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Tag: Sudip Ghose

  • Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    MUMBAI   Bollywood actor Varun Dhawan is the brand ambassador for V.I.P Industries’ Youth bags brand Skybags’ latest backpack collection.

    Announcing the campaign at a press conference here today, Dhawan presented the ‘Backpack Collection 2016’, which offers latest designs, vibrant colors and never-seen-before prints. 

    The TVC is conceptualised and created by the team at Law & Kenneth and Saatchi & Saatchi and features Varun Dhawan showcasing the collection.

    Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

    Expressing her views on the campaign, V.I.P Industries MD  Radhika Piramal said, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.” 

    Commenting on the campaign, V.I.P Industries marketing — VP Sudip Ghose said, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.” 

    Dhawan said, “I’m really kicked about using the new backpack collection. The backpacks have a unique design and they really do command attention. Plus it was great fun shooting for the Skybags campaign. There will be a lot to watch out for from Skybags in 2016.”

    Explaining the rationale behind the campaign, Law & Kenneth | Saatchi & Saatchi National Creative Director Rahul Nangia said, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

    The campaign will be a 360 degree one for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor.

    It is also being supported by a new microsite and an online contest through several social media platforms. Participants simply need to leap in the air and capture a photo of themselves and share it on Facebook, Twitter or Instagram with #MyBigLeap. Daily winners get Skybags backpacks. One lucky participant will win a special paragliding 

  • Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    Brand Ambassador Varun Dhawan launches new campaign of Skybags in action TVC

    MUMBAI   Bollywood actor Varun Dhawan is the brand ambassador for V.I.P Industries’ Youth bags brand Skybags’ latest backpack collection.

    Announcing the campaign at a press conference here today, Dhawan presented the ‘Backpack Collection 2016’, which offers latest designs, vibrant colors and never-seen-before prints. 

    The TVC is conceptualised and created by the team at Law & Kenneth and Saatchi & Saatchi and features Varun Dhawan showcasing the collection.

    Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

    Expressing her views on the campaign, V.I.P Industries MD  Radhika Piramal said, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.” 

    Commenting on the campaign, V.I.P Industries marketing — VP Sudip Ghose said, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.” 

    Dhawan said, “I’m really kicked about using the new backpack collection. The backpacks have a unique design and they really do command attention. Plus it was great fun shooting for the Skybags campaign. There will be a lot to watch out for from Skybags in 2016.”

    Explaining the rationale behind the campaign, Law & Kenneth | Saatchi & Saatchi National Creative Director Rahul Nangia said, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

    The campaign will be a 360 degree one for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor.

    It is also being supported by a new microsite and an online contest through several social media platforms. Participants simply need to leap in the air and capture a photo of themselves and share it on Facebook, Twitter or Instagram with #MyBigLeap. Daily winners get Skybags backpacks. One lucky participant will win a special paragliding 

  • Skybags appoints Varun Dhawan as brand ambassador

    Skybags appoints Varun Dhawan as brand ambassador

    MUMBAI: Skybags – the youth centric stylish luggage and backpacks brand from V.I.P Industries’ – has appointed actor Varun Dhawan as its new brand ambassador.

     

    Launched as an independent brand in 2011, Skybags makes trendy and contemporary bags for the youth.

     

    V.I.P Industries managing director Radhika Piramal said, “Skybags is the brand for today’s youth who are always on the go. The brand is full of energy and style hence Varun Dhawan’s association is perfect for the brand as he brings out the above promise perfectly. We are happy to be associating with Varun and look forward to a fruitful relationship with him.”

     

    V.I.P Industries vice president – marketing Sudip Ghose added, “With more young customers travelling at an early age, styling in the bags has become a necessity. And hence, newer categories like Polycarbonate luggage, backpacks and rucksacks are increasingly gaining popularity. From ‘Travel gear’ bags are moving to become ‘Travel wear’ today. Varun Dhawan, with his ‘real’ and ‘reel’ life image perfectly fits the brand. The idea is to make it brand appeal right from a 15 year old student for backpack to a 25 year old first time luggage buyer.”

     

    Dhawan, who will be the new face of the brand across all their communication, said, “I am thrilled to be associated with Skybags as the new face for the brand. The bag you carry is like an accessory; the style and the brand both are important to stay in vogue today! I am confident that this new association, I’ll help the brand go younger and more relevant for youth.”

  • Close Law & Kenneth helps Skybag arrive in style

    Close Law & Kenneth helps Skybag arrive in style

    MUMBAI: Luggage manufacturer VIP has launched a new collection ‘Skybags Riviera’, under its youthful brand Skybags.

     

    Conceptualised by Law & Kenneth, the ad will feature brand ambassador John Abraham. The aim of the campaign is to build the brand value of style and create a youth promise that translates to consideration.

     

    About the campaign, Law & Kenneth chief creative officer (west & south) Rahul Nangia says, “You look at any conveyor belt at any airport around the world and you’ll find only boring black and grey bags. Skybags breaks the pattern. So the idea was to make people look at their own bag and wonder if they are being judged for it.”

     

    The research insight noted by the agency before the campaign was that bag is more than something one just lugs around. It is increasingly becoming an accessory, a part of your appearance. Today the travellers have evolved and are more style conscious. Luggage has now become a reflection of travellers’ personality.

     

    Elaborating on it, VIP marketing vice president Sudip Ghose says, “The ad was made to deliver a very simple but strong message that with the evolution of fashion conscious traveller, the bag is not just a utility but a reflection of who you are. This ad was made to highlight the positioning of Skybags as a trend setter – the most stylish and preferred luggage brand. The ad targets young professionals who are metrosexual, high on cool quotient and desire to make an impression where ever they go.”

     

    On what will distinguish the ad from the rest Ghose adds, “This ad is based on a real life situation and a phase that every traveller has to go through. The ad is direct and gets the brand attributes conveyed to the viewers that a travel bag is not just a utility but an extension of one’s personality. The tag line ‘Arrive in Style’ compliments the brand Skybags.”

     

    The campaign is on television, print as well as outdoor media. It will also be run extensively through cinema advertisement.

  • VIP moves from Ogilvy to McCann Erickson

    VIP moves from Ogilvy to McCann Erickson

    Mumbai: VIP Industries has announced the appointment of McCann Erickson as its creative agency for VIP brand. The business has moved both its brands -VIP and Skybags – from its incumbent agency Ogilvy and Mather. The luggage manufacturer‘s creative account was with O&M for close to two years.

    McCann Erickson will provide the thrust to take VIP to the next level, says VIP Industries VP marketing Sudip Ghose

    It is, currently, also scouting for a creative partner for its Skybags brand.

    Commenting on the move, VIP Industries, VP marketing Sudip Ghose said, “We are pleased to have McCann Erickson as our new creative partners. We believe that McCann Erickson has the potential of leveraging our innately strong brand and providing the thrust to take it to the next level.”

    McCann Worldgroup executive chairman and CEO Prasoon Joshi said, “VIP is among India‘s most prestigious brands. We are proud to partner a brand of this stature and heritage. We look forward to doing great work on the brands and a long-term relationship.”

  • American Tourister unveils a new brand campaign ‘Survive the World’

    American Tourister unveils a new brand campaign ‘Survive the World’

    MUMBAI: American Tourister has unveiled a new brand campaign, ‘Survive the World‘.


    The campaign is has been released as a music video on television in from September 24th following a release in cinemas nationally by the 2nd week of October.


    Taking a step forward from its previous campaigns ‘Survive Mumbai‘ and ‘Survive Istanbul‘, American Tourister‘s new campaign ‘Survive the World‘ completes the trilogy of the survival theme.


    Created in the rugged terrains of Jodhpur ‘Survive the World‘ captures a roller coaster ride enroute a thrilling journey.


    Conceptualised by Ravi Deshpande from Contract Advertising, the new brand campaign depicts the regular travel woes in a typical congested city anywhere in the world.


    The film showcases a tourist, who is caught in traffic frenzy on the way to the airport. With his 4-wheeler American Tourister luggage in tow, the tourist sets off on an enthralling escapade across the city to reach his destination in time.


    American Tourister marketing director Sudip Ghose says, “American Tourister is synonymous for its durability and extreme maneuverability. With this new brand campaign we aim to reinforce these brand attributes and establish a connect of travelling with ease even in the most toughest conditions.”