ITV

Tag: Sumit Bedi

  • IndiaMART promotes payment gateway for SMEs

    IndiaMART promotes payment gateway for SMEs

    MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART.

    By showcasing various real businesses from across the country which are listed on its platform, IndiaMART has taken an explanatory route to highlight how IndiaMART’s small and medium businesses (SMEs) have been able to grow their business by using the online payment gateway.

    Unlike any other payment gateway, Pay with IndiaMART allows merchants to receive payment instantly in their account even on a bank holiday. Apart from this, the campaign also focusses on the benefits like the availability of EMI options, ability to accept advance payments and ease of operating across geographical limitations.

    IndiaMART VP marketing Sumit Bedi says, “We realised that millions of SMEs in India are largely untouched by the benefits of fin-tech. Hence, Pay with IndiaMART, a payment gateway, was launched, which could cater to their requirements. We traveled across the country to collect feedback from the users of the service. These businesses told us how the features of Pay with IndiaMART was assisting them in growing and making it big, like the availability of EMI option and ability to collect instant payment even on a holiday. And thus, through a series of videos under the #BadaKhelJao campaign we want to highlight these success stories and urge businesses to go digital to aid their growth.”

    Under the umbrella campaign of #BadaKhelJao, the video would be followed up by five more videos which would be launched in the coming weeks.

  • Bang in the Middle customises IndiaMART’s campaign

    Bang in the Middle customises IndiaMART’s campaign

    NEW DELHI: Zero in on the specifics is the new e-commerce mantra. A new digital ad campaign that highlights a unique value proposition of offering customized products to the buyers has been launched by the IndiaMART, online marketplace connecting buyers with suppliers

    Conceptualised by ‘Bang in the Middle’, the film #JaisaChahiyeWaisaPaaiye depicts a hunt for an ‘exotic’ elephant to emphasise on how consumers no longer only seek products that are easily available in the market. The campaign uses humour and curiosity to strike a chord with the audience and shows India’s largest e-marketplace’s ability to tap into the inexhaustible possibilities of a buyer’s demands.

    IndiaMART Vice President – Marketing Sumit Bedi said, “In the clutter of marketplaces, IndiaMART is the only one offering customized products as per the buyer’s need. Whether it is furniture for your office or handicrafts for home decor or machinery for your factory, we can fulfil any demand because of a strong base of more than 25 lakh sellers. We keep hearing from our buyers about how IndiaMART helps them get products tailored according to their needs and not just run-of-the-mill products. And, that is what inspired us to roll out this #JaisaChahiyeWaisaPaaiye campaign.”

    Bang in the Middle chief strategy officer and managing partner Naresh Gupta said “IndiaMART is not the usual brand. It’s a pioneer and thought leader. It is the definitive place where the small business-owners come searching for growth and profitability. As a brand, IndiaMART has to build its expertise with the small business-owners, and yet come across as a warm and friendly place which powers millions of small businesses across the country. We have ensured that the market sees value in differentiated offerings of the brand”.

    With technology at the heart of its business, IndiaMART’s success lies in its vision to provide enhanced and improvised solutions that meet market demands. The e-commerce platform has been at the helm of creating a simple but workable B2B ecosystem. A one-stop destination for connecting buyers and sellers, IndiaMART offers customized and full-service offerings.

  • Bang in the Middle customises IndiaMART’s campaign

    Bang in the Middle customises IndiaMART’s campaign

    NEW DELHI: Zero in on the specifics is the new e-commerce mantra. A new digital ad campaign that highlights a unique value proposition of offering customized products to the buyers has been launched by the IndiaMART, online marketplace connecting buyers with suppliers

    Conceptualised by ‘Bang in the Middle’, the film #JaisaChahiyeWaisaPaaiye depicts a hunt for an ‘exotic’ elephant to emphasise on how consumers no longer only seek products that are easily available in the market. The campaign uses humour and curiosity to strike a chord with the audience and shows India’s largest e-marketplace’s ability to tap into the inexhaustible possibilities of a buyer’s demands.

    IndiaMART Vice President – Marketing Sumit Bedi said, “In the clutter of marketplaces, IndiaMART is the only one offering customized products as per the buyer’s need. Whether it is furniture for your office or handicrafts for home decor or machinery for your factory, we can fulfil any demand because of a strong base of more than 25 lakh sellers. We keep hearing from our buyers about how IndiaMART helps them get products tailored according to their needs and not just run-of-the-mill products. And, that is what inspired us to roll out this #JaisaChahiyeWaisaPaaiye campaign.”

    Bang in the Middle chief strategy officer and managing partner Naresh Gupta said “IndiaMART is not the usual brand. It’s a pioneer and thought leader. It is the definitive place where the small business-owners come searching for growth and profitability. As a brand, IndiaMART has to build its expertise with the small business-owners, and yet come across as a warm and friendly place which powers millions of small businesses across the country. We have ensured that the market sees value in differentiated offerings of the brand”.

    With technology at the heart of its business, IndiaMART’s success lies in its vision to provide enhanced and improvised solutions that meet market demands. The e-commerce platform has been at the helm of creating a simple but workable B2B ecosystem. A one-stop destination for connecting buyers and sellers, IndiaMART offers customized and full-service offerings.

  • IndiaMART launches new campaign with Irrfan Khan

    IndiaMART launches new campaign with Irrfan Khan

    NEW DELHI: In a bid to establish its value proposition as a business facilitator of India, IndiaMART has launched a new campaign featuring versatile actor Irrfan Khan titled ‘India ki Khoj.’

     

    IndiaMART has positioned itself as the platform that powers the ‘Khoj’ for growth, success, ambitions and legacy.

     

    “It feels great to be associated with this brand and its campaigns that have been inspirational to millions of entrepreneurs as well as the buyers in fulfilling their needs, be it business or personal. Through this campaign, I am sure that it will generate a strong impact and encourage enterprising people across the country to come forward and put their ideas into action,” said Khan.

     

    IndiaMART has built itself as the definitive market place for millions of Indians who come searching for other businesses to do business with. The campaign moves a step ahead by connecting entrepreneurs to their role models, who they idolise. The idea is aptly voiced by IndiaMART’s brand ambassador, Khan, capturing budding entrepreneurs and their dreams in a short 30 seconds story.

     

    Speaking of the campaign, IndiaMART vice president Sumit Bedi said, “India’s economic prosperity is fuelled by millions of small and medium sized entrepreneurs. We give them the platform to grow and act as an enabler that they can trust. Through this campaign, we will be celebrating the spirit of enterprises found across the length and breadth of India. Thus, we have summed it up as ‘Khoj,’ for everything that they are looking for in life. We don’t just connect markets with opportunity; we connect individuals with their ambitions.”

     

    The campaign has been crafted by Bang in the Middle and was shot in Mumbai.

     

    Bang in the Middle managing partner and CCO Prathap Suthan said, “Every entrepreneur and every businessman starts his or her journey to follow a dream. The innate search and thirst to achieve a target, reach a landmark, and build an enterprise worthy of the dream in their minds. Our country is full of legends of people who have started small and made global successes, and those stories and surnames are driving forces for a country that’s now woken up.  They are inspiration to those searching for their own footprints to leave behind. This campaign is a tribute to that entrepreneurial spirit, as much as the earthiness of Irrfan adds realness to the grit of these people.”

     

    The campaign kick-started with a tweet by Khan and will also be amplified through his other digital platforms as well as television, press and radio promotions.

     

      

  • IndiaMART launches new campaign with Irrfan Khan

    IndiaMART launches new campaign with Irrfan Khan

    NEW DELHI: In a bid to establish its value proposition as a business facilitator of India, IndiaMART has launched a new campaign featuring versatile actor Irrfan Khan titled ‘India ki Khoj.’

     

    IndiaMART has positioned itself as the platform that powers the ‘Khoj’ for growth, success, ambitions and legacy.

     

    “It feels great to be associated with this brand and its campaigns that have been inspirational to millions of entrepreneurs as well as the buyers in fulfilling their needs, be it business or personal. Through this campaign, I am sure that it will generate a strong impact and encourage enterprising people across the country to come forward and put their ideas into action,” said Khan.

     

    IndiaMART has built itself as the definitive market place for millions of Indians who come searching for other businesses to do business with. The campaign moves a step ahead by connecting entrepreneurs to their role models, who they idolise. The idea is aptly voiced by IndiaMART’s brand ambassador, Khan, capturing budding entrepreneurs and their dreams in a short 30 seconds story.

     

    Speaking of the campaign, IndiaMART vice president Sumit Bedi said, “India’s economic prosperity is fuelled by millions of small and medium sized entrepreneurs. We give them the platform to grow and act as an enabler that they can trust. Through this campaign, we will be celebrating the spirit of enterprises found across the length and breadth of India. Thus, we have summed it up as ‘Khoj,’ for everything that they are looking for in life. We don’t just connect markets with opportunity; we connect individuals with their ambitions.”

     

    The campaign has been crafted by Bang in the Middle and was shot in Mumbai.

     

    Bang in the Middle managing partner and CCO Prathap Suthan said, “Every entrepreneur and every businessman starts his or her journey to follow a dream. The innate search and thirst to achieve a target, reach a landmark, and build an enterprise worthy of the dream in their minds. Our country is full of legends of people who have started small and made global successes, and those stories and surnames are driving forces for a country that’s now woken up.  They are inspiration to those searching for their own footprints to leave behind. This campaign is a tribute to that entrepreneurial spirit, as much as the earthiness of Irrfan adds realness to the grit of these people.”

     

    The campaign kick-started with a tweet by Khan and will also be amplified through his other digital platforms as well as television, press and radio promotions.

     

      

  • IndiaMart to focus on app; launches new campaign

    IndiaMart to focus on app; launches new campaign

    MUMBAI: E-commerce industry is estimated to reach $16 billion by the end of 2015, out of which 29 per cent contribution is predicted from e-tailing, giving an opportunity to those in the sector to uncover innovations to grab the biggest bite of the pie.

     

    One of the oldest players in the business, IndiaMart, has launched two new TVCs to maximise its mobile penetration. Echoing its core motto ‘Kaam Yahin Banta Hai,’ the campaign featuring Irrfan Khan emphasises on various aspects which fulfills specific requirements of buyers through its mobile platform.      

     

    The campaign seeks to establish IndiaMart as the first port of call for all business buyers. “With ‘Kaam Yahin Banta Hai’ as the brand promise, we wish to showcase the ease and convenience that the platform offers to its buyers, by connecting them to the most relevant suppliers. Targeted at the smart buyers who are looking for a much reliable, quick and effective solution for all their key buying requirements, the IndiaMart app helps shorten the time that they spend in finding genuine and right business partners,” says IndiaMart vice president – marketing Sumit Bedi.   

     

    The e-tailer has roped in Bollywood actor Irrfan Khan as the brand ambassador. “Khan’s persona is very much in line with the values of IndiaMart, as the brand strongly displays responsibility and integrity. Moreover, Khan is one of the most celebrated actors of the Indian film industry, having an extremely effective style of communicating messages, by even adding humour, so that a common man is able to establish a connect. We were very confident that Khan would lend realism to our brand and would be able to connect with our target audience and drive the message home,” opines Bedi.

     

    McCann Group has executed the campaign capturing the USP of IndiaMart: convenience – ease of buying. The campaign targets TV, online display and social media. “Apart from mass platforms like TV and online display, social media is an extremely fast moving medium in today’s world and is probably the best way to make your brand be heard. Gaining so much of popularity, we are happy to have connected with a huge set of people on these platforms,” he informs.

     

    E-commerce companies are concentrating on increasing the penetration of their mobile apps for higher growth. So much so, that big players in the space, claim to have more than 50 per cent of their revenues coming in from mobile apps. 

    IndiaMart app has witnessed over 2 million downloads across all platforms. “The app dedicatedly focuses on strengthening its mobile offering, which is leading to an increased productivity for our users. We see relatively higher engagement on our mobile platform vs. desktop. Yes, we are certainly looking forward to increase the number of app users through a mix of brand and performance campaigns,” says Bedi.

     

    Bedi feels an app is more convenient, giving information on the go which is very beneficial to the buyers across rural and urban areas. Not only that, according to him, app opens the avenue for specific marketing too. “With more insights from user data, platforms like us are able to push customised notifications and ensure extremely personalised experience for the user,” he adds.

     

    But there are challenges too and emphasizing on them Bedi asserts, “From marketing point of view, there are different challenges for brands. For example – on any app store, a user can instantly look at screenshots of the app, its latest reviews and the overall rating. Thus, one needs to ensure that the app store content is optimized for all this and encourage the user to download the app.”

     

    Recent research signifies that e-tailing ventures are aggressively spending to substantiate their app presence and soon they might dissolve the website. Myntra is one such example. The venture recently acquired by Bansals doesn’t have a web presence anymore. When asked if IndiaMart will also take a similar route, Bedi opines, “Growing at an exponential pace, India leads the way in internet usage on mobile in the world (65 per cent users on mobile internet). Smartphones have greatly influenced the consumer buying behaviour. 41 per cent of the e-commerce transactions are conducted via smartphone and the medium offers an immense potential. Though, we are definitely focused on strengthening our app route as we see relatively higher engagement on our mobile platform, but, we will not force our users in any way and will continue to have presence across platforms.”

     

    “We would continue to invest in our product experience and brand to stay ahead. We plan to stay focused on our app route so as to enable users to easily find reliable suppliers in their preferred location with more ease,” Bedi concludes.