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Tag: Sumit Ghosh

  • Chingari and Bengal Pictures collaborate for Bengal market growth

    Chingari and Bengal Pictures collaborate for Bengal market growth

    Mumbai: Short video sharing platform Chingari has entered into a partnership with Bengal Pictures – one of Bengal’s prominent independent music labels and distributors. With this collaboration, Chingari looks at tapping the upward Bengali music market for its demanding user base. 

    Since June 2021, Bengal Pictures started operating as a record label cum music distributor. It has been distributing and monetising music content along with international music streaming platforms with CRBT service within Indian and Bangladesh. Recently, it began a music distribution service for radio & FM broadcasting, and public performance licensing in India. Drawing on the app’s popularity, Bengal Pictures will be able to leverage viral mediums to spread Bengali culture, said the statement.

    “Bengali is the world’s fifth most spoken language with over 300 million speakers, but when it comes to culture or entertainment, we have a limited presence. Bengali culture is lagging in progress compared to other popular cultures, due to which the artists and workers are not able to earn required incomes,” shared Bengal Pictures founder and owner Satyaki Karmakar.

    “We are constantly working to overcome this issue and to make Bengali culture more widely accepted by reaching out to more and more people. We want to create a market for Bengali music where artists don’t have to seek anybody’s help for monetising their content. The acceptance of Bengali music globally should be such that any artist can work independently and ensure his/her earnings. The partnership with Chingari will help us in moving forward with this big goal,” he added.

    Chingari app co-founder and CEO Sumit Ghosh said, “Out-of-the-box ideas and collaborations have always been Chingari’s forte. We expect them to give our growing user base different offerings. The partnership with Bengal Pictures is in line with this vision.”

    “Bengal Pictures is trying to push the envelope further in Bengali music genre, and Chingari app is known to something similar for its user base. Having noticed rising demand for Bengali musical offerings amongst Bengalis and non-Bengalis, we believe this is a fantastic opportunity for both of us to spread Bengali music and culture in an innovative and engaging manner,” stated Chingari app co-founder and COO Deepak Salvi.

  • Chingari App announces strategic partnership with Snow Records

    Chingari App announces strategic partnership with Snow Records

    Mumbai: Short video app Chingari has entered into a partnership with Snow Records, an independent newly launched music label. As part of the collaboration, Chingari app will promote all new albums to be released by Snow Records.

    The association began with promoting “Bismillah 2,” the latest song launched by Snow Records. Sung by Jazim Sharma, the track features Surbhi Jyoti and Rohit Khandelwal. The song was promoted on Chingari app through a contest, influencer meet-and-greet with the star cast and videos shared by the creator community.

    Commenting on the development Chingari co-founder and CEO Sumit Ghosh said, “Chingari being a successful start-up itself believes in extending support to and promoting upcoming artists, creators, brands and labels that have the capability of soaring high, given the right opportunity. Snow Records has great potential and talent associated with them. We are very excited to have them on board with us.”

    The partnership is aimed at showcasing Chingari’s strength in reaching out to the masses, pan India. Brands can leverage this opportunity to promote their ventures through the app.  

    “We constantly try to create new trends for our creator community to make entertaining videos on, while enhancing their user experience, as well as encouraging our viewers to spend more time on the app,” stated Chingari co-founder and COO Deepak Salvi. “Associations like these help us in getting onboard such incredible songs like ‘Bismillah 2.’ It can be on our creators’ playlist at any given point of time and help them in creating engaging content. We are looking forward to many such songs that will be launched by Snow Records in the future.”

  • Chingari collaborates with KLiKK to boost regional content offering

    Chingari collaborates with KLiKK to boost regional content offering

    Mumbai: Short-video sharing app Chingari has announced the collaboration with OTT platform KLiKK, an on-demand Bengali video and music streaming platform owned and managed by Angel Television Pvt Ltd.  Through this partnership, Chingari aims to further boost its regional content offering.

    KLiKK offers a range of original web series, shows, audio and video songs, audio stories, kids animation and short films. The OTT platform boasts the largest collection of Bengali films, all available on the platform in HD format.

    Commenting on the development, Chingari app co-founder and CEO Sumit Ghosh said, “Chingari is one of the most loved apps in the country. Through our various partnerships our endeavor is to offer more choice to our users. KLiKK has a wide and varied mix of intriguing content and we feel that the Chingari users will enjoy the new value addition.”

    Under the partnership, KLiKK will be releasing 20 short format web series in the first year. Some of the titles include “Protibimbo,” “Chick Flick,” “Dream Boutique,” “Jighansha,” “Roopkathar Radio,” “Next,” “Taki Tells,” “Kalimpong Krimes,” “Khelaa Ssuru,” “Gangulys Wed Guhas,” and “Danny Detective Inc.” The app will also offer exclusive content and film premieres at regular intervals to Chingari users.

    “In a short span of time KLiKK has gained immense popularity with the audience. Some of our web series have gained popularity and people are keenly looking forward to the next season. Even the audio story category is receiving a very enthusiastic response,” stated founder promoter of KLiKK Vikash Tantiya. “We are pleased to get on board with Chingari. It will be a win-win proposition for the users. Chingari users will get access to the content bank that we have to offer and we will be able to reach a wider audience base”.

    Chingari app co-founder & COO Deepak Salvi added, “We are very excited to have KLiKK on board. It is an interesting time for us at Chingari and we are happy to provide a wide range of entertainment to our users. Even our content creators will have something unique to work with the addition of KLiKK content.”

  • Chingari ties up with TPZ Records for music licensing

    Chingari ties up with TPZ Records for music licensing

    Mumbai: TPZ Records, the music label vertical of Talentpromoterz, has partnered with Chingari to promote its original songs on the short-video sharing platform. 

    The partnership will allow Chingari users to legally access the Indian music catalogue for creating short videos. At the same time, TPZ Records will be able to reach a larger audience in the smaller town through this association, said the statement.

    Commenting on the development, TPZ Records’ owner and head of digital marketing, Pinkeesh Deveda said, “TPZ Records’ tie-up with Chingari will be a great opportunity for promoting our songs through the short videos format and for entertaining and motivating our audience as well. It will also enable us to reach out to a much larger audience.”

    “The Indian short-video market has seen a steep new user spike in the last few months. Chingari has managed to get its fair share too. Our objective is to ensure new users keep increasing in numbers while maintaining the current user base. This partnership with TPZ Records will be the deal-breaker for both of us in reaching out to the masses and keeping them engaged,” added Chingari app, co-founder and CEO, Sumit Ghosh.

    “Chingari is keen on exploring the engagement factor legally and entertainingly. Amidst increasing competition, such tie-ups will be engaging and offer options that are safe for us and our users,” remarked Chingari app, co-founder and COO, Deepak Salvi. “In the last few years, TPZ Records has created music videos in various Indian languages with mass appeal. And Chingari is a short-video sharing platform meant for the masses. We had to come together.”

  • Chingari, Radio City team up to offer more digital content to users

    Chingari, Radio City team up to offer more digital content to users

    Mumbai: Short video app Chingari has announced its collaboration with Radio City to promote the demand for digital content among a niche user base. 

    The partnership aims at expanding the brands’ footprint by providing entertainment to people as they stay indoors during the pandemic, the platform said in a statement. Both platforms consist of talented content creators with different content ideas, and an amalgamation of these will only work wonders for the audiences, it added. 

    “Radio City stands for authenticity, creativity, and entertainment in the true sense, and this resonates perfectly with our brand principles,” said Chingari co-founder and CEO, Sumit Ghosh. “Our aim has always been to become the voice of the independent content creators, and this collaboration will be another way of meeting our objective of promoting talent by expanding Chingari’s user base through the broadcasting platform. It will also attract the audience on our platform to interact with the shows on Radio City.

    “At Radio City our main aim is to connect with the masses through music and entertaining content. It was a wonderful experience to partner with Chingari to promote the exceeding demand of digital content,” stated Radio City CEO Ashit Kukian. “We have always been at the forefront of bringing about a positive change in the minds of listeners, society, and nation at large, and this association with Chingari is in line with our ‘Rag Rag Mein Daude City’ brand philosophy.”

    “Having Radio City join hands with us in a partnership is a privilege,” Chingari co-founder and COO, Deepak Salvi. “The two brands have always focused on helping the audience and independent artists in various ways. This collaboration will give the audience unlimited entertainment to relieve them of their stress during the current times, and at the same time they will also get extended exposure and a chance to interact with new faces.”