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Tag: Suhail Sameer

  • SalesCode CXO Conclave hosts over 150 industry leaders

    SalesCode CXO Conclave hosts over 150 industry leaders

    Mumbai: SalesCode.ai, an AI-powered platform for consumer-packaged goods (CPG) sales, successfully hosted the much-anticipated event, ‘SalesCode CXO Conclave’, at the Grand Hyatt in Gurugram on its tenth anniversary.  

    The first-of-its-kind conclave, themed “10 Years Future Forward with AI,” brought together 200 plus global corporate leaders, including CEOs, CXOs, startup founders, and investors, to explore how sales and RTM (route to market) technologies developed in the last 30 years will be reinvented with AI and eB2B in the next three years.

    The event featured innovation showcases and thought-provoking panel discussions with industry leaders, including Coca Cola India and southwest asia, president, Sanket Ray; avaana, founding partner & nestle, board of directors, Anjali Bansal; nexus, ex co-founder, Sandeep Singhal; g.o.a.t brand labs, founder, Rishi Vasudev; otp ventures, founder & bharatpe, former CEO, Suhail Sameer; accenture, ex-head of AI/gen AI & entropia, founder & CEO, Prashant Kumar; kenvue, india, south asia, MD, Manish Anandani; itc, EVP, sales operations & development, Sachin Sahay; perfetti van melle, india, MD, Nikhil Sharma; and clover infotech, chairman, Javed Tapia. The CEO and CXO sessions addressed future-defining trends, including the evolving role of sales reps, the NextGen sales team, and upcoming disruptions in the CPG sector over the next decade, offering invaluable insights to the audience.

    SalesCode.ai CEO and co-founder Ranjeet Kumar emphasized the transformative potential of AI & eB2B in the CPG industry and announced the plan to invest Rs. 240 crores over the next three years to create the world’s largest sales-tech platform that will drive guaranteed sales up-lift.

    He said, “The exponential power of AI is already transforming the landscape of Sales Automation, from automating transactions and visibility of data to augmenting the competency and behaviour of people, with hyper personalised guidance, coaching, and action points. As this technological paradigm shift continues, it is important for the CPG companies to adopt these innovations to ensure future growth and competitiveness. At SalesCode.ai we are committed to providing advanced AI and eB2B solutions that augment sales and RTM processes, preparing sales teams and channel partners to excel in this new landscape.”

    “Staying committed to our mission, the SalesCode CXO Conclave was organized to bring together industry leaders to delve into these transformational shifts and exchange insights that will shape the future of our industry”, he added.

    Key highlights of the event

    The conclave began with a grand opening reflecting on SalesCode.ai’s transformative journey over the past decade and its ambitious vision for the next ten years. Additionally, the event featured the unveiling of industry-defining GenAI-based Sales-Tech products such as:

    1. Salescode Studio – It is a tool that reduces the deployment time of an SFA or eB2B app to 4-5 hours, compared to the typical 4-5 weeks, provides AI-powered integration that’s 10X quicker with 10,000+ ready configurations and 100 per cent no-code reconfigurations, reducing total cost of ownership.

    2. Saleslens – It provides 100X faster data streaming and real-time processing with Multi Large Language Modal (LLM) for advanced AI insights to empower sales teams like never before.

    3. AI promo Co-pilot – It helps with hyperpersonalized outlet-SKU-level promo recommendations with full KPI flexibility. Simulate and predict outcomes before launching using the AI promo predictor.

    4. AI-DaaS – It maximizes secondary sales with up to 80 per cent accuracy with Forward 4 Week Sales Forecast, provides one-click load-out recommendations for Van Sales and provides efficient working capital management which improves efficiency and reduces the cost of operations.

    The event’s success underscored SalesCode.ai’s leadership and expertise in AI and eB2B for the CPG sector and set the stage for ongoing conversations about the future of sales and the RTM process.

  • BharatPe banks on cricket for next growth phase

    BharatPe banks on cricket for next growth phase

    NEW DELHI: From Bollywood to cricket. That’s the path fintech brand BharatPe is taking. Bharat Pe, which is positioned as the one stop shop for the payment as well as capital needs of India’s large retailer network, has signed up 11 top cricketers as its brand ambassadors. Among them figure: Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, and Suresh Raina. 

    The 11 cricketers will be featuring in an ad  campaign which is being directed by a top Hindi film director. The purpose: build BharatPe’s brand identity, apart from explaining its unique features, positioning and thought process to merchants. The sportsmen have been banded under a group which has been called BharatPe XI. The ad campaign is set to be unfurled closer to the festival period and will encompass TV, radio, OOH, digital, as well as print media.

    The company, which is heavily funded by top investors like Sequoia, Beenext, Insight Partners, Steadview Capital management, Ribbit Capital, Coatue and Amplo, had earlier roped in Bollywood A-lister Salman Khan for its launch campaign #AbDukandarJitega.

    BharatPe group president Suhail Sameer, who got on board the fintech firm as recently as August 2020, points out that the Salman association helped the brand get noticed, and connect with the merchant community who were  loathe to use digital payment options.

    “We decided to go ahead with cricket this year as it is one sport that brings Indians together, irrespective of their region, religion, or financial status,” he explains.

    Read more news on BharatPe

    Co-founded by Ashneer Grover and Shashvat Nakrani, BharatPe’s mission is to make financial inclusion a reality for Indian merchants, especially across tier 1, 2 and 3 cities. BharatPe, since its launch, has been empowering shop owners with a single zero MDR UPI based QR code which allows them to accept payments from any app  – like PayTm, PhonePe, Google Pay, BHIM and 150+ other UPI apps – at no cost to them. The cash goes directly into the retailer’s bank account and he or she can earn interest on it and even take loans if the need arises.

    Sameer shares that the initial task for BharatPe was to create awareness amongst the merchant community and educate them about how digital payments work.  Says he: “We have invested time and effort to educate the merchants and built trust with them. We offered them the convenience of accepting digital payments, irrespective of the consumer’s preferred choice of digital payment.”

    The Salman campaign helped the company on board merchants in tier-1 and tier-2 towns and cities. As of early 2020, it had managed to rope in close to three million retailers. Average transaction values which were Rs 500 earlier rose by 60-65 per cent in early 2020.

    SAMEER THINKS BOLLYWOOD
    AND CRICKET ACT AS UNIFIERS

    Covid2019 and the lockdown hit BharatPe hard, with transactions dipping in the first few weeks. But with the country unlocking, these have been picking up pace. Even merchant signups have ballooned to five million, and the target is to take that number to six million by end this fiscal. BharatPe is present in 35 cities and processes five crore plus monthly UPI transactions.

    “In September, we are already at 50 per cent above the pre-Covid2019 levels in the value of the transactions we process (at $4 billion annually). We aim to close the year at a run rate of $5 billion in annual total payment value,” reveals Sameer.

    Currently 15-20 per cent of the total transactions come from tier-2 areas and the next wave of growth will come from tier-2 and 3 markets, Sameer reveals Covid2019, which accelerated digitisation in the country has benefited BharatPe, like many other digital first brands, as consumers are choosing to go in for contactless transaction with the pandemic still raging.

    The company is on an expansion spree even on the lending side – an activity which was kickstarted a year ago. So far, it has disbursed loans in excess of Rs 250 crore, despite the Covid2019 related slowdown. It has set a target  to disburse around Rs 700 crore in the next six months. “We did consciously slow down on our lending during the lockdown months, but have scaled well since July 2020,” highlights Sameer. “We are confident we will surpass Rs. 700 crore for the rest of the year, and are internally gearing for higher numbers.”

    He is also sanguine that the cricketer-led advertising campaign will redefine how fintech marketing can be done. In the process, it will help BharatPe get closer to its goals.

  • BharatPe appoints Suhail Sameer as group president

    BharatPe appoints Suhail Sameer as group president

    NEW DELHI: BharatPe has further fortified its leadership team by appointing Suhail Sameer as group president. Suhail along with CEO & co-founder Ashneer Grover will have overall responsibility for building the organisation, merchant network, business, and revenue.

    An IIM Lucknow and DCE alumnus, Sameer is the first Group President at BharatPe and will have all the CXOs report into him. Winner of Economic Times Most Promising Leader of Asia Award, Sameer has extensive experience of working with companies from the Consumer (FMCG, retail) and consumer technology sectors, and with Institutional investors. He has built businesses from scratch, as well as helped turn around and grow existing companies.

    Featured as Business World 40 under 40 in the year 2019, Sameer at RP-Sanjiv Goenka Group, launched and scaled the multi-brand FMCG business for the Group. He also set-up and led their consumer VC fund, RPSG Ventures. Additionally, he drove growth and portfolio decisions across many group companies. Sameer is also the managing partner at OTP Venture Partners, which invests in early-stage companies across consumer, consumer tech, and SaaS spaces.

     In his early career, Suhail led McKinsey’s clean-tech practice for south Asia and the Power practice for India.

     BharatPe co-founder & CEO Ashneer Grover said, “I am super excited to welcome Suhail Sameer in his new role as the Group President. Suhail is a top-class professional operator and has remarkable track record of delivering – whether it is building businesses ground up or managing conglomerates. The Founders and the Board are extremely excited to entrust Suhail with building the business and revenue on back of BharatPe’s brand and network, that has been created over the last 2 years. Look forward to him leading us to 10X growth from here on.”

    BharatPe group president Suhail Sameer said, “There is hardly another startup better positioned to solve merchant’s capital and payment requirements in the country than BharatPe. I have been in touch with Ashneer and the team for over a year now, and I have immense conviction in the mission of the company. BharatPe has emerged even stronger from the current COVID scenario, doubling its market share, which is truly remarkable."

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