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Tag: Sultan

  • Sony Max SD & HD’s Sultan premiere locks big ad revenues

    Sony Max SD & HD’s Sultan premiere locks big ad revenues

    MUMBAI: How much can a single telecast of a Hindi film on a channel earn in ad revenues? Well, if estimates are to be believed, it could be Rs 50 crore for the premiere of the Salman Khan starrer Sultan which aired on Sony Pictures Network India (SPN India) Hindi movie channel Sony Max on 15 October, according to a PTI report. The film focuses on Sultan Ali Khan (played by Salman Khan), a wrestling champion from Haryana, whose successful career creates a rift in his personal life

    As expected, SPN India president (sales & international business) Rohit Gupta refused to put a fix on the exact figure while speaking to PTI. All he said was : “It is one of the biggest blockbusters and it has been the biggest movie for us in terms of revenue. It is the highest grossing movie revenue which we have got, but we cant disclose the revenue.”

    SPN India business head for Hindi movies and music cluster Neeraj Vyas also highlighted that Sultan allowed it to gross its highest ever ad sales for a movie premiere on the network. But once again he provided no figures. “We’ve had a 20 per cent increase in ad rates – over the previous large movie premiere that we had sold last year around the same time for Bahubali- which is why the numbers have gone up to what they have ”

    SPN India had slapped a pricing of Rs 10 lakh per 10 second ad spot for its standard definition channel and Rs 2 lakh per 10 seconds for its Sony Max HD services. Those are the kind of numbers it charges for some of its premium IPL matches.

    Amongst the brands which hopped on board included: Chinese handset maker Oppo and Reliance Jio as the co-presenter sponsors, while FMCG megalith Hindustan Unilever and auto major Mahindra as co-sponsors. Bajaj Auto, Colgate, Mondelez, Reckitt Benckiser and Samsung Electronics chose to be signed on as associate sponsors, while brands such as Apple, eBay India, Ford India, Google India, Huawei Tele, Intel, Intex Technologies, Lenovo, Loreal, Pernod Ricard, Raymond and Vivo Mobiles brought spots.

    SPN India claimed to PTI that the inventory had been sold out days before – a bit of a first for the network.

  • Sony Max SD & HD’s Sultan premiere locks big ad revenues

    Sony Max SD & HD’s Sultan premiere locks big ad revenues

    MUMBAI: How much can a single telecast of a Hindi film on a channel earn in ad revenues? Well, if estimates are to be believed, it could be Rs 50 crore for the premiere of the Salman Khan starrer Sultan which aired on Sony Pictures Network India (SPN India) Hindi movie channel Sony Max on 15 October, according to a PTI report. The film focuses on Sultan Ali Khan (played by Salman Khan), a wrestling champion from Haryana, whose successful career creates a rift in his personal life

    As expected, SPN India president (sales & international business) Rohit Gupta refused to put a fix on the exact figure while speaking to PTI. All he said was : “It is one of the biggest blockbusters and it has been the biggest movie for us in terms of revenue. It is the highest grossing movie revenue which we have got, but we cant disclose the revenue.”

    SPN India business head for Hindi movies and music cluster Neeraj Vyas also highlighted that Sultan allowed it to gross its highest ever ad sales for a movie premiere on the network. But once again he provided no figures. “We’ve had a 20 per cent increase in ad rates – over the previous large movie premiere that we had sold last year around the same time for Bahubali- which is why the numbers have gone up to what they have ”

    SPN India had slapped a pricing of Rs 10 lakh per 10 second ad spot for its standard definition channel and Rs 2 lakh per 10 seconds for its Sony Max HD services. Those are the kind of numbers it charges for some of its premium IPL matches.

    Amongst the brands which hopped on board included: Chinese handset maker Oppo and Reliance Jio as the co-presenter sponsors, while FMCG megalith Hindustan Unilever and auto major Mahindra as co-sponsors. Bajaj Auto, Colgate, Mondelez, Reckitt Benckiser and Samsung Electronics chose to be signed on as associate sponsors, while brands such as Apple, eBay India, Ford India, Google India, Huawei Tele, Intel, Intex Technologies, Lenovo, Loreal, Pernod Ricard, Raymond and Vivo Mobiles brought spots.

    SPN India claimed to PTI that the inventory had been sold out days before – a bit of a first for the network.

  • Spuul features Yash Raj Films ‘Sultan’ digitally

    Spuul features Yash Raj Films ‘Sultan’ digitally

    MUMBAI: Spuul is featuring Yash Raj Films’ latest blockbuster Sultan digitally by adding it to its catalogue of movies. The movie will be available across devices like Web, mobile (iOS, Android), Smart TV (Samsung, Panasonic, LG), Airplay on iOS, Fire on Amazon and Chromecast on Android to viewers all over the world.

    Sultan, one of the highest grossing Indian films of all time, is a 2016 Indian romantic sports-drama film directed by Ali Abbas Zafar. Produced by Aditya Chopra under the Yash Raj Films banner, the film stars Salman Khan opposite Anushka Sharma. The film focuses on Sultan Ali Khan, a wrestling champion from Haryana, whose successful career creates a rift in his personal life.

    Speaking at this milestone, Spuul Global CEO Subin Subaiah said, “With increased internet penetration, smartphone usage and the increasing affordability of data plans, there is also increase in the amount of viewers moving online to consume content. At Spuul, we are constantly striving to bring the latest, best and most awaited films to our viewers in our endeavor to bridge the gap between a film’s theatrical and digital release. Sultan is just another of our steps in this direction.”

    “Our association with Spuul goes back a long way, with Spuul providing our films with a platform to reach out to viewers in the most remote corners of the world – We believe Sultan will get the same or more traction that our previous films have received thus far”, said Yash Raj Films vice president digital Anand Gurnani.

  • Spuul features Yash Raj Films ‘Sultan’ digitally

    Spuul features Yash Raj Films ‘Sultan’ digitally

    MUMBAI: Spuul is featuring Yash Raj Films’ latest blockbuster Sultan digitally by adding it to its catalogue of movies. The movie will be available across devices like Web, mobile (iOS, Android), Smart TV (Samsung, Panasonic, LG), Airplay on iOS, Fire on Amazon and Chromecast on Android to viewers all over the world.

    Sultan, one of the highest grossing Indian films of all time, is a 2016 Indian romantic sports-drama film directed by Ali Abbas Zafar. Produced by Aditya Chopra under the Yash Raj Films banner, the film stars Salman Khan opposite Anushka Sharma. The film focuses on Sultan Ali Khan, a wrestling champion from Haryana, whose successful career creates a rift in his personal life.

    Speaking at this milestone, Spuul Global CEO Subin Subaiah said, “With increased internet penetration, smartphone usage and the increasing affordability of data plans, there is also increase in the amount of viewers moving online to consume content. At Spuul, we are constantly striving to bring the latest, best and most awaited films to our viewers in our endeavor to bridge the gap between a film’s theatrical and digital release. Sultan is just another of our steps in this direction.”

    “Our association with Spuul goes back a long way, with Spuul providing our films with a platform to reach out to viewers in the most remote corners of the world – We believe Sultan will get the same or more traction that our previous films have received thus far”, said Yash Raj Films vice president digital Anand Gurnani.

  • Barring ‘Sultan’, dull weekend at box office

    Barring ‘Sultan’, dull weekend at box office

    MUMBAI: While the recent films since the release of Sultan have been bad for the trade, especially the exhibition trade which needs a flow of crowd pulling films to sustain, the next week promises to be full of hope. Two major films releasing simultaneously has been avoided by the trade as both would eat into each other’s business prospects. But, the exhibitors never had it so good as Mohenjo Daro and Rustom face each other this Friday.

    Budhia Singh-Born To Run, a National Award winner for the Best Children’s film, wins much critical acclaim, but no footfalls. The film could manage only Rs. 1.2 crore in its first weekend.

    Fever, an attempt to make a polished thriller, turns out anything but that. It is a badly scripted film concentrating more on steamy scenes rather than thrill and suspense. A good musical score as well as captivating cinematography are wasted in absence of substance. The film collected Rs. 55 lakh in its opening weekend.

    The Legend Of Michael Mishra meets with a disastrous fate at the box office. To think of Arsad Warsi essaying a teenage romance in itself is a put off and to expect the film to draw audience is rather ambitious! There is nothing in the script or direction or music to salvage the film to any extent. The collections have been poor as the film could collect only Rs. 60 lakh in its first weekend.

    Dishoom, an action thriller with a youth favourite. Varun Dhawan, providing the entertainment quotient, does well. The film had its flows and routine second half but managed to make the most of the absence of any decent entertainer for a while.

    The film collects 51.8 crore in its first week. With poor opposition in its second week, the film stands a fair chance of adding another Rs. 16 to 17 crore in its second week for a decent lifetime business.

    Love Ke Funday and Murder Madhuri make it to the total loss category.

    Madaari…Sshhh Desh So Raha Hai collects Rs. 2.75 crore in its second week to take its two week tally to Rs. 15.45 crore.

    Kabaali (Hindi-dubbed from Tamil) drops drastically in its second week taking its two week total to Rs. 24.9 crore.

  • Barring ‘Sultan’, dull weekend at box office

    Barring ‘Sultan’, dull weekend at box office

    MUMBAI: While the recent films since the release of Sultan have been bad for the trade, especially the exhibition trade which needs a flow of crowd pulling films to sustain, the next week promises to be full of hope. Two major films releasing simultaneously has been avoided by the trade as both would eat into each other’s business prospects. But, the exhibitors never had it so good as Mohenjo Daro and Rustom face each other this Friday.

    Budhia Singh-Born To Run, a National Award winner for the Best Children’s film, wins much critical acclaim, but no footfalls. The film could manage only Rs. 1.2 crore in its first weekend.

    Fever, an attempt to make a polished thriller, turns out anything but that. It is a badly scripted film concentrating more on steamy scenes rather than thrill and suspense. A good musical score as well as captivating cinematography are wasted in absence of substance. The film collected Rs. 55 lakh in its opening weekend.

    The Legend Of Michael Mishra meets with a disastrous fate at the box office. To think of Arsad Warsi essaying a teenage romance in itself is a put off and to expect the film to draw audience is rather ambitious! There is nothing in the script or direction or music to salvage the film to any extent. The collections have been poor as the film could collect only Rs. 60 lakh in its first weekend.

    Dishoom, an action thriller with a youth favourite. Varun Dhawan, providing the entertainment quotient, does well. The film had its flows and routine second half but managed to make the most of the absence of any decent entertainer for a while.

    The film collects 51.8 crore in its first week. With poor opposition in its second week, the film stands a fair chance of adding another Rs. 16 to 17 crore in its second week for a decent lifetime business.

    Love Ke Funday and Murder Madhuri make it to the total loss category.

    Madaari…Sshhh Desh So Raha Hai collects Rs. 2.75 crore in its second week to take its two week tally to Rs. 15.45 crore.

    Kabaali (Hindi-dubbed from Tamil) drops drastically in its second week taking its two week total to Rs. 24.9 crore.

  • ‘Dishoom’ collects Rs 11 crore on first day ; ‘Sultan’ inches to Rs 300 crore

    ‘Dishoom’ collects Rs 11 crore on first day ; ‘Sultan’ inches to Rs 300 crore

    MUMBAI: Dishoom, despite mixed reactions, opens to decent houses to show a healthy first day collections of about Rs. 11 crore. The film sustains almost to the first day performance showing little growth on Saturday but peaks on Sunday crossing Rs. 14 crore.

    The film caters more to youth with its fun and action based theme. Varun Dhawan plays to the gallery to earn the film the category a general entertainer. The film ends its opening weekend with Rs. 37.4 crore.

    The other two releases, Murder Madhuri and Love Ke Funday prove to be damp squibs.

    Madari, promising much as it did with Irrfan Khan and Jimmy Shergill, had a fair amount of critical appreciation and audience applause but not enough to spell a healthy box office returns. After its opening weekend of Rs.8.4 crore, the film could add just about 50 per cent more during rest of the four days of the week to take its first week total to Rs 12.7 crore.

    M Cream, a misconceived theme of a contemporary young bunch of boys and girls pretending to live in 1960s is very poor failing to collect just about five lakh in its first week.

    Indrakumar’s third instalment of his Masti series adult comedy fails to cash it on its brand equity and does badly. The film, after a weak first week of Rs. 12.5crore, adds just Rs. 45 lakh in its second week taking its two week tally to Rs. 12.95 crore.

    Sultan rides on strong Salman Khan shoulders to hold its own in its third week to add Rs. 15.75 crore thus taking its three week total to Rs. 293.71 crore (total 23 days) as it now trudges through to make to the Rs. 300 crore mark which should be attainable by the end of this week or early next weekend.

    Kabali (Hindi dubbed from Tamil) has not matched the media hype it created when it comes to its box office performance with its Hindi dubbed version. Despite an extensive exposure at over 1000 screens, the film has managed to collect Rs.20.8 crore in its first week.

  • ‘Dishoom’ collects Rs 11 crore on first day ; ‘Sultan’ inches to Rs 300 crore

    ‘Dishoom’ collects Rs 11 crore on first day ; ‘Sultan’ inches to Rs 300 crore

    MUMBAI: Dishoom, despite mixed reactions, opens to decent houses to show a healthy first day collections of about Rs. 11 crore. The film sustains almost to the first day performance showing little growth on Saturday but peaks on Sunday crossing Rs. 14 crore.

    The film caters more to youth with its fun and action based theme. Varun Dhawan plays to the gallery to earn the film the category a general entertainer. The film ends its opening weekend with Rs. 37.4 crore.

    The other two releases, Murder Madhuri and Love Ke Funday prove to be damp squibs.

    Madari, promising much as it did with Irrfan Khan and Jimmy Shergill, had a fair amount of critical appreciation and audience applause but not enough to spell a healthy box office returns. After its opening weekend of Rs.8.4 crore, the film could add just about 50 per cent more during rest of the four days of the week to take its first week total to Rs 12.7 crore.

    M Cream, a misconceived theme of a contemporary young bunch of boys and girls pretending to live in 1960s is very poor failing to collect just about five lakh in its first week.

    Indrakumar’s third instalment of his Masti series adult comedy fails to cash it on its brand equity and does badly. The film, after a weak first week of Rs. 12.5crore, adds just Rs. 45 lakh in its second week taking its two week tally to Rs. 12.95 crore.

    Sultan rides on strong Salman Khan shoulders to hold its own in its third week to add Rs. 15.75 crore thus taking its three week total to Rs. 293.71 crore (total 23 days) as it now trudges through to make to the Rs. 300 crore mark which should be attainable by the end of this week or early next weekend.

    Kabali (Hindi dubbed from Tamil) has not matched the media hype it created when it comes to its box office performance with its Hindi dubbed version. Despite an extensive exposure at over 1000 screens, the film has managed to collect Rs.20.8 crore in its first week.

  • Box Office: Rajinikanth’s ‘Kabali’ opens weak; ‘Sultan’ continues to earn big

    Box Office: Rajinikanth’s ‘Kabali’ opens weak; ‘Sultan’ continues to earn big

    MUMBAI: Madaari, starring Irrfan Khan and Jimmy Shergill, was expected to draw a fair number of viewers as both enjoy a good following. The film in itself did not provide anything new and came across as a mix of few recent films. Also, for a film aimed at the multiplex audience, the title, Madaari, sounded quite outlandish!

    Not able to raise curiosity, the film managed a weak opening at the box office not improving thereafter to end its opening weekend with Rs 8.3 crore.

    *M Cream went unnoticed.

    *Kabali (Hindi-Dubbed from Tamil), gets a lot of media hype with the media not bothering about Rajinikanth films vis a vis Hindi film audience; in that, he commands no following here as such, neither in dubbed films nor he did in original Hindi films.

    Also, filmmaking has moved on which includes the South Indian industry. The concepts have changed now and filmmaking has become technology oriented as special effects have become easier to incorporate. In such an event, you wonder at Kabali which sells the same Rajinikanth being sold since decades; only, here he is much diluted one thanks to age. The film has no gimmickry or gestures associated with Rajinikanth and hand to hand fights are avoided. Compare this to another south Indian film Bahubali,with its youthful star cast, larger than life canvass and special effect wizardry. No use taking viewers for granted, even Rajini fans.

    Since the ticket buying moviegoer is immune to such hypes, the film had a low opening response with footfalls varying from 10/15 per cent to 25 per cent and the figures reflecting the fact. The film collected about 3 crore on day one with a negligible raise on days two and three.

    The film collected Rs. 12.7 crore for its opening weekend despite an extensive release with over 1000 screens.

    *Great Grand Masti fails to add much to its opening weekend figures of 7.8 crore. With the rest of the four days of the week collecting just Rs 4.7 crore to take its first week total to Rs 12.5 crore.

    *With an open field and Salman as main attraction, Sultan continues to hold its own as the film collects Rs 277.96 crore at the end of its second week (16 days. The film adds another Rs 11.09 crore for its third weekend taking its 19 day total to Rs 289.05 crore.

  • Box Office: Rajinikanth’s ‘Kabali’ opens weak; ‘Sultan’ continues to earn big

    Box Office: Rajinikanth’s ‘Kabali’ opens weak; ‘Sultan’ continues to earn big

    MUMBAI: Madaari, starring Irrfan Khan and Jimmy Shergill, was expected to draw a fair number of viewers as both enjoy a good following. The film in itself did not provide anything new and came across as a mix of few recent films. Also, for a film aimed at the multiplex audience, the title, Madaari, sounded quite outlandish!

    Not able to raise curiosity, the film managed a weak opening at the box office not improving thereafter to end its opening weekend with Rs 8.3 crore.

    *M Cream went unnoticed.

    *Kabali (Hindi-Dubbed from Tamil), gets a lot of media hype with the media not bothering about Rajinikanth films vis a vis Hindi film audience; in that, he commands no following here as such, neither in dubbed films nor he did in original Hindi films.

    Also, filmmaking has moved on which includes the South Indian industry. The concepts have changed now and filmmaking has become technology oriented as special effects have become easier to incorporate. In such an event, you wonder at Kabali which sells the same Rajinikanth being sold since decades; only, here he is much diluted one thanks to age. The film has no gimmickry or gestures associated with Rajinikanth and hand to hand fights are avoided. Compare this to another south Indian film Bahubali,with its youthful star cast, larger than life canvass and special effect wizardry. No use taking viewers for granted, even Rajini fans.

    Since the ticket buying moviegoer is immune to such hypes, the film had a low opening response with footfalls varying from 10/15 per cent to 25 per cent and the figures reflecting the fact. The film collected about 3 crore on day one with a negligible raise on days two and three.

    The film collected Rs. 12.7 crore for its opening weekend despite an extensive release with over 1000 screens.

    *Great Grand Masti fails to add much to its opening weekend figures of 7.8 crore. With the rest of the four days of the week collecting just Rs 4.7 crore to take its first week total to Rs 12.5 crore.

    *With an open field and Salman as main attraction, Sultan continues to hold its own as the film collects Rs 277.96 crore at the end of its second week (16 days. The film adds another Rs 11.09 crore for its third weekend taking its 19 day total to Rs 289.05 crore.