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Tag: SUGAR Cosmetics

  • SUGAR Cosmetics makes a mark with their digital campaign – #GetThePicture #BetterWithHer for Women’s Day 2020

    SUGAR Cosmetics makes a mark with their digital campaign – #GetThePicture #BetterWithHer for Women’s Day 2020

    MUMBAI: SUGAR Cosmetics, one of the fastest growing premium makeup and beauty brands in India, successfully associated with 5000+ influencers to raise awareness about female foeticide.

    This Women’s Day, SUGAR asked women to show their support and fight against female foeticide and infanticide by uploading a family photo across social media platforms like Instagram, Facebook and Twitter wherein they simply scribble out the women in the picture, along with the message – ‘This Women's Day, make a difference by being the voice of those who didn't make it! Do your bit to stand up against female foeticide and infanticide in India. So spread the message and show your support by uploading your scribbled photographs, so the world can truly #GetThePicture. #BetterWithHer #TrySUGAR #SUGARCosmetics’.

    This digital activity saw 5600+ posts on Instagram, using #BetterWithHer and reached approx. 7.7K + people.  The campaign trended in the Top Ten India Trends on Twitter and received approx. 933 tweets. These tweets received a total impressions of approximately 16.8 million with a reach of approx. 3.4  million. The campaign received support from top influencers and bloggers like Debasree Banerjee, Shreya Mehta, Kainaz Reddy, Purva Vats and many more.

    Alongside this, with the purchase of every SUGAR Minis Set this month (http://bit.ly/2PFEAZJ), SUGAR Cosmetics will give a part of the proceedings towards fighting this societal evil.

    Speaking about the success of the campaign, Vineeta Singh, CEO, SUGAR Cosmetics says, “To raise awareness about the alarming issue of female foeticide and infanticide in the country, we launched this digital campaign. The campaign inspired consumers to emphasize on how important women are, and what their families would look like without them. SUGAR as a brand stands by strong, independent women and this year we wanted to celebrate them as well as the women who couldn’t make it. I sincerely hope that this campaign has created the right amount of awareness."

    Adding to this, Amrita Shinde, Marketing Head, SUGAR Cosmetics said, “With this campaign our aim was to reach out to the audience all over the country and raise awareness about this cause. Apart from the women who took a stand for this cause, SUGAR also saw a fraction of men who organically came forward to show their support. This shows that the campaign was successful in creating awareness and that men too feel for this cause! While we have a long way to go before female foeticide and infanticide can completely be stopped in India, we hope this campaign has helped in a small way.”

  • SUGAR Cosmetics unveils digital campaign for new premium range Mettle

    SUGAR Cosmetics unveils digital campaign for new premium range Mettle

    MUMBAI: SUGAR Cosmetics, one of the fastest growing premium beauty brands in India has launched Mettle – its premium range of lipsticks along with a digital ad campaign named ‘All That Matters Is Mettle’. The campaign resonates about those women who prove and own their mettle – the women of grit, the women of substance, the women who are bold and fearless, who get things done. The Mettle collection constitutes of two different highly-pigmented finishes — SUGAR Mettle Liquid Lipstick which is available in 12 gorgeous shades and SUGAR Mettle Matte Lipstick that is available in 10 beautiful shades.

    The ad film talks about every woman’s dreams and aspirations that start somewhere but get buried under the big question of ‘WHAT IF?’ But in spite of all the self-doubt and uncertainty in their minds they standup and hustle their way through to achieve their dreams. These women are chasers. They are achievers. They are warriors. They fail, they fall yet they rise every time to fuel the mettle within. They are unstoppable, unbeatable and brilliant. They are METTLE!

    Through this campaign, SUGAR Cosmetics inspires its consumers to never stop believing in themselves, rise strong in times of failures and diffidence, and motivate their peers through their successful journey of hard work and resilience.

    Speaking about the campaign, SUGAR Cosmetics CEO Vineeta Singh said, “Our idea with Mettle was to go beyond the traditional definitions of beauty and celebrate the beauty of women who have the mettle to dream big and go after their dreams. It's a journey littered with failures, apprehensions and self-doubt and I say this from personal experience as an entrepreneur. Every rejection I faced made me fight harder and emerge stronger. Through our digital ad film we want to inspire our community to rise and move forward after every fall because they do have the mettle to chase any dream they set their heart on."

    Adding to this, SUGAR Cosmetics head of brand marketing Amrita Shinde said, “It’s only the ones who have the spirit and fortitude to go for their goals, are the ones who get there and shine above the others. And this is exactly the message that we want to share with all our consumers. The ‘All That Matters Is Mettle’ Ad Film showcases 5 different women and their journey to success, where their Mettle has made them what they are. All we want is to shout out to every woman out there – Own Your Mettle, And Never Give Up!”