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Tag: Sumeer Mathur

  • Dentsu Creative launches ‘Future Mandala’ in India

    Dentsu Creative launches ‘Future Mandala’ in India

    Mumbai: Dentsu Creative, a global network within the Dentsu Group that consolidates various creative, digital, and branding agencies, has introduced ‘Future Mandala’ in India. This tool is designed to provide brands with insights and foresight to innovate and develop new business ecosystems. Originally developed by Dentsu Tokyo in 2011, the tool has already made an impact in global markets and is now set to guide Indian brands toward sustainable growth and market leadership.

    Unlike traditional trend reports that offer limited insights, Future Mandala provides a deeper understanding of socio-economic shifts, third-party research, and demographic trends. It delivers brands a blueprint to stay ahead of the market by identifying opportunities for product innovation and developing communication platforms and business models. This dual capability enables businesses to anticipate changes and take decisive action.

    Dentsu Creative South Asia CEO Amit Wadhwa emphasised that understanding the future is essential to shaping it. Future Mandala helps brands move beyond short-term trends and focus on long-term innovation. It reflects Dentsu’s commitment to “Innovating to Impact” by helping clients lead the market with strategic clarity.

    Dentsu Creative India chief strategy officer Sumeer Mathur added that the tool assists marketers in understanding how current trends will influence the future. It helps shape business ecosystems, from product development to consumer communication, providing an actionable roadmap for the next five years. Drawing on data from government reports, industry insights, and trends, Future Mandala enables brands to drive innovation in a changing economy.

    Offered as a premium service to Dentsu’s clients, Future Mandala has a proven track record of driving business transformation globally. Developed by experts including Takuya Kagata of Dentsu Consulting Inc., it equips Indian brands to be future-ready and achieve long-term growth.

  • Dentsu Creative India names Sumeer Mathur as chief strategy officer

    Dentsu Creative India names Sumeer Mathur as chief strategy officer

    Mumbai: Dentsu Creative India has bolstered the strength of its strategy team with the appointment of Sumeer Mathur as chief strategy officer. Mathur will report to Dentsu Creative India chief executive officer Amit Wadhwa.

    Mathur’s mandate will be to build upon Dentsu Creative’s strategic capabilities in order to further enhance its work and market-leading creative reputation. His responsibilities will include brand management, digital, and PR. In addition to this, he will work closely with Dentsu Creative India Group chief creative officer, Ajay Gahlaut, and the business teams to ensure the highest quality of output from the agency.

    Mathur has over 20 years of expertise and is a firm believer in communication that creates business and brand impact. He has previously held national, regional and global strategic responsibilities for many brands, which include Colgate-Palmolive, Clinic Plus, Clinic All Clear, Fair & Lovely, Airtel, Horlicks, Royal Enfield, Livon, Taj Hotels, UNICEF, Adidas, LG, Microsoft, Bira, and Muscle Blaze, to name a few.

    He has worked with agencies like Rediffusion, DYA&R, Lowe Lintas, JWT, DDB Mudra, and Edelman. Prior to this, he was the national strategy head at Havas Creative. Additionally, Mathur has played a significant role in creating work that has won numerous effectiveness awards for brands like HUL, Airtel Money, Microsoft PCs, Livon, UNICEF, CHAI, etc. He has also served on the Effie India Jury for many years.

    Amit Wadhwa said, “Sumeer’s appointment takes us a step further toward our vision for Dentsu Creative in India to lead the way in Modern Creativity. He not only brings in knowledge and credibility from some of the best agencies but also has vast experience across brands, digital and PR, which indeed makes him the perfect fit. I, along with the entire leadership team, am looking forward to working closely with him and reaching new milestones in the future.”

    Speaking of his new role, Mathur added, “Frankly, it’s a privilege to join the team at Dentsu. There isn’t a communication agency in the country right now that combines tech, culture, craft, and ideas the way Dentsu does. They are ahead of the curve and have their feet firmly planted in the future, in order to deliver value to clients.” 

    Dentsu Creative India was recently declared the ‘Agency of The Year’ at the Cannes Lions Festival of Creativity 2022-a first-ever for India. It was a historic hat-trick with the agency also lifting a Titanium for the country for its ‘Unfiltered History Tour (UHT)’ campaign in addition to bagging three Grand Prix-another first, two Gold Lions and three Silver Lions-making UHT the most awarded work not only from India but globally.

  • Sumeer Mathur appointed as national planning head & managing partner, Havas Worldwide (Creative) India

    Sumeer Mathur appointed as national planning head & managing partner, Havas Worldwide (Creative) India

    Mumbai: Havas Group India has announced the appointment of Sumeer Mathur as national planning head and managing partner, Havas Worldwide India – the creative agency of the group, with immediate effect. He will be based out of the Gurugram office and report to Havas Group India group CEO Rana Barua.

    “The meaningful difference we make to our client’s business through our differentiated products, digital-led strategic solutions and engaging storytelling, is what led us to the top league in the industry. Sumeer will drive this further,” stated Havas Group India chairman and chief creative officer Bobby Pawar. “Throughout his career, Sumeer has worked with strong business teams, delivering tangible business results. His keen interest in understanding what drives culture, what motivates consumers, and how digital technologies are reshaping brand interactions will add a tremendous value to our strategic planning function.”

    Mathur will be partnering Havas Worldwide (Creative) managing director Manas Lahiri and Havas Worldwide (Creative) ED and NCD Ravinder Siwach to scale up the agency further, collaborate with key clients including Reckitt, Citroën, Dabur, Suzuki, William Grant, Tata and Harman (JBL) among many others, and drive the strategic planning vision and expertise at Havas Creative India, said the statement.

    He will also collaborate closely with Havas Worldwide’s chief client officer and head of group integration Arindam Sengupta, and Havas CX EVP and business head Prashant Tekwani to drive the group’s vision of integration and CX. In addition, Mathur will also join forces with the entire senior leadership of the group companies of Havas Group to help drive the integration across the network.

    “We need to now build a strong integrated leadership team that aggressively takes this growth mandate ahead. With Sumeer, Manas, Ravinder, Arindam, Prashant, Geet and all the other leaders forming the core team, it will further fuel our growth and empower us to deliver meaningful, ROI-centric marketing solutions for our clients,” said Rana Barua.  

    Mathur has worked across industries such as FMCG, telecom, automobiles, foods for some of India’s leading brands including Royal Enfield, Bira, Mother Dairy, Airtel, Unilever’s Fair & Lovely, Clinic All Clear, Cadbury and many more. Over the years, he has had successful stints at leading agencies such as DDB Mudra Group, JWT, Rediffusion Y&R, Contract and Lowe Lintas. His last stint was at Edelman as SVP, national planning and strategy head.

    “Havas Creative’s philosophy of meaningful brands is ahead of the curve in its understanding of the forces that shape consumer attitudes and behaviour in the world today. I look forward to leveraging this for our clients across categories,” said Sumeer Mathur on his new role.

  • Sumeer Mathur joins DDB Mudra North

    Sumeer Mathur joins DDB Mudra North

    MUMBAI: DDB Mudra Group has announced the appointment of Sumeer Mathur as DDB Mudra North strategic planning senior VP and head.

     

    Based out of DDB Mudra North’s Gurgaon office, Mathur will work closely with national strategic planning head Aditya Kanthy, to lead planning and brand management for the agency.

     

    Before joining DDB Mudra North, Sumeer was associated with JWT (Delhi). During his tenure at JWT, he led award winning campaigns for Airtel Money and Microsoft. Apart from JWT, he has also worked with Rediffusion Y&R, Lowe Mumbai, Contract and SSC&B Lintas.

     

    On joining DDB Mudra North, Mathur said, “I am quite excited by the opportunity DDB Mudra North offers. While many agencies talk about the change in communication landscape, DDB Mudra Group seems to be the only one that has multiple disciplines working together to build brands under one roof. Too often the area of influence of the planner remains constricted to cracking an insight that turns into a TV campaign. I was also drawn to the culture of the agency which came through during my interactions with Madhukar, Aditya and Vandana.”

     

    Mathur brings to the agency an experience of over 15 years in communications across brands while being based in Mumbai and Delhi. He has worked with leading brands, across categories ranging from automobiles (Hyundai & Tata motors) FMCG (GSK, Unilever, Colgate Palmolive and Unicharm), household appliances and home electronics (LG and Microsoft), social health (USAID), airlines (Kingfisher airlines, Spice Jet) and hospitality (Taj Hotels & Resorts). He has also undertaken regional and global responsibilities for Unilever Brands (Fair & lovely, Lifebuoy shampoo, Clinic all Clear) for the South East Asian markets.

     

    Kanthy said, “We’re thrilled to have Sumeer on board. He’s an incredible talent. Vandana, Sambit and Sumeer make a formidable team in Delhi. He’s excited about working with all the DDB Mudra Group agencies under one roof and leading our bright young team to create influence and apply creative thinking for business growth. We’ve got a lot to do to be the best agency in the city and he’s up for it.”

     

    Added DDB Mudra North president Vandana Das, “I’m so excited to have Sameer as part of the DDB Mudra group in Delhi. Sumeer is a dynamic leader & brings with him experience & maturity that is required to strengthen existing brands while ensuring that we are on a growth drive. I believe that he is a great asset & we can use his skills and talents in making our agency reach new heights.”