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Tag: Sukhvinder Singh

  • Greenpanel renews association with Delhi Capitals as principal sponsor

    Greenpanel renews association with Delhi Capitals as principal sponsor

    Mumbai: Greenpanel has announced kickstarting the second edition of its association with the Indian Premier League’s franchise Delhi Capitals as its principal sponsor. As a part of this partnership, it will have branding on the Delhi Capitals team’s jerseys. With this strategic move, it intends to garner greater visibility, amplify its brand promotion initiatives, and solidify its reputation further in the market.

    This is going to be the second year of association between Greenpanel and Delhi Capitals. Greenpanel aims to build up on last year’s momentum to reach a wider audience base through the IPL’s massive viewership and foster strong connections with its potential customers.

    Greenpanel will be promoting this partnership through a marketing mix of ATL, BTL, and digital initiatives, including TV, on-ground visibility, social media, and performance marketing. It will be launching a new TV campaign soon featuring Delhi Capitals players to further strengthen the brand positioning of Greenpanel- MDF ka doosra naam. The brand will have a strong on-ground presence in the home matches via stadium branding and stalls with exciting games providing a chance to the fans to win exclusive Delhi Capitals merchandise. Additionally, in the digital space, Greenpanel will organize various contests for cricket fans to win the team’s merchandise, post content co-created with the Delhi Capitals team, and launch IPL-specific social media campaigns to further garner visibility and engagement.

    Greenpanel MD and CEO Shobhan Mittal said “We are excited as we kick off the second leg of our association with IPL’s franchise Delhi Capitals as their Principal Sponsor. Last year, when we initiated this alliance, we witnessed massive consumer outreach, and our marketing initiatives received a positive response. We are hopeful that this year the collaboration will be instrumental in further strengthening communication around the brand’s core positioning – MDF ka doosra naam.”  

    He further added, “The partnership reflects Greenpanel’s unwavering commitment to providing high-performance products to its customers. We consider this association as an opportunity to support the beloved sport of India, connect with fans and sports enthusiasts alike, and convert them into potential Greenpanel customers.”

    Delhi Capitals interim CEO Sukhvinder Singh said,” As the Delhi Capitals embark on another exciting season, we are thrilled to continue our partnership with Greenpanel as our principal sponsor. Their unwavering support reflects not only their commitment to the sport but also their dedication to providing top-notch products to customers nationwide. We look forward to another successful season together, representing the spirit of cricket and excellence.”

    Greenpanel is an Indian MDF company and stands strong for its country. The brand is highly passionate about sports and has huge respect for the country’s sportspersons.

  • NueGo partners with Delhi Capitals as an associate sponsor for the upcoming cricket season

    NueGo partners with Delhi Capitals as an associate sponsor for the upcoming cricket season

    Mumbai: NueGo, an intercity electric AC bus service from GreenCell Mobility, proudly announces its latest collaboration with Delhi Capitals for the upcoming cricket season, set to commence on 23 February

    NueGo will partner as the Associate Sponsor for the Delhi Capitals cricket franchise. NueGo brand logo will be featured on the leading trouser of the team’s official & training jersey, as part of the deal. This collaboration aligns with NueGo’s core values towards promoting eco-friendly travel and empowering women.

    GreenCell Mobility CEO & MD Devndra Chawla, “Our collaboration with Delhi Capitals signals a significant stride in our growth journey, emphasising our commitment to excellence, sustainability, and a shared winning ethos. In partnership with Delhi Capitals women’s team, our focus expands beyond sustainable mobility – it’s about fostering inclusivity and empowering women. Aligned with the vision of Delhi Capitals, NueGo is dedicated to creating a supportive environment where every woman can excel, both on the field and beyond.”

    Delhi Capitals, Interim CEO Sukhvinder Singh “NueGO are one of the leaders in sustainable mobility, and as they aim to expand their vision to inclusivity and women empowerment, we are delighted to welcome them to the Delhi Capitals family as our associate sponsor in this landmark moment for women’s cricket in India. This partnership symbolises our shared values and commitment towards making an impact in society. We look forward to a successful association with NueGo.”

    With this new alliance, NueGo has solidified its position with all three major sports leagues of the country: cricket, football, and kabaddi. This expansion, combined with an existing agreement with Chennaiyan FC, demonstrates NueGo’s continued commitment to fostering an eco-conscious culture and improving women’s sports in the country. Through this cricket partnership, NueGo will aim to inspire and spread awareness about safe and sustainable transportation to a wider audience. 

  • PUMA & Delhi Capitals come together for a multi-year deal

    PUMA & Delhi Capitals come together for a multi-year deal

    Mumbai: Sports brand PUMA India has joined forces with Delhi Capitals as the official kit partner, ahead of the year’s high-powered WPL and IPL season.

    PUMA’s partnership with Delhi Capitals furthers its footprint in the cricketing landscape. With this multi-year alliance, PUMA will also deepen engagement into the capital’s high voltage fandom and tap into the growing pool of sporting talent in the region.

    PUMA’s association with Royal Challengers Bangalore has proven to be a big success in the league.

    As kit partner, PUMA’s logo will be present on the leading arm of the jersey of both the men’s and women’s teams of Delhi Capitals. Inspired by the pulse of the country’s capital, the jersey incorporates the route map of the Delhi Metro Rail – the iconic representation of the city’s enterprising spirit. The players’ kit will also comprise training wear, accessories, travel gear and athleisure, capturing the same design aesthetic as the jersey.

    Commenting on this historic collaboration, PUMA India managing director Karthik Balagopalan,, said, “We are thrilled to partner with Delhi Capitals and begin our association with the young vibrant team. Delhi is emerging as a huge magnet to sporting talent with an inimitable fanbase that has a pulse on the city’s soul and local culture. As a brand, PUMA has continuously championed cricket across levels, and this alliance underscores our commitment towards building the future generation of cricket as well as strong sports merchandising assets. We believe in the power of cricket to unite people, ignite aspirations and are here to push cricket & cricket culture forward.”

    This partnership also reinforces the long-standing relationship between PUMA and Delhi Capital’s parent company JSW through the sports brand’s association with Bengaluru Football Club.

    Jemimah Rodrigues, cricketer and Delhi Capitals’ Vice Captain said, “We’re excited to have PUMA, a brand that’s shown tremendous commitment towards women’s sports, on board with the Delhi Capitals team. We’re thrilled for them to be a part of our journey as we look ahead to another smash hit season of the Women’s Premier League.”

    Commenting on the occasion, Sukhvinder Singh, interim CEO, Delhi Capitals said, “Delhi Capitals is beyond thrilled to partner with PUMA for both our women’s and men’s squads. Being a franchise that focusses on young cricketing talent has always been crucial for us, which makes our association with a youth brand like PUMA an organic one. We’re confident that this partnership which kicks off with the upcoming seasons of the Women’s Premier League & the Indian Premier League is going to be a cracking success.”

    Over the years, PUMA has forged partnerships with diverse sporting teams, encompassing global and Indian football giants such as Manchester City, Borussia Dortmund, AC Milan, Mumbai City FC, and Bengaluru FC, as well as the both the teams of Royal Challengers Bangalore. The brand also boasts a star-studded lineup of brand ambassadors featuring batting icon Virat Kohli, champion sprinter Usain Bolt, football stars Neymar Jr and Sunil Chhetri, celebrated boxer MC Mary Kom, and cricketers Harmanpreet Kaur and Mohammed Shami.

    Additionally, PUMA has demonstrated its commitment to support emerging and versatile sports and activities by venturing into the thriving Esports industry in India through kit partnerships with organisations such as Revenant Esports and Orangutan Esports.

  • Sahara Filmy to present ‘Live and Filmy’

    MUMBAI: Sahara Filmy, the Bollywood film channel arm of Sahara One Media and Entertainment Limited, has announced the launch of its new series ‘Live and Filmy.’

    The channel has roped in music stalwarts Sukhvinder Singh and Daler Mehendi to perform live on 27 January at the Somaiya Hospital ground in Sion. The musical extravaganza will also have Tanushree Dutta performing to her hit numbers.

    Speaking on the launch Sahara Filmy business head Ashutosh said, “Every film channel shows back to back Hindi films. While we also showcase the best of Bollywood cinema, we have always taken an initiative to introduce various types of Bollywood- based content.

    We launch this series called ‘Live and Filmy’ with a musical extravaganza by Daler Mehendi and Sukhvinder with Tanushree performing some sizzling numbers.”

    The channel aims to take the event across the country with a host of other Bollywood stars depending on the response. The channel will also have other properties like contests and interactive shows in a run up to its telecast. “Since it is not easy to do such a large scale event on a regular basis, we do not promise that it will be a monthly event. But 2007 would certainly have more such Bollywood and filmy content programming,” says Ashutosh.

    “I have seen these two perform and you won’t get this type of energy anywhere.The idea was to bring together this amazing energy of to our viewers and audience- Live. We are expecting a huge audience turn out for the same.”An increasing number of television channels are now incorporating on ground activity in its programming to increase the viewer connect.