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Tag: Sujit Patil

  • No brother? No problem: This Raksha Bandhan do it the Godrej way with #WorkSibilings

    No brother? No problem: This Raksha Bandhan do it the Godrej way with #WorkSibilings

    MUMBAI: Raksha Bandhan has always celebrated the sacred chaos of siblinghood, the fights, the food thefts, the unspoken loyalty. But in today’s world, that bond is becoming rarer. Many of us don’t live in the same city, or even the same country, as our siblings anymore. With changing family dynamics or preferences leaning towards single children, an increasing number of children are growing up without siblings at all. A 2023 YouGov-Mint-CPR Millennial Survey said that among urban millennials in India, 47 per cent wanted only one child.

    At the same time, our workplaces have become our second homes. We spend more hours with colleagues than we do with friends or family. In that proximity, real bonds form, ones that go beyond job roles and coffee chats. We’ve all heard of “work spouses”, but what about the “work sibling”? The one who teases you endlessly in meetings, finishes your half-written decks, steals your snacks, and always has your back.

    This Raksha Bandhan, Godrej Industries Group (GIG), through its brand agnostic lifestyle platforms Godrej L’Affaire and Vikhroli Cucina, introduces a delightful campaign for the modern professional: ‘The Work Sibling – India’s New Badge of Workplace Bonding’

    Through a tongue-in-cheek digital film and an interactive social media activity, the campaign invites working professionals to “adopt” their favorite colleagues as official work siblings. From stealing your snacks to roasting your ideas (with love, of course), this satirical campaign brings the chaotic joy of siblinghood right into the workplace.

    https://youtube.com/shorts/ezSw3qMcQQY?si=M33hbyUlctaBYt6A 

    Set up like a parody infomercial, the film hits nostalgic notes from loud typers and pineapple-on-pizza debates to desk fights and lunch thefts, it turns everyday office chaos into classic sibling moments. This Raksha Bandhan, celebrate your ‘work sibling’ the colleague who roasts you in 4K but backs you in every pitch. Tag them with a message, and a personalised e-Rakhi card will quietly slide into their DMs because what’s Raksha Bandhan without a bit of emotional blackmail?

    The campaign sparked a wave of hilarious confessions and shoutouts, as professionals shared their own work sibling moments on the campaign comments section.

    Commenting on the campaign, Godrej Industries Group chief communication officer, Sujit Patil said, “With ‘The Work Sibling’, we wanted to celebrate the everyday bonds that make workplaces feel more human. At Godrej, we have always believed that strong teams are built on beautiful bonds of friendship and understanding, not just roles. This campaign reflects our continued focus on employee wellbeing, and we hope it brings a little joy to offices across the country by encouraging people to appreciate colleagues who feel like family.” 
     

  • Godrej L’Affaire launches #CelebratingAcceptance campaign

    Godrej L’Affaire launches #CelebratingAcceptance campaign

    Mumbai: Godrej L’affaire, the lifestyle platform by Godrej Industries Group, continues its #CelebratingAcceptance campaign this Diwali with a brand film promoting love and equality in relationships. The story follows young Shlok, who learns from his neighbour, Aunt, about embracing diverse family dynamics. As he participates in Diwali celebrations, Shlok observes different customs and learns that traditions are best enriched through acceptance.

    Featuring Ankit Andulekar and Shailesh Gupta as a same-sex couple, the film conveys the message: ‘Riwaazo se Rishte nahi Bante’ (Relationships aren’t built on traditions) but rather, ‘Hum rishton se Riwaaz banate hai’ (We create traditions through relationships). Through Aunt’s metaphor, ‘Brown ho ya colourful, hai toh dono mitti ke diye na’ (Brown or colourful, every diya is made from the same clay), Shlok learns to appreciate all forms of love without bias. He becomes a young ambassador of change, embracing inclusion and reinforcing that Diwali and the relationships it celebrates are for everyone.

    celebratingacceptance

    Godrej Industries Group chief communications officer, corporate brand and communications Sujit Patil said, “Festivities in India are deeply entrenched in tradition. With this film Godrej L’Affaire aims to generate conversations around widening traditional norms. We hope to spark meaningful conversations around love that transcends norms. Diwali is a time of celebration and connection, and we believe that the light of acceptance should shine equally bright for everyone—regardless of who they love. At its heart, this film reflects the beauty of relationships built on authenticity, reminding us that true joy comes from embracing one another just as we are. We hope it inspires people to celebrate relationships in all their forms and create traditions that are rooted in love.”

    Godrej DEI Lab head Parmesh Shahani said, “Godrej Industries Group has a dedicated diversity and inclusion vertical, the Godrej DEI Lab, committed to workplace inclusion and we were delighted to collaborate on this important project. Through this campaign, we hope to encourage viewers to expand the idea of tradition and love their family members in all their beautiful diversity, just as the mother in this video has done. Our efforts in this direction coincide with the recent steps of the government’s department of social justice and empowerment (DoSJE), which had invited inputs of stakeholders and the public at large, so as to ensure that policies and initiatives regarding LGBTQI+ community are inclusive and effective. The Department of Financial Services (DFS) has issued an advisory that there are no restrictions for persons of the queer community to open a joint bank account and to nominate a person in queer relationship as a nominee, while the ministry of health and family welfare has issued letters to all stakeholders including all States/UTs to take measures to ensure the rights of LGBTQI+ community. We believe that through videos like this, we can share with viewers how invaluable support from family members empowers the LGBTQIA+ community to truly make every milestone in their lives a celebration of inclusion.”

    AGENCY09 senior content creator Aadie Sawant, the ideator & screenplay writer for this campaign added, “Familiarising children to different concepts, different perspectives is important. Most queer individuals spend their childhood being indoctrinated to a “straight” way of living. Letting them know that it’s okay to pursue what seems right to you is crucial, so as to not affect their adult life. I’m happy that I got to share this narrative of acceptance and love.”

    This Diwali, join Godrej L’affaire in embracing a significant step towards fostering a society where love knows no bounds and where all relationships are cherished.

  • Godrej L’Affaire launches campaign on workplace mental health

    Godrej L’Affaire launches campaign on workplace mental health

    Mumbai: This World Mental Health Day, Godrej L’Affaire presents a poignant campaign film that uncovers professionals’ often-overlooked mental health journeys. The film captures the emotional battles behind everyday achievements through relatable stories and light-hearted dialogue, emphasising the need for open conversations about mental health in the workplace.

    Success is often celebrated in corporate environments, but challenges remain hidden. Godrej L’Affaire aims to change this by highlighting the internal struggles of employees, from interns to managers, emphasizing the importance of open discussions about mental health. A research by Deloitte shows that 47 per cent of global employees face mental health issues at work.

    The campaign encourages professionals to share their experiences and seek support, promoting resources like counselling and peer support groups. The film underscores that every professional is managing their own emotional journey.

    Commenting on the campaign, Godrej Industries Group chief communications officer Sujit Patil said, “This campaign encourages organizations to foster an environment where individuals feel heard, supported, and have access to resources and teams they can approach when feeling low. Mental health issues in the workplace have become quite common, and there is always more to someone’s story than meets the eye. Companies should endeavor to create a culture of support to ensure the well-being of all.”

  • Hungama Digital Media & Bhamla Foundation launch star-studded Bhoomi Namaskar anthem

    Hungama Digital Media & Bhamla Foundation launch star-studded Bhoomi Namaskar anthem

    Mumbai: Hungama Digital Media and Bhamla Foundation announced the launch of the highly anticipated ‘Bhoomi Namaskar’ anthem at today’s exclusive press conference. The event was graced by a distinguished lineup of guests, including Asif Bhamla- president of the Bhamla Foundation, Neeraj Roy- founder and Hungama Digital Media. Other notable personalities joining in are- R Balki, Shaan, Prasoon Joshi, Bhumi Pednekar, Shankar Mahadevan, Sheykhar Ravjiani, Shiamak Davar and Neeti Mohan.

    The ‘Bhoomi Namaskar’ anthem is a heartfelt initiative to raise awareness about environmental conservation and the critical importance of sustainable living. This inspiring song unites some of the industry’s most talented and respected figures, each contributing their voices and creative energies to champion this noble cause. The song’s lyrics talk about living in harmony with nature, the need to protect the environment, and the benefits of sustainable living. Its music, influenced by different styles, shows that caring for the environment is important to everyone around the world. By bringing together famous people, the ‘Bhoomi Namaskar’ anthem not only shows how important it is to take care of the Earth but also encourages people to make positive changes in their own lives.

    Hungama Digital Media founder & MD Neeraj Roy said, “The Bhoomi Namaskar campaign underscores the critical role of ecosystem restoration in mitigating the adverse effects of climate change. It aims to raise awareness and inspire both individual and collective efforts to preserve and restore natural habitats. Partnering with Bhamla Foundation aligns with our commitment to environmental conservation and sustainable living.”

    Speaking about the initiative, Bhamla Foundation president Asif Bhamla said, “The ‘Bhoomi Namaskar’ anthem is a powerful initiative that aligns with our mission to promote environmental sustainability and awareness. Witnessing such remarkable talent come together to inspire action through music is uplifting. We believe this anthem will have a substantial influence on play educating and motivating individuals to contribute positively to our planet’s well-being.  planet. We are happy to associate with Hungama once again.”

    Godrej Industries Group vice president & head of corporate brand & communications  Sujit Patil said, “At Godrej Industries, environmental responsibility isn’t just a slogan; it’s a core value that guides our actions. We implement various green initiatives across our businesses – from promoting sustainable product design to minimizing our carbon footprint across offices and manufacturing locations. Through our partnership with the Bhamla Foundation’s #BhoomiNamaskar campaign, we aim to raise awareness and inspire action towards environmental restoration. This anthem exemplifies the power of creative expression to address this important issue. More than just entertainment, it is a powerful call to action for all of us to rise and become the saviour our planet needs today. We need a generation of conscious citizens who understand the importance of protecting our land. We urge everyone to act towards a greener future – it starts with us.”

  • Godrej Vikhroli Cucina launched “One Wish at a Time” for kids Christmas celebration

    Godrej Vikhroli Cucina launched “One Wish at a Time” for kids Christmas celebration

    Mumbai: Godrej Vikhroli Cucina, an owned media platform established by Godrej Industries dedicated to the food and culinary realm, recently launched its heartwarming initiative, “One Wish At A Time”, at the International Food and Beverage Awards 2023. This initiative set out to celebrate the “Joy of Giving” month by featuring a Christmas wishing tree. Three wishes were incorporated into Christmas ornaments for everyone to pick up and hang on the wishing tree installation. Every wish made for the children was fulfilled by Godrej Vikhroli Cucina along with partner brands Godrej Yummiez and Godrej Jersey. The wishing tree was then moved to Godrej One, Vikhroli, where employees, residents, and visiting public alike picked up wishes. To amplify the impact, a digital wishing tab was set up on the Vikhroli Cucina blog, allowing people across the country to participate. The response was overwhelming, with close to 1000 wishes collected both online and offline.

    Going beyond numerical milestones and simply delivering gifts to the children, Godrej Vikhroli Cucina further extended its impact, collaborating with Godrej Good and Green and Teach for India to host joyful celebrations for nearly 200 children across Mumbai and Hyderabad. These celebrations included engaging activities like paint stations, Christmas games with Santa, and a special dessert decoration session with senior leadership, including Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries, Sujit Patil, Abhay Parnerkar and Bhupendra Suri.

    Godrej Industries Limited vice president & head – corporate brand & communications, Sujit Patil said, “At Godrej Industries Limited and Associate Companies, we believe in creating Goodness. #OneWishAtaTime has been one such initiative that aspired to spread joy and greetings of the festive season amongst underprivileged kids.”

    “Unveiled at a celebrity event, the initiative witnessed celebrity chefs, content creators and influencers from the food space making a wish that would be fulfilled by Godrej Vikhroli Cucina through Godrej Jersey and Godrej Yummiez. We further expanded the initiative to the larger public through our digital platforms to garner more wishes allowing people to feel the joy of giving.” He added.

    Sharing the vision, Godrej Tyson Foods Limited CEO Abhay Parnerkar said, “Godrej Yummiez’s collaboration with Vikhroli Cucina for One Wish At A Time, goes beyond a mere partnership as it reflects our dedicated commitment to creating a lasting and meaningful impact on the lives of individuals. Through this initiative, we seek to uplift the festive occasions for kids and infuse their lives with joy. As a ready-to-cook food brand known for offering wide range of products, Godrej Yummiez aims to touch the lives of households positively and add to their special moments”

    Commenting on the initiative, Godrej Jersey CEO Bhupendra Suri said, “We have always believed in giving back to the community and making a positive impact in the lives of people. In sync with the same, it was an honour for us at Godrej Jersey to partner with Godrej Vikhroli Cucina for the ‘One Wish at a Time’ initiative. Seeing the excitement and delight in the eyes of the children as they participated in the festivities and received their Christmas wishes was truly heartwarming. We’re proud to play a part in creating memories that will last a lifetime, and we hope that this gesture brightens their holiday season.”

    Vikhroli Cucina’s One Wish at a Time initiative offered a distinctive chance for individuals to celebrate with purpose, proving that the greatest gift is the spirit of giving itself.

  • Godrej L’Affaire join forces with So Delhi at Boho Bazaar as community partners

    Godrej L’Affaire join forces with So Delhi at Boho Bazaar as community partners

    Mumbai: Godrej L’Affaire, the experiential owned media lifestyle platform by Godrej Industries Ltd and Associate Companies (GILAC), is delighted to announce its partnership with So Delhi’s Boho Bazaar, a popular event that celebrates art, fashion, and community. As a lifestyle community partner for Boho Bazaar, Godrej L’Affaire brought a unique and immersive experience to attendees, making the event even more memorable.

    Boho Bazaar – The Biggest Shopping & Music Festival dazzled with its 5th edition for a special Diwali fiesta where the festivities unfolded from the 3 to 5 November, 2023. Godrej L’Affaire, known for its commitment to fostering creativity, collaborated with Boho Bazaar to provide a platform for emerging artists, content creators, and the community to come together and celebrate their passions.

    Godrej L’Affaire set up a one-of-a-kind 360-degree photo booth, offering attendees a chance to capture fun and interactive footage. This unique addition to the event allowed 600+ visitors to create memories in a dynamic and entertaining way. To amplify the excitement, Godrej L’Affaire, in conjunction with Boho Bazaar, ran an exciting contest on its social media handles; winners won free passes to the event.

    Speaking on the association, Godrej Industries Ltd and Associate Companies (GILAC) VP & head corporate brand and communications Sujit Patil said, “We firmly believe in the unifying power of creativity to bring communities together. Godrej L’Affaire is our platform to build a community of lifestyle enthusiasts and give them opportunities for experiential engagement with brands. Our partnership with SoDelhi’s Boho Bazaar is a testament to our commitment to creating memorable experiences.”

    The collaboration created an unforgettable experience that celebrated creativity and community. The event showcased the latest trends in fashion, art, and lifestyle, all while providing a platform for like-minded individuals to come together, network, and celebrate their passions.

     

  • Godrej Industries’ media properties celebrate Rakhi with #RespectAllBandhans

    Godrej Industries’ media properties celebrate Rakhi with #RespectAllBandhans

    Mumbai: Taking its #RespectAllBandhans campaign to newer heights, Godrej Industries Ltd and Associate Companies (GILAC), through its owned media platforms of Godrej L’Affaire and Godrej Vikhroli Cucina unveils two digital films. This heartwarming campaign serves as a reminder to respect and protect every bond while being cognizant of the biases and stereotypes, paving the way for a united world. Both films beautifully depict that every bond deserves to be cherished, regardless of gender, age, ethnicity, or any other factor that may otherwise lead to discrimination.

    Respect transcends labels, genders, and relationships. Godrej L’Affaire, the experiential owned media lifestyle platform by Godrej Industries portrayed it elegantly in the #RespectAllBandhans digital film. It illustrates how practicing kindness fosters a world of mutual respect. The video questions- Just as we turn on Goodknight Gold Flash for peaceful sleep, what if we could also turn off stereotypes that easily. Just as we can now make restaurant-style food at home with Godrej Yummiez, what if we could extend family-style unity to the world outside. Just as removing greys is so easy with Godrej Expert Rich Crème, what if we could remove our mental biases too. Just as a simple bar of Cinthol Lime soap can make us feel alive and awesome, what if we could make each other feel the same too. Just as loans with Godrej Capital go beyond the load of gender and offer same-sex loans, what if we could also let go of the load of gender differences. Just as products at Godrej Agrovet through its offerings ensure the health and wellness of cattle, what if we treated animals just as kindly. And finally, just as we don’t let any negativity reach our homes, what if we treated our nation as our home too.

     

     

    Similarly, boosting this campaign with an interesting and tasty twist, Godrej Vikhroli Cucina, the owned media platform by Godrej Industries dedicated to food and culinary space, collaborated with Chef Vicky Ratnani to cook an interesting respect all bandhan recipe titled ‘Chatpata Humanity Millet Chat’. This recipe is made with Godrej Yummiez Millet Patty and a few other ingredients. Every step in the recipe not only guides the viewer through the cooking process but also weaves in profound messages about shattering biases and stereotypes. Beyond a mere recipe, it’s a thoughtful exploration of inclusivity and kindness.  

     

     

    Speaking on the campaign, Godrej Industries Ltd and Associate Companies VP and head- corporate brand and communication Sujit Patil said, “The #RespectAllBandhans campaign was launched to communicate a higher purpose of nurturing kindness and empathy towards all relations. It represents a viewpoint, suggesting that compassion, kindness, protection, and understanding should be demonstrated across all relationships and not just between a brother and sister. The digital films released in the second edition of the #RespectAllBandhans by Godrej L’Affaire and Godrej Vikhroli Cucina, attempt to break biases and we hope these films encourage everyone to break free from preconceived notions and embrace a culture of acceptance across relationships. #RespectAllBandhans is a call to action for a more inclusive world.”

    These digital films provoke thoughtful questions with beautiful visuals for our audience to ponder and open their minds to inclusiveness. Because, when we #RespectAllBandhans, the world becomes a home for all.

  • Godrej launches ‘Design Dekko’ networking platform for architects and design community

    Godrej launches ‘Design Dekko’ networking platform for architects and design community

    MUMBAI: Godrej Group has recently launched a unique brand agnostic platform, ‘Design Dekko’ for architects, interior designers, and allied (AID) community. Over 350 professionals and students from design schools joined biggest names from the Indian architecture and design space for the launch which was held on 2 February 2019 at Godrej One, Vikhroli (Mumbai). The platform has been initiated with the objective of building a platform where architects and interior designers can network, showcase and collaborate within the community and with brands.

    Celebrated minds from the industry like architects Brinda Somaya and Nandini Sampat, conservation architect Vikas Dilawari, renowned photographer Jatin Kampani, Karishma Bajaj from Red Blue Yellow, Santha Gour from Planet 3 studios, celebrity interior designer Shabnam Gupta, Brand Director, India Design, ID, Kamna Malik and Darshan Gandhi, Global Design Head, Godrej Consumer Products Limited were part of this unique platform.

    Commenting on the launch, Godrej Group vice president and head corporate brand and communications Sujit Patil said, “Godrej Group have always been at the vanguard of creating platforms that foster engagement and collaboration. Design Dekko is a platform that celebrates space and the minds that shape them. It aims to create a community for professionals from architecture, interior design, and allied sectors. The phenomenal response at the launch shows the merit in creating a platform that is for and by the community.”

    Commending the launch of the platform, veteran architect, Brinda Somaya, said, “Mentoring is very important for young architects. That is where #DesignDekko will come most handy. It is all about instilling values in budding architects."

  • Godrej L’Affaire combines experiential, influencer and digital marketing

    Godrej L’Affaire combines experiential, influencer and digital marketing

    MUMBAI: Experiential marketing as a tool of brand activation has become extremely prevalent in the past few years. It is a powerful way to engage the customers better with a brand through first-hand experiences offering not just the look, but the touch and feel of any product on display.

    Another interesting aspect that has been added to this whole paradigm of bringing brands and consumers closer is the effective use of influencer marketing. While earlier influencer and experiential marketing were two mutually exclusive trends, in the recent past, both have intertwined rather seamlessly to offer an exponential reach to the brands. One thing that has definitely contributed to its growth is the digital boom.

    Anexample of the tactical use of experiential, influencer and digital marketing together is L’Affaire, a luxury lifestyle platform by the Godrej Group.

    L’Affaire recently concluded its third edition at Vikhroli, Mumbai, presenting a wholesome experience to its patrons themed around ‘5 Senses’. The unique platform offered rich experiences spanning across fashion, lifestyle, music and dance performances, workshops, food, and engaging conversations. The event saw a huge footfall of influencers from across the genres experiencing the magic of Godrej and other associated brands like Myntra through a stellar show augmented by fashion displays and musical presentations.

    Speaking about the concept behind this exclusive soiree with Indiantelevision.com, Godrej Group vice president and head corporate brand Sujit Patil noted, “The key idea behind creating our very own media platform was to build a Mecca of content creation. We had various brands within Godrej, which were interacting with the influencers and people who recommend products individually. So, we thought why we can’t combine these distinct products, which are anyway a part of the same genre and create something bigger. We planned to make to it so compelling that it eventually becomes brand-agnostic and comes out as a kind of property where experiential engagement happens and we get more number of influencers on board.”

    He further added, “Most importantly, we wanted to show our products in the real light. We wanted the influencers to experience the look, the feel, the touch, and get to them the factors that really mean the credo of a particular brand.”

    On being quizzed why is it important to involve influencers and bloggers in this whole paradigm of experiential marketing, Patil mentioned that today we live in a world that follows authenticity. “If you ask someone to write about something without experiencing it, it is unauthentic, and people will be able to read through that. But when people come here, experience the products and then write about it, they write it from the heart. That helps in getting more traction,” he said.

    Sujit also contended that influencer marketing is only bound to grow. He said, “Micro-influencers, even if they have a lesser number of followers, can write authentically and bring out the essence in an honest manner and it’s going to work [for the brands.”

  • Godrej Group to unveil Design Dekko on 2 February

    Godrej Group to unveil Design Dekko on 2 February

    MUMBAI: Godrej Group has announced that it will soon launch a unique brand-agnostic platform for architects, interior designers, and allied community, called ‘Design Dekko’. This comes soon after the launch of its food (Vikhroli Cucina) and lifestyle (L’Affaire) spaces.

    The platform, which will be launched on 2 February, will enable professionals associated with the architect and design industry to connect, engage, showcase, and build strong connections with professionals in the design space.

    Commenting on the initiative, Godrej group vice president and head corporate brand and communications Sujit Patil said, “We are excited to launch Design Dekko, a platform dedicated to architects, interior designers, and allied community. We, at Godrej, have always been active advocates of design-led innovation and collaboration. Design Dekko is our initiative to bring together the collective wisdom of the thought-leaders from design space on one platform to cross-pollinate ideas and collectively raise the bar of the industry.”

    As part of the line-up at ‘Design Dekko,’ renowned professionals will be providing perspectives on a wide array of subjects. In the first session, mother-daughter duo of Brinda Somaya and Nandini Sampat will deliver a keynote on the theme – A Family in Design.

    Later, conservation architect Vikas Dilawari, will engage the audience with a session on adaptive re-use; while ace photographer Jatin Kampani will share his perspective on spaces.  The power panel of the day will witness Shabnam Gupta, Karishma Bajaj and Santha Gour in conversation with Kamna Malik on the subject ‘Women in Design.’

    The platform will also provide an opportunity for budding designers and students to get mentored by leading professionals of the industry. Design Dekko will have a presence on the digital and social media universe on channels like Facebook, Instagram, and Twitter.