industry relevant issues that discuss the trends shaping the future of marketing and advertising for brands. The summit is carefully curated around sessions to guide the market players with the right insights, strategies, and tech solutions and partners to build future-proof brands. The summit will also look at the latest trends driving the change in consumer behaviour and how it has impacted the industry’s growth. Google India’s director of business solutions & insights Priya Choudhary will address the keynote session at the summit, which will see participation from top industry speakers such as Warner Bros. Discovery director of marketing, South Asia Azmat Jagmag, dentsu India Media COO Bhaskar Jaiswal, Lokmat Media sr. EVP & head of digital business Hemant Jain, HDFC Bank VP & head of digital acquisition, content, & social media marketing Jahid Ahmed, Godrej Consumer Products vice-president & head of media services Subha Sreenivasan Iyer, Essence India VP of media activation Rahul Marwaha, GroupM India’s Niraj Ruparel, and many more. In a special address, Divya Karani, CEO, Media South Asia, dentsu will weigh in on “navigating advertising in a madtech world” in a special address. Indiantelevision.com group founder, CEO & editor-in-chief Anil NM Wanvari will engage mediasmart vice president, India and SEA Nikhil Kumar in a candid fireside conversation. Another special session will see JioAds CEO Gulshan Verma address the elite gathering on the topic ‘Unlocking opportunities-India beyond metros.’ The subjects and themes of discussion at the second edition of the IDBF summit will include content marketing for web 3.0, the metaverse marketing playbook, the martech stack roadmap for D2C brands, Among the topics covered are crossing the chasm: direct to programmatic, identity in a cookie-less world, and new-age internet users—challenges and opportunities. TV9 Network is the presenting partner for the event, which is co-powered by mediasmart. Adgebra and TellyChakkar are the associate partners, and Playflix & One Take Media Co. are the industry support partners. The event is executed by ITV 2.0 Productions.

  • TCH 2022: Competition will drive TV to innovate its programming

    TCH 2022: Competition will drive TV to innovate its programming

    Mumbai: Two decades ago, when audiences wanted to consume entertainment in a video format, they had only two options – TV and cinema. Today, the modes of delivering video content have grown multi-fold. Content production, too, has seen a democratization with new technologies that have enabled every individual to become a creator. This has radically changed the dynamic of content consumption which is also affecting TV.

    At the sixth edition of Viacom18 presents The Content Hub Summit 2022 organized by Indiantelevision.com held recently, panellists discussed the topic ‘Mastering a New TV Language’ to get ahead of changing TV viewing habits and develop content to suit the audience preferences.

    The session was chaired by media and entertainment advisor Mansi Darbar and was joined by Fremantle India Television Productions managing director Aradhana Bhola, The Q programming head Ashutosh Barve, Endemol Shine India chief operating officer Gourav Gokhale, Sony Pictures Networks India business head – Sony SAB, PAL and Hindi movies cluster Neeraj Vyas, Dreamiyata Entertainment actor and producer Ravi Dubey, Atrangii founder Vibhu Agarwal, Beyond Dreams Group founder and managing director Yash A Patnaik.

    The discussion began by trying to understand what has essentially changed with the audience contrasting the 90s to the 2020s.

    Sony Pictures Networks’ Neeraj Vyas, who is a broadcast industry veteran with over 25 years of experience, observed, “Today, TV still has 60 per cent of penetration but there’s a variety of alternatives for video consumption. The environment is a lot more competitive with emerging formats like long-form, short-form, video-on-demand etc.”

    He contrasted the current state of TV to the transformation of cinemas post the 80-90s. He said, “The movies of the 80s and 90s were very similar. The movie industry had fallen into a rut until multiplexes opened up, where you could have different shows all screening at the same time. This choice infused a freshness in the movie business with new stories like ‘Lagaan’ and ‘Dil Chahta Hai’.”

    “TV is being tested with the variety of alternatives that are available. We need to balance between the TV ratings reality and finding out what the consumer actually wants,” he added.

    Fremantle India’s Aradhana Bhola, behind shows like Indian Idol, India’s Got Talent, said that “The biggest change has been the pattern of consumption on TV. There used to be a culture of co-viewing on TV where more than one viewer was in front on a TV set. Now, co-viewing has turned into individual viewing with personal devices such as iPads and smartphones.”

    TV producer Yash A Patnaik candidly said that he is as old as the TV industry in India. He is the producer behind the shows Veera for StarPlus, Sadda Haq for Channel V, Ishq Me Marjawan for Colors, Kuch Rang Pyaar Ke Aise Bhi for Sony Pictures Networks and Raksha Bandhan for Dangal.

    He noted that content has more of a voice today as compared to platforms. Earlier, the success of a show was dictated by how many episodes of content it aired. But, now, shows have different buyers for different formats and different audience cohorts.

    Endemol Shine India’s Gourav Gokhale agreed. “Philosophically speaking, technology has made us impatient,” he stated. “People want to see a finite series for the immediate gratification. The expected size of a show has come down as audiences want the climax to come earlier. Also, audiences are consuming content at any time, anywhere, whether during their lunch break or during their commute.”

    He remarked that the nature of TV content being 24-minute long shows airing at 9 p.m in the night needs to be reassessed.  

    The Q India is changing the language on TV by bringing popular digital formats to TV. Ashutosh Barve said that while consumption of content has changed over the years, the core TV programming has not. “It is the same five per cent of shows that are doing well, today, as they did years ago. The bulk of consumption on TV remains the same.”

    However, “there are all sorts of formats making inroads from digital on to TV and we’re leading the charge,” he added.  

    “The measurement reality of our country is not accurately reflecting the viewing reality of the TV audience as there has been a log of change in the last five years,” said Vyas.

    Vyas, who manages six channels under Sony Pictures Networks including Hindi GEC Sony SAB, said that in the future he does not see Sony SAB being just a channel but a differentiated brand that is available across platforms. “

    Vibhu Agarwal, who founded OTT platform Ullu and Hindi general entertainment channel Atrangii, said there’s an audience for all kinds of content formats. “When I watch on digital, discovery is a big problem, and by the time I settle on a piece of content, my dinner is finished!” he candidly shared. Highlighting that even with the emergence of digital media, traditional media such as print, radio and TV continue to see robust consumption. “Why did I, as a digital player, choose to launch a TV channel? Because people are just as interested in TV long-format series as much as they are interested in a finite web series.”

    Bhola affirmed that content producers are scrutinising which broadcast partner, target audience and genre/format works best to showcase their talent and story. She said that it’s the nature of the idea and duration of the series that dictates which platform it is made available on.

    Actor and producer Ravi Dubey recalled that the pioneering shows on TV arrived much before there was any research to back them up. He stated “As a creative person in the industry, I still believe in backing shows based purely on gut instinct.” 

    Watch the full session. 

  • The Content Hub 2022 Summit to be held on 29-30 June

    The Content Hub 2022 Summit to be held on 29-30 June

    Mumbai: Lights, camera and action! The scene is ready and the camera will soon be rolling on the sixth edition of Viacom18 presents Indiantelevision.com’s The Content Hub to be held on 29th and 30th June at JW Marriott Juhu, Mumbai.

    The two-day summit will bring together the leading content creators traversing the spaces of film, television and over-the-top (OTT) entertainment. The event is co-powered by Applause Entertainment and IN10 Media Network. Aaj Tak Connected Stream is the associate partner. The event is supported by industry partners Fremantle, Hill+Knowlton Strategies, One Take Media, Pratilipi, Pocket FM and The Viral Fever. The Indian Motion Pictures Producers’ Association (IMPPA) has come on board as a community partner. 

    This year, the event is centred around the theme – ‘The Roaring 20s – A Decade of Plenty?’ – signifying the opportunities for creators who are challenging the established content traditions and breaking free with refreshing narratives, content forms and the ability to tell stories on multiple platforms.

    The freedom enjoyed by creators today is encapsulated by the spirit of the 1920s which was marked by a general feeling of prosperity, novelty and associated with breaking away from tradition post the culmination of the First World War. A hundred years since the world is undergoing a transformation courtesy of the pandemic, streaming services, new content forms and formats have transformed entertainment consumption and the way content is produced.

    When it comes to content, consumers are enjoying a decade of plenty with the convergence of TV, film, video-on-demand, short-form, audio, video games and metaverse formats and transmitted over digital media.  Will the next decade see a further revolution and exploitation of the opportunities similar to the 1920s? That’s the question folks!

    Hear from India’s content czars and czarinas at The Content Hub outlining their plans for shaping the content landscape for the current decade. The head honchos from leading studios such as International Art Machine, Famous Studios, Applause Entertainment, Juggernaut Productions, StudioNext (Sony Pictures Networks), Endemol Shine India, Roy Kapur Films; OTT platforms including Zee5, Aha, Epic-On and renowned creators such as Alankrita Shrivastava (Bombay Begums), Jeo Baby (The Great Indian Kitchen), Aniruddha Guha (Rashmi Rocket), producer Sunir Kheterpal and more.

    India is at an interesting and exciting point in the content space where the next Emmy or Oscar will be awarded to the creator of an Indian film or series. Will Indian content follow the trajectory of the Korean Wave? And how? Will the 2020s prove to be India’s roaring twenties?

  • Aaj Tak returns with latest edition of ‘Agenda Aaj Tak’

    Aaj Tak returns with latest edition of ‘Agenda Aaj Tak’

    Mumbai: Hindi news channel Aaj Tak returns with ‘Agenda Aaj Tak,’ the biggest thought platform for debates and discussions in the Hindi language. The theme of the event is ‘Naye Daur Mein Likhenge Nayi Kahani’ (new stories written for a new age), capturing how a resurgent nation, emerging victorious from the turmoil of the 2020 pandemic is set to write a new chapter of change for itself in various ways.

    The event is set to be held at New Delhi’s Le Meridien Hotel on 3 and 4 December and will bring together India’s most recognisable and celebrated names across the realms of politics, entertainment, business and social welfare to ponder on the big questions that lie in store for Indians as they usher the new year.

    The event will unite marquee leaders to decide the nation’s ‘agenda’ – across its most important spheres.  Bharatiya Janata Party chairman JP Nadda will deliver a keynote on the party’s vision and mission for the upcoming elections while finance minister of India Nirmala Sitharaman will offer insights on India’s financial outlook. 

    The event will also witness the presence of eminent union cabinet ministers like Nitin Gadkari, Jyotiraditya Scindia, Ashwini Vaishnaw, Kiren Rijiju and Mansukh Mandaviya. This will also be the first time when union agriculture minister Narendra Singh Tomar will be seen addressing a public gathering, post the three controversial farm bills got repealed.

    The event will also be graced by prominent chief ministers like Shivraj Singh Chouhan, Bhupesh Baghel, Arvind Kejriwal, and Charanjit Singh Channi, who will talk about the issues that are relevant to their respective states.

    Leaders like Salman Khurshid, Asaduddin Owaisi, Manish Tewari, Randeep Surjewala across all political spectrum will also mark their attendance in the two-day event. Bollywood celebrities like Aayushmann Khurrana, Kiara Advani, Sara Ali Khan, Kriti Sanon, Sonu Sood, Kartik Aryan, Aanand L Rai, and Ayush Sharma will talk about their individual journeys. Other celebrities like Raveena Tandon, Ashutosh Rana, and Shweta Tripathi who are known to voice out their opinion strong and loud, will be seen participating in an open dialogue.

    Agenda Aaj Tak 2021 will pose and attempt to engage with the biggest questions of the day in empowering, innovative ways- in the nation’s language, to reach and inspire the nation’s most important voices. 

    Viewers can catch all the engaging discussions on Aaj Tak and Aaj Tak HD channels or online – for a live broadcast on www.aajtak.in.

  • Indiantelevision.com partners with TVU Networks for NT Summit & Awards

    Indiantelevision.com partners with TVU Networks for NT Summit & Awards

    SHANGHAI: Indiantelevision.com (ITV) recently concluded the fourth edition of its annual property News Television Summit & Awards (NT Awards). It successfully partnered with TVU Networks to broadcast the two-day long summit and awards ceremony. NT Awards and Summit has been a part of ITV’s annual calendar since 2007. 

    The two-day summit saw eminent industry leaders talking about subjects that matter to the broadcast news industry – regulations, controversies, content, programming, ratings, technology and others.

    NT Awards felicitated the best in the broadcast news industry across multiple categories such as – Programming Awards, Personality Awards, Promo Design and Packaging Awards, Sales and Marketing Awards, and Special Awards. Over 750 entries were rigorously screened by a 37-member jury including senior members of the industry.
    NT Awards and Summit has been a part of ITV’s annual calendar since 2007.

    Given the current restrictions on social gatherings, the summit and award show were moved online, and TVU Networks, a market and technology leader in cloud and IP based live video solutions, deployed a suite of TVU remote production solutions – TVU Producer, TVU Partyline and TVU Anywhere – to help with the three-day event which included live presentation, guest interaction and broadcast to viewing audiences on major social media channels.

    TVU Networks helped ITV in providing a low latency, professional HD quality broadcast experience for all panel participants along with an uninterrupted award ceremony held on 6 November 2020 across social channels. Indiantelevision.com used the previously mentioned TVU remote production solutions – TVU Producer, TVU Partyline and TVU Anywhere.

    The guest speakers used the TVU Anywhere mobile app or TVU Partyline browser link to participate in the session using just their smartphone or laptop. The speakers joined by scanning or typing in a user code or by logging into the TVU cloud account through TVU Partyline, ensuring reliable transmission quality and clear video and audio interaction between participants. 

    “We thank the organisers for their trust in TVU. It is a great honor to participate in this event,” TVU Networks VP sales – south Asia, Middle East, Africa Sushant Rai. “With this event, TVU has made TVU Partyline™, TVU Producer and TVU Anywhere visible to the news television industry in India. TVU's products and technologies will bring immense possibilities to India's future broadcast industry as demonstrated by our efforts with the NT Summit & Awards.”

  • GEMS: Designing the next level of gaming and e-sports in India

    GEMS: Designing the next level of gaming and e-sports in India

    NEW DELHI: The gaming and e-sports industry in India is quickly levelling up, Covid2019 possibly being the biggest booster augmenting its growing popularity amongst the masses and advertisers alike. With more and more people spending increased time on these virtual platforms promising thrill, excitement, fun, and also lucrative career opportunities, the industry is staring at a massive boom. 

    Albeit, there are some underlying issues related to data safety, screen timing, the nature of the games, and some peculiar nationalist sentiments to be addressed, and a growth plan to be charted that can offer the most to all stakeholders involved; from technicians to designers, to players, to aggregators, to advertisers, and to the viewers. 

    Indiantelevision.com and AnimationXpress.com will, therefore, be facilitating the process of direct communication amongst all the people involved in the process with its proprietary gaming, e-sports, and more summit, GEMS. The summit is co-powered by Tata Communications.

    The two-day virtual conference will bring together the biggest gaming studios, game developers, broadcasters, OTT platforms, streaming giants, pro players, brands, and agencies to discuss the next level of this raging saga. 

    Read the whole agenda here 

    Our speakers will include the likes of Trinity Gaming founder and CEO Abhishek Aggarwal, Nodwin Gaming director Akshat Rathee, Reliance Entertainment Digital CEO Amit Khanduja, Pocket Aces founder Anirudh Pandita, ESPL CEO Michael Broda, and Parle Products Pvt Ltd sr category head marketing Krishnarao S. Buddha, among many others. 

    You can register here for the sessions.

  • DEEPALI CHAUDHARY OF NETBIZ BAGS WOMAN PERSONALITY OF THE YEAR AWARD AT CHIEF DIGITAL OFFICER SUMMIT 2018

    DEEPALI CHAUDHARY OF NETBIZ BAGS WOMAN PERSONALITY OF THE YEAR AWARD AT CHIEF DIGITAL OFFICER SUMMIT 2018

    Mumbai: Adding yet another feather to her cap, Deepali Chaudhary, Operations Director at NetBiz, a 360-degree digital performance-driven agency, was named the ‘Woman Digital Personality of the Year’ at the Chief Digital Officer (CDO) Summit 2018. Mr Nitin Bhandari, Country Director, SouthAsia-Digital, Western Union; and Mr Gaurav Vaidya, Senior Vice President &Head for Analysis, Future General Life Insurance, presented the award to her. The event, held at Taj Land’s End in Mumbai, was attended by several key stakeholders and the who’s who of the digital marketing and media industry.

    The theme for the year was ‘Devising, Aligning, and Deploying a Digital Strategy’. Being a multifaceted woman and a seasoned player in the digital marketing space, Ms Chaudhary has been a major force in taking NetBiz where it is today. The award comes as a recognition of these efforts and her able standing in this space.

    Speaking about this, Deepali Chaudhary said, “It is an honour and a privilege to win this award today. While it is a moment to feel proud of the achievements and the position NetBiz is in today, it is also important to recognize and acknowledge the efforts of the entire team at the organization. It is indeed wonderful to have a team that aligns with your ideas and supports the company’s growth at every step. The award is also an encouragement for me to work better and grow as an individual and mentor at every step.”

    A self-taught and self-made professional, Deepali comes with a rich blend of experience and knowledge in the digital marketing space. She has seamlessly worked across industries and crossed milestones leaving her mark on big organizations and start-ups alike. Such was her determination to forge ahead that she also became one of the most formidable names among top real estate companies in Mumbai – an industry that is traditionally known to be male dominated.

    The CDO Summit this year consisted of an experienced jury that cut across national borders to decide the winners in various categories. The ‘Woman Digital Personality of the Year’ award in particular recognizes women in the digital marketing industry who with their belief and vision possess the ability to transform experiences for the better. The awards applaud their belief in the core ideas and vision of their business and highlight the inspirational leadership skills.

  • Mindshare India wins at the I-Com Data Creativity Awards 2018

    Mindshare India wins at the I-Com Data Creativity Awards 2018

    Mumbai, 12 April, 2018: Mindshare, India’s largest media agency, a part of GroupM, won the award in the ‘Emerging Market Regions Award Category’ for their innovative campaign for CEREBRO, a content recommendation engine at the 9th edition of the I-Com Data Creativity Awards, part of the I-COM global Data Summit 2018 held at San Sebastian, Spain. Mindshare was the only Indian agency to win at this prestigious awards function. The award also contributed towards Mindshare Global winning the ‘Smart Data Agency of the Year’ and GroupM winning ‘Smart Data Agency Network of the Year’ titles respectively.

    The awards are presented to organizations which bring competitive advantage to their clients through their creativity and by leveraging value from data.

    Mindshare International also won Data Hackathon for Lufthansa.

    Mindshare India won the award for a content recommendation & personalization solution called ‘Cerebro’ which was created to enhance their client Hindustan Unilever’s pilot for their OTT brand Krispy. ‘Cerebro’ helped Krispy to increase Monthly Active Users and stickiness to the platform. It recommends the type of content likely to drive viewership, the most suitable sources of the content and a personalized delivery of the content to consumers based on their content preferences.

    Commenting on the win M A Parthasarathy, Chief Product Officer, Mindshare South Asia said, “This award is a testament to the focus on data & analytics of our team. Mindshare receiving the award among global competitors is particularly heartening, and shows we are leading the way on the creative use of data. We at Mindshare are very focused on delivering great quality and efficient results to our clients with our integration of data, technology and content and awards like this only encourage our efforts to push harder and set new standards.”

    About Mindshare:

    We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with 116 offices in 86 countries and billings of $35bn (source: RECMA). We aim to be our clients’ lead business partner, to grow their business and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation because in today’s world everything begins and ends in media. We create new things and have fun doing it. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. Visit us at www.mindshareworld.com and follow us on Twitter @mindshare_In and https://www.facebook.com/MindshareIndia/ and LinkedIn.com/company/mindshare. 

  • Corporate funding vital for sports development: KPMG-CII

    Corporate funding vital for sports development: KPMG-CII

    MUMBAI: The global sports market comprising infrastructure, events, sponsorship, training and manufacturing and retail of sports goods is estimated at Rs 37.8–44.2 lakh crore (USD 600–700 billion), accounting for approximately one per cent of the global GDP.

    According to the report titled, “The Business of Sports” launched today by KPMG in India in association with CII during the summit on “Business of Sports and Entertainment”, over the years sports has evolved as a noticeable sector for all economies, presenting myriad careers as well as business opportunities. Further, sports contributes significantly towards improving the overall health and well-being of a country. Interesting trends driving the global sports sector highlighted in this report are:

    • Technology has gradually made its presence felt through applications across the entire value chain of sports business

    • Like in other industries, social media is acting as a game changer in the sports sector too. A large number of sportspersons also use the medium to connect with their fans and endorse their brand affiliations

    • Amongst the devoted sports enthusiasts globally, 45 per cent prefer viewing sports content online

    • There has been an upsurge in global women viewership for sports events. In India too, women are increasingly comprising a significant portion of the viewership pie

    Shrinivas Dempo, chairman, CII summit, and CMD, Dempo Shipbuilding & Engineering said, “The last 5-7 years have been the most dynamic for the sports industry in India with some fundamental changes. Sports not only provides an active branding and marketing opportunity to investors, but has also created value for fans all across. Addition of various sporting leagues in India have invited tremendous support and presence of corporate sector.”

    While presenting an overview of the global and Indian sports market, the report explores and assesses the sports ecosystem in India, identifies the various stakeholders concerned and addresses their specific issues and challenges while attempting to highlight the common grounds between all stakeholders to enhance the development of sports in India.

    According to Jaideep Ghosh, partner and head, transport, leisure and sports, KPMG, in India, “In February 2016, the government accorded an industry status to sports infrastructure, which is expected to attract investments from the private sector, thereby not limiting its role to just corporate social responsibility (CSR) activities and non-profit organisations.”

    Increasing viewership, sponsorship and participation in sports other than cricket, a rising number of sports start-ups and the growth in rural viewership numbers are key trends driving the growth of this sector in India. The report further highlights encouraging aspects of sports landscape in India, as below:

    • Indian sports viewership (TV) numbers grew 30 per cent over the two year period between 2014 and 2015

    • In 2015, the Indian sports sponsorship market grew 6.7 per cent y-o-y to INR 5,190 crore

    • Sports consumption in India is on the rise with leagues as well international sports garnering strong support across multiple platforms. While India is a latecomer, the concept is rapidly covering ground. Of the 11 operational leagues, nine were launched during 2013–16 and two more are planned in 2016

    • Regional games packaged in interesting league formats have been successful in garnering rural viewership as well

    The report identifies key issues facing the sports ecosystem in India across segments of governance, sports events, and infrastructure development among others, while offering recommendations to tackle these problems. It also presents a comprehensive view of the governance structure of sports in India, outlining the roles and responsibilities of major governing entities.

    “India is facing a moment of truth after its performance at the 2016 Rio Olympics. To initiate a strong foundation for the development of sports in India, the country needs to focus on three major aspects — improving governance and infrastructure, building a sporting culture and deploying a focused approach to winning medals,” added Jaideep Ghosh.

    The early success achieved by league-based events across multiple sports indicates a strong potential for Indians to consume sports other than cricket. This growing popularity of the league format in India resonates across the report. The league culture is still in its nascent stages in India, in comparison to the U.S. and Europe. IPL established a successful model for packaging and marketing. 2014 saw the emergence of some potentially successful leagues, including PKL, ISL, IPTL and CTL. However, the business of leagues requires high investments and has long gestation periods. In order to drive team success in leagues, the report suggests significant focus on fan engagement and marketing, celebrity influence, geographic location and better overall management apart from on field performance.

    India has a long journey ahead on its path to developing a strong sports culture. It needs to begin at the base, and that is what will build the future.

    KPMG in India, the Indian member firm of KPMG International, strives to provide rapid, performance-based, industry-focused and technology-enabled services, which reflects a shared knowledge of global and local industries.