MUMBAI: Royal Stag Barrel Select Shorts is back in the spotlight with its newest campaign, ‘For the Select Ones’, starring the discerning duo Rajkummar Rao and Patralekha. Conceptualised by FCB NEO, the sleek new film champions craft, character, and the courage to chart one’s own course — echoing the brand’s core philosophy of celebrating purposeful storytelling and refined choices.
In a market flooded with noise, ‘For the Select Ones’ whispers a quieter truth: that greatness lies not in following the crowd, but in choosing with intent. Both on-screen and off, Rajkummar and Patralekha exemplify that ideal, having carved careers defined by depth, not dazzle.
The campaign pays homage to artists who’ve walked the talk — past collaborators on the Barrel Select Shorts platform include cinematic heavyweights like Anurag Kashyap, Sujoy Ghosh, Neeraj Ghaywan, and Tigmanshu Dhulia. Now, with this film, the brand doubles down on its commitment to creating an ecosystem for intelligent, bold narratives that refuse to pander.
Speaking on the campaign, Pernod Ricard India CMO Kartik Mohindra said, “Royal Stag Barrel Select Shorts has evolved into creating an ecosystem that brings world-class narratives to curious and discerning audiences, thus becoming the destination for short films in India. With our new thematic campaign, For the Select Ones, we continue this next chapter of our brand’s select storytelling journey by celebrating those who embody success through their distinct choices.”
“This film is a quiet tribute to the art of choosing well. In a world overflowing with options, true identity is shaped by what we say no to as much as what we embrace. The process of creating this story with Rajkummar Rao and Patralekha was about capturing that subtle, internal journey, where each choice becomes a building block of a legacy. It aligns beautifully with the Royal Stag Barrel Select Shorts ethos of celebrating individuals with a refined eye and fearless vision,” expressed FCB NEO CCO Mayuresh Dubhashi.
Sharing his thoughts, Rao said: “Over the years, I’ve learned that true success lies in staying authentic and making choices that reflect who you are at your core. Whether it’s in the characters I play or the decisions I make in life, I’ve always aimed to strike a balance between substance and intention. For the Select Ones is a powerful reflection of that mindset— valuing integrity, thoughtfulness, and individuality. I’m proud to be part of Royal Stag Barrel Select Shorts’ campaign that celebrates the strength of discerning choices.”
Adding her perspective, Patralekha said: “Throughout my journey, I’ve always believed in carving my own path. I’ve long admired the short films from Royal Stag Barrel Select Shorts for their depth, craft, and storytelling. Their narrative closely aligns with my belief in making choices that reflect true artistic vision. I’m honoured to collaborate with a brand that champions discernment and excellence.”
Backed by a high-voltage amplification plan, the campaign is set to inspire a generation that values thoughtful ambition — a salute to those who refuse to settle.









