ITV

Tag: Sumit Sambhal Lega

  • Star Plus set to replace ‘Sumit Sambhal Lega’ with RDP’s ‘Tamanna’ on 1 February

    Star Plus set to replace ‘Sumit Sambhal Lega’ with RDP’s ‘Tamanna’ on 1 February

    MUMBAI: Star Plus is all set to replace the Indian adaptation of Everybody Loves Raymond – Sumit Sambhal Lega, with a new show called Tamanna, from 1 February.

     

    The show, produced by Ramesh Deo Productions, will be aired at 10 pm from Monday-Friday. 

     

    Meanwhile Sumit Sambhal Lega, which went off air on 9 January, will enjoy its presence on the channel till 30 January in the form of Best of Sumit Sambhal Lega during the same time slot of 10 pm.

     

    Tamanna is based on the life of a female cricketer. The story will revolve around a woman who wants to become a cricketer and the sacrifices she makes to make her dream successful. 

     

    Tamanna in the 10 pm time band will be pitched against others programmes across Hindi GECs like Colors’ prime time show Meri Aashiqui Tum Se Hi, which is among the top rated show in Broadcast Audience Research Council (BARC) India rating. On the other hand, it will also compete against Zee TV’s Yeh Vaada Raha, Life OK’s Savdhan India, India fights Back; Sab TV’s new show Sahib Biwi Aur Boss, which was launched on 21 December, &TV’s Begusarai and Sony Entertainment Television’s Power Couple. 

  • Star Plus rolls out extensive marketing campaign for ‘Sumit Sambhal Lega’

    Star Plus rolls out extensive marketing campaign for ‘Sumit Sambhal Lega’

    MUMBAI: Taking a diversion from the age old Hindi phrase – ‘Mard ko dard nahi hota’ (men don’t feel pain), Star Plus has come up with a unique marketing campaign for its new show Sumit Sambhal Lega with the catchphrase ‘Har Mard Ka Dard,’ which signifies the plight of every married man.

     

    As part of a marketing campaign for Sumit Sambhal Lega, which is the official adaptation of Everybody Loves Raymond, Star Plus has devised an innovative and strategic 360 degree marketing campaign based on an insight on the catch phrase.

     

    Every piece of communication was aligned to this thought, starting with the on-air campaign that talked about the concept of the show and laid the entire foundation of the campaign. The initial promo was followed by a series of dedicated promos tailor-made for news and sports channels. Furthermore, existing male protagonists of Star Plus’ shows like Yeh Hai Mohabbatein and Ye Rishta Kya Kehlata Hai were roped in for integrated content that also talked about ‘Har Mard Ka Dard’ to establish a connect with the masses.

     

    On the radio front, existing properties were integrated with the concept of ‘Har Mard Ka Dard’ to drive home the message. What’s more, the cast was also featured on top radio channels across seven cities. For the first time, on the launch day, a complete radio station takeover was witnessed with male RJs taking centre stage for one entire day. In addition, an unique on-ground consumer activation was conducted in Delhi where the listeners of Red FM were invited for a t?te-?-t?te with the protagonist Sumit.

     

    Continuing its streak of firsts, Star Plus also created co-branded content on the digital platform with ‘Being Indian’ that gave the viewers a peek into the married man’s world. In addition, a platform called ‘Dard Anonymous’ was designed for men to come and confess real life anecdotes of different situations they have faced with their families after marriage. The show’s characters also came alive in an interactive YouTube masthead that was created in a way that let the viewers choose between the mother and wife on behalf of the protagonist Sumit – both leading him to get an earful from the other. Instagram too was flooded with unique comic strips that was designed with the characters of Sumit Sambhal Lega in funny situations with witty one-liners and speech bubbles.

     

    An extensive outdoor marketing strategy was rolled out with dynamic hoardings strategically plastered across Mumbai.

     

    Star Plus also roped in PVR Cinemas for integration with Sumit Sambhal Lega that included lenticular image standees of Sumit being boxed by his wife and then his mother in turn. There was also extensive F&B branding of the show on the menus, popcorn tubs and even the nomenclature of combo meals that were recreated with Sumit Sambhal Lega.

  • Star Plus’ ‘Sumit Sambhal Lega’ to go on air from 31 Aug at 10 pm

    Star Plus’ ‘Sumit Sambhal Lega’ to go on air from 31 Aug at 10 pm

    MUMBAI: Everybody Loves Raymond, the globally acclaimed sitcom that has been adapted in several countries across the world, has now set foot in India as Sumit Sambhal Lega.

     

    Come 31 August, and Star Plus will launch the show from Monday to Saturday in the 10 pm slot.

     

    The show offers a light-hearted take on how after marriage, a man often finds himself caught between the two most important ladies of his life.

     

    Sumit Sambhal Lega follows the story of a Punjabi family in Delhi and stars Namit Das as the protagonist Sumit Walia. He is a sports journalist who unwillingly finds himself in a constant tug-of-war between his wife, Maya and his mother Dolly. To make matters worse, his gluttonous overbearing father and unmarried and insecure older brother add to his already chaotic life.

     

    The show also marks the comeback of actor Jasbir Walia on the small screen, who will be seen playing the role of the head of the family in the show.

     

    Sumit Sambhal Lega is produced by DJ’s A Creative Unit.

     

    Producer Deeya Singh said, “I wanted to bring theatre on TV – to give the viewers an experience as if the actors are performing live in their homes.  It’s been a great learning with many firsts for me through this show – the process which as producers that we were involved in like the writer’s room, rehearsals before actual shoots, four camera setup and working closely with the international creative team like Steve Skoravan. The show insight about a married man living with his family struggling to find a balance is a worldwide phenomenon and I believe it is this madness that brings us joint as a family.”

     

    For the direction team, Star Plus brought together three different people. The series was set up by filmmaker Shashant Shah, Deven Bhojani and actor-director Parmeet Sethi.

     

    Heading the writer’s room is script consultant Rajesh Devraj, who is working with Arshad Sayyed, Sumit Roy and Chirag Mahaba for the sitcom’s script. As a first for Indian television, Star Plus has also roped in the writer and co-producer of the original series Skrovan, who oversaw the entire creative process.

  • Star Plus brings the Indian adaptation of ‘Everybody Loves Raymond’

    Star Plus brings the Indian adaptation of ‘Everybody Loves Raymond’

    MUMBAI: The leader in the Hindi general entertainment space, Star Plus is set to bring Hollywood one step closer to Indian screens. The channel has acquired the rights to the official adaptation of globally popular sitcom – Everybody Loves Raymond. The Indian adaptation, in Hindi, will be titled Sumit Sambhal Lega.

     

    However, the Hindi adaptation will be very close to Everybody Loves Raymond just fine tuned to suit Indian sensibilities.

     

    The story showcases Sumit as the Indian Raymond whose predicament is one that men face universally, of getting stuck in family situations post marriage that gives rise to a comical extravaganza.

     

    To ensure that the nature and DNA of the original series remains intact, the channel has roped in the writer of the original series, Steve Skrovan to oversee the creative process on the show.

     

    This is the first time that any writer from the original show has been involved in the adaptation. Skrovan has been a part of the Everybody Loves Raymond team right from the beginning in the capacity of a writer and co-producer and was with the show till its finale. His role in the Indian version includes providing creative direction to the writers working on the show.

     

    Skrovan said, “It was such a privilege to be a part of this from the beginning. Star Plus is the largest brand and most appropriate to get this show to people in India and even though Sumit Sambhal Lega will revolve around the man, the relationship between his wife and the family seems to fit perfectly in Indian culture.”

     

    The channel has also adopted some of the best practices from Hollywood, including the adoption of Writer’s Room – a platform where all the writers come together and brainstorm to create a masterpiece.

     

    There is a team of dedicated writers for the show instead of one writer working on multiple shows at a time which is a standard practice.  Extremely popular in the west, writer’s room puts more focus on the writing aspect of the show, thus promising entertainment of highest quality.