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Tag: Sukhpreet Singh

  • “Our core business is providing content”: Sukhpreet Singh

    “Our core business is providing content”: Sukhpreet Singh

    Mumbai: Dish TV is transforming the entertainment landscape in India with the introduction of its innovative offering, ‘Dish TV Smart+’. As a pioneering move in the industry, this initiative redefines the way customers experience entertainment by providing seamless access to both TV and OTT content across all screens, without any additional charges.

    With ‘Dish TV Smart+’, both new and existing subscribers of Dish TV and D2H can enjoy a plethora of popular OTT apps alongside their chosen TV subscription pack. This comprehensive service ecosystem ensures that entertainment is available anytime, anywhere, on any screen, be it through the Watcho OTT Super App, smart devices such as set-top boxes, or Android STBs. Moreover, Dish TV is forging partnerships with leading TV and Mobile Original Equipment Manufacturers (OEMs) to seamlessly integrate their services into these devices, thereby enhancing the overall user experience.

    Not long ago, there was apprehension among TV channels, DTH, and Cable TV operators regarding the rapid rise of OTT entertainment in India. However, the landscape has evolved significantly since then. Today, TV networks have adapted by launching their own OTT platforms, while DTH operators have shifted their approach to become aggregators of content.

    Indiantelevision.com on the sideline of the launch, caught up with Dish TV & Watcho corporate head of marketing Sukhpreet Singh. During the interview, Singh discussed the rationale behind the launch of their new initiative and shed light on the challenges encountered within the pay TV ecosystem and the DTH industry.

    Edited excerpts

    On the need of launching Dish TV Smart+

    The need is the fact that we are in the content distribution. We don’t differentiate between where the content is coming from Customers watch content in linear platforms as well as OTT. Our job was to bring all that together in a way which is a good experience and affordable for the customers.

    On the features that differentiate Dish TV Smart + from other Dish TV offerings

    First thing is we are the only DTH at a price of 200+ both that provides DTH and OTT. Secondly, we are the only one who’s providing a complete ecosystem of DTH plus OTT packs along with devices and OTT apps. I think we are the only one that is able to provide any screen, anywhere and anytime at that price point.

    On Dish TV Smart + integrating traditional satellite TV with online streaming services

    All the traditional satellite channels are available on hardboxes. If you look at it, we have our traditional boxes, connected boxes and our OTT app which doesn’t need a box. In that app, we have live TV, OTT content from various OTT apps. So if you take all of them together, whatever customer you are, whatever devices you have, we will be able to provide you with content.

    On Dobhal showcasing pay TV + smart TV to be increased by 183 million by 2030 during the presentation and the challenges faced in pure pay TV ecosystem

    What was shown in the presentation was pay TV + smart TV. There is going to be a lot of hybrid consumption, that is what we are trying to tell. If you only look at the pure pay TV, they might not grow. If you take pay TV, smart TV and all the hybrid consumption, that will work. What we are seeing is people are watching a lot of content, even if it’s streaming content, they are watching it a lot on television. Consumption on television is not decreasing, that is what we described. That increase is basically pay TV and smart TV. People are gonna watch a lot more content on television and like I said, it is very narrow to describe yourself as the only satellite and DTH provider. Most of the major broadcasters are providing traditional linear services also and streaming & OTT services. Most of the major OTT apps come from the broadcasters. They are also trying to innovate. It brings me back to the point that it doesn’t matter where the content is coming from and there are all types of customers. Even in a single family, there are people watching television, there are people watching OTT only on their mobile, there are people watching OTT on smart TVs. Our job is to provide content for the modern Indian family.

    On TRAI’s Performance Indicator Report highlighting the decline of the active subscriber base for pay DTH by 2.06 per cent from 66.62 million in December 2022 to 65.25 million in March 2023

    Yes! The numbers which you can see in the TRAI reports, they are all in sync. We all know that if we are talking about only traditional ways of watching content then obviously it will come down. But we have to look at our business which is providing content whether it is traditional or new, doesn’t matter. Every traditional thing changes into new. Our core business is providing content. If the traditional way is coming down, then the new way will go up. If we are focused only on the traditional way, we will also go down.

    On the future of content consumption in India

    The way we see it from the business perspective, the number of hours that people spend while watching content is exploding. People have so much content to watch that they get confused. Right from niche content to blockbuster ones, everything is available along with many languages. Now you have such high quality content in regional languages. Even if you take a very niche language, then you will find a lot of beautiful content available, thanks to OTT platforms that are making it possible. So it’s a great time for content, it’s a great time for consuming content for all kinds of screens and our job is to make it possible. 

  • Dish TV revolutionizes entertainment with ‘Dish TV Smart+’ services

    Dish TV revolutionizes entertainment with ‘Dish TV Smart+’ services

    Mumbai: Dish TV, has taken a path-breaking initiative to redefine the entertainment experience in India. The leading DTH provider in a first-of-its-kind move has announced its ground-breaking proposition ‘Dish TV Smart+’. This launch marks a pioneering milestone in the industry, providing customers access to TV and OTT content on any screen, anywhere, without any additional cost. It ensures convenience, flexibility, and enhanced entertainment options, empowering customers to tailor their viewing experience.

    With the ‘Dish TV Smart+’ service, all Dish TV and D2H customers, including new as well as existing subscribers can enjoy popular OTT apps along with their chosen TV subscription pack. The ‘Dish TV Smart+’ services ecosystem enables entertainment on any screen, anywhere, anytime through Watcho-the OTT Super App, Smart devices including set-top boxes, and smart android STBs. Dish TV will also collaborate with top TV and Mobile Original Equipment Manufacturers (OEMs) to seamlessly integrate their services into these devices, thereby enriching the overall user experience.

    Commenting on the new proposition, Dish TV India Ltd Manoj Dhobal, stated, “Since its inception, Dish TV has transformed the entertainment consumption landscape, pioneering new ways for people to enjoy their favourite content. With this new proposition, we are poised to make an even greater difference, setting a new standard for immersive and accessible entertainment experiences. The launch of ‘Dish TV Smart+’ Services represents more than just a proposition; it embodies the vision to redefine entertainment consumption in India, which is getting smarter and bigger. In a market flooded with options, customers often find themselves overwhelmed. We aim to simplify their choices by offering a holistic and complete entertainment solution. We firmly believe that both traditional television and OTT platforms are indispensable in today’s age, and with our proposition, we aim to reaffirm their equal importance.”

    “At Dish TV, customer satisfaction is non-negotiable, and every decision is centered around delivering value and convenience. ‘Dish TV Smart+’ Services not only benefit our customers by providing them with unparalleled access to entertainment but also ensures that their preferences and satisfaction remain at the forefront of our endeavours. With ‘Dish TV Smart+’ Services, we are catering to all needs of a modern Indian family, staying true to our motto – Naye Bharat Ka Smart Connection,” Manoj Dobhal added.

    To effectively communicate this visionary proposition, Dish TV has initiated a comprehensive marketing campaign spanning multiple channels, including Television, Digital, Print, and Corporate outreach, aiming to amplify its message of entertainment accessibility on any screen, anywhere.

    For existing subscribers, Dish TV will leverage its channels and platforms, employing push notifications, in-app notifications, and emailers. Meanwhile, for new customers, the emphasis will be on TV and digital channels to ensure widespread visibility and awareness of the offering.

    Dish TV & Watcho corporate head of marketing Sukhpreet Singh said, “With ‘Dish TV Smart+’ Services, we’re not just introducing a new proposition; we’re leading a paradigm shift in entertainment consumption. Through our multi-channel marketing approach, we are committed to directly engaging with consumers, ensuring broad awareness and adoption. As a brand, we prioritize staying ahead of trends and adapting to evolving audience preferences. Customer satisfaction is at the heart of our strategy, and we are committed to delivering unparalleled entertainment experiences that cater to their diverse preferences and lifestyles.”

  • Colors Bangla Cinema partners with D2H in its aim to reach every household

    Colors Bangla Cinema partners with D2H in its aim to reach every household

    Mumbai: Colors Bangla Cinema, the leading Bengali movie channel renowned for its unparalleled cinematic experience, proudly announces its strategic partnership with D2H, a player in the DTH space. This collaboration marks a significant milestone in enhancing accessibility to quality entertainment for viewers across diverse demographics.

    As one of the top two Bengali movie channels in the market, Colors Bangla Cinema has garnered acclaim for its meticulously curated film selection, captivating audiences of all demographics. Experiencing record-breaking growth in fiscal 2024, the channel’s popularity surged among D2H subscribers, reaffirming its widespread appeal. This strategic alliance reinforces its position as a premier destination for Bengali cinema enthusiasts while addressing the evolving preferences of today’s viewers.

    Colors Bangla and Colors Bangla Cinema business head Vivek Modi said “We are thrilled to join forces with D2H to expand our reach and serve a wider audience base. It is our constant endeavour to ensure that all enthusiasts of Bangla cinema have access to Colors Bangla Cinema and this partnership strengthens that commitment.”

    DishTV, D2H, and Watcho corporate head of marketing Sukhpreet Singh said, “This partnership marks an exciting inclusion in our commitment to deliver compelling content to our viewers. Bangla subscribers are key to our plans and a critical segment for us. The addition of Colors Bangla Cinema showcases the diversity in our entertainment bouquet. Together, we look forward to enrich the viewing choices for our subscribers not only in that region but also widening our reach to Bangla viewers pan India. Dish TV India with its DTH brands D2H and DishTV is determined to remain at the forefront of delivering high-quality programming.”

    From 20 February, viewers have been enjoying the rich tapestry of films on Colors Bangla Cinema, available on channel no. 1839 on D2H. This collaboration not only celebrates cinema but also underscores the channel’s commitment to delivering quality entertainment to every household across the region.

  • Watcho Exclusives premieres thrilling new series State v/s Ahuja

    Watcho Exclusives premieres thrilling new series State v/s Ahuja

    Mumbai: Watcho Exclusives, the OTT platform from Dish TV India Ltd, has unveiled its first original series of 2024 – State v/s Ahuja. The enthralling thriller series marks the return of actor Ashmit Patel after a brief hiatus. Directed by Tarun Chopra, State v/s Ahuja narrates the captivating tale of Bollywood superstar Ansh Ahuja facing rape accusations from his maid. The series is exclusively available on the Watcho App from 9 February 2024, onwards.

    The story follows Ansh Ahuja (Ashmit Patel), a Bollywood superstar embroiled in controversy after being accused of rape by his maid. As the plot thickens, viewers are drawn into a riveting world of suspense, investigation, and courtroom drama, where unexpected revelations keep them hooked. With evidence pointing in different directions, the audience is left to question Ansh’s innocence amidst a web of deceit and conspiracy. The series poses the compelling question: Did Ansh truly commit the crime, or is there a sinister conspiracy at play? With each episode, the suspense deepens, keeping audiences on the edge of their seats until the final revelation.

    Over the years, Watcho has delighted viewers with a diverse range of exclusive series spanning various genres such as ‘Oh My Wife!’, ‘Luck Shots’, ‘Aarambh’, ‘GillHarry’, ‘Explosive’, ‘The Morning Show’, ‘Manghadant’, ‘Avaidh’, and ‘Jaunpur’, among others. The OTT App is now gearing up to celebrate its fifth anniversary in 2024 and promises to captivate audiences with a new lineup of original series.

    Dish TV India Ltd corporate head of marketing Sukhpreet Singh said, “We are excited to introduce our latest Watcho Exclusive series, ‘State v/s Ahuja’. This marks our first major release of 2024, setting the stage for an exhilarating year ahead. ‘State v/s Ahuja’ will captivate viewers with its compelling narrative, intriguing characters, and unexpected twists. At Watcho, we are committed to bringing you engaging content that resonates with viewers from all walks of life. As we continue to evolve and grow, we are dedicated to delivering quality entertainment that not only engages viewers but also leaves a lasting impact.”

    Actor Ashmit Patel, who plays the titular role of Ansh, said, “I’m thrilled not only to return to the screen after a brief break (during which time I’ve been working on my music production and doing my DJ gigs) with such an intriguing concept. ‘State v/s Ahuja’, a Watcho Exclusives series, delves into complex themes and keeps viewers on the edge of their seats. The character of Ansh offers a depth and complexity that immediately intrigued me. As an actor, I’m always drawn to roles that push boundaries and provoke thought. ‘State v/s Ahuja’ offered me exactly that opportunity. It allowed me to challenge myself in new ways. When I read the script and the character details, it felt like the perfect project to break my self-imposed hiatus, and without a second thought, I went for it. Now that the series is streaming on Watcho, I can’t wait for viewers to experience this suspenseful story with me.”

    ‘State v/s Ahuja’, produced by Suresh Thomas under the banners of Crescendo Films and Amicable Crew, features an ensemble cast including Jaswinder Gardner, Anurekha Bhagat, Sarika Singh, Swapnil Ralkar, Apeksha Verma, Drishti Patil, Manish Jaitley, Arjun Krishna, Vicky Baidyanath, and Harsh Gautam.

    Immerse yourself in the gripping story of ‘State v/s Ahuja’, exclusively on Watcho, to unravel the truth behind the allegations and the unexpected twists that emerge.

    Watch ‘State v/s Ahuja’ on Watcho, accessible across multiple devices including Fire TV Stick, Dish SMRT Hub, D2h Magic, Android, and iOS smartphones, or online at www.WATCHO.com.

  • Watcho Exclusives presents the original series ‘Luck Shots’

    Watcho Exclusives presents the original series ‘Luck Shots’

    Mumbai: Watcho Exclusives, a leading OTT platform from Dish TV India Ltd, known for consistently delivering compelling content since its inception in 2019, has firmly established its presence in the entertainment landscape. With a diverse portfolio encompassing captivating series such as Aarambh, GillHarry, Explosive, The Morning Show, Manghadant, Avaidh, and Jaunpur, among others, Watcho Exclusives now presents its highly anticipated original anthology series, “Luck Shots.”

    Produced under the banner of Viral Entertainment Pvt Ltd, with Suresh Thomas and Mohit Srivastav as the producers, “Luck Shots” comprises six captivating episodes that delve into the enigmatic facets of human existence. Each episode navigates the delicate balance between good luck and bad luck, offering viewers a rollercoaster journey through life’s unpredictability. The series masterfully portrays characters experiencing highs, lows, jubilation, and contemplation, serving as a vivid reminder that life’s duality, characterized by good and bad luck, is an inseparable part of our journey. From unforeseen victories to whimsical misadventures, “Luck Shots” artfully highlights the multifaceted nature of destiny.

    The series boasts an impressive ensemble of stars, including Brijendra Kala, Kavvin Dave, Ajitesh, Priyanka Kaul, Deep Raj Rana, and Krishna Bisht to name a few.

    Dish TV India Ltd corporate head of marketing Sukhpreet Singh said, “With Watcho Exclusives, we are committed to delivering exclusive, engaging content that truly resonates with our viewers and our second original anthology series, “Luck Shots,” is a testament to this dedication. We recognize our audience’s appetite for fresh and thought-provoking narratives, and “Luck Shots” fulfils this expectation. Believing in storytelling’s power to captivate and inspire, this series takes viewers on an exciting journey through life’s unpredictable twists, mirroring our own experiences with fortune. With each new series, we aim to present unique narratives that engage, inspire, and entertain.  We are thrilled to share this exceptional series with our viewers and remain steadfast in providing an unforgettable and compelling entertainment experience.”  

    Seasoned actor, Brijendra Kala, who plays the role of Madan Lal in one of the stories, Rasta Bandh, opened up about his work experience and shared, “It’s been an incredible ride working on ‘Luck Shots’ for Watcho Exclusives. This anthology is a refreshing take on the age-old dilemma of good and bad luck. My character’s journey in the show mirrors the ups and downs we all face in life. Just like in the real world, where we can’t always control our destiny, ‘Luck Shots’ emphasizes the importance of doing our best and letting the universe handle the rest. I’m excited for the audiences to connect with our characters and stories. Buckle up, folks; ‘Luck Shots’ is a captivating journey waiting to unfold!”

    Actor Kavvin Dave, who features in the story titled Wrong Number, expressed, “Working on ‘Luck Shots’ has been an incredible experience. This anthology series on Watcho is a thought-provoking exploration of luck and its role in our lives. My character’s journey mirrors the twists and turns we all face, and has a unique journey filled with surprises, just like the series itself. It’s a series that will make you reflect on life’s unpredictability.”  

    Delve into the intricate choices of the characters of Luck Shots, where they teeter on the edge of both good and bad luck, experiencing both simultaneously, and embark on an emotional rollercoaster ride!

    Watch “Luck Shots” on Watcho, accessible across multiple devices including Fire TV Stick, Dish SMRT Hub, D2h Magic, Android and iOS smartphones or online.

  • OTT app Watcho to showcase exclusive Korean content on its platform

    OTT app Watcho to showcase exclusive Korean content on its platform

    Mumbai: OTT platform Watcho, known for providing viewers with new and interesting content, announced on Monday to host 34 Korean web-series dubbed in Hindi on the platform.  

    With the motto of #RozanaKDrama, Watcho will release three hours of Korean content every day from its exhaustive Korean content library. The shows, ranging from drama, action, and romance to sci-fi, promise to keep its millennial viewers entertained and hooked. With this, Watcho is one step closer in democratising international content for mass Indian audiences by offering Korean shows dubbed in Hindi. A total of 650+ hours of Korean content will be released sequentially, with new episodes being streamed on the platform every day.  

    The first in the line-up is Welcome 2 Life, a fantasy drama that tells the story of a selfish lawyer who helps people who want to take advantage of the law. One day, he has a mysterious car accident and is drawn into a parallel world.  

    In addition to these, the line-up also features some of the leading dramas like Something About 1 Percent, Extraordinary You, Kairos and Flower of Evil among others.  

    DishTV & Watcho, Dish TV India, corporate head – marketing Sukhpreet Singh commented, “Korean content has, of late, made significant inroads into India’s mainstream popular culture. And, as the Watcho base expands, it also becomes imperative that we cater to this growing customer demand. We are thrilled to bring Hindi dubbed Korean content to our audience, helping reach audiences in Tier II and Tier III markets as well.”  

    Bringing in a unique assortment of snackable content cutting across all genres, Watcho offers many original shows including web series like The Morning Show, Happy, Bauchare-E-Ishq, Gupta Niwas, Jaunpur, Papa Ka Scooter, Aghaat, Cheaters – The Vacation, Sarhad, Mystery Dad, JaalSaazi, Dark Destinations, It’s My Pleasure, 4 Thieves, Love Crisis, Ardhsatya, Chhoriyan, and Rakhta Chandana along with also having original influencer shows like Look I Can Cook and Bikhare Hain Alfaaz. It also has a unique UGC platform called Swag where users can create their original videos and discover their talent. Available across screens. Watcho presently provides over 35 plus original shows, 300 plus exclusive plays, and 100 plus live channels in Hindi, Kannada, and Telugu.

  • Watcho premieres new crime thriller ‘Happy’

    Watcho premieres new crime thriller ‘Happy’

    Mumbai: Streaming service platform Watcho has announced the premiere of a new crime thriller titled “Happy.” The eight-episode Hindi web series is currently live now on the platform.

    “Happy” follows the journey of a chef named Happy Singh who makes his living working as a chef at a girls’ hostel. The show revolves around Happy’s pursuit of happiness, who is known for his grumpy demeanor and extraordinary culinary skills.

    The thriller is written by Hitesh Bali, under the production of Percept Purple. It features Bhagwan Das Patel playing the titular character, alongside Deeksha Sahu – who essays the role of Gunjan, the parallel character. 

    “‘Happy’ is an unconventional crime thriller that comes with a blend of suspense and hard-hitting drama. The series has carefully crafted characters which makes the story delve into the theme of the class divide and how it reflects upon our society,” commented DishTV and Watcho’s corporate head of marketing Sukhpreet Singh. “As a promoter of entertainment, we have always strived to invent and deliver innovative content for our viewers. ‘Happy’ is yet another testimony to our path-breaking content that appeals to regional audiences,” he added.

  • Dish TV’s Watcho registers 45 million users in India

    Dish TV’s Watcho registers 45 million users in India

    Mumbai: Dish TV’s India’s OTT platform Watcho has achieved a 45 million cumulative user base in India, the company said in a statement. Launched in 2019 with the brand proposition of ‘Fun Fatafat,’ Watcho brings original and on-the-go snackable video content across genres and formats (including live TV) to its viewers.

    The platform currently provides over 35 original shows, 300 exclusive plays, and 100 live channels in Hindi, Kannada and Telugu.

    So as to recognise and reward the emerging talent pool across the country, Watcho allows users to create and showcase their content on its user-generated content platform – Watcho Swag. To this end, it recently collaborated with the India Film Project (IFP) for its 11th season, becoming the exclusive platform for participants to exhibit their work

    “When we embarked on the journey of providing on-demand quality content with the launch of Watcho, we wanted to supplement our DTH user viewing experience. Today, Watcho is serving exciting exclusive content to all its users, and at the same time, it is also offering Live TV services on the go to DishTV and D2H customers,” said Dish TV India executive director and group CEO Anil Dua. “It is also fast emerging as the preferred platform for users to showcase their talent.” 

    Watcho’s content repertoire includes original shows like “Gupta Niwas,” “Jaunpur,” “Papa Ka Scooter,” “Aghaat,” “Cheaters – The Vacation,” “Sarhad,” “Mystery Dad,” “JaalSaazi,” “Dark Destinations,” “It’s My Pleasure,” “4 Thieves,” “Love Crisis,” “Ardhsatya,” “Chhoriyan,” and “Rakhta Chandana.” There are also original influencer shows like “Look I Can Cook” and “Bikhare Hain Alfaaz.”

    “Engaging and short-format content has always been an unmet need for viewers across the country, particularly amongst millennials and GenZ who are at the forefront of consumption as well as creation. Riding on these trends, Watcho continued to gain strength with a strong semi-urban presence in addition to significant tier-1 visibility,” remarked DishTV & Watcho corporate head – marketing Sukhpreet Singh. “The app has notched up more than 45 million user base so far. We are enthused with this new milestone it has achieved in a very short time, and we intend to continue to work towards making it the first choice for our users.”

  • Dish TV partners with Mogi IO for image optimisation solution

    Dish TV partners with Mogi IO for image optimisation solution

    Mumbai: DishTV has joined hands with Mogi IO to deliver to its customers highly optimised image quality that enables faster website download speeds. The cooperation between the two entertainment solution providers will help with superior user engagement and better economics of scale, said the statement.

    The partnership between DishTV and Mogi Solutions will optimise the images by 80 per cent implying an 80 per cent reduction in bandwidth usage and data transfer cost. This results in reducing the bounce rate and increasing the footfall of the website. Faster downloads will ensure customer satisfaction and improved monetisation.

    “It is a very prestigious tie-up for us when one of the leading media brands, DishTV joins hands for our solution. This proves the scalability of our solutions and demonstrates to the market our technology strength,” said Mogi IO co-founder and chief executive officer Vikrant Khanna.

    “Faster website download speeds would result in enhanced SEO ranking on Google algorithms. Organic ranking is good for organic footfalls, thus making a great economical breakthrough,” he added.

    The pandemic has bolstered content consumption. Millennial and Gen Z consumers are drivers of this consumption and prefer to consume online videos. Globally, the trend is similar with video consumption constituting 80 per cent of internet traffic. At the same time, the global content distribution network (CDN) infrastructure, on which content streaming happens, is falling short of the demand.

    Mogi’s has built a patented streaming engine that uses a multi-CDN technology to ensure a buffer-free experience that leads to faster content delivery. It also creates automatic redundancies in case of CDN failures so that the viewer experience remains seamless.

    “Following the pandemic, we witnessed an upsurge in visitors to our website. Dish TV is a mass brand and has customers spread across all town classes and uses various devices. Network speeds also vary across the country. Keeping this in mind, we decided to get Mogi IO’s help to make our website more accessible and optimized for this set of customers, by implementing their image optimisation services,” said Dish TV India head of marketing for DishTV and Watcho Sukhpreet Singh. “We are hopeful this will help us improve our customers’ digital experiences, which is something that DishTV as a brand is always striving for.”

  • Watcho collaborates with India Film Project season 11

    Watcho collaborates with India Film Project season 11

    Mumbai: Dish TV India’s OTT platform Watcho has partnered with Asia’s noted content festival India Film Project (IFP) for its 11th season to encourage emerging artists and content creators to showcase their work.

    Watcho will exclusively host three of IFP’s prominent challenges including ‘50 Hour Filmmaking Challenge,’ ‘50 Hour Music Challenge,’ and ‘7 Day Storytelling Challenge.’ Participants can submit their original content on Watcho’s creator platform Watcho Swag, and subsequently view their entries on the app, said the statement.

    Apart from other prizes, Watcho-IFP winners will get an opportunity to showcase their content on TV. Winners will be announced during the four-day virtual festival starting from 22 October, it added.

    “At Watcho, we aim to bring fresh, short-form and on-the-go snackable video content for our viewers across genres. We are providing a platform for emerging content creators to exhibit their talent and reach a large audience with Watcho Swag,”said Dish TV India’s corporate head of marketing DishTV and Watcho Sukhpreet Singh. “Our partnership with IFP will provide them with significant exposure to a broader audience while allowing viewers to access the repository of creative and unique user-generated content.”