ITV

Tag: Summer collection

  • MADAME ropes in Tara Sutaria to promote brand’s summer collection

    MADAME ropes in Tara Sutaria to promote brand’s summer collection

    Mumbai: The fashion clothing brand MADAME has launched a video campaign featuring actress Tara Sutaria to promote the brand’s summer collection. The campaign is based on its new tagline ‘Make Now Yours’.

    The video campaign is crafted on a theme to live every moment to the fullest and enjoy every bit of it.

    Commenting on the new campaign, MADAME head of marketing and communications Sumedha Jain said, “With the Spring Summer’22 collection by MADAME, you can claim every moment as your own. We believe that there’s no better moment than now and there’s no better person than you to grab every fleeting opportunity to celebrate. Let the sun be your spotlight as you #MakeNowYours with MADAME.”

    Speaking of her collaboration with MADAME, the actress said, “I adore the collection by MADAME, a brand that has also been a favourite of mine for a very long time. I believe it reflects everything that an Indian woman stands for, courage, determination, freedom, and grace. I’m positive everybody will love this fabulous summer collection.”

  • Jabong’s spring summer runway shopping festival

    Jabong’s spring summer runway shopping festival

    MUMBAI: Online fashion portal Jabong has launched a thematic brand film on its digital platform.

    The film, which is high on fashion quotient, establishes that when you dress well, you feel on top of the world. The fusion music is soulful and encapsulates the spirit and essence of the brand.

    The film marks the launch of the new season titled – Spring-Summer Runway. The shopping festival which went from 30 March till 1 April brought together the latest trends and collection of the season from top brands.

    Jabong head of brand marketing Gaurav Kackar says, “The idea behind the film is to celebrate self-expression from a wide choice of the freshest collection, which is now live on Jabong. Music has been a high point in our films and with this too the effort is to take it a notch higher. The fusion background score along with earthy lyrics mirrors the visuals of the film which has a contrast of great fashion set against a rustic backdrop.”