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Tag: Sudish Balan

  • Tonic Worldwide launches personalised video marketing solution for brands

    Tonic Worldwide launches personalised video marketing solution for brands

    NEW DELHI: Tonic Worldwide, a digital-first creative agency, has launched an AI-driven Personalized Video Marketing Solution for brands, as an extension of its already existing snackable video content division 'TWIP' – Tonic Worldwide Intuitive Programming. The collaboration with Vidz.ai will enable TWIP to extend customisation and personalisation in videos under TWIP.

    Personalisation adds more context and relevance to brand videos and is key to helping them grab more and more eyeballs as well as increasing engagement. Realising the potential for such hyperlocal customised videos, Tonic Worldwide’s TWIP will now create and distribute numerous such custom-made videos in seconds, for brands. TWIP is also built to deliver a seamless experience for brands, right from personalized video content creation & interaction to dissemination & detailed watch analytics powered by Vidz.ai. 

    Tonic Worldwide chief business officer  Sudish Balan says, “In the new normal, video content consumption has drastically increased on all platforms. Brands and businesses are gearing up to make up for the lost time and as agency partners we would want to equip them with effective and agile solutions. This mass personalization of videos with AI enables us to do that and can play a great role in garnering consumer trust and attention, as well as make it contextual to their needs and interests. This personalized video marketing solution can also be used to enhance effectiveness at every stage, right from awareness to action.” 

    Adding to this Vidz.ai Partner & co-founder   Rajesh Goyal says, “Marketing is transforming rapidly in the digital world. Vidz.ai is happy to partner with Tonic to enable them with Hyper personalisation, customization in videos. This will enable brands to have a seamless customer experience with video interaction and stay true to TWIPs promise of ‘Intuitive’ communication backed by customer data.”

  • Tonic Worldwide launches TWIP – a video programming division

    Tonic Worldwide launches TWIP – a video programming division

    MUMBAI: Tonic Worldwide, an independent digital agency has announced the launch of (TWIP) Tonic Worldwide Intuitive Programming, an exclusive data driven video programming division which will enable brands leverage data better for creating snackable video content.

    This follows the launch of Gipsi in 2019, the AI and HI driven research division at Tonic. TWIP is a video content practice which will be powered by Gipsi’s data driven dashboards and insights.

    With more than thousands of pieces of content being discovered by a user across platforms on a daily basis, brands are struggling to get noticed and engaged. With the launch of TWIP, brands will be able to produce intent based content, which means content that consumers are looking for, rather than the other way around and content that will resonate with the TG.

    Tonic Worldwide chief business officer Sudish Balan said, “These are rapidly changing times with video taking up most of the content in digital media. Campaign bursts by brands will have to be supplemented with a more consistent approach to get discovered when consumers are looking for the content and publish these videos almost on a daily and weekly basis. With TWIP, we intend to power brands with a consistent and continuous video led programming approach, which will be less expensive and generate more effective leads.”