Tag: Sujeet Mishra

Network18 announces elevations and appointments within the group

MUMBAI: The media conglomerate Network18 announced important elevations and appointments within the group. The changes, which come into effect immediately, are also a consequence of the dynamics of integration which is the future of the news.

The group in its press statement said that the organisational changes are a move towards the new way in which the two arms of the news organisation—TV and digital—will work in collaboration.

Smriti Mehra is being elevated as chief operating officer-business news cluster, and will be responsible for the P&L of this cluster. She will also be responsible for the P&L of CNBC digital as well as display and focus revenue for the same.

Sohan Singh will be responsible for the display business of the business news cluster as well as English news and will report to Mehra. Preeti Sahni has been elevated as chief operating officer-Forbes India, with the responsibility of its P&L.

To drive TV-digital integration further, the group has mandated Azim Lalani, chief operating officer – brand solutions & convergence. He will also take additional charge of branded content for CNN-News18.

The group is bolstering its government business team, which has been led by Amit Tripathi. Amit will continue to be responsible for Hindi-regional and national channels.

To give a fillip to digital and vernacular, Abhinay Chauhan has joined the network recently and will be responsible for government revenues for language channels, digital, Forbes and AETN18.

For the non-sales part of the focus business, Siddharth Saini will be responsible for the English news, business news, and Forbes verticals as well as international business.

The group has appointed Sujeet Mishra to give additional thrust to the Hindi and regional languages focus business. Mishra. who has joined from the Zee group, will be responsible for non-sales backend of focus for the Hindi and language verticals, notably News18 India.

The above will report to Avinash Kaul for television news with a direct line to Puneet Singhvi for the digital business of the group.

April 4, 2020
Mullen Lintas wins creative mandate of Zee Media

MUMBAI: Zee Media Corporation Ltd has appointed Mullen Lintas as its creative agency. The win is an outcome of a hard-fought multi-agency pitch involving industry heavyweights and client’s rostered agencies. The agency’s mandate is for Zee News, along with other channels including ZEE Business, ZEE Hindustan, ZEE 24 Ghanta, ZEE 24 Taas, ZEE 24 Kalak and Zee Digital.

Commenting on the win, Mullen Lintas CEO Vikas Mehta said, “With its tremendous reach and following, Zee Media is a powerhouse that informs India, in its several native languages. This quality mandates the brand to speak from a point of authenticity, which is way ahead of several media houses. We are delighted to be named their partners in shaping this brand, and starting this journey in a milestone year where India goes to vote. We aim to bring the best of our challenger thinking to help Zee Media, build a lasting bond with their audiences.”

Zee Media marketing head Sujeet Mishra said, “Zee media is the strongest news network in India with multiple channels offering news across the country including vernacular. News viewers have shown great content affinity for Zee. The task at hand is to take the brand story forward and allow zee media brands to lead a new thinking.” He further elaborates, “the most striking elements about Mullen Lintas’ pitch was its ability to get the task articulated very clearly. In a multi-agency pitch process, the strategic and creative illustration of the challenge was very convincing. And we decided to partner with Mullen Lintas.”

Sharing his thoughts about the win Mullen Lintas president Syed Amjad Ali said, “It was an exciting brief to crack. We breathe news, breaking news, biased news, fake news, divisive news, etc. News talks to us from within, and has become part of our sub-conscious. And each one of us at Mullen are designed like that. We leveraged this collective thinking and put it to use for Zee Media. Quite natural for us to find a meaning for Zee which resonated with them."

The business will be handled by the Delhi (NCR) offices of Mullen Lintas where a multi-disciplinary team has been devoted to develop the brand footprint.

March 12, 2019
Zee Business Strengthens Programming, launches campaign to take CNBC Awaaz head on

Emerged as a reigning player in the business news genre, ZEE Business has shown remarkable growth in recent times. The avg market share of the channel grew from an avg of 23% in Q4 17-18 to over 35% in Q3 18-19. The channel has been extremely aggressive in relooking at its programming as well as marketing.

Anil Singhvi, Managing Editor, Zee Business says “the channel has relooked at the programming keeping consumer and credibility at the core of it. Our intent is to add value to our viewers by bringing the best business news analysis. We have also introduced segments like instant profit making tips looking at the market opening.”

On overall stock market programming, Singhvi says “it has been focused on small and new traders enabling them to trade or invest comfortably. We are shifting viewers habit from saving to investment and helping to fulfill their financial inclusion agenda.”

The channel has some of the successful new initiatives like Aaj Ke 2000 (a segment planned for intraday traders with limited money to book profit), Investment Gurukul (making the viewer comfortable with stock market operations), F&O Ki Pathshala (enabling traders for derivative trading in easy language), Desh ki Baat (a unique style political debate show in prime time). All these shows / segments have become very popular in short time and have really fueled the growth.

Commenting on the new marketing campaign, Sujeet Mishra, Head Marketing, ZMCL says “Zee Business will keep strengthening its relationship with viewers and partners by constantly reinventing programming and communication. We have great content lineup and the best of business news analysts. The splendid growth of viewership is reflection of our growing trust and the campaign stunningly captures the spirit”.

The channel also did some special shows recently like Zee Business Travel Awards in partnership with Mauritius Tourism, and multicity Dare to Dream Awards in partnership with SAP which were hugely successful. Now based out of the financial capital of India, Zee Business is all out to bring the best of content, analysis and experts for viewers.

Zee Disclaimer: Confidentiality / Proprietary Note: This communication is confidential /proprietary and is intended for use only by the addressee. Zee Media Corporation Ltd. accepts no responsibility for any mistransmission of, orinterference with, this communication

December 18, 2018
Ex Times Now marketing head Sujeet Mishra joins Zee Media

MUMBAI: Sujeet Mishra, Times Now’s former marketing head has joined Zee Media. Confirming the news to Indiantelevision.com, Mishra said that his last day in Times Now was on 5 September 2018.

Having joined Times Now in December last year, Mishra was leading the brand’s strategic planning and communication, including new brand initiatives, consumer research, market development across ATL, BTL and digital platforms.

With over 13 years of experience in marketing and brand communications, Mishra had joined Times Now after a successful stint at ABP News Network where he was overseeing four news brands, managed IP events and played a pivotal role in the brand transition of the channel from Star News to ABP News.

Prior to joining ABP News Network in 2006, Mishra was working with Dainik Jagran and ETV Network. Mishra is an alumnus of IIM Ahmedabad’s marketing executive development program.

September 9, 2018
Times Now appoints Sujeet Mishra as marketing head

MUMBAI: Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

In his role, Sujeet will lead the brand’s strategic planning and communication including new brand initiatives, consumer research, market development across ATL (above-the-line), BTL (below-the-line) and digital platforms. Based in Mumbai, Sujeet will report to Times Network executive vice president Vivek Srivastava

Commenting on the appointment, Srivastava said, “I’m delighted to welcome Sujeet to the Times Now team. His vast knowledge and strong capabilities in brand building, marketing communication will add tremendous value to our ambitious growth strategy in the English news segment.”

Speaking on his new role, Mishra said, “I’m extremely excited to lead the marketing mandate for a brand that stands for credibility and accuracy in reportage, a reflection of true journalism. I look forward to channelising my best efforts and strengths into creating impactful marketing campaigns and sustaining the leadership position of Times Now.”

With over 13 years of experience in marketing and brand communications, Mishra joins Times Now after a successful stint at ABP News Network where he was overseeing four news brands, managed IP events and played a pivotal role in the brand transition of the channel from Star News to ABP News. He is an alumnus of IIM Ahmedabad’s marketing executive development program.

December 15, 2017
ABP News launches Kaun Banega Pradhanmantri App and Game

MUMBAI: General Elections 2014 is the most prolific time in Indian History. With unprecedented hopes, hysteria and battle of giants, the whole country glued on news media to stay updated. And first time ever, social media has been used extensively, so much so that sometimes it is giving news lead to mainstream media. ABP News under its flagship election programme “Kaun Banega Pradhanmantri” has launched KBPM App and Game to engage viewers on mobile platform. The app and game is available on both android and ios platform.

KBPM app has sections like latest news, videos, polls, live TV. The content is updated real time and viewers can access news in the form they want. Along with this for the first time, a viewer through mobile can register his opinion on 5 key questions the constituency is facing. The question involves who in their views will be the prime-minister to questions on the state of electricity, roads etc in their respective constituency. With more than 5000 downloads, the app is already creating waves reinforcing the ABP News leadership in the market.

KBPM game has two characters, NaMo and RaGa. The competitive fun run-com game with NaMo and RaGa allows users to act as their favorite candidate and get the desired 272 seats. There are in total 5 levels, start from easy with increasing difficulty. Multiple issues like corruption, pits etc. act as barrier and every time the character hits these, there is a drop in the seat. One has to jump over the hurdle and get the power ups like parachute and rocket which speeds up the candidate movement ahead. With level of difficulties and super powers, one needs to keep winning seats till 272 which is the no. to form the govt. In both the products, the integration of sponsors is also done in innovative way.

“ABP News stands for keeping the viewers ahead. With successful launch of KBPM app and game which is 1^st of its kind and varity of new programming like Ghosnapatra, News room me neta ji etc, we have not only reinforced the leadership of ABP News in election programming but also in digital products” says Avinash Pandey, COO, ABP News.

Speaking on this, Sujeet Mishra, Sr. Manager, Marketing says the leader in election programming has to keep innovating and offering something new and fresh to viewers and advertisers. While KBPM app will keep viewers updated while on the move, KBPM game will let consumer experience how it feels to be in the race for PM.

Kaun Banega Pradhanmantri, the name synonymous to every household in the country, is the No.1 election related program since last 7 years.

April 25, 2014