Tag: SUGAR Cosmetics

  • Bata laces up for growth with Amit Aggarwal as CFO & whole-time director

    Bata laces up for growth with Amit Aggarwal as CFO & whole-time director

    MUMBAI: Bata India is tightening its financial game with the appointment of Amit Aggarwal as its Whole-Time director and chief financial officer. Armed with over two decades of experience in financial management, business strategy, and digital transformation, Aggarwal brings a wealth of expertise from leadership stints at Sugar Cosmetics, Marico, Nestlé India, and PwC.

    A chartered accountant with an advanced management certification from IIM Kolkata, Aggarwal has built a career on driving profitability, risk mitigation, and governance. His tenure as CFO at Sugar Cosmetics saw him navigating a fast-growing D2C brand, while his time at Marico and Nestlé honed his skills in financial strategy and process optimisation.

    Bata India, a household name in footwear, is expected to benefit from Aggarwal’s deep understanding of consumer-driven businesses. With a focus on accelerating growth, enhancing financial efficiencies, and leveraging digital innovation, his leadership marks a significant step in the company’s strategic evolution.

  • BC Web Wise unveils TVC for Sugar Cosmetics ft Kriti Sanon

    BC Web Wise unveils TVC for Sugar Cosmetics ft Kriti Sanon

    Mumbai: To capture the attention of Gen Z, Sugar Cosmetics collaborated with BC Web Wise to release a new TV commercial for its Sugar Pop – ultrastay transferproof lipstick. Starring brand ambassador Kriti Sanon, the ad highlights the lipstick’s standout feature: high-impact, transfer-proof color, designed for those with active, on-the-go lifestyles.

    In the film, created by BC Web Wise, Kriti appears in everyday scenarios, like grabbing coffee or hanging out with friends, where the lipstick’s smudge-free, vibrant color stays intact, reinforcing the product’s tagline, “Colour Sahi, Transfer Nahi!”

    BC Web Wise developed the concept that won a multi-agency pitch for this campaign. Their approach brings Sugar Pop’s signature lipstick to life through a fun, relatable narrative that resonates with a younger audience.

    BC Web Wise associate creative director Kusum Manral said: “Our goal was to tell a story that seamlessly integrates the product’s key feature into everyday life. The ‘no transfer’ benefit is something every young person can relate to, and we wanted the film to be as authentic and lively as the Gen Z audience.”

  • Sugar Cosmetics launches ‘#GRWS – Get Ready With Sugar’ campaign

    Sugar Cosmetics launches ‘#GRWS – Get Ready With Sugar’ campaign

    Mumbai: Sugar Cosmetics has launched “#GRWS – Get Ready With Sugar”, a digital campaign bringing celebrities from various career choices, ages, and sexual orientations together such as Bollywood actor Alaya F, Bollywood singer and music composer Jasleen Royal, actor and singer Sushant Divgikar a.k.a. Rani Ko-HE-Nur and Indian cricketer Shreyanka Patil.

    The campaign plays along the narrative of “Duniya ke liye ready hone se pehle, khud ke liye ready hona zaroori hai !” with the objective of  ‘valuing yourself first’ to foster and cultivate a healthy balance between giving your best to others and nourishing your needs. The campaign was launched with a digital video featuring the four celebs which captures their crucial last-minute mental preparations followed by the rituals before they take over the main stage. Showcasing that femininity and leadership can coexist, each celeb before facing the world is seen reinforcing confidence through their rituals involving their favorite Sugar makeup products that not only enhance their external appearance but also strengthen their inner energy as they take on their respective roles.

    In the span of the next three months, the brand will release individual versions of each celeb showcasing their last-minute rituals before hitting the big stage. Additionally, the upcoming videos will also introduce the new product offerings. #GRWS will be digitally amplified across all channels including Instagram, YouTube, and Facebook along with on-ground retail touchpoints.

    Commenting on the launch of the campaign, Sugar Cosmetics co-founder & CEO Vineeta Singh said, “I am inspired to stand next to some of India’s self-made personalities like Sushant, Jasleen, Alaya, and Shreyanka in the #GetReadyWithSugar campaign. SUGAR Cosmetics is the choice of the bold and the unstoppable individual.  This campaign recognizes that it is essential to cultivate self-worth to build with compassion, and resilience, inspire, break barriers, and bring positive change. And makeup simply enhances one’s confidence in this journey while allowing them to express individuality in their professional and personal space!”

    Commenting on this campaign, Sushant Divgikar said, “SUGAR Cosmetics’s #GetReadyWithSugar campaign embodies the spirit of inclusivity and empowerment that resonates with me. It serves as a reminder that the journey of preparation is just as important as the moment of recognition itself. And during the preparation always express gratitude towards people who stand by you. So, get ready to scream, build, entertain, win, and inspire with all of us!”

    Bollywood singer and music composer Jasleen Royal stated “The #GetReadyWithSUGAR campaign is an inspiring call for every woman to pause, prepare, and embrace her power before stepping into the spotlight. I believe in the idea of celebrating the preparation before the showdown and that’s what excites me about this campaign.”

    Shreyanka Patil mentioned, “I am extremely excited to be a part of #GetReadyWithSugar campaign, an impactful and inspiring initiative by SUGAR Cosmetics that celebrates the hustle behind every successful story. There is no boundary hit without rigorous practice.”

    Bollywood actor Alaya F expressed excitement and said, “Being a part of the #GetReadyWithSugar campaign feels so fulfilling! The campaign beautifully captures some of the rituals I do before facing the camera! For instance, I like to meditate and calm myself before an important shoot. I feel a lot of gratitude to be in the same space as other women who have embraced the strength that is found in taking time for themselves.”

    Sugar Cosmetics co-founder and COO Kaushik Mukherjee said, “It’s heartwarming to have India’s inspiring icons from various walks of life to come together for #GetReadyWithSugar to voice how valuing yourself first is a must before shining bright for the world.  With this remarkable collaboration and narrative, we aim to fuel confidence in future generations to embrace the moment and seize every opportunity to be the best version of themselves – with SUGAR.”

  • Guilt-free Motherhood: SUGAR Cosmetics Mother’s Day vow

    Guilt-free Motherhood: SUGAR Cosmetics Mother’s Day vow

    Mumbai: SUGAR Cosmetics, one of India’s leading omnichannel beauty companies and a cult favorite amongst Gen Z and Millennial consumers, concludes their Mother’s Day campaign,  #AllMomsAreGoodMoms, featuring celebrated mom influencers, Kishwer Merchant, Mili Jhaveri, Smriti Khanna.

    While epitomizing selfless caregiving, mothers often question whether they are fulfilling motherhood correctly. Despite juggling professional commitments, canceled vacations, missed social gatherings, lack of time for shopping, and countless other instances, mothers still feel guilty for not doing enough for their children. #AllMomAreGoodMoms campaign focuses on overcoming this “mom guilt” and prodding mothers to pursue their dreams, grant themselves a break, and prioritize self-care while nurturing their children. The campaign is centered on this thought-provoking message for mothers to embrace themselves and redefine motherhood on their terms.  

    “As a mother of two, I am aware of the fact that mothers go through changes not only physically, but also mentally. #AllMomAreGoodMoms underscores the importance of self-care, whether it’s a mood-lifting lipstick or a morning run that keeps you fit. There is nothing wrong with being kind to yourself because being a mom doesn’t mean hitting pause on your life, it means striking a balance. It’s about acknowledging that taking care of self is as important as caring for our children. Let’s redefine motherhood together, breaking stereotypes and embracing the journey wholeheartedly. In this beautiful chaos, we find life’s greatest joys and lessons,” said SUGAR Cosmetics CEO & co-founder Vineeta Singh.

    The campaign features SUGAR Mousse Muse Lip Cream, which is lusciously creamy, airy-light, and 100% transferproof, delivering intense matte color in a single swipe. This 24-hour wear, full-coverage lip cream encourages the audience to ‘Be Their Own Muse!’

    The campaign #AllMomAreGoodMoms garnered 12 lac+ organic views in the first 24 hours across the brand’s social channels.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     

  • SUGAR Cosmetics marks seven years of foundation stick with Born To Lead campaign

    SUGAR Cosmetics marks seven years of foundation stick with Born To Lead campaign

    Mumbai: SUGAR Cosmetics, an omnichannel beauty brand, and a cult favourite amongst Gen Z and Millennial consumers added a vibrant twist to the Holi celebrations in Mumbai. The brand painted the city yellow as the sensational billboards launched its new campaign, “Born to Lead, Not Follow” to celebrate seven years of the launch of India’s highest-selling foundation stick* and the unstoppable spirit of women that SUGAR represents. The campaign features Ace of Face, India’s first foundation stick range –which was launched back in 2017 in 22 inclusive shades from light to deep – the maximum launched by any Indian brand to date.

    Since launch, the Ace of Face foundation stick has steadily grown to become SUGAR’s second-highest selling range. The decision to launch shades for such a wide range of skin tones was a message by the brand to not just help in transforming looks but also inspire people to embrace their uniqueness and conquer the world with invincible confidence. Over the past nine years since the launch of SUGAR Cosmetics in India, the brand has consistently anticipated and met customer demands, maintaining its edge in a fiercely competitive market. With a passion for leadership rather than conformity, SUGAR Cosmetics has continually positioned itself at the forefront of the beauty industry.

    Commenting on the campaign, SUGAR Cosmetics co-founder, and COO Kaushik Mukherjee said, “The campaign’s creative thought of “Born to Lead, Not Follow” salutes the spirit of being unstoppable, breaking barriers and challenging societal norms, to create something unique and special. This spirit drives the brand’s core ethos and its product offerings for our consumers. The stellar seven years of the bestseller foundation stick, Ace Of Face, stands testimony of our brand ethos and dedication to providing distinctive value products.”

    The campaign is currently live across outdoor media and digital platforms. Billboards can be seen at various locations including in Mumbai at Vakola Flyover @Western Expressway, Sahara Star Junction @Western Expressway, Gokhale Bridge off Western Expressway, and Andheri-Jogeshwari highway among others.                      

    Kaushik Mukherjee’s candid take on SUGAR’s Ace of Base foundation stick product journey

     

  • Winston India records five times revenue within 12 months of Shark Tank

    Winston India records five times revenue within 12 months of Shark Tank

    Mumbai: Winston India, the innovative lifestyle brand has witnessed a remarkable five times increase in revenue and a phenomenal five times increase in both profit and sales after its appearance on Shark Tank. This outstanding success shows the brand’s commitment to excellence, strategic vision, and the invaluable mentorship received from industry leaders.

    Following Winston India’s appearance on Shark Tank, the brand successfully expanded its platform presence to Vanity Wagon, Tata 1Mg, Jio Mart, Tira Beauty, Net Mets, Ajio, BlinkIt, and Cred. Additionally, there has been a substantial increase in customer base, surging from 15,000-20,000 customers to an impressive 100,000 customers. Notably, the trimmers and skincare category has emerged as the flagship segment, demonstrating unparalleled success as the most sold product within the Winston India product portfolio.

    Winston India co-founder Himanshu Adhlaka expressed his excitement and gratitude for the incredible journey, stating, “The experience on Shark Tank and the subsequent growth have been nothing short of phenomenal. We are immensely grateful for the mentorship provided by Vineeta and Anupam, their guidance helped us strategise, plan, and network. They not only helped us with better industry insights but also suggested where we should invest, and where we should not. This has been instrumental in guiding us on the right path.”

    Sugar Cosmetics and Investing Shark co-founder & CEO Vineeta Singh in Winston India further congratulates the team, stating, “Congratulations team Winston on one year since Shark Tank. It was amazing to collaborate with Winston India and bring the brand from 5 cr to 15 cr, and I am sure 100 cr is not far away. Good Luck!”

    Shaadi.com founder and investing shark Anupam Mittal, Winston India congratulates the team, stating, “Congratulations Winston India on this epic journey from Shark Tank and beyond. We are very proud to see how much your brand has grown and can’t wait to see it dominate the personal care market in the country.”

    Additionally, to celebrate this milestone and express gratitude to its loyal customers, Winston India is currently hosting the Winston Shark Tank Sale on its website (www.winstonindia.com) where customers can enjoy discounts of up to 70 per cent off on singles, up to Rs 4000 off on combos, and uncover unlimited hidden freebies.

    Looking ahead, Winston India aims to enhance customer satisfaction, drive continuous product development and expand the brand’s presence in the dynamic e-commerce landscape. The brand is additionally looking forward to exclusive launches with prominent e-commerce portals, marking the next chapter in Winston India’s success story.

  • SUGAR Cosmetics concludes #NotSoSmallBusiness campaign

    SUGAR Cosmetics concludes #NotSoSmallBusiness campaign

    Mumbai: SUGAR Cosmetics, an omnichannel beauty brand, and a cult favorite amongst Gen Z and millennial consumers, proudly concludes its empowering initiative, the #NotSoSmallBusiness campaign, with a heartening video featuring seven exceptional women entrepreneurs. The campaign aimed to spotlight the inspiring stories of these women who own small businesses and are making significant strides in their respective fields.

    The featured entrepreneurs and their ventures are as follows:

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     

    These entrepreneurs have not only been featured on SUGAR’s Instagram but have also received support from the startup community.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SUGAR Cosmetics (@trysugar)

     

    These remarkable women not only shared their stories on SUGAR’s Instagram but also received crucial support from the startup community. The campaign’s concluding video, features SUGAR Cosmetics CEO Vineeta Singh expressing her gratitude and urging everyone to support these entrepreneurs by making purchases from their businesses.

    Vineeta emphasised the collective power to uplift these businesses and encouraged the audience to contribute to the growth of these enterprises. SUGAR Cosmetics remains dedicated to supporting women in their entrepreneurial journeys and promoting a community of strong, independent businesswomen.

  • Unlock entrepreneurial wisdom from the judges of ‘Shark Tank India’ on Audible

    Unlock entrepreneurial wisdom from the judges of ‘Shark Tank India’ on Audible

    Mumbai: Hooked on the ongoing season of Shark Tank India? With its audiobook version Shark Tank India available on Audible, you can dive into the experiences of the Sharks who are ruling the TV screens of every Indian household currently and get a glimpse of their inspiring journeys. Tailored for aspiring business leaders, this audiobook serves as a tribute to the entrepreneurial spirit, offering inspiration and guidance beyond the boardroom. Here, Audible brings you curated words of wisdom and learning from these industry leaders.

    The ‘Did Not Quit’ medal is worth more than gold

    Sugar Cosmetics CEO Vineeta Singh shared a valuable lesson for aspiring entrepreneurs—aim for the “did not quit” medal. In her insights, Vineeta stresses the significance of perseverance, highlighting that reaching the finish line is more crucial than finishing first. She encourages entrepreneurs to confront self-doubt, emphasising that worst-case scenarios are often less dire than imagined. Speaking about her journey, Vineeta reminisced, “We (Vineeta and her husband) plotted these worst-case scenarios. Although we know that often it’s not as bad as we are imagining and fearing. For me, the worst case would’ve been losing the last 30 lakh rupees I’d set aside in the bank and start again from square one.” Adding on to the same, she said, “I think self-doubt and a lack of self-confidence is probably the worst kind of rock bottom because there’s nothing that anybody can say that can turn it around for you.”

    Frugality fuels value: Make ROI your mantra

    boAt CMO and co-founder Aman Gupta shared the mantra of being “fast, fearless, and frugal.” Reflecting on the importance of Return on Investment (ROI), Aman emphasises the necessity of frugality not as a choice but as a fundamental approach to business. Aman’s advice captures the essence of their business model, “Frugality is at the core of our company’s business model. If there is frugality in everything that you do, you’ll be able to create value for stakeholders.” Having worked at legacy companies, before advancing to the forefront of India’s start-up revolution, Aman has many learnings as takeaways. “Start-ups have to learn from legacy companies how to make money, run big companies, and think in a structured manner. Legacy companies need to learn from start-ups how to be nimble,” Aman said. Embracing failures made all the difference, he explained. “I don’t think you need 2-3 successes, you need one. I’ve had five failures but one success has made me who I am. I am a common man, a middle-class guy and I feel that an entrepreneur should be grounded first and foremost. I relate to people who hustle. Nowadays entrepreneurs want the spotlight in the media, and there’s a God-syndrome that kicks in. That’s very bad for the company and the entire ecosystem. Be ready for ups, be ready for downs, but be yourselves.”

    Be organised and embrace optimism to balance work and life!

    Emcure Pharmaceuticals executive director Namita Thapar, offers a profound perspective on the vital attributes necessary for success, extending far beyond the areas of entrepreneurship. Beyond the commonplace notions of organisation and optimism, Namita delves into the essence of these qualities, asserting that they are indispensable for anyone navigating the complexities of modern life. She asserts, “Not just entrepreneurs, but every person needs to have these. Being organised and optimistic are the bedrock that allows individuals to seamlessly juggle various responsibilities and maintain equilibrium between work and life. In the relentless chaos of everyday life, these qualities become the anchors that foster a sense of calm and resilience.” Namita’s insights resonate as a timeless guide for individuals seeking not only success in their professional endeavours but also a harmonious and composed existence in the face of life’s myriad challenges.

    Read people, not just the cards you’re dealt: A poker lesson in early-stage investing

    Shaadi.com founder and CEO Anupam Mittal draws inspiration from his entrepreneurial family background. He attributes his risk-taking attitude to his father, who took on economic responsibilities at a young age, and his adventurous spirit to his mother. Drawing parallels between poker and real-time investing, Anupam highlights the importance of understanding people in early-stage investing: “Just like in poker, in real-time investing, you need to read the room. You have to read the other players. In poker, there’s a big fallacy that you’re not playing cards, you’re playing people and the cards just happen to be there. The same thing applies to early-stage investing, you’re trying to understand people.”

    Agility over planning: Fall fast, learn faster

    Car Dekho CEO and co-founder Amit Jain shared a concise yet powerful lesson: “Fall fast, learn faster.” His words echo the sentiment that in the fast-paced world of business, being an executionist is more valuable than being a strategist: “You can’t take too much time in learning and over-planning; your agility and nimbleness will suffer. It is better to be an executionist rather than a strategist.”

    Initially, Amit and his brother decided to start an IT outsourcing company because they were good at coding. Following this, a big disaster struck and it was largely the fault of the brothers. “GirnarSOFT went bankrupt when the stock market crashed in 2009. The Jain brothers had invested close to Rs. 1.5 crore in stock trading and the whole amount was wiped out in 5 days.” Amit said. “We were vetting at 10x leverage, meaning they had positions worth 15 crore rupees. When the Sensex fell from 18,000 to 6,000 – this is something that nobody could ever have imagined. But as an entrepreneur, if you fall down, you get back up again.” He said early-stage learning was very important for him. “Starting and growing a business can be a challenging and difficult process, there will be setbacks and failures along the way and it can be easy to become discouraged or lose motivation. However, persistence allows a founder to stay focused and keep moving even when faced with obstacles.” The company was back on its feet in less than a year and the brothers swore to never dabble in stock trading ever again. Amit learnt never to use money from corporate accounts for such risky funds. He had to show the same agility when he launched CarDekho.

  • Shark Tank India mein sabse important kya?

    Shark Tank India mein sabse important kya?

    Mumbai: In a hilarious turn of events, the seasoned Sharks found themselves caught in a lively debate over who truly reigns supreme in the entrepreneurial waters. Surprisingly, the contenders were not budding business tycoons but the unsung heroes of the set—the iconic door, the plush seating area, and the prestigious podium—all vying for the spotlight in their own unique ways.

    Amidst laughter and the sweet banter, these set elements boldly declared, “We are the stars here!” The Sharks responded with a proposal that left everyone in stitches—”why not turn this backstage showdown into a venture by auctioning off these scene-stealers?”

    Get ready to witness these Sharks in the tank! As they are not just investing in groundbreaking pitches but are selling the elements of the stage for success!

     

     

    The panel of season three includes – CarDekho Group – InsuranceDekho.com CEO & co-founder Amit Jain, Shaadi.com – People Group founder & CEO Anupam Mittal, SUGAR Cosmetics co-founder & CEO Vineeta Singh, Lenskart CEO & co-founder Peyush Bansal,

    Emcure Pharmaceuticals Ltd executive director Namita Thapar, boat co-founder & CMO Aman Gupta, Zomato founder and CEO Deepinder Goyal, Inshorts co-founder & CEO, Azhar Iqubal, OYO Rooms founder & CEO Ritesh Agarwal, Edelweiss MF MD & CEO Radhika Gupta, ACKO founder and CEO Varun Dua, UpGrad co-founder and chairperson Ronnie Screwvala.

    Watch Shark Tank India 3 from 22 January on Sony LIV!

  • SUGAR Cosmetics FY23 revenue surges 90 per cent, EBITDA margin up by 16 per cent

    SUGAR Cosmetics FY23 revenue surges 90 per cent, EBITDA margin up by 16 per cent

    Mumbai: SUGAR Cosmetics, an omnichannel beauty company and a cult favorite among gen Z and millennial consumers, today announced a significant milestone in its financial journey with a remarkable 90 per cent growth in revenues in the recently concluded fiscal year. Having improved its EBITDA margin by as much as 16 per cent during the same period, the company is on track to hit profitability by the end of FY24, reaffirming its dedication to financial stability and long-term success.

    In FY23, the company posted a sharp rise in income totaling 428.4 crores, up from 223.8 crores in the previous year. Losses for the year were contained to FY22 levels which improved the overall EBITDA margins from -31.4 per cent in FY22 to -16.5 per cent in FY23 – a shift that firmly places the company on the path to break even in the current fiscal year.

    “We are excited to continue to grow into becoming a key player in India’s fast-growing beauty & personal care landscape – and the results of all the hard work that the team has put in are there for all to see. Having gained market share from some of the legacy brands in the last two years, we had charted a clear roadmap to sustainable growth, and this year’s jump in scale while improving our bottom line is a testimony to our discipline and commitment to becoming a large and profitable enterprise. With our gross margins continuing to improve and trend at nearly 73 per cent (up 280bps over FY22) for the overall business, we are confident of hitting break-even in the current fiscal.” – said SUGAR Cosmetics co-founder & COO  Kaushik Mukherjee.

    SUGAR Cosmetics’ dedication to product innovation, marketing excellence, and financial stability has solidified its standing as a prominent player in an industry with many legacy brands. With an ever-expanding portfolio of top-tier products and a loyal customer base, the brand is poised to strive for continued success in India’s fast-growing beauty and cosmetics sector.