ITV

Tag: Sudip Ghose

  • Bumrah’s got baggage as uppercase investment takes off

    Bumrah’s got baggage as uppercase investment takes off

    MUMBAI: Turns out Jasprit Bumrah isn’t just bowling over batsmen, he’s now bagging business deals too. The ace pacer has stashed more than travel gear in his suitcase this season, revealing his investor role in sustainable luggage brand Uppercase but not before forgetting (almost) to tell his wife, Sanjana.

    In a cheeky break from boardroom-style announcements, the brand unzipped the news with a five-part digital campaign titled Batana Bhool Gaya (roughly, “Oops, I forgot to mention”), where Bumrah’s forgetfulness sparks a series of comically awkward exchanges at home. The punchline? Sanjana knew all along and in true plot-twist fashion, was the one who nudged him towards investing in the brand in the first place.

    The series cleverly balances playful domestic banter with uppercase’s core pillars durability, sustainability, thoughtful design, and its Made in India ethos while letting fans in on the real chemistry between cricket’s golden couple. Bumrah, exclusively repped by Rise Worldwide, shifts from ambassador to stakeholder in what might be the most charming investor reveal to date.

    Talking about the new partnership, Uppercase MD & founder Sudip Ghose said, “While Jasprit has been a valued part of our journey so far, I’m equally delighted to welcome Sanjana to the uppercase family. With luggage being such a personal and family-driven category, having both of them onboard brings a unique and balanced perspective. Their combined inputs will be instrumental in shaping the next chapter of uppercase.”

    Uppercase head of marketing Ramya Ramachandran shared her thoughts on the key aspects of the campaign, “With this campaign, we wanted to go beyond a standard investor announcement. When someone like Jasprit transitions from brand ambassador to investor, it’s not just a business decision it’s a powerful statement of trust, belief, and long-term commitment. Rather than make a transactional announcement, we chose to tell a story one that’s engaging, relatable, and rooted in authenticity.”

    She further added, “That’s how ‘Batana Bhool Gaya’ was born. The five-part digital series brings out the playful chemistry between Jasprit and Sanjana, which their fans love, while also giving viewers an inside look into what makes uppercase unique, which is our focus on sustainability, thoughtful design, and functionality. We believe stories like these leave a more lasting impression than any announcement ever could.”.

    “I’ve always believed in making intentional choices whether in cricket or life. uppercase stood out to me not just for their products, but as a brand with a purpose. Both Sanjana & I are proud to champion this Made-In-India brand,” said Jasprit Bumrah, who is now both investor and brand ambassador for Uppercase.

    On this new partnership with Uppercase, Sanjana Ganesan said, “I am really happy to be a part of the uppercase family. It’s a brand that stands for its focus on sustainability,  clever design, and proudly Made in India roots. I’m looking forward to shaping ideas that make travel smarter, easier, and more relevant for today’s generation of travellers.”

    As the campaign rolls out across platforms and retail touchpoints, this isn’t just another cricketer-backed brand deal. It’s a refreshing love letter to sustainability, storytelling, and the occasional selective memory proof that sometimes, forgetting to share good news can lead to even better stories.

  • Aristocrat creates new TVC with Rohit Sharma

    Aristocrat creates new TVC with Rohit Sharma

    MUMBAI: Aristocrat, from the house of VIP Industries, has released its TVC in the ‘Unpack Your Dreams’ campaign.

    The TVC starring Indian ace cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams, while Aristocrat helps safeguard them.

    The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its durability and quality. It highlights how the bag, in spite of going through immense adverse conditions, safeguards Rohit Sharma’s trophy which is definitely a result of extensive hard work and passion.

    Aristocrat brand ambassador Rohit Sharma says, “For me, durability and toughness are very important features while buying any product. Being a perfect blend of long-lasting durability and style, Aristocrat is my first choice. It truly matches my vibrant personality. All of us dream of achieving something great in our lives but very few of us live the dream… Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Speaking about the brand ideology, VIP Industries CEO Sudip Ghose mentions, “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious, and working hard to achieve their dreams.”

    The TVC will go live across multiple platforms including all social media platforms of Aristocrat. The products are available across all leading VIP World outlets, multi-brand stores, hypermarkets, e-commerce sites and can be purchased on the brand’s website.

  • Aristocrat’s new ad with Rohit Sharma

    Aristocrat’s new ad with Rohit Sharma

    MUMBAI: Aristocrat, from the house of V.I.P Industries, has released its TVC in the ‘Unpack Your Dreams’ campaign. The TVC starring Indian ace cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams while Aristocrat helps safeguard them.

    The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its durability and quality. It highlights how the bag, in spite of going through immense adverse conditions, safeguards Rohit Sharma’s trophy.

    Aristocrat brand ambassador Sharma says, “For me, durability and toughness are very important features while buying any product. Being a perfect blend of long-lasting durability and style, Aristocrat is my first choice. It truly matches my vibrant personality. I must say that I really relate to Aristocrat’s philosophy of ‘Unpack Your Dreams’. All of us dream of achieving something great in our lives but very few of us live the dream… Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Speaking about the brand ideology, V.I.P Industries Sudip Ghose CEO adds, “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious and working hard to achieve their dreams.”

    The TVC will go live across multiple platforms including all social media platforms of Aristocrat. The products are available across all leading VIP World outlets, multi-brand stores, hypermarkets, E-commerce sites and can be purchased on the brand’s website.

  • VIP launches contest for best RJs

    VIP launches contest for best RJs

    MUMBAI: VIP Industries will be undertaking a multi-media campaign with radio as a lead medium for ‘VIP RJ of Radio Station’. The contest is an intra-station and inter-city competition amongst popular RJs from Mumbai, Delhi, Bangalore and Kolkata.

    This first ever competition will have RJs participate from various radio channels like Radio City, Big FM, Fever 104, Radio Nasha, & Radio One. RJs like Archana from Radio City, Ruchi from Fever, Shelee from Radio One, Rani from Big FM, Akriti from Radio Nasha and popular ones from the other participating channels of each city will post their stylish selfies with VIP luggage on their social media handles.

    For the first time ever listeners will get a close view of their favourite RJs and finally be able to put a face behind the voice they listen to on air every day. Each network’s RJs would further invite their listeners to visit the VIP Facebook page and post selfies. The winning listener will be selected by lucky draw and will win gift vouchers worth Rs 10,000 from VIP.

    VIP Industries senior vice president of sales, marketing and service Sudip Ghose says, “Through this radio contest, we aim to reach out to a wide audience of listeners across cities and offer them another reason to continue to associate with brand VIP. We are confident that this one of a kind contest will retain the customers’ attention.”

    The RJ from each network with maximum likes, comments and social media share across cities will be announced the winner. The winning RJ will be given VIP bags along with a trophy, and will be adjudged as ‘VIP RJ of the Radio Station’.

    Also, the winning RJ can select a listener from their list through a lucky draw.

  • #PlayBackToBack for Skybag

    MUMBAI: Skybags has presented a refreshing campaign #PlayBackToBack to launch its latest range of backpacks.

    Creatively conceptualised and executed by Law & Kenneth Saatchi & Saatchi, PlayBackToBack showcases an imaginary scenario where brand ambassador, Varun Dhawan comes out of a bag portraying a non-stop life, packed with fun and style.

    The campaign is dubbed to some foot tapping background music describing the features of the new backpacks and at the same time representing multiple styles for different lifestyles. The new collection includes 81 fresh designs that reflect the passion and personality of college goers, young professionals and explorers who are ready to take on the world. From sturdy weekend rucksacks to impressive professional laptop bags to stylish college backpacks and colorful glow in the dark school bags there is something for everyone.

    Brand ambassador Varun Dhawan says, “PlayBackToBack is filmed on a very unique concept and it is extremely different from any brand film I have done so far. During the narration when I was told that I had to come out of backpack that itself got my attention and I so wanted to see how we can execute it. I hope my fans enjoy watching this campaign as much as I have enjoyed shooting it.”

    V.I.P Industries sales and marketing VP Sudip Ghose says, “As always the new collection will offer the best and the latest trends in backpacks. Today backpacks have become an essential part of our lives. People don’t just carry backpacks anymore, they wear them like an accessory. In this campaign, we have used an imaginary way of storytelling that unveils the collection and also depicts the lifestyle of our consumers which is portrayed exceptionally well by Varun.”

    Law & Kenneth Saatchi & Saatchi joint national creative director Rahul Nangia says, “Skybags is fun stylish brand, meant for the youth. The centre piece of the campaign is a film which captures the energy of the brand and its endorser, but is not limited by logic. And the best part is, it’s all been shot live. No CG!”

  • ‘Unpack Your Dreams’, advise cricketers

    ‘Unpack Your Dreams’, advise cricketers

    MUMBAI: Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

    Repositioning the brand with a fresh outlook, Aristocrat will now have a new logo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.

    Sharma said, “All of us dream, but very few of us live the dream. Somewhere along the way, we lose sight of our vision. Ever since I was a young kid it was my dream to play cricket for the country. Now, when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Ashwin says, “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance.” Expressing her views on the partnership, V.I.P Industries managing director Radhika Piramal says, “We are delighted to have two powerful players to endorse Aristocrat. They have passionately followed their dreams and have managed to become one of the best cricketers in the world.”

    V.I.P Industries sales and marketing vice president Sudip Ghose added, “With the repositioning, we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”

    The digital film will go live from 14 January across all social media platforms of Aristocrat.

  • ‘Unpack Your Dreams’, advise cricketers

    ‘Unpack Your Dreams’, advise cricketers

    MUMBAI: Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

    Repositioning the brand with a fresh outlook, Aristocrat will now have a new logo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.

    Sharma said, “All of us dream, but very few of us live the dream. Somewhere along the way, we lose sight of our vision. Ever since I was a young kid it was my dream to play cricket for the country. Now, when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Ashwin says, “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance.” Expressing her views on the partnership, V.I.P Industries managing director Radhika Piramal says, “We are delighted to have two powerful players to endorse Aristocrat. They have passionately followed their dreams and have managed to become one of the best cricketers in the world.”

    V.I.P Industries sales and marketing vice president Sudip Ghose added, “With the repositioning, we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”

    The digital film will go live from 14 January across all social media platforms of Aristocrat.

  • Varun Dhawan invites entries for The Skybags Canvas project Season 2

    Varun Dhawan invites entries for The Skybags Canvas project Season 2

    MUMBAI After a successful first season, Skybags from the house of  V.I.P Industries is back with Season 2 of ‘The Skybags Canvas Project.’ The campaign is a one-of-a-kind outreach, which offers creative minds a chance to create exciting designs exclusively for a new collection of bags from Skybags.

    Starting 29 April, the campaign will allow contestants to upload their fresh and appealing designs and generate maximum ‘likes’ from their friends and followers on social media until 31 March. The entries will be personally reviewed by brand ambassador and actor Varun Dhawan and VIP Industries design and development VP Vasant Dewaji.

    The winner’s design will feature on Skybags’ next bag collection and also be awarded a high-performance laptop and the runner-up will win a sensational hover board. Contestants are also in for a great ride as Skybags will give away a new backpack daily to the finest design entry of the day.

    Announcing the launch of this campaign Dhawan said, “Skybags is all about moving in style, and nothing screams out ‘style’ louder than designing something of your own. The Canvas Project is something to keep an eye out for; especially for those who want to make a personal statement and like to showcase their creativity. It would be really exciting to see what designs contestants come up with week after week and finally what will be selected as the best design for the new collection.”

    Commenting on the marketing campaign VIP Industries VP Sudip Ghose said , “The first season of this campaign was extremely well received by the young, enthusiastic Skybags fans helping us source thousands of design submissions and in season 2 we are hoping to double the figures. As a brand we are always looking at ways to innovate and to offer something unique which truly resonates with our audience. The Canvas Project offers a great proposition not just for the audience to engage with the brand but also for the brand to understand the mindset of the consumers and to offer a quality product.”

     

  • Varun Dhawan invites entries for The Skybags Canvas project Season 2

    Varun Dhawan invites entries for The Skybags Canvas project Season 2

    MUMBAI After a successful first season, Skybags from the house of  V.I.P Industries is back with Season 2 of ‘The Skybags Canvas Project.’ The campaign is a one-of-a-kind outreach, which offers creative minds a chance to create exciting designs exclusively for a new collection of bags from Skybags.

    Starting 29 April, the campaign will allow contestants to upload their fresh and appealing designs and generate maximum ‘likes’ from their friends and followers on social media until 31 March. The entries will be personally reviewed by brand ambassador and actor Varun Dhawan and VIP Industries design and development VP Vasant Dewaji.

    The winner’s design will feature on Skybags’ next bag collection and also be awarded a high-performance laptop and the runner-up will win a sensational hover board. Contestants are also in for a great ride as Skybags will give away a new backpack daily to the finest design entry of the day.

    Announcing the launch of this campaign Dhawan said, “Skybags is all about moving in style, and nothing screams out ‘style’ louder than designing something of your own. The Canvas Project is something to keep an eye out for; especially for those who want to make a personal statement and like to showcase their creativity. It would be really exciting to see what designs contestants come up with week after week and finally what will be selected as the best design for the new collection.”

    Commenting on the marketing campaign VIP Industries VP Sudip Ghose said , “The first season of this campaign was extremely well received by the young, enthusiastic Skybags fans helping us source thousands of design submissions and in season 2 we are hoping to double the figures. As a brand we are always looking at ways to innovate and to offer something unique which truly resonates with our audience. The Canvas Project offers a great proposition not just for the audience to engage with the brand but also for the brand to understand the mindset of the consumers and to offer a quality product.”