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Tag: SUITS

  • Exclusively across platforms, COLORS INFINITY airs the return of the Dream Team of Harvey and Mike in the finale season of SUITS

    Exclusively across platforms, COLORS INFINITY airs the return of the Dream Team of Harvey and Mike in the finale season of SUITS

    MUMBAI: ‘It’s Not Bragging If It’s true!’ – Harvey Specter. So, we’re not bragging when we announce that you can ONLY watch the latest episodes of your favourite legal-drama SUITS exclusively on COLORS INFINITY and no place else. Airing at the same time as the US, COLORS INFINITY presents Instant Premiere of the much-awaited finale season of SUITS every Thursday at 12pm.

    It’s time to suit up one last time, as we bid adieu to our favourite team of super-lawyers – Harvey Specter (Gabriel Macht), Donna Paulsen (Sarah Rafferty), Louis Litt (Rick Hoffman), Samantha Wheeler (Katherine Heigl), Alex Williams (Dulé Hill), Katrina Bennett (Amanda Schull) and Patrick J Adams playing Mike Ross (yes, he’s back) as the show culminates in an epic climax.

    Opining on the latest Instant Premiere, Hashim D’Souza – Head of Programming, English Entertainment, Viacom18, said, “Standing atop in the list of legal-dramas, SUITS is a bona fide sensation that’s created a fanbase across the world as well as in India, with a gripping story and unimpeachable performances by an ensemble cast. Through Instant Premieres, COLORS INFINITY remains as the only platform that brings to viewers in India the drama and excitement of this iconic show at the same time as viewers across the world. Making the finale season its biggest and best yet with Mike’s return, Harvey & Donna’s inevitable romance and a new indomitable threat to the firm, Suits will undoubtedly keep viewers at the edge of their seats.”

    Season 9 marks the end of the road for the show, and here’s a few reasons why you just cannot miss the extraordinary finale season;

    · The Dream Team is back with Mike’s return

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    Perhaps the most anticipated return on any television series, after being away for a complete season Mike Ross returns for the finale season reinstating the ‘Dream Team’

    · DARVEY, finally! (Donna & Harvey)

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    Marinating for over eight seasons, the romantic connection and tensions between Donna & Harvey (DARVEY) finally reached its peak, and we can only wait to see how this utopian relationship blooms in season 9.

    P.S. We might also ultimately get to know the ‘Can Opener’ mystery.

    · Louis will finally be a dad

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    Exhibiting paternal instincts in his very own quirky form, Louis has countless times expressed his wish to father nurture and raise a child, looks like his wishes will finally come true as Sheila is expecting a child. Name on the firm’s wall, Managing Partner & now soon to be dad; seems like everything is going perfectly well for Louis, or is it?

    · Is it’s still ‘Zane Specter Litt Wheeler Williams’ now?

    With Robert taking the fall for Harvey and Donna in the finale of season 8, forcing him into an early retirement and unsettling the volatile Samantha, it is now up to the new subsumed name partners to take up the mantle.

    · There’s a mysterious new boss

    When all seemed well in the firm finally, a new threat looms over the future of Specter Litt Wheeler Williams. A mystery lady has gained control over the firm, created rifts amongst partners, installed watchdogs and asked for Harvey’s resignation.

    There’s all this and much more, as SUITS shows how to really do a finale!

  • Comedy Central to air ‘Suits’ season 5, partners Truffit and Hill

    Comedy Central to air ‘Suits’ season 5, partners Truffit and Hill

    MUMBAI: Comedy Central is all set to air the fifth season of Suits from 27 June onwards.

     

    Suits is known for its amazing star cast and intense drama. Catch Donna and Harvey separate their ways apart from each other in this season along with power-couple Mike and Rachel who are facing some new challenge with their new engagement. Explore and unlock the mystery behind their lives on the new season of the show, Suits.

     

    Viacom18 executive vice president and business head, English entertainment Ferzad Palia said, “We are delighted to announce that Comedy Central brings Season 5 of the show Suits for our viewers. The channel has ranked the list of English Entertainment channels in India and we are pleased to take forward the proposition to entertain our beloved audience without whom the channel wouldn’t have reached such heights.”

    Suits will also be partnering with Truffit and Hill where customers can get the Harvey and Mike look at the barbershop through their grooming services. The shop also provides an opportunity to look as stylish as Harvey. On the digital platform, Truffit and Hills will showcase the Top 5 looks of Harvey and Mike along with their book, which would be placed in the waiting area and Royal Suite.

  • ‘Suits’ star Gabriel Macht in Ballantine’s India ad campaign

    ‘Suits’ star Gabriel Macht in Ballantine’s India ad campaign

    MUMBAI: Scotch whisky brand Ballantine’s is all set to launch an exclusive India specific campaign with the Suits star Gabriel Macht.

     

    With the new brand positioning of ‘Stay True,’ which will be accompanied by a marketing campaign with the tagline ‘Stay True, Leave an Impression’ featuring Macht.

     

    Conceptualised by Ballantine’s, the ‘Stay True, Leave an Impression’ campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way. Authenticity, self-belief and conviction are at the heart of this new campaign. 

     

    The video-led campaign will also be integrated across print, digital and outdoor media.

     

    The entire video is about two worlds: the world of self-belief and staying true juxtaposed by a world of sycophants with shifting loyalties. The tension between these two worlds is what brings out the brand idea of leaving a mark by being yourself, of making it to the top on your own terms.

     

    The film does this through a depiction of a ‘day in the life of’ the corporate world – the charades, the fake smiles, the pretentious jokes and the ‘yes man-ship’ that plays out every day – as seen through the eyes of our protagonist during his journey through a typical corporate office.

     

    The novel freeze-frame treatment further heightens this parody of power-play that the brand unequivocally disapproves of. Ballantine’s, which celebrates individuality and originality since 1827, raises a toast to the ‘real ones’ in a world full of fakes. The message: success is lasting for those who hold true.

     

    Macht said, “It is an honour for me to shoot for Ballantine’s well-crafted campaign in line with its philosophy of ‘Stay True.’ This association is a perfect match as I truly relate to brand’s attribute of staying true to one’s character and maintaining one’s integrity. Ballantine’s is one of the finest whiskies with unique richness of character and perfect balance. It has been a memorable experience shooting for the campaign and hope the Indian audience will appreciate it too.”

     

    Pernod Ricard India head – international brands Kartik Mohindra added, “George Ballantine stayed true and left an impression with the whiskies that he created. With this campaign, we want to continue his legacy by creating a platform that celebrates Ballantine’s and its founder’s intrinsic values. We hope to inspire people to have conviction to stay true to themselves, to follow their passions and to remain as genuine and authentic as they can be.”

     

    Ogilvy & Mather, New Delhi executive creative director Ajay Gahlaut said, “There are the movers and the shakers who are here today and gone tomorrow. Their allegiances are based on self-gain and change with changing winds. And then there are those few who quietly go about doing what they believe in, undeflected in purpose and unswayed by criticism. These are the ones who are remembered. They are the ones who leave an indelible mark on time. They are the ones who lead by example. This film is about them.”

     

    “There is something very inspiring about individuals who live by what they believe in. They are hard to find but they are there. This is the individual of integrity that the brand sought to associate itself with. And this is what led us to close in on Gabriel Macht. He, in a way, echoes everything that the brand stands for. There are strong affinities about who he is in real life and the character roles that he depicts in his professional life, with our brand values. So his character accentuates the stark differences between the two worlds that the film has captured. And the master stroke is the treatment of the film itself that creates a taut tension between the two worlds,” Gahlaut added.

  • This summer, laugh out loud

    This summer, laugh out loud

    MUMBAI: Ever since it first started in India almost two years ago, Comedy Central India has grown to be identified with fun, comedy and laughter. From popular sitcoms to exclusive show launches, the channel brings to its viewers some of the funniest shows from across the world.

     
    This May, viewers can brace themselves for an all new level of comedy with the launch of nine new shows on the channel. Shows like the Golden Globe Award winner Brooklyn Nine-Nine, the latest season of the globally acclaimed Suits and the extremely popular game series Wipe Out will be a part of the new line up.

     
    Brooklyn Nine-Nine is a workplace comedy that deals with a diverse group of detectives who are at the very edge of New York City. After the success of airing three back-to-back series of the legal drama, Comedy Central now brings the final six episodes of the third season of Suits. The channel will also Wipe Out, the game show series where the world’s largest obstacle course will be witnessed in which will see contestants making their way through a giant obstacle course to win a cash price.

     
    In addition to the latest seasons of the critically acclaimed The Mindy Project, Suits, Wipe Out and Citizen Kane, Comedy Central India will also premiere the 2014 reboot of the classic The Kumars at No. 42. The Kumars at No. 42 has seen two Indian adaptations viz., The Batliwalas’ at No. 43 and Comedy Nights with Kapil. Another reboot that will soon be seen on Comedy Central would be the 2013 revival of Whose Line Is It Anyway? with the same cast returning joined by Aisha Tyler hosting. Another sitcom that will soon be seen on Comedy Central would be Sean Saves the World, starring Sean Hayes, from the EMMY Award nominated writer of Better Off Ted. The Daily Show with Jon Stewart will also return to Comedy Central India with brand new episodes.

     
    Commenting on the all new prime time line-up, Viacom18 Media English entertainment  SVP & GM, Ferzad Palia, said that the channel’s objective has always been to bring fresh and funny content to viewers. “Since launch we’ve set out to expand our programming line-up year-on-year by bringing the most popular and globally renowned shows, be it contemporary or classics. This May, we bring viewers an award winning, all new Prime time line-up that is sure to engage both loyal & new audiences”, said Palia in a statement.

     
    Hitting off the summer cool is Wipe Out weeknights at 9 pm, starting 5 May. It will be followed by the season premiere of Suits from Mondays to Wednesdays at 10 p.m. followed by Sean Saves the World at 11 pm  and The Daily Show with Jon Stewart at 11:30. The Kumars revival will start on 8 May airing Thursdays at 10 p.m. The following day will witness the season premiere of Citizen Kane airing Fridays at 10 p.m. The Golden Globe Award winning comedy Brooklyn Nine-Nine will make its Indian premiere on 19 May, airing Mondays to Wednesdays at 10 pm, followed immediately by the season premiere of The Mindy Project airing Mondays to Wednesdays 10:30 p.m. The 2013 revival of the improvisation comedy series, Whose Line Is It Anyway? will make its Indian premiere on 31 May airing Saturdays at 9 pm

  • Suits Season 2 FB App: Are You a Real Suitor?

    Suits Season 2 FB App: Are You a Real Suitor?

    Brand and communication objectives:

    Promoting television shows – be it reality or drama or even comedy for that matter – is really serious business. Especially in a cluttered television space that is vying for audiences glued to their favourite programs. Viacom18 owned Comedy Central India, the Indian version of Comedy Central devoted to catering to our constant need to laugh, launched a social media game for the second season of its legal comedy drama series ‘Suits’.

    The objectives were twofold:

    1. To capitalize on the show’s wide appeal and provide a refresher to audiences before the second season
    2. To drive eyeballs to the latest episodes of the show

    Target Audience: Information on Demographics and Psychographics of intended target audience

    Comedy Central reaches an affluent, internet savvy audience. The average viewer is a working professional whose television viewing time is fairly limited.

    Campaign Details:

    How we achieved our outcome, including creative & media communication strategies and execution.

    Comedy Central created conversations around Suits through a “Suits challenge”. It tested die-hard fans of the show to find out if they have what it takes to be a real Suitor. It used an innovative approach of creating a treasure hunt across the web. Fans needed to hunt for clues across social media – spanning Comedy Central’s gamut of properties – Facebook, Twitter, Pinterest and YouTube. Fans needed to watch a video on YouTube to complete a quote, find a hint on Pinterest image board or tweet with a hashtag #IfIWereJessica to @comedycentralin. In true Comedy Central spirit fans also needed to research funny laws and odd facts to complete the game.

    The game consisted of six levels and with six questions around the six key characters thereby increasing familiarity and recall. Participation was further incentivized with exclusive custom made Suits merchandise.

    The game was marketed through a mix of television and on-line promotions. And the fans loved it. Over 50,000 participants signed up to test their “Suits Quotient” giving us 308,000 page views and 199,160 unique views. A fairly healthy bounce rate of 30% proved that audiences were engaging with the content.

    Results:

    Comedy Central used a unique technology of weaving different social media platforms into a single game creating a truly platform agnostic experience. The application was integrated with Facebook and Twitter allowing fans to sign in and post and tweet without leaving the gaming interface.

    Another tricky element from a technology point of view was creating the mechanics of a Treasure Hunt. Fans could only move forward if each question was answered correctly. While they could keep trying again and again they were only eligible to win if they got all the questions right in their first try. This means that the backend needed to differentiate between users with single tries and users with multiple tries and throw up a unique “result page” for each category. This fed back into the campaign strategy of separating the true Suits fans from the others, while still keeping all participants engaged up to the end.

    The final question – did this campaign succeed in driving audiences to Suits Season 2? The answer is a resounding yes. Social media conversations around the show increased and the show hashtag  #SuitsS2onCC trended in India.