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Tag: Sukhwinder Singh

  • WKL kicked off to a glittering start

    WKL kicked off to a glittering start

    MUMBAI: Amidst the unveiling of glittering trophy, battery of stars from bollywood and political and corporate bigwigs from London, the first season of Wave World Kabaddi League one of its kind international Kabaddi League promoting Kabaddi, has started at O2 Arena, London. Mr Sukhbir Singh Badal, Dy Chief Minister, Government of Punjab, India declared the League open and unveiled the winners Trophy for the League. Eight teams from UK, USA, Canada, Pakistan and India are vying for the maiden trophy.

     

    The evening saw Bollywood actor Akshay Kumar, also the owner of Team Khalsa Warriors in the League sing his own songs. The crowd frenzy was uncontrollable when he sang – Mujhme to, tu hi tu basaa……from his movie Special Chabbis.  The excitement increased when he continued to perform on the famous punjabi songs – ni tu hune hune hoi mutiyaar…. and Taare gin gin yaad ch teri……  The enthusiasm was higher as his team went ahead to win the first match against Yo Yo Tigers, owned by Rapper Honey Singh.

     

    The entertainment continued with Sukhwinder Singh of Chak de and Chaiyaan Chaiyaan fame singing foot thumping numbers like aaja aaja Dil Nichode, Raat ki matki phode from movie Kaminey. Jimmy Shergill, Neeru Bajwa, the famous actress of Punjabi movies and Gurpeet Ghuggi, the comedian in Punjabi movies and TV programs also enthralled the audience with their performances.

     

    The maiden set of matches played between United Singhs and Punjab Thunder & Khalsa Warriors and Yo Yo Tigers saw United Singhs winning the match against Punjab Thunder and Khalsa Warriors against Yo Yo Tigers.  The other teams to start their innings today are Vancouver Lions against Lahore Lions and California Eagles against Royal Kings USA.

     

    Wave WKL kicked off yesterday i.e. 9 August to 30 November 2014 and will see various national and international Kabaddi players in action through 8 franchisees. The league will follow the Formula 1 touring sports format and will be played across 4 continents. Wave WKL aims to become the go-to brand when it comes to sports entertainment or delivering value to its partners and sponsors. Wave WKL as a brand embodies strength, power, agility, tactic, entertainment, masculinity and aggression. It is taking an indigenous Indian sport to the world and redefining it for the Indian audience.

  • Nickelodeon gears up to promote Motu-Patlu

    MUMBAI: Nickelodeon is going gung-ho to promote its recently launched show titled ‘Motu Patlu‘.

    The show is being advertised aggressively on the network besides being promoted through on-ground activities and strategic promotional partnerships to ensure optimal reach.

    The channel has tied up with retail chain Pantaloons and will be actively present across 18 Pantaloons outlets in Mumbai and Delhi to ensure “maximum” brand visibility.

    In an attempt to be present wherever kids are, Nickelodeon has also tied-up with gaming outlet – Timezone. Here kids can participate in the ‘Motu Patlu‘ contest through the Kiosk‘s at Timezone and also sample the show, while they win ‘Motu Patlu‘ merchandise.

    Additionally, Motu Patlu‘s Signature dish Chole Bhature will be available and promoted across Bombay Blue outlets in Mumbai. Kids can also engage with the interactive Motu Patlu tray mats at all the outlets.

    Promotions will also be a part of the on-going Nickelodeon workshops at Hobby Ideas where kids will be exposed to the flavour of the show while they participate in ‘Art Jam‘ workshops and bring out their creative side by making Motu Patlu chocolate boxes and more. The activity spans across five cities and over seven centres.

    Sonic and Nickelodeon India executive vice president and business head Nina Elavia Jaipuria said, “This experiential marketing campaign brings alive Motu Patlu, engaging kids through innovative initiatives at multiple touch-points. Our unconventional campaign connects with kids and reaches out to them wherever they are. Thus, creating awareness for Motu Patlu.”

    Nickelodeon has also planned engagements through Van Activations in over 30 towns like Lucknow, Kanpur, Allahabad, Varanasi, Agra and Mathura in Uttar Pradesh and Gwalior, Khandwa, Indore, Ratlam, Bhopal and Jabalpur in Madhya Pradesh. The Van Activation has been designed to give kids the feel of the show and make show and its characters familiar with the kids.

    To ensure the “right connect” with the tech-savvy generation Nickelodeon has also launched Motu Patlu‘s official website – Motupatlu.in. The site hosts a content mix that includes Motu Patlu games, contests and downloads.

    In addition, motupatlu.in will also be promoted through a digital campaign that entails banners on kid gaming websites, video banners and innovative rich media banners that allows the users to interact on the banner itself. The show will also be promoted on Nick India‘s official page on Facebook and on twitter.

    As a part of the ATL promotions, Motu Patlu will also be promoted across various General Entertainment Channels and print advertisements in leading comics.

    Nickelodeon has roped in legendary lyricist Gulzar to create a title track composed by musician Sandesh Shandiliya and sung by Sukhwinder Singh. The title track of twosome‘s jodi will be played on all radio stations across Mumbai and Delhi and several other cities in Madhya Pradesh and Uttar Pradesh.

    Motu Patlu airs every day at 6:30 pm on Nickelodeon.