ITV

Tag: Sukhpreet Singh

  • Watcho streams special original series for Valentine’s Day

    Watcho streams special original series for Valentine’s Day

    MUMBAI: With Valentine’s Day just around the corner, Dish TV India Limited, India’s leading DTH Company is all set to premier two new shows on its OTT platform, Watcho. Watcho is giving a chance to its viewers to get immersed in the season of love through their daily episodic show ‘Love Horoscope’and feel the thrill of the season with their new series which explores different aspects of love, ‘Love Crisis’.

    Directed and written by Bhaan Sen, ‘Love Crisis’ revolves around an extramarital affair while weaving a complex web of emotions. The series is a cautionary tale, uncovering the dark side of a ‘happy marriage’. The series exposes the depravity that the human mind is capable of, if it can justify its actions as acts of Love. On the lighter side of things, ‘Love Horoscope’ is a daily episodic show anchored by renowned astrologer Dr. Ajai Bhambi. The show offers advice to its viewers to reignite the passion in their love lives and in some cases win their partners over by sharing predictions, do’s & don’t’ s for dating and love life for individuals basis their sun-signs. In addition to this, viewers can also binge watch recently launched supernatural fiction show ‘Ardhsatya’.

    Commenting on the launch of exhilarating new series on Watcho, DishTV & Watcho corporate head – marketing Sukhpreet Singh said, “At Watcho, we are constantly looking for new ways to entertain our viewers. We are continuously investing time and effort in understanding content consumption pattern of viewers across platforms and provide them with entertaining content as per our viewer’s needs.  We are thrilled to announce the launch of these new series that you can binge watch with your loved ones and making the entire experience worthwhile. As the platform continues to grows, we plan to further expand and provide a more robust and personalized experience to our users.”

    Focused on short format storytelling apt for digital consumption, Watcho also offers many other original fiction shows like Vote The Hell, Mission Breaking News, Chhoriyan, Rakhta Chandana and original influencer shows like Look I can Cook, Bikhare Hain Alfaaz to name a few. Watcho content cuts across all genres including but not limited to; Drama, Comedy, Thriller, Romance, Food, Fashion and Poetry.

  • Dish TV to introduce Android set top box

    Dish TV to introduce Android set top box

    MUMBAI:

    "We are monitoring new technology developments and are responding to these. In the next few weeks, we are going to introduce connected boxes (android boxes) for the customers who seek new age media entertainment. We also have smart stick at Rs 599," Dish TV India corporate head (marketing) Sukhpreet Singh said, as quoted by PTI.

    Singh also added that the company expects to upgrade 20 per cent of its customers to online streaming services with the connected devices in the next 18-24 months. However, the price of the proposed set top boxes have not been revealed.

    While the DTH platform has also launched an over-the-top platform Watcho recently, it will also help in consumer engagement and customer acquisition, according to Singh. "Currently, Watcho is free for six months. But it will attract rentals as we also offer exclusive content," he added.

  • Dish TV appoints Ranveer Singh ahead of festive season

    Dish TV appoints Ranveer Singh ahead of festive season

    MUMBAI: DTH operator Dish TV has launched its new campaign with Bollywood superstar Ranveer Singh as its ambassador. The campaign has been designed to showcase the brand in a completely new, bold avatar signalling a new phase in the brand’s life cycle.

    Ranveer Singh is an accomplished and leading film actor who will lend weight with his edgy and youthful attitude to DishTV’s new brand campaign ‘Dish Nahi Dishkiyaon’.

    The brand TVC featuring Ranveer Singh, shows him in different situations with DishTV playing on his mind. To break from the monotony, he presses an imaginary remote and breaks into a dance frenzy. The film concludes with him celebrating amongst people, dancing to the entertaining tunes of the all-new ‘Dishkiyaon’ DishTV. The product window talks of its upcoming SMRT Stick for streaming online videos, 5X HD Clarity and unlimited entertainment packs, suggesting how DishTV is adding fun and entertaining moments to the lives of its customers through innovative new products and services.

    Dish TV India group CEO Anil Dua says, “This festive season, the brand will enter a new phase. With growth momentum on our side arising out of our existing initiatives and upcoming offerings, our new campaign will firmly position DishTV as the preferred entertainment brand in the country. In the same spirit, we are delighted to have Ranveer Singh as the face of the brand DishTV. Ranveer’s vivacious and energetic personality resonates well with our new brand positioning. We are glad to have him onboard and are confident that, his infectious energy will energise our audiences and invigorate our brand.”

    Actor Ranveer Singh adds, “I’m extremely happy to be a part of DishTV, a pioneer brand that’s as passionate about entertainment as I am. My experience shooting for this campaign is pretty much summarised by their tagline – Dish Nahi Dishkiyaon Hai Ye – fun, cool and entertaining. I’m excited and looking forward to everyone watching the TVC.”

    Dish TV corporate head marketing Sukhpreet Singh mentions, “Our new ad campaign is here to woo the younger generation with the choice of our new brand ambassador and quirky campaign tagline – ‘Dish Nahi Dishkiyaon’. As the tagline implies, DishTV is everything fun, cool and entertaining. With a slew of new products on the anvil coupled with irresistible packs and offers, our customers are sure to look at DishTV in a new light.”

    This latest campaign which has been conceptualised by Enormous Brands, is soon going live and will be running on air across GEC, Movies and popular regional TV channels. It will be a 360-degree campaign that will also go live on all the key platforms – digital, print, radio, OOH and city activations this festive season. The campaign will also showcase a few of the innovative products & packages lined up for launch during the upcoming festive season and beyond.

  • Dish TV offers SD channels at Rs 8.5 per month

    Dish TV offers SD channels at Rs 8.5 per month

    MUMBAI: After an intense merger time with Videocon d2h, Dish TV is back with a new solution for its customers and this time it is offering SD channels at just Rs 8.5 a month. The DTH operator has even launched a 360-degree campaign to make people aware of it.

    Entitled “Saadhey aath mein jeeto saare heart”, the campaign amplifies the benefit of having the choice of hand-picking channels based on customers entertainment needs and how that ultimately leads to keeping everyone at home happy.

    The campaign, conceptualised by Enormous Brands, aims to connect both rationally and emotionally with customers who are managing delicate relationship balances at home. Aimed to reiterate Dish TV’s flexible and customisable entertainment packs and offerings, this campaign solidifies Dish TV’s position in the industry and showcases how its innovative offering of Rs 8.5 per channel per month is set to create a new benchmark in television entertainment.

    In the form of a TVC, the campaign showcases how a young man is being felicitated for having achieved an impossible feat – that of keeping his mother and wife happy by getting their favourite channels added on Dish TV. This unique superpower is available to all its customers and gives them the ability to choose the entertainment of their choice at a minimal price of Rs 8.5 per SD channel per month on their base pack.

    The seed of the idea came from the insight that today’s customers are often left wanting as most operators tie them down to a pre-bundled pack. Upgrading to a new pack becomes heavy on the pocket without the freedom to choose their favourite channel.

    Dish TV group CEO Anil Dua says, “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product “Mera Apna Pack” under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want.”

    Dish TV corporate head of marketing Sukhpreet Singh adds, “With family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline. To connect with customers, we will roll out the campaign on TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.”

    Enormous Brands managing partner Ashish Khazanchi mentions that the agency’s endeavour is to make the brand more inclusive and charming. With this campaign they wanted to bring this promise alive in the context of families in a fun and enjoyable way.

  • DishTV launches ‘Aapla Manoranjan’ for marathi Viewers

    DishTV launches ‘Aapla Manoranjan’ for marathi Viewers

    MUMBAI: Dish TV, Asia’s largest DTH brand, has partnered with Shemaroo Entertainment Ltd., one of India’s leading filmed entertainment content house to launch Marathi regional value added services for its valued Marathi audience. A 24-hour Marathi service ‘Aapla Manoranjan’ is now available at Channel number 1232 on DishTV platform. With the launch of this new service, customers can now enjoy the complete Ad-Free and 24X7 Marathi Service packed with Movies, Plays and Songs.

    ‘Aapla Manoranjan’, DishTV’s new regional offering is now available to the subscriber on free preview of 15 days. The viewers can continue to enjoy amazing Marathi content with a nominal subscription price of Rs 38 + GST.

    The full entertainment package includes Marathi Songs, legendry Plays and two Marathi movies every day. In addition to this, every Sunday there will be a world satellite TV premiere of a newly released movie which hasn’t been telecasted on any satellite channel like Bus Top, Paisa Paisa & Suagr, Salt aani Prem on this service.

    Speaking on the initiative DishTV, Senior vice president-Marketing, Mr. Sukhpreet Singh said: “We’re committed to provide the best of entertainment to our viewers across all regions. With an overall bouquet of 600+channels & services and with this new regional service offering, we’re excited to bring the best content and excellent TV viewing experience to our Marathi audience. The addition of ‘Aapla Manoranjan’ will cater to the needs of our Marathi subscribers across India for complete entertainment in their preferred language.”

    Shemaroo Entertainment Limited – Director, Hiren Gada said, “We are pleased to associate with Dishtv and bring to the viewers Aapla Manorjan, a premium marathi content service that will air the finest of marathi films, songs and even theatre. It will be fueled by Shemaroo’s rich and exhaustive library of content and programming prowess. Marathi cinema with its thematic diversity, technical excellence and high production values has made a mark for itself in the industry and amongst cinema lovers. We are sure that this new offering will thoroughly be enjoyed by the viewers of Dishtv”.

  • DishTV TVC: SRK lets cat out of bag about ‘automatic HD’ at no extra cost

    DishTV TVC: SRK lets cat out of bag about ‘automatic HD’ at no extra cost

    NEW DELHI: Dish TV, which recently decided to launch its “HD for all” initiative breaking barriers that made HD niche and effectively making it a mass product, has now released a television commercial ‘Har Dish HD’ featuring Shah Rukh Khan that takes away all inhibitions involved in switching from SD to HD, bridging the gap between both subscribers.

    The TVC communicates Dish TV’s innovative proposition of offering HD channels along with all its popular packs starting as low as Rs.169+ taxes.

    The TVC has been set in a typical Indian household where all decisions keep family at the centre and the woman of the house is involved. The TVC opens with the man of the house boasting about taking a new Dish TV connection with HD for the family. The USP of five times better picture quality than a standard resolution quickly grabs everyone’s attention except for the mother who is concerned that her son has bought something expensive. While the protagonist claims that no expense is enough for the family, the exciting reality of it actually being at no extra cost is laid bare by an ad coming on TV where Shah Rukh Khan reveals Dish TV’s new HD for all initiative wherein all Dish TV customers will automatically get HD.

    Dish TV Group CEO Anil Dua said, “Our new initiative of “HD for All” now goes further with an insightful and entertaining ad campaign “Har Dish HD”. The campaign takes the conversation of having HD to the living room of the Indian family. Our latest TVC showcases not only how DishTV brings the entire family together but also how it raises the quality of their entertainment experience.”

    DishTV SVP – marketing Sukhpreet Singh says, “The new TVC encourages people to experience HD without having to pay anything more. The launch of HD for all initiative will lead to several first-time trials of HD and subsequently lead to upgradations.”

    The campaign targets young decision-makers of the house who aspire for HD but are restricted by their perception. DishTV TVC informs them that HD is now available “automatically.”

    The film, conceptualised by the ad agency Enormous Brands, celebrates the relationship between various members of a family and brings alive the concept of watching TV together. The campaign will be spread across all media.

    “Television has always been the centrepiece of all household conversations and gatherings. When people sit together, many interesting family dynamics create a new story every day. We wanted to capture such interesting scenarios to tell a story about the product,” said Enormous Brands co-founder Ashish Khazanchi.

  • DishTV-ABP rolls out Pujo campaign

    DishTV-ABP rolls out Pujo campaign

    MUMBAI: Asia’s largest DTH brand DishTV, in order to add to the festivity fervour, has undertaken various activities in West Bengal in association with ABP Ananda. They have come up with the campaign — “Every home HD home” to amplify the HD reach during Durga Pooja (Pujo, in Bengali) celebrations.

    This campaign comprises digital, social media, broadcasting, radio and ‘pandal’ branding. The HD offer comprises 26 HD channels at Rs 84 (plus 18 per cent GST).

    DishTV SVP – marketing Sukhpreet Singh said: “With users aspiring for HD channels, this move is to encourage them to embrace HD channels at the most minimal costs.”

  • Dish TV presses HD button; introduces new cardless set top box

    Dish TV presses HD button; introduces new cardless set top box

    NEW DELHI: HD ahoy! That’s the flag that India’s leading DTH operator the Essel group owned DishTV has been waving for quite some time. And now it is doing it again. In a move to encourage wary Indian TV viewers to switch from a standard definition (SD) to high definition (HD) connection, it has announced a campaign, which it has labeled “HD for all initiative.” Under this, it says it will stop providing SD boxes, and will now only ship HD ones to subscribers.

    “The HD space has been fast evolving, making significant in-roads into Indian households,” says Dish TV CEO Anil Dua. “With a sharp focus on HD, this move aims at bridging the gap between the SD and HD subscribers and taking away the inhibitions involved in switching from SD to HD. Our endeavor is to increase affinity with our audiences by providing them HD viewing experience.”

    Currently, India has around 12.8 million HD households; Dish TV hopes this push will more than double this subscriber base to 25-30 million s in the next five to six years.

    The company has also launched a new cardless HD set top box (STB) branded Dish NXT HD which has a starting price of Rs 1,500 with primary SD packs. It claims that the new box gives five times better picture quality, 5.1 suroound sound, and a whole new user Interface and graphics and multilingual support. Additionally, it comes equipped with an integrated smart chip technology to enable users to interact and tune-in to their television in a smarter way. A universal remote and a recorder come included with the box. The cardless feature eliminates the need of a separate viewing card for clutter free experience and faster performance.

    Points out Dua: “The new DishNXT HD STB will lead to a rapid rise in HD consumption. It will also encourage subsequent upgradation to full HD experience, thereby expanding overall HD viewership and boosting our revenues.”

    “As part of our festive offering, this latest innovation has been designed keeping in mind the evolving needs of our discerning customers and to enable an end to end entertainment experience,” adds Dish TV senior vice president marketing Sukhpreet Singh.” With the new clean, intuitive user Interface, fast navigation and ease of controls, DishNXT HD is a game changer in DTH entertainment, offering unmatched HD TV viewing experience.”

    Apart from this STB, it is also flogging its DishNXT HD Premium box which has a starting price of Rs 1,750 and can offer all 66 HD channels.

    Recently, the satellite provider had launched a Mera Apna Pack that allowed customers to choose their HD channels at a sticker price of Rs 17 plus GST as part of its popular packs. The company says this is partially in keeping with the Telecom Regulatory Authority of India (TRAI)’s tariff order as it empowers consumers and provides content as per customer choice.

    Amongst the packs it is offering currently include:

    * Priced at Rs 169, Swagat offers 210 channels.

    *The Super Family Pack offers 337 channels at Rs 250 per month.

    *The Maxi Sports Pack offers 342 channels at Rs 290 per month.

    *The All Sports Pack offers 387 channels at a sticker price of Rs 330 per month.

    *The World Pack has a bouquet of 400 plus channels and is priced at Rs 380 per month.

    * The Platinum Pack has a bouquet of 418 channels at Rs 475 channels per month.

    All these packs have a freebie offer going on currently: seven HD channels are being offered at no cost to customers. The free HD channels include: Zee TV HD, Colors HD, &TV HD, Zee Cineam HD, &Picture HD, Cineplex HD and MTV Beats HD.

  • DishTV extends its connection up to Flipkart

    DishTV extends its connection up to Flipkart

    MUMBAI: DishTV has joined hands with the e-commerce giant Flipkart to bring to its customers a hassle-free connection. With this association, DishTV becomes the first DTH service provider to be listed on Flipkart.

    As part of this collaboration, for a limited period, users of Flipkart, which was voted as one of the most popular e-commerce brands in India by RedSeer report, will get an opportunity to grab offers from DishTV on their new connections.

    Dish TV India senior vice president-marketing Sukhpreet Singh expressed, “Through this move, the company aims to integrate and connect the tech-savvy consumers to entertainment services on a platform which is dynamic.”

    Flipkart senior director – electronics Hari Kumar said, “Of the total cable and satellite base of 169 million, 47 million are non-digitised households. So, there is a huge opportunity with the existing customers itself. With the TV installations expected to double over the next five years, we see a significant upside in making DTH services available at the customers’ doorstep.”

  • Television viewership stable despite VoDs, says DISH TV exec

    MUMBAI: People’s interest in television was intact although use of cell phones in India has increased considerably in India. After increase in internet speed, people in India had started watching videos on mobile phones. However, despite VoD services proliferating in the country, viewers preferred to watch films on television.

    DTH services leader DISH TV’s senior executive told PTI that it was a wrong perception that people lately did not watch television because of the growing popularity of video on cell phone facility. Despite the increasing tendency of seeing videos on handsets, the executive said, different studies revealed that people’s interest in watching television in all age brackets had not declined.

    DISH TV’s senior vice president (marketing) Sukhpreet Singh, who was in Indore to launch DISH TV’s “Mera Apna Pack” and “Swagat Pack” in the Madhya Pradesh market, said, in fact, the television viewership was increasing. Singh said that people watching videos on cell phones was a healthy sign for the entertainment industry.

    Answering a question, Singh said even now many cable operators in India had not come under the purview of regulation, and they were the ones who became a nuisance for both, the government and the public. It would be better if they were regulated soon, he added.