ITV

Tag: Sugar Free

  • Zydus Wellness launches Sugar Free D’lite cookies

    Zydus Wellness launches Sugar Free D’lite cookies

    Mumbai: Zydus Wellness’ Sugar Free, a sweetener brand, has entered the packaged foods segment with Sugar Free D’lite cookies. This launch aims to provide consumers with sugar-free alternatives to satisfy their sweet cravings. To connect with health-conscious individuals, Sugar Free has partnered with Bollywood superstar Shahid Kapoor for promotion.

    As a category leader with a 95 percent market share in sweeteners, the brand’s entry into Indian packaged foods follows the success of D’lite cookies in international markets. The new range is available in three flavors: choco chip, yummy berries, and mocha hazelnut. Partnering with Shahid Kapoor, a fitness icon known for his disciplined lifestyle, aligns with the brand’s message of enjoying sweet treats responsibly.

    Zydus Wellness CEO Tarun Arora said, “Health consciousness in Indian consumerism is on the rise, and with it, the demand for healthy yet tasty packaged foods. As we script the next phase of our growth story, we are focusing on innovation that help us bridge the gap between taste and health. Our Sugar Free D’lite cookies have been the consumer’s favourite in international markets for a few years, enabling them to balance their desire for fitness and without sacrificing the joy of eating. Now we are focusing on driving this proposition for Indian consumers. Shahid Kapoor strongly reflects our brand’s personality making him a perfect fit, especially among health-conscious consumers, to amplify our message of guilt- free indulgence.”

    Kapoor said, “I am very mindful about the brands that I endorse and always ensure that they align with my values. This collaboration is not just about sweetening food, it is about promoting a balanced lifestyle and encouraging everyone to embrace healthier options without sacrificing taste. It is a brand I trust and have used for years. One of my favourite indulgences is Sugar Free D’Lite Choco Chip Cookies – a delectable snack, with no added sugar.”

    In his recent Instagram reel, Shahid revealed his preference for healthy food options, such as ‘ghar ka khana’, yet he has a sweet tooth. Elaborating on how he keeps the sugar in check while enjoying all the sweetness, he turns to Sugar Free D’Lite Choco Chip Cookies, which has all the taste and no sugar.

    Sugar Free has been at the forefront of revolutionising the way people enjoy sweetness, offering a range of products that may be added to desserts and dishes without the negative effects of added sugar.

  • Sugar Free, Katrina Kaif come together to unveil ‘Fitness Ka Pehla Kadam’

    Sugar Free, Katrina Kaif come together to unveil ‘Fitness Ka Pehla Kadam’

    Mumbai: Homegrown low-calorie sweetener brand owned by Zydus Wellness Ltd, Sugar Free marked the launch of its campaign ‘Fitness ka Pehla Kadam’, featuring leading Bollywood actress, Katrina Kaif. With the intent to inspire its audience to consider healthier alternatives to sugar as a lifestyle change, the TVC drives a larger focus and awareness on the brand’s Stevia range named Sugar Free Green.

    As a part of this association, Katrina Kaif will be the face of the parent brand Sugar Free and its extensions – Sugar Free D’lite chocolates, said the company. The TVC will go live in seven Indian languages and the campaign will see manifestations in print and on digital and social media platforms, it added.

    Conceptualised by Wunderman Thompson, the campaign revolves around the actor, who in a playful interaction nudges the consumers to start their fitness journey by switching to Sugarfree from sugar, thereby taking their ‘Fitness Ka Pehla Kadam’.

    “Over the last year, we’ve seen an uptick in our low-calorie sweetener portfolio as more consumers graduate towards holistic lifestyle changes, opting for healthier alternatives in their daily diets. With Sugar Free Green we have only taken this proposition further by providing our consumers with an added advantage of Stevia- a natural sweetener,” said Zydus Wellness, chief operating officer & director, Tarun Arora. “Bringing Katrina Kaif on board as SugarFree’s new brand ambassador is a step toward accelerating this growth and strengthening our position as the market leader.”

    Katrina Kaif said, “As a fitness enthusiast I know how important discipline is; especially when it comes to what you eat. I’m happy to announce my association with Sugar Free, a brand that has been at the forefront of making it easier for all of us to be able to start a fitness regime by cutting out the empty calories from sugar. There is a natural synergy in the way we see fitness and getting healthier as an organic lifestyle movement allowing you to make the choices that are right for each individual.”

    Speaking about the TVC, Wunderman Thompson’s senior VP & executive business director, Samarth Shrivastava stated, “The present behaviour of the consumer is such that they plan a lot of small initiatives but find it difficult to execute all plans. This is where Sugar Free steps in, it’s the first easy step towards fitness, it’s an ally for the consumer towards their fitness goals. And that’s what is brought out beautifully through the film.”

  • Parineeti Chopra is Sugar Free brand ambassador

    Parineeti Chopra is Sugar Free brand ambassador

    NEW DELHI: Actor Parineeti Chopra, who is fast climbimg the ladder to catch up with Virat Kohli and Ranbir Kapoor in television ads, will now promote the sugar substitute Sugar Free as its brand ambassador.

    As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across general entertainment channels and news channels in the country. Sugar Free has also taken a step forward to reinvent itself and position the brand as a healthy alternate to direct consumption of sugar.

    The brand’s new tagline – Smartness Waali Sweetness – is aimed at attracting the audience to make a healthy choice of giving up sugar while continuing to retain sweetness.

    The new TVC which went on air on 5 June sees Parineeti playing the role of a young sister-in-law prodding her brother-in-law to make a smart choice by adding Sugar Free to his post-work out nimbu paani. The campaign will be supported by a surround marketing plan including print, on-ground and digital media engagement. The new TVC is directed by Prashant Madan from Nirvana Films.

    Zydus Wellness COO Tarun Arora said: “Our new campaign is all about making smarter choices. Today, consumers are inundated with a variety of options – be it foods, consumer goods or even health. Sugar Free is their partner in making an intelligent, smart choice of taste without having to give up on their indulgences. The concept of ‘Smartness Waali Sweetness’ emphasizes on the smarter choice – To give up sugar, not the sweetness”.

    He added that Chopra’s transformation which is a reflection of her dedication and her willpower to make smart health choices resonated well with what the Zydus intended to say. “We have no doubt that this association with Parineeti will provide a good reason to the consumer and inspire them to opt for a smarter, healthier lifestyle without much compromise or change”.

    ”Parineeti Chopra has been the talk of the town with her recent transformation from a bubbly girl-next-door persona to becoming the poster-girl for fitness. She is the new youth icon to relate with when it comes to being fit; a true embodiment of the brand’s philosophy of bringing in a fitter lifestyle”.

    Chopra said “I am excited to be a part of this journey. I have always had a sweet tooth and can totally relate to how difficult it can be for someone to give up on sugar. It’s great how Sugar Free can help one to be off sugar but not sweetness. Healthy foods are not the only option. Making a healthy choice, consciously helps. Even during my weight loss transition, I fulfilled all my cravings just by opting for some smarter choices. Sugar Free was a natural fit for me to associate with and I took up the opportunity at the first instance. I haven’t given up on my indulgences. Just made some smart moves.”

  • Parineeti Chopra is Sugar Free brand ambassador

    Parineeti Chopra is Sugar Free brand ambassador

    NEW DELHI: Actor Parineeti Chopra, who is fast climbimg the ladder to catch up with Virat Kohli and Ranbir Kapoor in television ads, will now promote the sugar substitute Sugar Free as its brand ambassador.

    As part of its new brand campaign, the actor will be seen in a new television commercial that goes on air across general entertainment channels and news channels in the country. Sugar Free has also taken a step forward to reinvent itself and position the brand as a healthy alternate to direct consumption of sugar.

    The brand’s new tagline – Smartness Waali Sweetness – is aimed at attracting the audience to make a healthy choice of giving up sugar while continuing to retain sweetness.

    The new TVC which went on air on 5 June sees Parineeti playing the role of a young sister-in-law prodding her brother-in-law to make a smart choice by adding Sugar Free to his post-work out nimbu paani. The campaign will be supported by a surround marketing plan including print, on-ground and digital media engagement. The new TVC is directed by Prashant Madan from Nirvana Films.

    Zydus Wellness COO Tarun Arora said: “Our new campaign is all about making smarter choices. Today, consumers are inundated with a variety of options – be it foods, consumer goods or even health. Sugar Free is their partner in making an intelligent, smart choice of taste without having to give up on their indulgences. The concept of ‘Smartness Waali Sweetness’ emphasizes on the smarter choice – To give up sugar, not the sweetness”.

    He added that Chopra’s transformation which is a reflection of her dedication and her willpower to make smart health choices resonated well with what the Zydus intended to say. “We have no doubt that this association with Parineeti will provide a good reason to the consumer and inspire them to opt for a smarter, healthier lifestyle without much compromise or change”.

    ”Parineeti Chopra has been the talk of the town with her recent transformation from a bubbly girl-next-door persona to becoming the poster-girl for fitness. She is the new youth icon to relate with when it comes to being fit; a true embodiment of the brand’s philosophy of bringing in a fitter lifestyle”.

    Chopra said “I am excited to be a part of this journey. I have always had a sweet tooth and can totally relate to how difficult it can be for someone to give up on sugar. It’s great how Sugar Free can help one to be off sugar but not sweetness. Healthy foods are not the only option. Making a healthy choice, consciously helps. Even during my weight loss transition, I fulfilled all my cravings just by opting for some smarter choices. Sugar Free was a natural fit for me to associate with and I took up the opportunity at the first instance. I haven’t given up on my indulgences. Just made some smart moves.”

  • Ayesha Ghosh to head Contract, Mumbai

    Ayesha Ghosh to head Contract, Mumbai

    MUMBAI: Ayesha Ghosh has been elevated and will be taking over as Contract senior vice president and general manager – Mumbai operations effective immediately.

     

    Ayesha has been a part of the leadership team at Contract and has worked closely with me over the past few months to recalibrate our offerings and help shape the future of the office. A motivating team leader with strong people skills, she has led the thought leadership for Contract, both internally and externally,” said Contract Advertising COO Rana Barua.

    Its wonderfully rewarding to have spent a sizeable amount of time at one agency and to now be heading that office says Ayesha Ghosh

     

     “She has played a key role in winning new business for the office which include Sugar Free, RNA, Star Plus and the latest being Provogue Deodorants which was won following a multi-agency pitch,” he added.

     

     In the 17 year long career, Ghosh has spent the past 12 years with Contract, where she has anchored the India chapter of the globally aligned HSBC business and has worked on a lot of Contract’s blue chip clients. She has also handled clients across diverse industries and categories with panache. Asian Paints, Cadbury, Tata Motors, Godrej, Disney Channel, CavinKare’s hair care portfolio (Nyle, Chik), jewelry brand Tara Jewels and Pfizer (Listerine and Gelusil), have all been handled by Ghosh.

     

    On her elevation, Ghosh said, “It’s wonderfully rewarding to have spent a sizeable amount of time at one agency and to now be heading that office. The ethos and culture of Contract is such that it makes people want to stay here for a long time. I’m thrilled to have come into this position of strength at a time when Contract is on an upswing. One of my tasks would be to ensure that Contract Mumbai is one of the most desirable agencies, both for clients to park their businesses with and for the best advertising people to work at.”