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Tag: Sumit Joshi

  • Signify launches ‘Hum raaton mein sooraj ugaate hain’ campaign

    Signify launches ‘Hum raaton mein sooraj ugaate hain’ campaign

    Mumbai: Ahead of the festive season, Signify has unveiled a new television commercial (TVC) featuring brand ambassador Rahul Dravid. The campaign emphasises Signify’s commitment to innovation, leadership, tradition, and festivities, reflecting Dravid’s spirit.

    The high-energy TVC, titled ‘Hum raaton mein sooraj ugaate hain,’ showcases Dravid in various scenarios, highlighting how light impacts lives. From a bustling rooftop party to guiding a young hockey player and enhancing road safety at night, Dravid symbolises Signify’s dedication to bringing light and joy into everyday life.

    With an exclusive anthem, the TVC focuses on customer centricity, leadership, product excellence, safety, energy efficiency, and innovative lighting solutions. The campaign encourages consumers to make choices that improve their daily lives through light, contributing to a brighter and more sustainable future.

    Signify, greater India – CEO & MD Sumit Joshi remarked, “At Signify, we are committed to the well-being of our consumers, and with Rahul Dravid as our new ambassador, we are thrilled and confident that we will deepen the trust of millions of households. His unwavering commitment to excellence, his passion for the game, and his ability to inspire millions resonate deeply with our brand values. This TVC beautifully captures the power of light to illuminate not just spaces, but also lives and dreams across India.”

    Signify, greater India head of marketing, strategy, govt affairs & CSR – Nikhil Gupta said, “In today’s rapidly evolving lighting industry, Signify has consistently believed in pushing the boundaries of innovation. Our partnership with Rahul reinforces and our vision to creating a brighter future through cutting-edge lighting solutions. We are excited to bring this campaign ahead of the festival season in India as a celebration of the transformative power of light and how it can empower individuals and communities. Looking forward to seeing the phenomenal response from our customers as they continue to shower us with their trust, love and appreciation.”

    Rahul Dravid said, “I’m honored to be a part of the Signify family, Signify’s commitment to innovation, consumer well-being and sustainability resonates deeply with me on and off the field. This TVC showcases the incredible impact that light can have on our daily experiences, and I am glad to be a part of this journey contributing to Signify’s mission to illuminate the world sustainably.”

    The TVC will be aired across digital platforms and television channels across India. The conceptualisation of the film with captivating shots featuring Rahul Dravid are done by Signify’s creative agency Hashtag Orange.

  • Signify India Illuminates the e-commerce landscape with the launch of the Philips D2C website

    Signify India Illuminates the e-commerce landscape with the launch of the Philips D2C website

    Mumbai: Signify, the world leader in lighting, is thrilled to announce the launch of its Philips Direct-to-Consumer (D2C) website, a groundbreaking initiative that promises to revolutionize the way customers experience lighting. With an extensive selection of over 1000 consumer products across various categories, Signify India’s new platform, In.shop.lighting.philips.com, is designed to provide unmatched ease, convenience, and accessibility for its valued customers.

    Comprehensive Product Range: You’ll find Signify’s innovative lighting solutions on the website, including Philips, Smart Wi-Fi products, and much more with a free delivery and seven-day return policy.

    Nationwide Reach: The website will cater to customers across India, ensuring that people from all regions can benefit from its lighting solutions.

    Festive Season Delights: As the festive season approaches, customers can look forward to exciting offers and promotions on the website.

    Digital Success: Signify India has experienced substantial growth through digital platforms like Amazon, Blinkit, Myntra and Flipkart. The new D2C website, with its extensive range of products, is set to further enhance this growth as it complements the limited product offerings on these platforms.

    Virtual store: Customers can look forward to a seamless shopping experience with the potential integration of virtual stores, enhancing the product exploration journey. At our Virtual Store, customers can delve into the details of each product. Learn about their features, materials, and the inspiration behind their designs.

    Company Warranty: In recognizing the evolving landscape, the prevalent dominance of the market by Chinese imports, tends to be devoid of warranties and spares availability, significantly undermining the overall product quality. The allure of these products may be deceptive, as they often fall short of delivering the promised quality and longevity. This influx of substandard products poses a significant challenge to consumers seeking reliable and enduring lighting solutions. Signify’s commitment is to provide an alternative that stands in stark contrast to these challenges.

    Signify India CEO Sumit Joshi shares his excitement: “We are delighted to announce our presence now on our own D2C website. Our Philips D2C website is a testament to our commitment to delivering superior lighting experiences. We have meticulously studied consumer behaviour, trends, and patterns to ensure unmatched customer satisfaction. Our way of working with modern trade concepts in the electrical industry has borne fruit, and we aim to replicate this success in the realm of e-commerce.”

    With this groundbreaking E-Shop, Signify reasserts its commitment to pioneering innovation in the electrical and digital building infrastructure industry, setting new standards for customer satisfaction and convenience. Visit In.shop.lighting.philips.com to explore the world of Signify India’s lighting solutions from the comfort of your home. 

     

  • Signify India illuminates the e-commerce landscape with the launch of the Philips D2C website

    Signify India illuminates the e-commerce landscape with the launch of the Philips D2C website

    Mumbai: Signify, the world leader in lighting, is thrilled to announce the launch of its Philips Direct-to-Consumer (D2C) website, a groundbreaking initiative that promises to revolutionize the way customers experience lighting. With an extensive selection of over 1000 consumer products across various categories, Signify India’s new platform, In.shop.lighting.philips.com, is designed to provide unmatched ease, convenience, and accessibility for its valued customers.

    Here’s what you can expect from the website:

    Comprehensive Product Range: You’ll find Signify’s innovative lighting solutions on the website, including Philips, Smart Wi-Fi products, and much more with free delivery and a seven-day return policy.

    Nationwide Reach: The website will cater to customers across India, ensuring that people from all regions can benefit from its lighting solutions.

    Festive Season Delights: As the festive season approaches, customers can look forward to exciting offers and promotions on the website.

    Digital Success: Signify India has experienced substantial growth through digital platforms like Amazon, Blinkit, Myntra and Flipkart. The new D2C website, with its extensive range of products, is set to further enhance this growth as it complements the limited product offerings on these platforms.

    Virtual store: Customers can look forward to a seamless shopping experience with the potential integration of virtual stores, enhancing the product exploration journey. At our Virtual Store, customers can delve into the details of each product. Learn about their features, materials, and the inspiration behind their designs.

    Company Warranty: In recognizing the evolving landscape, the prevalent dominance of the market by Chinese imports, tends to be devoid of warranties and spares availability, significantly undermining the overall product quality. The allure of these products may be deceptive, as they often fall short of delivering the promised quality and longevity. This influx of substandard products poses a significant challenge to consumers seeking reliable and enduring lighting solutions. Signify’s commitment is to provide an alternative that stands in stark contrast to these challenges.

    Signify India CEO Sumit Joshi shared his excitement: “We are delighted to announce our presence now on our own D2C website. Our Philips D2C website is a testament to our commitment to delivering superior lighting experiences. We have meticulously studied consumer behaviour, trends, and patterns to ensure unmatched customer satisfaction. Our way of working with modern trade concepts in the electrical industry has borne fruit, and we aim to replicate this success in the realm of e-commerce.”

    With this groundbreaking E-Shop, Signify reasserts its commitment to pioneering innovation in the electrical and digital building infrastructure industry, setting new standards for customer satisfaction and convenience.

     

     

  • Philips partners with MTDC to light up Gateway of India

    Philips partners with MTDC to light up Gateway of India

    MUMBAI: Philips in partnership with Maharashtra Tourism Development Corporation (MTDC) has announced that it will give a “lighting” make over to the city’s iconic monument – the Gateway of India – on 24 January.

     

    Philips Lighting India marketing head Sumit Joshi said, “Philips is extremely proud to partner with MTDC to design the lighting of the Gateway of India. Counted among the architectural heritage of India, this structure is of greater historical importance to the city of Mumbai. This initiative reiterates our commitment towards enhancing the magnificence of towering monuments in India with energy efficient lighting solutions. With our range of dynamic LED solutions and our expertise, we hope to enhance the architecture of this city and create an inspiring public space that attracts more and more visitors. We are confident that the lighting makeover on 24 January will be amazing and will enhance the night time view of Gateway of India.”

     

    In line with Philips’ and MTDC’s commitment towards sustainability practices, the heritage building will not only go greener but also more colorful as it gets a new energy-efficient LED lighting system called Philips Color Kinetics.

     

    The brand ambassador Ranbir Kapoor said, “As a Mumbaikar, it makes me immensely proud to know that the Gateway of India is going in for a spectacular visual makeover. The majestic monument is a must-visit in Mumbai and with this initiative; it will surely become a must-visit at night. With Philips lighting up the Gateway of India using its technologically advanced LED lighting solutions, we can look forward to a visual treat from January 24 onwards.”

     

    The technologically-advanced LED lighting system, offers a palette of 16 million shades that can be programmed to create dynamic and unique lighting shows.

  • Philips signs Ranbir Kapoor as brand ambassador

    Philips signs Ranbir Kapoor as brand ambassador

    Mumbai: Philips has revealed actor Ranbir Kapoor as its brand ambassador. The lighting company wants to drawn attention to its LED lighting solutions through its first ever celebrity endorsement.

    The biggest ever marketing campaign by Philips Lighting will feature Ranbir, who will endorse Philips’ range of LED Lighting solutions, which are dynamic in both style and performance.

    Talking about the campaign, Philips Lighting India president Nirupam Sahay said, “Given that LED Lighting technology is relatively new, consumer awareness of the benefits associated with it is low. As industry leaders, we need to drive the conversion from conventional lighting to LED Lighting, which is clearly the future of Lighting. We aim to achieve this by building mass appeal through an impactful campaign that makes people sit up and take notice. Having Ranbir as the brand ambassador allows us to communicate the benefits through a medium that resonates most with Indian consumers, and he is best suited to bring the dynamic nature of the category to life”.

    Philips Lighting India marketing head Sumit Joshi further added, “It is after a long time that a Lighting company has a high profile Bollywood actor as brand ambassador. The strategy is to differentiate and lead the change from conventional to LED in the market with the right combination of strong value propositions and glamour. The choice of having Ranbir was an easy one as we wanted to get on board a brand ambassador who represents dynamism and modernity and is constantly experimenting with possibilities on the silver screen. He also comes from a family which has been a legend in the Bollywood industry, and we saw synergy with the 125 years of heritage of Philips Lighting. With his remarkable appeal across different segments of consumers, we are confident that this campaign will be a huge success.”

    The comprehensive 360 degree campaign covers all important media including print, OOH, PR and digital alongside television.

    Philips India CMO Vivek Sharma commented, “As LED Lighting becomes more and more important for Philips’ business in India, the company took this big step of launching a huge integrated marketing campaign for the category. As Philips, we have signed on brand ambassadors for the company’s other businesses in the past, and we believe it adds to the brand recall and helps drive demand for a relatively new category.”

    To showcase the endless possibilities of LED lighting, Philips Lighting is reviving the iconic song ‘Saara Zamana Haseeno Ka Deewana’ through a contemporary music video featuring Ranbir in a dynamic suit of LED lights. The music video and the television commercials are based on the core idea of “Philips LED – See What Light Can Do”. The campaign has been directed by Prasoon Pandey and conceptualized by Ogilvy.

    Expressing his excitement, Ranbir Kapoor said, “Endorsing India’s No.1 Lighting brand Philips is a great opportunity, and I am privileged to be associated with this power house of innovation. Philips is a brand that delivers innovation that matters to you and me. I am thrilled to be associated with LED Lighting technology which is not only NextGen but is also environment friendly. I personally believe in LED lighting, which is clearly the future of lighting.”

  • Come and meet Ganeshas friend glittering with LED lights

    Come and meet Ganeshas friend glittering with LED lights

    MUMBAI: It is that time of year when the atmosphere is reverberated with the chants of ‘Bappa Moraya’ and praise of Lord Ganesha. Ganesh Utsav, a 10 day long festival begins with Ganesh Chaturthi, the birthday of the Hindu Lord of prosperity and good fortune. Devotees leave no stone unturned to create unique and eye-catching puja pandals every year. Continuing with its tradition of innovative lighting for the Pandals, Philips Electronics India Limited, the country’s leading provider of lighting solutions, creates a 9ft high and 6 ? ft wide unique and energy efficient statue of ‘Mushak’ by using 1100 LED lights.

     

    Mr. Sumit Joshi, Sr. Director, Marketing, Philips Lighting India, said, “The LalbaugchaRaja Mandal being one of the most popular puja pandals during the Ganesh Utsav, it is visited by approximately 80 lakhs devotees who need to stand in a long queue for Darshan. With the ‘Mushak’ being lighted up with LED lights, devotees can have the immediate Darshan of the Mushak who is also known as the friend of Lord Ganesha.”

     

    The Mushak created with 1100 LED bulbs, will be 96% more energy efficient when compared to the normal incandescent bulbs and CFLs which are normally used in pandaals / mandals during festive occasions. Ganesh Utsav which started on 9th September will culminate on 18th September 2013.